Owned Channels Specialist – Just Eat Takeaway – Toronto, ON

Company: Just Eat Takeaway

Location: Toronto, ON

Expected salary:

Job date: Wed, 09 Oct 2024 03:22:39 GMT

Job description: DescriptionWe run large-scale, high-impact campaigns, and we need your creativity to help bring our industry-leading brand to life. You’ll have the opportunity to express our brand across both traditional and digital channels, while elevating national and regional campaigns to new heights. Our close-knit team, including experts in brand, copy, design, campaigns, digital, and insights, fosters innovation in a dynamic and fun environment. Ready to make a difference for customers, couriers, and restaurants nationwide? Come hungry.As a member of Skip’s eCRM Marketing Team, you will be responsible for executing eCRM campaigns aligned with broader business and eCRM objectives. You’ll collaborate with other specialists to develop strategies, optimise, and report on both automated and ad hoc campaigns, as well as real-time eCRM programs, all aimed at achieving targets, driving incremental value, and fostering customer loyalty.What’s On Your Plate:

  • Set up, launch, and monitor marketing campaigns across owned channels (email, push notifications, SMS, content cards) for all business verticals i.e. customer, courier and partner as per the guidelines provided by stakeholders.
  • Utilise CRM platforms (Salesforce, Braze) to implement campaign assets and journeys while ensuring the timely execution of all scheduled campaigns according to the customer, courier, partner campaign calendar.
  • Track and report basic performance metrics (e.g., delivery rates, click-through rates, open rates), flagging any irregularities or issues for review, and provide updates on campaign progress to senior team members for further analysis.
  • Execute automated marketing journeys as instructed, ensuring smooth operation and resolving any issues, while assisting in A/B testing and validating new automation or triggers to optimise campaign performance.
  • Keep detailed documentation of campaign tests, learnings, and processes to ensure smooth future executions and orientation.
  • Communicate with studio, insights, restaurant, brand, and product teams to ensure all necessary processes are followed for campaign execution.
  • Identify potential roadblocks in campaign launches and work to resolve them in coordination with senior specialists.
  • Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations.

Recipe for Success:

  • 2+ years of eCRM marketing experience.
  • Proven knowledge of standard methodologies for all eCRM channels.
  • Experience with Braze & Salesforce Marketing Cloud is a must.
  • Experience with thorough Quality Assurance (QA) processes.
  • Strong attention to detail and organisational skills, including prioritising multiple projects and error-free deployment.
  • Possess strong analytical skills, with the ability to independently derive insights from data.
  • Ability to work well in a fast-paced environment and adapt quickly to change.
  • Positive, ‘can-do’ attitude, with a history of anticipating problems and proactively finding solutions.
  • Experience with Excel & Liquid is considered an asset.

The Candidate We’re Looking for

  • Is a marketing player with a real passion for delivering performance.
  • Comfortable prioritising tasks and managing multiple strands of work with a willingness to take on additional projects as needed.
  • Takes a proactive approach to executing job responsibilities, prioritising urgent and important work.
  • Is driven to take on new opportunities and challenges, with an appetite to learn, and the self-motivation to continue to develop and grow oneself and others.
  • Is skilled at building strong working relationships with both internal and external stakeholders.
  • Has a strong understanding of digital channels and platforms and how they fit into the digital marketing mix.
  • Has strong analytical skills with the ability to interpret data and make actionable recommendations for the business.

What It’s Like to work At Skip:Skip is the kind of workplace that garnered a “Top Places to Work in Manitoba” and it was no small coincidence. We set out to make this a place our employees are proud to tell their family and anyone who will listen that they work here. Skip team members feel pride knowing their input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment with global impact, we’d love to hear from you.Skip is proud to be an Equal Opportunity employer. Boxes are for pizza, not people. So however you identify and whoever you love, you are free to be you at Skip.We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.#LI-OF1

The job involves executing eCRM campaigns across multiple channels to achieve targets and drive customer loyalty. The candidate should have at least 2 years of eCRM marketing experience, knowledge of CRM platforms like Braze and Salesforce, attention to detail, and ability to work in a fast-paced environment. The company, Skip, values diversity and inclusion in the workplace.

