Toronto, ON
Description:
Mobile Klinik is on a journey to become Canada’s “one stop phone shop” providing customers across the country with a premier destination for all of their phone needs. We buy, sell, repair and connect and can help with all things wireless. As a wholly owned subsidiary of TELUS Corp, Mobile Klinik is an exciting growth company in the midst of significant national expansion with a mandate to build 200+ stores from coast to coast.
The Brand and MarComm team is seeking a talented, passionate and curious individual with strong brand and communications skills. You will help support a d critical portfolio for Mobile Klinik leading both our 1:1 campaign strategy and implementation and oversee all Performance marketing.
Working closely with a large group of stakeholders (both internally and externally), success in your portfolio looks like a thoughtful marketing strategy (considering contact strategy & customer experience), high impact 1:1 campaigns (ex: email marketing), always on performance driven media strategy (including SEM), and continued optimization that embraces a test and learn approach.
Here’s how
- Own 1:1 campaign marketing execution (ex: email & SMS) for Mobile Klinik, working collaboratively with the pricing, device and marketing teams, sales, and other internal and external stakeholders
- Own performance digital media and platform performance ensuring optimal media spend by tactic, by region is maintained
- Recommend and implement appropriate MarTech platforms to improve automation and performance
- Compile and analyze campaign results, providing recommendations to improve performance
- Constructs all messaging and branding
- Create an A/B testing plan for your portfolio
- Uphold the brand and act as a brand ambassador
Qualifications
You’re the missing piece of the puzzle
You’re the missing piece of the puzzle
- Comfortable with ambiguity and able to pivot quickly
- Previous experience in telco, technology, or similar industry
- Client and/or agency experience
- Strong writing/communications skills
- Solid understanding of marketing communication
- A natural collaborator who can work with cross functional teams
- Someone with a passion for marketing and experience executing on marketing initiatives (with knowledge of Canadian anti-spam legislation)
- Experience planning and strategizing media campaigns with an emphasis on performance digital
- Ability to zoom out to see the big picture; zoom in to make sure every detail is correct
- Someone who thrives in a fast paced and rapidly changing environment, with entrepreneurial and self-starter characteristics
- A minimum of 7+ years’ experience in a Brand and MarComm, product marketing, channel or similar role
- University degree or college certification in marketing or similar specialization
Great-to-have
- English / French Bilingual
- Experience with Salesforce Marketing Cloud
A bit about us
Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you’re helping us make the future friendly. We’re committed to diversity and equitable access to employment opportunities based on ability —your unique contributions and talents will be valued and respected here.
Primary Location: CA-ON-Toronto
Schedule: Full-time
CLICK TO APPLY