Senior SEO StrategistCritical Mass3.6Toronto, ON Passion for staying current in a rapidly evolving digital environment. Perform comprehensive keyword research and on-page/off-page optimizations to improve… 8 days ago·More…View all Critical Mass jobs – Toronto jobsSalary Search: Senior SEO Strategist salaries in Toronto, ONSee popular questions & answers about Critical Mass

As a Senior SEO Strategist, you understand that today’s user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with.

You’re data-driven and detail-oriented, and you bring strong analytical skills to every project. Ensuring that users can find the content they want—and that your client’s content is easy find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you’re a team player who can work across disciplines to implement search initiatives.

You will:

  • Own the development, execution, and optimization of SEO strategies
  • Analyze and distill search data to understand user intent, drive content strategy, and identify search opportunities
  • Perform comprehensive keyword research and on-page/off-page optimizations to improve digital visibility
  • Make copy and content recommendations based on search insights
  • Conduct SEO audits and competitive analysis
  • Identify and implement technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more
  • Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
  • Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more
  • Convey SEO concepts to clients in a concise, meaningful, and easy-to-understand manner
  • Evaluate and identify opportunities for search performance improvement
  • Define success metrics and translate SEO results to business objectives
  • Communicate with SEO team and management on project developments, timelines, and results
  • Monitor and evaluate search results and performance

You have:

  • 5+ years of SEO experience
  • Strong content strategy skills, ideally with experience in content creation
  • Strong analytical skills
  • Local SEO/Google My Business management experience
  • Demonstrated ability using data to identify insights, make recommendations, and inform the development of strategies and projects
  • Knowledge of recent algorithm updates, search ranking factors, and industry best practices
  • Ability to improve search rankings and drive increased search traffic and visibility
  • Strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses
  • Systematic approach to identifying SEO opportunities and issues, defining solutions, and executing action plans
  • Experience with web analytics tools like Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, etc.
  • Experience with SEO tools for crawling, rank tracking, keyword research, and technical auditing, like BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
  • Passion for staying current in a rapidly evolving digital environment
  • Experience managing paid search, PPC, or SEM campaigns ideal, but not required

Senior SEO Strategist


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newSearch Supervisor (SEM)Starcom3.8Toronto, ON Build new campaigns, ads, and keywords based on client briefs. Perform optimizations based on insights from Search data. Help training of SEM Coordinators. 4 days ago·More…View all Starcom jobs – Toronto jobsSalary Search: Search Supervisor (SEM) salaries in Toronto, ONSee popular questions & answers about Starcom

Company Description

We are the Human Experience Company

We know brands will only thrive if they anticipate people’s desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

In addition to providing continuing opportunities for career growth we are proud to offer our employees market leading benefit and incentive programs.

You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and market leading savings and pension plans.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description


Role Overview:

  • Activate and manage active SEM campaigns

  • Build new campaigns, ads, and keywords based on client briefs

  • Provide recommendations for new campaigns including tactics, spend and performance estimates etc.

  • Perform optimizations based on insights from Search data

  • Complete client reports with help from SEM Coordinators

  • Supervise small group of SEM Coordinators and Specialists

  • Help training of SEM Coordinators

  • Contribute to account and client strategy development


Key Responsibility:

  • Optimize budget pacing, bids and bidding strategies, ads and more

  • Pull data from multiple systems to create PowerPoint and Excel reports

  • Identify opportunities or insights during ongoing accounts from Engine systems and reports

  • Create and update keywords lists, ad copy, landing pages, and ad extensions

  • Provide insight and analysis and perform updates/optimizations to improve performance

  • Oversee the updates and maintenance of campaign taxonomy to meet global requirements

Qualifications

  • 3+ years of SEM agency experience

  • Previous management or supervisory experience

  • Proficiency in French preferred

  • Shopping Ads experience preferred

  • A strong desire to learn and improve own skill set through directing learning

  • Organization in order to work on multiple tasks simultaneously

  • Ability to find solutions to unique tasks and operate independently on daily tasks

  • Comfort and strength in data aggregation, manipulation and analysis

  • Strong numerical and computer skills

  • High level of capability in Excel and PowerPoint

  • Good writing skills, for both ad copy writing and to summarize insights in a concise manner

  • Strong public speaking, in order to discuss campaign aspects with clients in meetings

  • Accountability

Additional Information

Starcom Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom, however, only those candidates selected for an interview will be contacted.

Search Supervisor (SEM)


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