Senior Media Planner – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Fri, 04 Jul 2025 01:02:00 GMT

Job description: We are hiring a Senior Media Planner to lead, manage, and execute our clients’ interactive marketing strategies. You’ll be responsible for planning, trafficking, and optimizing campaigns across various digital channels-such as paid search, display, video, mobile, and emerging platforms. In this role, you’ll work closely with both internal teams and external partners, acting as the point of contact for clients, and ensuring campaign success through thoughtful planning, execution, and reporting.This is a client-facing role where you will lead communication, status updates, and manage email chains. You’ll need an in-depth understanding of how media processes work, from trafficking media to handling reporting setup, pre-planning, and campaign optimization. Additionally, you will collaborate with the investment team and coordinate across multiple partners, including social media teams and direct partners.You Will:

  • Launch and manage media campaigns, including trafficking and setting up reporting mechanisms to track performance
  • Serve as a key point of contact for clients, ensuring seamless communication, reporting, and troubleshooting
  • Partake in pre-plan reporting setups, ensuring that the process for upcoming campaigns is smooth and well-prepared
  • Facilitate media and social campaign execution, collaborating closely with both internal teams and direct partners
  • Support in status meetings and manage email communication chains for ongoing projects, ensuring all stakeholders are aligned.
  • Work closely with investment teams and media partners to ensure optimal media placement and campaign success
  • Maintain relationships with third-party vendors, keeping up-to-date on their offerings and coordinating efforts across various teams
  • Manage the development and delivery of client analytics and ROI reports, ensuring full accountability for campaign performance
  • Train and mentor junior members of the team

You Have:

  • 3-4 years of agency experience in media planning, with a strong track record of managing campaigns across multiple media channels.
  • Experience working across multiple media channels, including search, social, CTV, video, etc.
  • Knowledge of linear TV planning is a plus.
  • Proven experience in campaign development: overseeing campaign setup, writing RFPs, providing feedback, executing plans, and taking full ownership of campaigns from start to finish.
  • Ability to oversee campaign progress, act as the main client contact, and ensure campaigns are delivered effectively and on time.
  • Knowledge of audience tools like MRA and Nielsen is beneficial.
  • Natural problem solver who thrives in a fast-paced, constantly evolving environment.
  • Proactive with the ability to work in unstructured situations, anticipate needs, and take initiative.
  • Collaborative: Able to work effectively with both internal teams and clients, managing multiple stakeholders in a project.
  • National Planning Experience: Ability to contribute to cross-channel strategies at the national level.
  • Expertise with DoubleClick DCM, Google Ad products, AdWords, and familiar with platforms such as DART, Omniture, and other Media tools such as PRISMA, Mediaocean, PlanIt
  • Proficiency in MS Office, specifically Excel (Pivot Tables) and PowerPoint
  • A strong understanding of digital media tools, tags, and ad servers for display, video, mobile, and emerging channels.
  • Experience working closely with investment teams and managing third-party partnerships
  • Strong interpersonal, written, and verbal communication skills, with an ability to multi-task and meet tight deadlines
  • An enthusiastic and adaptable mindset, with a passion for digital media and a proven track record of campaign success

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

Position Summary:

Critical Mass is hiring a Senior Media Planner to oversee and implement clients’ interactive marketing strategies. Responsibilities include campaign planning and optimization across digital channels such as paid search, display, video, and mobile. The role involves client communication, campaign execution, and collaboration with both internal teams and external partners.

Key Responsibilities:

  • Launch and manage media campaigns, including reporting setup.
  • Serve as the primary client contact for communication and troubleshooting.
  • Support media and social campaign execution and ensure alignment among stakeholders.
  • Develop and deliver analytics and ROI reports for campaign performance.
  • Mentor junior team members.

Qualifications:

  • 3-4 years of agency media planning experience.
  • Familiarity with a variety of media channels and tools (e.g., DoubleClick DCM, Google Ad products).
  • Strong communication skills and a collaborative mindset.
  • Proven ability to manage multiple projects and meet deadlines.

