Company: Loblaw Digital
Job description: Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Location: 2 Atlantic Avenue, Toronto, Ontario, M6K 1X8
At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.
Why is this role important?
Reporting to the Director of Media & Analytics, the Sr. Analyst, Consumer Insights will be responsible for providing objective, value-added customer analysis and recommendations to facilitate discussions & decisions related to total business strategy, marketing efforts and high-profile initiatives for Joe Fresh.
We’re looking for a team player who gets excited about answering difficult business problems and isn’t afraid to roll up their sleeves and get deep into the data. Our ideal candidate loves to constantly be digging into the ‘why’ and is not afraid to challenge the status quo and ask the difficult questions. You must be keen on delivering insights which have a strong bias towards action and be a storyteller.
What You’ll Do:
- Evolve our discipline of on-going descriptive and predictive analytics to ensure we are proactively responding to opportunities and threats that arise within our customer base
- Expand report automation and dashboarding to increase data accessibility for key business stakeholders
- Leveraging insights, collaborate with various business teams on strategy and growth opportunities; consult on experimentation approaches and translate results into actionable takeaways including future experimentation
- Extract, review and prepare data for analysis & reporting using SQL and other programming languages
- Combine multiple sources of customer data with product-level attribute data, providing thought leadership on product and marketing strategies that maximize customer health as well as business outcomes like incremental sales, profit and marketing efficiency
- Synthesize large amounts of data from multiple sources, including customer transaction data, consumer & syndicated research, market share, and campaign results. Extrapolate and interpret appropriate information to deliver value add recommendations
What You’ll Need:
- 2-5 years related work experience in an analytical role. Experience ideally in Retail, CPG industry, Consumer Finance, or Telecommunications
- Undergraduate degree, preferably in mathematics, computer science, engineering, business or related disciplines, with a sound understanding of data analytics
- Expert in data manipulation and analysis using SQL is a must (using BigQuery Standard SQL and/or Python in Datalab is a plus!)
- A strong understanding of how marketing tech can be leveraged to solve business problems
- Sound knowledge of CRM principles and lifecycle marketing strategies (ex. customer journey, acquisition, conversion, loyalty, engagement, retention and attrition models)
- Experience working with raw data from Teradata, Google or Adobe analytics, Media platforms (ex. Google Marketing Platforms, Facebook), Email Platforms (Salesforce), Experimentation (ex. Adobe Target, Audience Manager)
- Experience owning and/or contributing to advanced analytics projects (ex. Building custom attribution models, omni-channel customer journey analysis, Propensity to buy models, etc)
- Experience with measuring campaign effectiveness using statistical concepts (ANOVA, ANCOVA, T-test, etc)
- Have previously built compelling visualizations to convey key insights using tools such as Tableau, Looker, PowerBI or python libraries (ex. seaborn, matplotlib, ggplot)
- Exceptional organizational, problem solving, critical thinking and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization (including conveying technical concepts to nontechnical audiences)
- Demonstrated ability to manage priorities, maintain focus while working on multiple complex projects
Why now?
We are increasing our customer focus, leveraging our unique insights through a consultative approach with internal and external partners. You will get a sense of the big picture here, and a chance to contribute substantially early on.
Success in Analytics at Joe Fresh is not only about being strong analysts – but it is an opportunity to prove your business sense, develop strong communicative skills and work on high profile programs to drive performance and smart change.
How You’ll Succeed:
At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.
We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.
If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.
Looking for a challenge? Good. Love an innovative work environment? Even better.
Apply today.
Employment Type: Full time
Type of Role: Regular
Loblaw Digital recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.
Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.
Expected salary:
Location: Toronto, ON
Job date: Sat, 18 Sep 2021 07:04:48 GMT
Apply for the job now!