Inkblot is on a mission to improve the mental health of individuals and organizations by creating innovative and accessible solutions. We are a Toronto-based company focusing on secure video counselling. With Inkblot, individuals can get the help they need when they need it. Uniquely, Inkblot monitors clinical effectiveness and client satisfaction session-to-session. As a company, we’re proud of the stability and support that we’ve provided Canadian and US individuals during these difficult times, from the pandemic to social justice issues. Inkblot has created an engaging and collaborative virtual team environment that is purpose-driven, inclusive and fast-paced. We boast flexibility, growth opportunities and mentorship to help you reach your desired professional goals.
We offer innovative products and services to organizations looking to invest in the mental health of their employees. Inkblot is growing fast and we are currently looking for a self-motivated Digital Marketing Specialist who is passionate about improving the mental health of employees and the organizations in which they work.
*As the Digital Marketing Strategist, you will:
What you’ll need
Why us?
One of our cornerstones
Diversity and inclusion are ingrained in our DNA; we are committed to inclusion across gender, age, religion, identity, and race. Inkblot Technologies Inc. is an equal opportunity employer; we believe everyone must be comfortable bringing their authentic selves to work. Whatever you need to be successful, we will support you. Our team is a unique group of individuals from different walks of life and backgrounds; people are what drives us to continue making a difference. If you need accommodation during the recruitment process or a few questions answered, please let us know at hr at inkblottherapy.com – we would be happy to support you.
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Job Types: Full-time, Permanent
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As the Digital Marketing Specialist, you will be responsible for generating demand for MCAN/XMC through strategic brand awareness initiatives and tactical, targeted content and campaign development.
You’ll be drawing on your strong, creative and analytical skills, deep understanding of the tools to execute efficiently and on budget – all while having great communication skills to successfully plan, design and analyze content across all target channels including SEO blog copy, social posts, sales enablement assets and landing pages.
Additional responsibilities include support at the corporate level of all digital marketing initiatives, compliance with brand guidelines and regulatory requirements, as well as working with the Director, Corporate Marketing to manage high-profile projects and develop the MCAN/XMC brands in target markets. Opportunity to learn all aspects of our external facing business and work with executives in charge of lending business, finance and human resources.
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Application: Please submit a cover letter with your resume and there will be at least one assignment for applicants prior to the first round interview.
About XMC:
An agile, boutique residential mortgage lender with the experience, the character and the commitment to excellence required in Canada’s evolving real estate market. XMC is proudly owned by MCAN Mortgage Corporation, a federally regulated mortgage investment corporation. Our team is made up of respected industry innovators, influencers and big-thinkers. We do things differently than other lenders. Our business isn’t selling mortgages, it’s building relationships. We’re all about team, how we can make contributions, and our own self development. If you’re excited about connecting – so are we!
About MCAN:
MCAN is a niche-strategic investor in the Canadian real estate market focused on three key areas: single-family mortgages, residential construction loans, and other real estate investments. Our targeted approach to growth reflects our expertise and understanding of the needs of investors, clients, partners and the markets in which we invest.
Our people are our best asset – the kind of people you want on your team: smart, collaborative and helpful with a friendly, positive attitude. We are committed to building the company and building team member capabilities. Do you possess and value the same attributes? Are you interested in your own development? Then come join our team!
The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position. It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
MCAN is committed to providing accommodation to applicants throughout the job application and interview process. If you require any accommodations, please contact our Human Resources team at 416 847 2461
About KNIGHTLABS
At the intersection of data, technology, and human behavior, KNIGHTLABS helps brands build deeper connections with their audience across all things digital. We are the digital and social agency that is evolving the way healthcare brands interact with their audience. Our clients include major pharmaceutical, early-stage biotechnology, and consumer health and wellness companies. But that’s enough about us, let’s talk about you.
About You
We are looking for a Senior Marketing Analyst to join our Data and Decision Science team. You will be a valued advisor responsible for uncovering insights around owned/earned social reporting, audience segmentation, social listening, survey data, behavioural data, customer database analytics, marketing consulting services and other general digital media analytics. You identify new mixed methodologies and tools to collect and analyze audiences and campaigns.
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We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.
We appreciate all expressed interest in this position, however; only the candidates selected for interview will be contacted.
Job Types: Full-time, Permanent
Salary: $71,347.00-$87,202.00 per year
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