Benefits:

  • Competitive benefits, parental leave, wellness days, and early dismissals on Fridays.
  • Focus on diversity and inclusion, along with learning opportunities.

Critical Mass emphasizes equal opportunity employment and outlines its communication practices to avoid scams.

Senior Project Manager – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $85000 – 125000 per year

Job date: Wed, 02 Jul 2025 03:11:24 GMT

Job description: a variety of digital project types; site builds, e-commerce, email + marketing campaigns, micro-sites, and maintenance… to deliver a digital experience that can improve the lives of customers and surpasses the goals of clients. Both the client…

Senior Copywriter – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $75000 – 85000 per year

Job date: Wed, 02 Jul 2025 03:24:08 GMT

Job description: a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant… media, usability, online marketing, and traditional advertising. You’re also a dynamic leader who can be point on copy…

Associate Media Planner – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sun, 29 Jun 2025 00:01:24 GMT

Job description: As an Associate Media Planner, you are eager to dive into the world of media trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media syndication and creative development. You bring a passion for Media to the office, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get your hands dirty-and you are ready to learn from the robust team at Critical Mass. You’ll also support the Media team’s administrative needs by briefing the team on client files, campaign contracts, and conducting research.Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the office 2 days a week (Tuesdays and Thursdays in Toronto).You Will:

  • Coordinate the management, trafficking, optimization, and reporting of all campaign initiatives.
  • Work to execute payment of invoices and pre-bill process.
  • Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
  • Support Marketing and Media Managers in reporting templates, management and presentations to clients.
  • Be responsible for pulling and delivering accurate data in initial
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build, and maintain relationships in the display and emerging media community.
  • Stay up to date on and sharing the Marketing and Media groups on the latest trends in interactive marketing/media and developments.
  • Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Participate in new business efforts as needed by team lead(s)

You Have:

  • Exposure or general understanding of digital media, or relevant capstone projects or internships.
  • Familiarity with Google ad products-bonus points if you’re familiar with Google AdWords.
  • Familiarity with and passion for digital media.
  • Strong interpersonal, written, and verbal communication skills.
  • Ability to multi-task and meet deadlines while paying attention to details.
  • Ability to work effectively under stressful situations and time constraints.
  • Good project management, planning and organizational skills.
  • Ability to work independently yet seek help when needed.
  • Proficient in MS Office, specifically Excel.
  • Independent and able to work with minimal supervision while maintaining focus and productivity.
  • Flexible and able to quickly adapt to new situations.
  • Knowledge of DoubleClick DCM 6 trafficking and reporting, DFP is a plus.
  • Adobe programmatic experience a plus.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

As an Associate Media Planner at Critical Mass, you will engage in media trafficking, reporting, and implementation, guided by a Media Director. Your role involves managing campaign initiatives, handling invoices, executing media campaigns, supporting marketing managers, and conducting research. You’ll also stay updated on digital media trends, contribute to POV documents, and assist in new business efforts.

Ideal candidates should have some understanding of digital media, strong communication skills, and proficiency in project management and MS Office, with knowledge of Google ad products and DoubleClick being beneficial.

Critical Mass offers competitive benefits, parental leave, wellness days, and a focus on diversity and inclusion. The organization emphasizes long-term employee success and requires in-office attendance two days a week in Toronto. They assure potential hires about the authenticity of their recruitment process, warning against scams.

Associate Media Director – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sat, 28 Jun 2025 23:19:06 GMT

Job description: As the Associate Media Director, you’ll lead strategic media planning and execution to drive business performance. Collaborating with cross-functional teams, you’ll set media objectives, manage client relationships, and oversee campaign execution across key platforms lie DSPs, Google, META, and TTD. You’ll guide and mentor your team, using data insights to optimize performance, deliver innovative solutions, and ensure campaign accuracy and efficiency.Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the office 2 days a week (Tuesdays and Thursdays in Toronto).You will:

