Job Description

KEY JOB RESPONSIBILITIES:

• Provide thought leadership to the Canadian brand teams and agencies in the development, execution, and evaluation of digital and social media marketing plans and content
• Champion the execution of digital acceleration projects for the Canadian enterprise, ensuring collaboration between key stakeholders to define project objectives, business benefits, ways of working, and measures of success.
• Partner with the Canadian brand team to strategize, consult on and execute Data Strategy and Digital Transformation plans across the Canadian enterprise, acting as a subject matter expert in must-win spaces such as organic social media, SEO, and incentives-based data acquisition and retention
• In partnership with the KCNA Performance Marketing Team and Global Digital Marketing Center of Excellence, build digital marketing capabilities to drive Kimberly-Clark Canada’s digital transformation, enabling growth through data-centric acquisition, activation, and measurement strategies
• Analyze consumer data trends and insights to find the right consumers to acquire, engage, retain and reactivate through various marketing channels.
• In partnership with the agencies, KCIT, the performance marketing, and the global holistic measurement teams, leverage the holistic measurement platform to provide reporting, analysis, and insights for key PESO (Paid, Earned, Shared, and Owned) media initiatives.
• In partnership with KCNA Performance Marketing Channel Managers and agencies, perform tactical work within tools (including BazaarVoice, Sprinklr, Google Analytics, SmartCommerce, Jebbit, etc.) to support the execution and measurement of day-to-day consumer experience and engagement in Canada.
• Collaborate with the KCNA Community Management, agency, and brand teams to develop social media brand content, FAQs, and consumer responses to support brand idea executions
• Participate in new brand marketing initiatives and presentations, including relevant Agency Day and operational meetings
• Interface with local and global counterparts in the development of digital and social media marketing best practices
• Stay up to date on digital marketing trends, bringing relevant opportunities forward to the Canadian brand team

MINIMUM REQUIREMENTS (Education; Experience & Critical Skills/Competencies):

• Bachelor’s degree, preferably in a relevant discipline (i.e. Digital Marketing, Information Technology, PR, Journalism, Mass Communication, Marketing or other relevant areas) and 2-3 years prior experience in digital or social media marketing
• Deep understanding of digital marketing with an analytic aptitude and test-and-learn mindset
• History of demonstrated success in the development, execution, and evaluation of digital and social media communication plans that drive the business with strong KPI results
• Results-focused, decisive, and collaborative
• Experience operating within a highly matrixed organization. Demonstrated ability to build collaborative working relationships with team members both internal and external across the organization.
• Strong project management and organizational skills, with the ability to manage and navigate project delivery and execution across multiple initiatives through engaging key internal and external stakeholders.
• Data-driven, self-starter with an entrepreneurial spirit who enjoys compiling various data points to gain insights, formulate actionable plans, and implement initiatives to deliver results.
• Keeps up to date on digital and social media trends and best practices
• Demonstrates a passion for emerging marketing technologies and trends, along with a strong desire to propel the company forward on the leading edge of digital

PREFERRED QUALIFICATIONS:

• Self-starter, critical thinker, highly ambitious, and deeply curious
• Demonstrated experience developing consumer data acquisition, engagement, and retention strategies, particularly in the spaces of organic social, incentives (rewards, couponing, sampling, etc.) and brand websites
• Working knowledge of SEO and SEM strategies and best practices
• Proficient with digital and social media marketing technologies, metrics, and analytics (ex. Sprinklr, Google Analytics, BazaarVoice, Jebbit, Salesforce Marketing Cloud, etc.)

Global VISA and Relocation Specifications:

This role is available for local candidates already authorized to work in the role’s country only. K-C will not provide relocation support for this role.

Primary Location

Canada-Ontario-Mississauga

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time