Tag: organic

Company: Mastercard

Location: Toronto, ON

Expected salary:

Job date: Sat, 19 Apr 2025 00:27:54 GMT

Job description: Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.Title and SummaryManager, Digital B2B Marketing – Organic SocialMastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do—driving a culture that values doing well by doing good.The Services Marketing Digital Team is the creative, data-driven force behind Mastercard Services’ B2B marketing strategy. We push the boundaries of digital marketing, using innovative approaches to connect with customers in new and engaging ways. Our focus? Delivering high-impact, measurable campaigns that drive business growth across the most effective digital channels. We don’t just follow trends—we set them.As we expand, we’re looking for a Manager, Digital B2B Marketing to lead our Organic Social strategy and execution. If you love digital marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with performance-driven storytelling through social media, this role is for you.Role OverviewThis role is at the intersection of strategy, execution and measurement, blending creativity with analytics to elevate Mastercard Services’ brand awareness and demand generation initiatives. Reporting to the Director of B2B Digital (Demand Generation) within the Services Marketing Operations & Digital team, you’ll be part of a growing team of media marketers and work closely with cross-functional teams across the business.The Role:

• Work with the team’s Director and Marketing Leads in planning and executing our global social media campaigns to achieve specific objectives (e.g., brand awareness, lead generation, sales) while ensuring our products and services resonate with key audiences.
• Lead the organic social process end-to-end developing strategies, tracking trends, writing post copy, collaborating on creative direction and content development, and reporting, with a core focus on B2B audiences, customers and partners.
• Partner with internal Marketing teams (Product, Customer, Partner, Field/Events, Digital Demand Generation, and Design to publish a feed that communicates Mastercard Services’ top messages to our more than100K+ followers.
• Maximize the impact of their organic social campaigns with the right copy, creative, target audience and relevant social media platforms used.
• Champion Mastercard Services within the Global Media and Social teams, driving enterprise-level awareness and elevating our brand positioning.
• Develop a comprehensive social media editorial calendar and publishing schedule including scheduled posts to manage content workflow across Mastercard Services’ organic social platforms.
• Lead the consolidation effort strategy across our organic social properties including the development of both internal and external comms to ensure stakeholders and followers are aware of changes.
• Test, learn, and optimize—use A/B testing, SEO, audience insights, and data analytics to continuously improve campaign performance and engagement.
• Manage Digital Marketing Social Objectives of driving brand awareness and engagement, fostering a strong online community, and improving social media performance and RO through KPIs measured monthly and quarterly.
• Collaborate with agencies, social media vendors and influencer agency partners ensuring we’re leveraging the best resources and technologies to drive success.
• Contribute to our Services Digital Marketing Center of Excellence, fostering best practices, creative experimentation, and a library of high-performing content for reuse.
• Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table.

All About You:

• Several years of work experience in social media marketing or as a digital media specialist creating and executing social media calendars and campaigns. Experience in B2B, SaaS, and/or Professional Services industries is preferred; Any experience in paid social, paid media, SEO and web page development is a plus.
• Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
• Demonstrable experience with social networking platforms including LinkedIn, Meta (Instagram/Facebook), YouTube, Vimeo, X, BlueSky and social analytics and scheduling tools such as Hootsuite, Sprinklr, Sprout Social, etc.
• You possess strong communication skills with a strong command and appreciation of tone, mechanics, and grammar. Whether you’re writing, presenting, or strategizing, you know how to engage and influence stakeholders at all levels of the organization.
• You understand that content should be purposeful and succinct, even when tackling complex topics. You can translate technical concepts into compelling narratives that engage and convert.
• You have a creative eye and a keen eye for visual aesthetics, understanding what makes content resonate in a digital space.
• You are a natural collaborator who thrives in fast-paced, multi-product environments. You can work independently and as part of a team. You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat.
• You use data to tell a story. You’re comfortable interpreting metrics, running experiments, and using insights to optimize campaigns. You like to test, learn, and iterate to drive performance.
• A problem-solver who will take the time to work an issue out independently but isn’t afraid to ask the appropriate questions when necessary
• You have your finger on the pulse of emerging B2B and social marketing trends to bring fresh and innovative ideas to the table to better engage customers and prospects.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard’s security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Summary of Mastercard’s Digital B2B Marketing Manager Role

Company Overview

Mastercard operates in over 200 countries, focusing on empowering global economies and individuals through secure, innovative digital payment solutions. Its mission encompasses sustainability and inclusivity, aiming to unlock potential for businesses, governments, and individuals.

Role Overview

The Manager of Digital B2B Marketing – Organic Social will lead the strategy and execution of Mastercard’s organic social media campaigns. Reporting to the Director of B2B Digital, this role combines creativity and analytics to boost brand awareness and demand generation.

Key Responsibilities

• Campaign Management: Plan, execute, and report on global social media campaigns focusing on brand awareness and lead generation.
• Content Creation: Develop engaging copy and creative content tailored to B2B audiences.
• Collaboration: Work with various internal marketing teams to communicate Mastercard Services’ core messages.
• Performance Optimization: Utilize A/B testing and data analytics to refine campaigns and improve engagement.
• Community Building: Drive online brand presence and social media performance through key performance indicators (KPIs).

Required Skills and Qualifications

• Experience in social media marketing, preferably in B2B, SaaS, or professional services.
• Proficiency with major social platforms (LinkedIn, Meta, etc.) and analytics tools.
• Strong communication and storytelling abilities, particularly in translating complex topics into engaging narratives.
• Creative mindset with a focus on visual aesthetics and innovation in digital engagement.
• Ability to work independently and collaboratively in a fast-paced environment.

Commitment to Diversity

Mastercard values merit-based hiring and is committed to inclusivity, ensuring equal opportunity for candidates of all backgrounds.

Security Responsibility

All employees are responsible for maintaining information security, adhering to company policies, and reporting any breaches.

This role presents an opportunity to impact Mastercard’s digital marketing efforts significantly while driving brand success across various digital channels.