  • Lead the media planning efforts for national campaigns, focusing on performance-driven strategies.
  • Collaborate with planning leads, marketing science teams, and creative counterparts to establish clear media objectives and drive strategic alignment.
  • Demonstrate initiative by exploring new media solutions, utilizing strategic thinking and creativity to develop innovative alternatives.
  • Manage client relationships and day-to-day queries, providing strategic direction and guidance to media teams.
  • Oversee media execution, ensuring timely delivery against key milestones, including buy negotiations, live dates, and performance reporting.
  • Develop and implement media strategies across DSPs, Google, Search, META (paid social), and TTD, ensuring optimal use of platforms.
  • Manage and mentor the development of Associates and Supervisor teams, fostering their skills and supporting career growth.
  • Lead the process of compiling and interpreting media research to inform media plan development and recommendations.
  • Maintain strong working relationships with internal media planners, creative teams, and clients, acting as a key strategic media partner.
  • Stay ahead of industry trends, exploring new opportunities and meeting with media/vendor representatives to inform strategic decisions.
  • Oversee partner relationships and media buy delivery, ensuring high levels of accuracy and alignment with client objectives.
  • Manage budgets efficiently, ensuring compliance with the SOX process and effective investment oversight.
  • Present media plans and performance insights internally and to clients, providing actionable recommendations.
  • Contribute to the development of competitive analysis to deepen knowledge of the competitive landscape and inform media strategies.

You have:

  • 6+ years’ experience in media planning, focusing on activation, Social, and Programmatic across multiple national
  • At least 3 years of management experience.
  • Proven ability to integrate media, creative, and brand objectives, collaborating with cross-functional teams.
  • Experience managing client relationships, ensuring alignment and timely execution of media plans.
  • Hands-on campaign execution, using data and insights to optimize
  • Agency experience, particularly with integrated media campaigns.
  • Proficiency in TTD, search platforms, and media planning tools.
  • Strategic partner mindset, offering insights and recommendations to optimize
  • Experience managing multi-million-dollar media budgets, ensuring efficient allocation and ROI.
  • Up to date with industry trends, fostering innovation through continuous learning.
  • Strong analytical, strategic thinking, and communication skills.
  • Proven media buying and negotiation expertise.
  • Clear understanding of the media planning, buying, and reporting process.
  • Digital and unwired experience is a plus.
  • Ability to work independently and as part of a team.
  • Proficiency in proprietary analytics and syndicated research tools.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

As the Associate Media Director, you’ll spearhead strategic media planning and execution to enhance business performance. Your role includes collaborating with cross-functional teams to define media objectives, managing client relationships, and overseeing campaign execution across platforms like DSPs, Google, META, and TTD. You’ll lead a team while leveraging data insights for optimization and innovative solutions, ensuring campaign accuracy and efficiency.

Key responsibilities involve:

– Leading national campaign media planning with a performance-driven focus.
– Collaborating with various teams for strategic alignment and media objectives.
– Exploring new media solutions creatively.
– Managing client relationships and guiding media teams.
– Overseeing timely media execution and performance reporting.
– Implementing media strategies, ensuring effective platform usage.
– Mentoring team members and fostering their professional growth.
– Analyzing media research to inform planning.
– Maintaining strong internal and external relationships.
– Managing budgets and ensuring compliance with financial processes.
– Presenting media plans and insights to clients and stakeholders.
– Conducting competitive analysis to enhance strategy.

Qualifications include:

– 6+ years in media planning with activation expertise.
– 3+ years in management.
– Proven ability to integrate media and creative goals.
– Experience managing client relationships and executing campaigns using data insights.
– Familiarity with TTD, search platforms, and media tools.
– Strong analytical, strategic thinking, and communication abilities.
– Experience with large media budgets and negotiation.

The role offers various benefits, including parental leave, competitive packages, time off, learning opportunities, and employee discounts. Critical Mass is committed to diversity and innovation, emphasizing employee well-being and development.