Associate Manager, Owned Audience – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Sun, 29 Sep 2024 02:48:44 GMT

Job description: What you’ll doAt Canadian Tire, we are making a significant shift from being transactionally focused marketers to being customer-driven. Our Owned Audience is at the core of our Customer Strategy, a critical piece of the digital customer flywheel and builds the basis of our personalization strategy. The Associate Manager, Owned Audience role will be reporting directly to the Manager, Campaign Management, and will be responsible for leading the growth and engagement of email and app channels across CTC. The day-to-day will include a mix of strategy building and execution for acquiring customers to our email and app channels via paid & organic tactics, developing cross-banner engagement strategies, analyzing customer behaviour, and building new customer journeys within our email and app programs.The role will work cross-functionally with Mobile Product Strategy, Media Planning, Email, Loyalty, Technology, and Innovation teams to grow and engage Canadian Tire’s Owned Audience.Grow Owned ChannelsLead & communicate the strategy for Owned Audience growth by acquiring new customers, retaining existing users, and increasing the lifetime value of our subscriber baseWork cross-functionally to build new customer journeys to drive deeper engagement and increase lifetime valueBe a customer acquisition subject matter expert throughout the organizationIdentify opportunities, partner with the business to execute organic acquisition strategies & campaigns, and leverage growth hacking techniques to drive user growthOwn and manage the CTR and Triangle app store optimization strategies (ASO): optimize keywords, identify new opportunities, own the testing schedule, improve app store details page (screenshots, video, copy) to increase store listing conversion rateRegularly research new traffic sources, technology, and formats to meet targetsGuide the creative team to create new concepts and iterate based on performanceReport results and insights to internal stakeholders, including to senior executivesEngage with Owned Channel AudiencesDevelop and own the roadmap for increasing engagement & personalization with customers in our Owned ChannelsContribute to the push notification & In-app messaging strategy for the organizationHelp to increase user adoption of high value app actions, improve new user onboarding experience, and reduce churn via marketing campaigns and A/B testingDeliver actionable insights to the business to improve Owned Audience engagementCentralize learnings and insights to become a subject matter expert for retention and lifecycle managementAnalyze, test, and measure strategies to effectively continue to grow and capitalize on successesWhat you bring3-5 years of relevant experienceStrong communication skills: business writing, presentation, and influencing skillsDemonstrated analytical and problem-solving skills. Ability to turn data into insights into business recommendationsDemonstrated ability to both be a strategic and innovative thinker, with the ability to turn those ideas into flawless executionUnderstanding how to drive user acquisition (app, email, SMS) & ability to increase customer lifetime value is an asset, but not mandatoryA collaborative approach. You can foster healthy relationships and communicate effectively across the teamsTakes ownership of learning within their discipline and educating stakeholders at all business levelsFamiliarity with these platforms is an asset: analytics software (e.g. Google Analytics, Firebase, Quantum Metrics, Kochava, Google Data Studio), workflow software (e.g. Wrike), marketing automation and CRM software (e.g. Salesforce, Braze)HybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-NV1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Canadian Tire is shifting from transactionally focused marketers to customer-driven. The Associate Manager, Owned Audience will be responsible for leading the growth and engagement of email and app channels. This role includes strategy building for customer acquisition, engagement, and personalization. Key responsibilities include developing new customer journeys, optimizing app store strategies, and increasing user engagement. The ideal candidate will have 3-5 years of relevant experience, strong communication skills, and analytical abilities. Canadian Tire values diversity, inclusion, and belonging, and offers various benefits to employees. They are committed to creating an inclusive environment and encourage candidates from diverse backgrounds to apply.

