Who We Are
Gardenstead is an aggregated, gardening ecosystem startup. We provide a digital content platform for community members to educate, interact, question and share all things gardening. Through partnerships with industry educators, leaders and suppliers, we educate our audience on the basics of gardening while providing the tools, services and products for them to achieve their ambitions.
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Of great importance to us is encouraging our community to think critically about the broader environmental issues they are helping to impact with their projects, and to demonstrate the steps they can make to lead a healthier and more sustainable lifestyle.
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Role Overview
We are seeking a Social Media Manager to join our team. The Social Media Manager is responsible for building and delivering an organic social strategy that inspires and engages our community, drives brand awareness, and welcomes more people to the community. Our organic social channels have been a place of community and two-way conversation with our followers. We are seeking someone who is excited to build on the magic that’s been created, while infusing strategy, creative thinking, and a growth mindset.
As our Social Media Manager, you will assist in content creation, copywriting, social calendar management, influencer development, social listening, and community management across social channels. You will own the day to day management of all social channels. You will educate, inspire, empower, and grow our fan base to help us reach our brand and company goals.
Key Responsibilities
- Build and deliver on an annual social strategy that inspires, engages, and drives awareness
- Develop content calendar, owning scheduling / publishing of daily content per channel
- Partner closely with our brand ambassadors for relevant content and storytelling moments
- Act as channel owner for all social media channels
- Write creative briefs that give clear direction to our internal copy and design team
- Participate in seasonal asset planning to ensure that unique content needs / opportunities for social are captured
- Create and curate content, including photos, made-for-social graphics, post copy, video, UGC content, and more
- Play a key role in our influencer marketing efforts, including identifying brand-right influencers, relationship building, reposting content and engaging with influencer posts
- Own weekly / monthly / quarterly reporting on KPIs, including follower growth targets, engagement and traffic
- Own all social listening efforts, including hashtag monitoring, managing social media crises, and identifying real-time marketing opportunities
- Guide best practices for our social and conduct and present competitive research to inform our channel strategies
Requirements
- 3+ years experience in a specialized social media role, managing and growing social media accounts such as Instagram, Facebook, YouTube.
- Proficiency with Mailchimp, Canva, Slack, Asana
- Enthusiasm for gardening is a plus
- Proven experience developing impactful social media strategies
- A social media junkie-authentically passionate about the field of social media and tapped into emerging channels and trends
- A great communicator with an ability to write excellent copy and communicate with ease
- Highly creative — known for your stand-out ideas that cut through the noise
- Flexible and agile with a desire to work in a startup environment
- Highly organized with an ability to manage content strategies across channels
- Comfortable working with data, identifying meaningful trends, and turning them into action
- High level of ownership and personal responsibility
If this role is calling your name, we look forward to hearing from you!
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Job Type: Full-time
Schedule:
- Monday to Friday
Experience:
- Social Media Marketing: 3 years (required)
Work remotely:
- Yes
Social Media Manager
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