Associate Media Planner – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sun, 29 Jun 2025 07:06:27 GMT

Job description: As an Associate Media Planner, you are eager to dive into the world of media trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media syndication and creative development. You bring a passion for Media to the office, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get your hands dirty-and you are ready to learn from the robust team at Critical Mass. You’ll also support the Media team’s administrative needs by briefing the team on client files, campaign contracts, and conducting research.Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the office 2 days a week (Tuesdays and Thursdays in Toronto).You Will:

  • Coordinate the management, trafficking, optimization, and reporting of all campaign initiatives.
  • Work to execute payment of invoices and pre-bill process.
  • Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
  • Support Marketing and Media Managers in reporting templates, management and presentations to clients.
  • Be responsible for pulling and delivering accurate data in initial
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build, and maintain relationships in the display and emerging media community.
  • Stay up to date on and sharing the Marketing and Media groups on the latest trends in interactive marketing/media and developments.
  • Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Participate in new business efforts as needed by team lead(s)

You Have:

  • Exposure or general understanding of digital media, or relevant capstone projects or internships.
  • Familiarity with Google ad products-bonus points if you’re familiar with Google AdWords.
  • Familiarity with and passion for digital media.
  • Strong interpersonal, written, and verbal communication skills.
  • Ability to multi-task and meet deadlines while paying attention to details.
  • Ability to work effectively under stressful situations and time constraints.
  • Good project management, planning and organizational skills.
  • Ability to work independently yet seek help when needed.
  • Proficient in MS Office, specifically Excel.
  • Independent and able to work with minimal supervision while maintaining focus and productivity.
  • Flexible and able to quickly adapt to new situations.
  • Knowledge of DoubleClick DCM 6 trafficking and reporting, DFP is a plus.
  • Adobe programmatic experience a plus.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

As an Associate Media Planner, you’ll jump into media trafficking, reporting, and implementation with the support of the Media team and guidance from your Media Director. You’re eager to learn about digital media trends and the synergy between media syndication and creative development. Your enthusiasm for Media will help you provide insights into campaign analysis and optimization across all aspects of the Media process. You’ll assist in administrative tasks, manage campaign settings, execute payments, and develop reporting templates and presentations.

Key Responsibilities:
– Manage, traffic, and report on campaigns.
– Handle invoice payments and media campaign setups.
– Conduct research for media plans and maintain relationships in the digital media community.
– Stay updated on marketing trends and contribute to new business efforts.

Qualifications:
– Basic understanding of digital media.
– Familiarity with Google ad products.
– Strong communication and organizational skills.
– Proficiency in MS Office, especially Excel.

What the company offers includes benefits like parental leave, wellness days, and professional development opportunities. Critical Mass emphasizes diversity and is an equal opportunity employer, providing a supportive environment for your growth.

Marketing Science Director – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sun, 29 Jun 2025 05:29:48 GMT

Job description: As a Marketing Science Director, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially within media and CRM.
In this role, you will work with other Marketing Science team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science-tracking and measurement, data visualization, testing and evaluation and data integration, data science, with a subject matter expertise in Media with an audience first approach.You will:

  • Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
  • Effectively communicate and present complex technical concepts to non-technical audiences.
  • Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
  • Collaborate with Strategy and MarTech team members to create and maintain data strategy for CDP launch to support client CRM efforts.
  • Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations.
  • Operate A/B tests against audience and creative content to close feedback loops and optimize performance.
  • Creatively solve problems, improve processes, and design methodically.
  • Drive collaboration within teams to provide support, share skills, and gain insight.
  • Confidently manage project delivery expectations and communications to project team.

You have:

  • 8+ years of relevant experience.
  • Strong understanding and experience working with digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Experience building dashboards in Power BI, Tableau, or similar.
  • Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
  • Experience with digital media platforms (e.g.: Google Marketing Platform, Meta Business Suite, TikTok Ad Manager etc.), CRM platforms (e.g.: HubSpot, Salesforce) and website analytics platforms (e.g.: Google Analytics, Adobe Analytics).
  • Proven experience operating A/B testing, campaign reporting, media implementation, and brand reporting within marketing campaigns.
  • Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
  • Confidence in your communication and collaboration skills.
  • Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
  • Well-organized approach to working on multiple projects at once.
  • Passion to always improve your team’s craft through ongoing learning and support.
  • Strong collaboration, project management, and team building skills.
  • Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.