Just Eat Takeaway – Owned Channels Manager – Toronto, ON

https://logoimg.careerjet.net/9996853ac00dff67abf418f9018a749c_mobile.png


Company: Just Eat Takeaway

Location: Toronto, ON

Job description: Ready for a ChallengeThen Just Eat Takeaway.com might be the place for you. We’re a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.Description:As an Owned Channels Manager at Skip, your leadership and strategic vision will be instrumental in orchestrating a high-performing team. Together, you will shape the future of Skip’s marketing campaigns and create unforgettable experiences for our customers, couriers, and partners.What’s On Your Plate:Team Leadership: Lead, mentor, and inspire a team of Owned Channels Specialists. Set clear objectives, provide guidance, and nurture their professional growth.Strategic Direction: Develop and communicate a clear and innovative strategy for Skip’s owned channels, including email, push notifications, Top Tile / Content Cards, in-app, and SMS.Campaign Optimization Oversight: Ensure that campaign optimization efforts are executed effectively. Review and guide your team in analyzing data, A/B testing, and refining strategies to maximize engagement and ROI.Data-Driven Decision-Making: Oversee the team’s data analytics efforts, guiding them in extracting valuable insights from data. Use these insights to make informed decisions and enhance customer experience.Cross-Functional Collaboration: Collaborate with various stakeholders, including marketing teams and senior leadership, to ensure seamless execution of campaigns. Influence decision-making by sharing data-driven insights and best practices.Content Strategy Development: Encourage your team to work with the Studio team and other stakeholders to explore new ways to captivate the target audience and drive engagement. Help drive innovation in content creation and delivery across owned channels.Performance Monitoring: Oversee the monitoring and reporting of campaign performance. Regularly share performance reports with marketing teams and offer recommendations for improvement.Technology and Tools Management: Stay abreast of industry trends, tools, and technologies to improve the efficiency and effectiveness of owned channel campaigns. Encourage the team to use available MarTech stack tools to the fullest. Make recommendations for adopting new tools as needed.Campaign Automation Strategies: Guide the implementation of marketing automation processes to streamline campaign execution, reducing manual work and allowing your team to focus on more strategic tasks.A/B Testing Strategy: Ensure your team conducts systematic A/B testing and leverages findings to refine and enhance campaign strategies continually.Customer Journey Mapping: In collaboration with other stakeholders, oversee the mapping of customer journeys to identify touchpoints and opportunities for engagement. Ensure your team delivers the right message at the right time.Compliance and Best Practices: Guarantee that all campaigns adhere to relevant regulations and industry best practices, maintaining the highest standards of data privacy and security.Performance Dashboards: Work with your team and the Insights team to enhance existing email campaigns dashboard and to add in dashboards for all channels as well as a reach and frequency dashboard.Channel Management and Innovation: Work with your team on building channel best practices to maximise impact of marketing technology on the customer, partner, courier and employee experience (email, push, in-app, SMS).Supervisory: Supervises support level/entry professional level employees or supervisors. Sets daily, weekly and monthly operational objectives for the team, and ensures policies, practices and procedures are understood and followed by direct reports, customers and/or other stakeholders. Decisions are guided by policies, procedures and the local or functional business plan; receives guidance and oversight from the manager.Recipe for Success:A Bachelor’s degree, or equivalent.5+ years experience in Digital Marketing roles focusing on leadership and innovation2+ years experience with team management and excellent social skills.Strong analytical, prioritization and problem-solving skills, with close attention to detail.Strategic thinking skills, with great creative judgement and a test & learn approach.Experience leading complex owned channel journey’s on email, push, SMS and in-app notifications, with relevant use cases of promotions, vouchers, and lifecycle campaignsExperience with marketing attribution models and reach x frequencyGood knowledge of Google Analytics, Enterprise Service Platform dashboards, Salesforce Marketing Cloud, Data Cloud, Braze, Movable Ink, and industry AI use casesYour role as an Owned Channels Manager is not just about managing day-to-day operations but also about leading by example, fostering innovation, and driving continuous improvement. This is an opportunity to create a team that is at the forefront of marketing excellence, ensuring that our owned channels are optimized to their full potential, delivering exceptional results for our customers, couriers, and partners.At JET, this is on the menu:Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.Fun, fast-paced and supportive, the JET culture is about movement, growth and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.Inclusion, Diversity & BelongingNo matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colorful selves to work every day.What else is cooking?Want to know more about our JETers, culture or company? Have a look at our where you can find people’s stories, blogs, podcasts and more JET morsels.Are you ready to take your seat? Apply now!#LI-OF1 ​
Just Eat Takeaway.com is a global online food delivery platform that aims to empower everyday convenience. They are currently looking for an Owned Channels Manager at Skip to lead and inspire a team of Owned Channels Specialists in shaping the future of Skip’s marketing campaigns. The role involves overseeing strategic direction, campaign optimization, data-driven decision-making, cross-functional collaboration, content strategy development, performance monitoring, technology and tools management, campaign automation strategies, A/B testing, customer journey mapping, compliance and best practices, performance dashboards, channel management, and innovation. The ideal candidate should have a bachelor’s degree, 5+ years of experience in digital marketing, 2+ years of experience in team management, strong analytical and problem-solving skills, strategic thinking skills, experience with owned channel campaigns, marketing attribution models, and various MarTech tools. Just Eat Takeaway.com promotes an inclusive culture and encourages diversity and belonging. They offer a fun, fast-paced, and supportive environment where employees can grow and celebrate their individuality. Interested candidates can learn more about Just Eat Takeaway.com and apply for the Owned Channels Manager role.
Job Description

Sales Representative

Our company is currently seeking a Sales Representative to join our dynamic team. The ideal candidate will be responsible for developing and maintaining client relationships, promoting our products and services, and meeting sales targets.

