newRegional Digital Marketing Manager – USA and CanadaCrimson EducationToronto, ON•Remote You will be responsible for Crimson's paid digital marketing activity across USA and Canada, working with Crimson's country managers, local area marketing teams… 7 days ago·More…View all Crimson Education jobs – Toronto jobsSalary Search: Regional Digital Marketing Manager – USA and Canada salaries in Toronto, ON

New Zealand-based technology company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world’s leaders of tomorrow. Since then, we have rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, UK and beyond.

Looking to be involved in a growing, global team? With our Digital marketing team members across the globe and Marketing HQ in Melbourne, this role has the unique opportunity to dive headfirst into driving paid digital marketing strategy and activity across USA and Canada, working with our country managers and local area marketing teams.

LOCATION: Remotely or at one of our office’s across the globe, you will be required to be based in or near the USA and Canada region.

What this role is responsible for:

As a Regional Digital Marketing Manager you will be responsible for implementing effective paid digital advertising campaigns to attract qualified prospects with cost effective strategies across Facebook, Google and other paid advertising platforms. Day to day, you will drive campaign strategy development, planning, campaign building, A/B testing, data analysis, and stakeholder communication management. You will be responsible for Crimson’s paid digital marketing activity across USA and Canada, working with Crimson’s country managers, local area marketing teams and the global digital marketing team, reporting directly to Crimson’s Head of Performance Marketing.

What success looks like:

Leadership and Initiative

  • Participate as an active member of the global digital marketing team, contributing ideas to improve structure and processes
  • Actively engage Crimson’s country managers and local area marketing managers, helping them build their local digital strategies and plans

Digital Campaign Execution

  • Consistently launch paid advertising campaigns across all markets managed, following global processes, guidelines, and budgets
  • Select and design A/B tests in order to consistently improve knowledge and results
  • Consistently track leads, lead progress, and sales/revenue generated from your activities
  • Explore local digital marketing resources, market by market, in order to optimize spend and maximize revenue in each market

Analysis and Reporting

  • Analyse and report on campaigns, A/B tests, leads, and revenue and ROI
  • Contribute to developing Crimson’s global digital marketing best practices and knowledge base
  • Support in compiling and reviewing global analytics and revenue reporting

You might be the person we’re looking for if:

  • 3+ years of experience developing and executing social media strategies and paid advertising campaigns across Facebook and Google
  • Experience working with other paid advertising platforms such as or similar to WeChat, YouTube, LinkedIn, Snapchat, and TikTok
  • Excellent verbal and written communication skills
  • Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
  • Ability to productively and efficiently collaborate with a globally dispersed team
  • Outstanding analytical and problem-solving skills
  • Exceptional learning agility
  • Experience with Google Analytics, Marketo, Salesforce, Tableau or close equivalents for each is preferred
  • Basic understanding of the UK and US admissions process

Compensation: Base salary and variable income, based on experience and performance.

If you’re looking for a fast-paced, collaborative environment, and think you could be a fit for this role then we’d love to hear from you! Please keep an eye on your Spam/ Junk folder for emails from Breezy HR.

Regional Digital Marketing Manager – USA and Canada


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newRegional Marketing Manager123DentistToronto, ON Campaign Development: *You will use your knowledge of the market and work closely with multiple stakeholders to plan and launch omni-channel marketing campaigns… 4 days ago

123Dentist is Canada’s oldest and largest majority dentist-owned network of dental practices with more than 225 locations nationwide and 3,000 employees and growing. We provide Canadian dentists and dental practices with an array of non-clinical support and resources, including accounting, HR, marketing, as well as supply & equipment procurement. By leveraging our unmatched management experience, marketing expertise and state-of-the-art technologies, we allow dentists to take advantage of a practical and effective alternative to practice ownership and focus on what they’re best at – being a dentist!

Our national marketing team manages both practice and corporate marketing campaigns across paid, owned and earned channels to drive organic growth, retention programs and differentiate our practices and national platform. Due to our tremendous practice growth, we are seeking an experienced Regional Marketing Manager to join our team. Reporting to the Director of Marketing, you will be a key member that plans, develops and executes on the local marketing needs of dental practices in your designated region.

As an innovative, service orientated Marketing professional with B2C experience, you’ll leverage your traditional and digital marketing knowledge and skills to create customized local marketing programs. This is a unique opportunity for a sharp, creative and proven marketing professional with a least five to seven years of experience on the client or agency side. You’ll enjoy working on a collaborative team that loves to deliver excellence and bring smiles to our practices and patients.

Here’s the impact you’ll make and what we’ll accomplish together
You’ll take pride being an innovative and entrepreneurial marketer by delivering campaigns that meet the unique business needs of each practice in your region. Knowing that each practice is different, you’ll take the time to listen, learn and apply that knowledge to create programs the make a difference. You enjoy taking ownership and being hands-on in your role. You’ll work closely with various internal teams including Operations, Finance and external agency partners to understand local market opportunities. Overall, you’ll be responsible for the following:

Annual Planning: You’ll have a deep understanding of practice KPIs, local markets, patient insights, objectives and optimize the marketing budget for each practice.

Campaign Development: You will use your knowledge of the market and work closely with multiple stakeholders to plan and launch omni-channel marketing campaigns based on their unique business needs and objectives. Whether it’s traditional marketing or digital, you have experience building the right campaign to target the right audience through the right channels at the right time. You enjoy the marketing planning process including workback schedules, recap notes, budget trackers and holding teams accountable.

Portfolio Ownership: You’ll have a pulse on your practices marketing needs and priorities and strive to ensure continual improvement, transparency, and collaboration across stakeholder groups.

Monitoring & Sharing: You will monitor the effectiveness of campaigns monthly, quarterly and annually and analyze ways to improve them by hosting regular post-mortems and assessments. You’ll share best practices and contribute to establishing templates, policies, tools and partnerships to expand our marketing capabilities and programs across the network.

What we are offering:

  • Full-time permanent employment
  • Excellent benefits package
  • Competitive salary with bonus available
  • A collaborative team that will support and train you
  • Challenging and rewarding role that will develop your skillset and talent
  • Dynamic, fast-paced and growing company, with an entrepreneurial, ‘can do’ attitude

What we are looking for:

  • 5-7 years of progressive marketing experience (in dental or health care preferred)
  • In depth understanding of digital marketing (e.g. print, radio, social media, paid search, organic search, local online marketing, website development, etc.) to inform & prioritize marketing planning
  • You’re often considered the “go to marketer” when something new needs to be created and you love that
  • You enjoy learning about each market in your portfolio and adapting programs to meet their local needs and goals
  • You have strong project management skills and a proven ability to manage complex projects end-to-end
  • You’re a compelling storyteller who can communicate in concise and inspiring ways. You’re experienced at content creation and copywriting
  • You possess strong business acumen, analytical abilities, interpersonal and communication skills
  • You are a skilled and effective cross-functional collaborator
  • Results driven, proactive self-starter, organized and focused
  • You thrive in a culture where integrity, customer service, diversity, teamwork matters, and you are motivated to go above and beyond to deliver excellence.
  • You have exceptional Microsoft capabilities including Word, PPT and Excel
  • Experience with team communication platforms such as MS Teams, Slack, and experience with online task and project management tools such as Asana.

123Dentist is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Reference ID: 2109M-ON-000

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Extended health care
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

Experience:

  • Marketing: 5 years (preferred)
  • project management: 1 year (preferred)

Regional Marketing Manager


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