Nice to have:

  • Utilization of JIRA or other Project Management tools.
  • Ability to take notice of business opportunities within client accounts.
  • Hands on experience with data science projects.
  • Integrating digital and media data, MMM (mixed media modeling) or MTA (multi-touch attribution).
  • Experience supporting automotive clients.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

As a Marketing Science Director, you will ensure accurate measurement of cross-channel marketing efforts, collaborating with various teams to meet clients’ business needs. With over 8 years of experience in digital analytics, your skills include data visualization, A/B testing, and CRM integration. You’ll work with media analytics to implement data capture solutions, communicate complex ideas clearly, and maintain analytics systems. Proficiency in tools like Power BI and Google Analytics is essential. Strong project management, collaboration, and problem-solving skills are required.

Benefits include competitive packages, parental leave, flexibility in workdays, internal development programs, and employee discounts. The role entails working from the office at least 3 days a week, as part of Critical Mass’s commitment to long-term success and equal opportunity employment.

Art Director – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $100000 per year

Job date: Sun, 29 Jun 2025 07:11:22 GMT

Job description: collaborator and enjoy leading multidisciplinary teams to bring email marketing campaigns to life. You will oversee the visual… design, layout, copy, and creative strategy for email marketing campaigns and other deliverables to ensure they align…

Mass Torts Legal Writer (Attorney) – Launch That – Orlando, FL

Company: Launch That

Location: Orlando, FL

Expected salary:

Job date: Thu, 26 Jun 2025 05:41:10 GMT

Job description:

Job Title: Digital Marketing Specialist

Company: Launch That

Location: [Insert Location]
Job Type: Full-Time

About Us:
At Launch That, we’re driven by a passion for innovation and excellence. Since our inception in 2007 as a bold digital marketing startup, we’ve evolved from a duo operating out of a garage to a robust team of nearly 100 talented professionals. Our diverse team excels in digital, tech, creative, and content domains, dedicated to making a meaningful impact in our industry and our community.

Job Description:
We are seeking a dynamic Digital Marketing Specialist to join our vibrant team. In this role, you will play a key part in strategizing, executing, and optimizing marketing campaigns that resonate with our audience and align seamlessly with our mission and values.

Key Responsibilities:

  • Develop and implement innovative digital marketing strategies to drive traffic, increase engagement, and generate leads.
  • Manage and optimize multi-channel campaigns across platforms such as SEO, PPC, email marketing, and social media.
  • Analyze campaign performance using analytics tools and provide actionable insights to enhance future strategies.
  • Collaborate with cross-functional teams, including content creators and designers, to ensure cohesive messaging and branding.
  • Stay updated on industry trends, emerging technologies, and best practices to maintain a competitive edge.

What We Offer:

  • A supportive and inclusive work environment that encourages professional growth and development.
  • Opportunities for skill enhancement through training and workshops.
  • A chance to make a difference in the community through various outreach programs.
  • Competitive salary and benefits package.

Who You Are:

  • A creative thinker with a passion for digital marketing and a data-driven mindset.
  • Excellent communication and analytical skills, with the ability to adapt in a fast-paced environment.
  • Proven experience in digital marketing strategies and tools.
  • A proactive team player who thrives on collaboration and innovation.

Join us at Launch That, where you can take your career to new heights while contributing to our mission of excellence in digital marketing. Together, let’s create impactful experiences that shape the future!

To Apply:
Please submit your resume and a cover letter outlining your relevant experience and why you would be a great fit for our team.

Feel free to modify any section to better fit your specific needs or company culture!