Responsibilities:
– Identify and reach out to potential customers to promote our products
– Develop and maintain strong client relationships to ensure customer satisfaction
– Meet or exceed sales targets on a regular basis
– Provide excellent customer service and resolve any issues or complaints in a timely manner
– Stay up-to-date on industry trends and competitors to ensure a competitive advantage
– Collaborate with team members to develop sales strategies and achieve company goals

Qualifications:
– Previous sales experience in a similar industry
– Strong communication and interpersonal skills
– Proven track record of meeting and exceeding sales targets
– Ability to work independently and as part of a team
– Knowledge of sales techniques and strategies
– Bachelor’s degree in Business Administration or related field (preferred)

If you are a motivated and goal-oriented individual with a passion for sales, we would love to hear from you. Apply now to join our team and take your career to the next level.

Expected salary:

Job date: Sat, 27 Jul 2024 02:55:17 GMT

Philip Morris International – Owned Media Specialist (6-month contracts) – Toronto, ON

Company: Philip Morris International

Location: Toronto, ON

Job description: Analytics) Positive attitude and team player mindset Eagerness to learn and grow as a professional in the digital marketing… us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial…
The content is expressing the importance of having a positive attitude and a team player mindset in the digital marketing field. It encourages individuals to be eager to learn and grow professionally in order to be successful in the industry. The company is looking for individuals with curiosity and the ability to engage with others to be part of their commercial team.
Job Description

Delivery Driver – $20/hr

We are looking for a reliable Delivery Driver to join our team. The Delivery Driver will be responsible for safely and efficiently delivering packages to customers in a timely manner.

Responsibilities:
– Safely operate a company vehicle to deliver packages to customers
– Follow delivery routes and schedules
– Load and unload packages from the vehicle
– Ensure packages are delivered in good condition
– Provide excellent customer service to customers
– Maintain a clean and organized vehicle

Qualifications:
– Valid driver’s license
– Clean driving record
– Ability to lift and carry heavy packages
– Good communication and customer service skills
– Previous delivery experience preferred

We offer competitive pay and benefits. If you are a reliable and responsible individual with a passion for customer service, we would love to hear from you. Apply now!

