RBI is one of the world’s largest quick service restaurant companies with more than $32 billion in system-wide sales and approximately 26,000 restaurants in more than 100 countries and U.S. territories. RBI owns three of the world’s most prominent and iconic quick service restaurant brands – BURGER KING®, TIM HORTONS®, and POPEYES®.

Restaurant Brands International Inc. (“RBI”) is one of the world’s largest quick service restaurant companies with more than $30 billion in system-wide sales and over 25,000 restaurants in more than 100 countries and U.S. territories. RBI owns three of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, and POPEYES®. These independently operated brands have been serving their respective guests, franchisees and communities for over 40 years. We are looking for team players that show a true yearning to improve not only our business, but themselves. With meritocracy is at the forefront of our company’s culture, we live and breathe a performance-driven environment where hard work and results speak for themselves. Top performers are rewarded for what they achieve, and with success, you can accelerate your career as quickly as your talent will allow.

Position Title: Sr. Analyst, Marketing and Digital Analytics, BK Canada

Function: Marketing

Supervisor Title: Sr. Manager, Marketing, BK Canada

Location: Toronto, ON

Our Opportunity:

Reporting to the Senior Manager, Marketing, this role is responsible for analyzing the performance of all categories and digital platforms on a regular basis as well as leading in-depth analyses to uncover business opportunities.

Roles and Responsibilities:

• Leads regular analyses of sales performance by category, marketing activity and other relevant factors according to established routines
• Leverages several sources of data to analyze general as well as specific trends, year-over-year sales, key regional and product differences including relevant competitive information
• Monitors effectiveness of marketing programs and prepares post-program presentations highlighting key findings
• Drives efficiencies in regular reporting to allow more time spent on in-depth analyses
• Prepares presentations to show key findings and insights in a logical well-thought out manner
• Ensures projects are completed on time and within budget
• Assist in identifying category research needs and integrating with category performance data
• Analyze delivery, app, and CRM campaigns, driving actionable insights to increase 1P and 3P sales and frequency of usage
• Own 1P guest segmentation and analytics, including PMIX, behaviour, and loyalty analysis
• Work close with the digital team to ideate, test, and analyze campaigns

Required Skills:

• University degree in Business, Marketing, Finance or related field
• Strong business acumen with a high sense of curiosity
• Exceptional analytical skills and creative problem-solving skills
• Advanced skill level using Excel and PowerPoint
• Strong communication and interpersonal skills
• Highly organized, motivated and a team player
• Ability to work and thrive in a fast-paced and deadline-driven environment

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI’s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Dec 2021 03:31:24 GMT

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