Marketing Science Senior Analyst, Business Performance – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Wed, 18 Jun 2025 01:20:48 GMT

Job description: As a Marketing Science Senior Analyst, you’ll be sleuthing through piles of data to uncover valuable insights that inform our strategies and drive our digital customer experiences to success. You’ll be the master of metrics, turning numbers into narratives that guide our clients and customers on their digital journeys. If you’re a data wizard with a knack for storytelling and a passion for all things digital, this role is for you!You bring 3 to 5 years of experience, leading marketing science deliverables across a broad range of initiatives including measurement and strategy, tracking implementation, reporting and visualization, testing and evaluation, data integration, and statistical modeling. You have experience using data analytics to recommend solutions to improve digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.You will:

  • Lead the ideation, development, and execution of measurement strategies and frameworks to track website and app performance.
  • Dive deep into digital data oceans, analyzing website traffic, user behavior, and campaign performance with the finesse of a seasoned detective.
  • Use analytics tools like Adobe Analytics and Google Analytics to create interactive and compelling dashboards and reports that provide clients actionable insights.
  • Work closely with cross-functional teams to ensure that data is integrated effectively into campaigns and strategies.
  • Conduct A/B tests and other experiments to identify opportunities for improvement.
  • Collaborate with our creative and strategy teams to uncover hidden gems in the data, turning insights into actionable recommendations that fuel our clients’ success.
  • Present your findings with flair, transforming complex data sets into compelling stories that captivate clients and colleagues alike.
  • Create and maintain data pipelines and visualizations using tools like Tableau or Power BI.
  • Challenge the status quo, looking for ways to continuously improve.
  • Mentor and support junior team members including Analysts and Associate Analysts.
  • Leverage Artificial Intelligence (AI) tools to support day-to-day executions and automate analysis and reporting.

You have:

  • A bachelor’s or master’s degree in a relevant field (Statistics, Mathematics, Computer Science, or Business).
  • 3-5 years of experience in digital analytics, with a proven track record of unraveling data mysteries and driving actionable insights.
  • Proficiency in data visualization tools like Tableau or Power BI. Tableau experience a plus.
  • Expertise in web analytics platforms such as Adobe Analytics and Google Analytics, because knowing your bounce rate from your conversion rate is kind of a big deal. Adobe Analytics experience is a plus.
  • Experience with tag management platforms (GTM, Adobe Launch, Tealium, etc.,) and one or more testing platforms (Optimizely, Adobe Target, etc.).
  • Strong analytical skills paired with a creative mindset, because crunching numbers is cool, but turning them into stories is even cooler.
  • Excellent communication skills, both verbal and written, because even the most brilliant insights are worthless if you can’t articulate them to others.
  • Expertise in at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, analytics tool implementation.
  • Experience with Python, R, SQL, or other business-relevant statistical programming language.
  • Experience working within AWS infrastructure (Redshift, S3.) and Google Cloud Platform (GCP).
  • Experience with AI tools to support day-to-day executions and automate analysis and reporting.
  • High problem-solving skills to move projects forward by actively removing barriers and defining next steps even during ambiguity.
  • An understanding of the media landscape, including the ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

Summary:

As a Marketing Science Senior Analyst, you’ll analyze data to extract insights that enhance digital customer experiences. This role requires 3-5 years of experience in digital analytics, focusing on measurement and strategy, tracking, reporting, testing, data integration, and statistical modeling. You’ll use tools like Adobe and Google Analytics to create insightful dashboards, conduct A/B tests, and collaborate with teams to apply findings creatively. Strong analytical and communication skills are a must, along with knowledge in programming languages and data visualization tools.

Responsibilities:

  • Develop measurement strategies for digital performance.
  • Analyze website traffic and user behavior.
  • Create reports and dashboards.
  • Collaborate with teams to integrate data.
  • Mentor junior staff and leverage AI tools.

Qualifications:

  • Bachelor’s or Master’s in relevant fields.
  • Proficiency in analytics and data visualization tools.
  • Experience with testing platforms and programming languages.
  • High problem-solving and communication skills.

Offers:

  • Competitive benefits, parental leave, flexible work hours, and training programs.

The company promotes a collaborative and supportive environment, ensuring team members work in-office at least three days a week.