Expected salary: $73740 – 78348 per year

Job date: Thu, 07 Mar 2024 08:28:29 GMT

Just Eat Takeaway – Owned Channel Specialist (Courier & Partner) – Toronto, ON

https://logoimg.careerjet.net/9996853ac00dff67abf418f9018a749c_mobile.png


Company: Just Eat Takeaway

Location: Toronto, ON

Job description: Ready for a challenge?
Then SKIP might be the place for you! We’re a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe. SkipTheDishes is a proud member of the Just Eat Takeaway.com (JET) group of companies and we are excited to have people like you a part of our team!
Description:
As a key member of Skip’s Digital, Media & Marketing Operations the Owned Channels Specialist (Courier & Partner) role is designed for an individual with a passion for eCRM strategies, data-driven insights, and a focus on Courier and Partner (restaurant) needs. Reporting directly to the Owned Channels Manager, you will play a crucial role in supporting and executing the eCRM strategy and roadmap for Courier and Partner pillars. This position requires a mix of technical expertise, analytical skills, stakeholder management, and a proactive mindset.
What’s on your plate:
Collaborate with the Manager, Owned Channels to contribute to the definition of Owned Channels Courier and Partner strategy and roadmap aligned with business objectives
Assist in the creation of actionable and measurable strategies to impact courier and restaurant activation, frequency, and reactivation
Communicate progress and performance updates to stakeholders on a regular basis
Support the team in providing insights on channel campaign and program performance aligned with business KPIs
Assist in sharing channel learnings with Marketing teams outside of the Digital, Media & Marketing Operations Team (Courier Engagement and Partner Operations Managers as main stakeholders)
In collaboration with other in-house and third party stakeholders (agencies), support the implementation of segmentation and content personalization strategies
Collaborate with cross-functional teams, including Courier Engagement, Partner Operations, Creative, BI, Insight, Product, and agencies
Participate in the analysis and forecasting of the impact of eCRM programs on courier behaviour and restaurant engagement
Collaborate with external partners to contribute effectively to project deliverables
Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations
Recipe for success:
Bachelor’s degree in Business or Marketing or equivalent professional experience
2+ years of experience in stakeholder management
3+ years of hands on email marketing experience
2 years of experience in a strategic role
Familiarity with email and push notification standard methodologies and experience in executing A/B tests
Proven expertise of campaigns set up within an ESP and data management in CRM systems
Strong attention to detail and organizational skills, with the ability to prioritize multiple projects
Analytical skills to derive insights from data
Adaptability to a fast-paced environment and ability to embrace change
Positive, ‘can-do’ attitude with a proactive problem-solving approach
Basic HTML coding & understanding is a plus
Experience with launching campaigns on Salesforce Marketing Cloud, Braze, and/or Firebase as well as a certification from any of these platforms is a bonus
Understands digital channels and platforms within the digital marketing mix.
Has a basic/intermediate understanding of digital platforms and technologies.
Exhibits strong analytical skills to interpret data and provide actionable recommendations to the business.
Why work at Skip?
At SkipTheDishes, we are a Canadian startup success story, grown from the Canadian Prairies we are now part of Just Eat Takeaway.com (JET) where we continue to innovate and grow on a global scale. At Skip, we have abundant opportunity or as we say, everything is on the table. We set out to make this a place our employees are proud to be a part of; knowing their input and uniqueness are not only embraced but make an impact on millions of partners, couriers and customers every single day. As the company grows, so do you — exposing you to new opportunities and learnings every day.
That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re looking for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment with global impact, we’d love to hear from you. We’d like to invite you to bring your talent to the table.
SkipTheDishes is proud to be an Equal Opportunity employer. Boxes are for pizza, not people. So however you identify and whoever you love, you are free to be you at Skip. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected. In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.
Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.
#LI-AI1
SkipTheDishes is a leading global food delivery platform looking for an Owned Channels Specialist to work with courier and restaurant partners. The role involves data-driven strategies, stakeholder management, and supporting email and push notification campaigns. The successful candidate will have experience in stakeholder management, email marketing, and analytics, and should be adaptable, positive, and detail-oriented. This is an opportunity to work in a fun and challenging environment at a growing tech company with a commitment to diversity and inclusion. Apply now!
Sorry, I cannot complete this task as it would involve accessing the content from the URL provided, and I am unable to access external websites at the moment. However, I can provide general information or help with any specific questions you may have.

Expected salary:

Job date: Wed, 07 Feb 2024 04:05:26 GMT

Senior Marketing Manager, Digital Owned Channel Marketing – Toronto, ON


Company: TD Bank

Location: Toronto, ON

Job description: with us. Here’s our story: Department Overview As part of TD’s Marketing department, NA Digital Marketing and Personalization… & Orchestration Strategy team is responsible for leading our digital marketing and 1:1 channels transformation. The team carries the…

Expected salary:

Job date: Wed, 31 Aug 2022 05:22:23 GMT

Apply for the job now!

Senior Marketing Manager, Digital Owned Channel Marketing

Job title: Senior Marketing Manager, Digital Owned Channel Marketing

Company: TD Bank

Job description: Company Overview

Tell us your story. Don’t go unnoticed. Explain why you’re a winning candidate. Think ”TD” if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive. Carve out a career for yourself. Grow with us. Here’s our story: jobs.td.com

Department Overview

As part of TD’s Marketing department, NA Digital Marketing and Personalization & Orchestration Strategy team is responsible for leading our digital marketing and 1:1 channels transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers.

Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Job Description

  • Lead improvement of marketing channel performance and enablement of personalization (Digital Prompts; Easyweb/mobile, Secure site, Email, ATM) by partnering with business channel owners
  • Drive marketing channel requirements for enhanced/new capabilities
  • Provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs
  • Oversee Key Strategic Functions:
  • Digital Advice Prompts (EW & Mobile)
  • TDforMe
  • New Digital Placements Recommendations
  • Email Performance and engagement metrics
  • Consult with US partners: share best practices/results, ensure consistency of measurement/reporting
  • Oversee Key Performance Reporting and Insights:
  • Articulate channels marketing value for the Bank
  • Identify insights through reporting and analysis that will drive and inform channel strategy
  • Define benchmarks and Digital Owned Channel OKRs
  • Support partners to understand and leverage strategies
  • Socialize reporting and insights to drive optimization

Requirements

  • Minimum of 10+ years professional experience and previous leadership experience in any of the following areas: marketing campaign management, targeted marketing, campaign / marketing analytics, digital marketing.
  • Post-secondary education in Business or Marketing
  • Proven leadership experience including demonstrated ability to work in and across teams, manage stakeholders and align leadership
  • Strong project management skills. Ability to lead and manage multiple projects and initiatives at once. Strong multi-tasking skills
  • Superior oral and verbal communication skills, and strong storytelling presentation skills. Confident interacting and presenting to stakeholders and partners with strong skills in negotiation and influence
  • An overall dedication to producing high quality work and desire to continuously learn, develop and do better
  • Demonstrate a customer focused disposition to bring insights to life
  • Business acumen: strategic thinking, business process development, analytical and problem-solving skills
  • Innovative thinker yet practical applicator to ensure focus (brand alignment) and flexibility for partner as demonstrated (results delivery)
  • Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing and ambiguous environment, requiring ongoing. re-evaluation of priorities
  • Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength via training, coaching and people development
  • Superior impact and influencing skills with a demonstrated ability to lead and influence large scale enterprise wide initiatives, and the ability to build common purpose
  • History of delivering impact and executing on strategies to deliver both short-term and long-term results

Operational experience in a complex environment

#canmarketing

Additional Information

#LI-hybrid

Hours

37.5

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Expected salary:

Location: Toronto, ON

Job date: Fri, 24 Jun 2022 22:49:21 GMT

Apply for the job now!

Senior Marketing Manager, Digital Owned Channel Marketing

Job title: Senior Marketing Manager, Digital Owned Channel Marketing

Company: TD Bank

Job description: TD Description

Tell us your story. Don’t go unnoticed. Explain why you’re a winning candidate. Think “TD” if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive. Carve out a career for yourself. Grow with us. Here’s our story:

Department Overview

As part of TD’s Marketing department, NA Digital Marketing and Personalization & Orchestration Strategy team is responsible for leading our digital marketing and 1:1 channels transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers.

Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Job Requirements

  • Minimum of 10+ years professional experience and previous leadership experience in any of the following areas: marketing campaign management, targeted marketing, campaign / marketing analytics, digital marketing.
  • Post-secondary education in Business or Marketing
  • Proven leadership experience including demonstrated ability to work in and across teams, manage stakeholders and align leadership
  • Strong project management skills. Ability to lead and manage multiple projects and initiatives at once. Strong multi-tasking skills
  • Superior oral and verbal communication skills, and strong storytelling presentation skills. Confident interacting and presenting to stakeholders and partners with strong skills in negotiation and influence
  • An overall dedication to producing high quality work and desire to continuously learn, develop and do better
  • Demonstrate a customer focused disposition to bring insights to life
  • Business acumen: strategic thinking, business process development, analytical and problem-solving skills
  • Innovative thinker yet practical applicator to ensure focus (brand alignment) and flexibility for partner as demonstrated (results delivery)
  • Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing and ambiguous environment, requiring ongoing. re-evaluation of priorities
  • Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength via training, coaching and people development
  • Superior impact and influencing skills with a demonstrated ability to lead and influence large scale enterprise wide initiatives, and the ability to build common purpose
  • History of delivering impact and executing on strategies to deliver both short-term and long-term results

Operational experience in a complex environment

#canmarketing

Hours

37.5

Job Description

  • Lead improvement of marketing channel performance and enablement of personalization (Digital Prompts; Easyweb/mobile, Secure site, Email, ATM) by partnering with business channel owners
  • Drive marketing channel requirements for enhanced/new capabilities
  • Provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs
  • Oversee Key Strategic Functions:
  • Digital Advice Prompts (EW & Mobile)
  • TDforMe
  • New Digital Placements Recommendations
  • Email Performance and engagement metrics
  • Consult with US partners: share best practices/results, ensure consistency of measurement/reporting
  • Oversee Key Performance Reporting and Insights:
  • Articulate channels marketing value for the Bank
  • Identify insights through reporting and analysis that will drive and inform channel strategy
  • Define benchmarks and Digital Owned Channel OKRs
  • Support partners to understand and leverage strategies
  • Socialize reporting and insights to drive optimization

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Additional Information

#LI-hybrid

Business Line

Corporate

Job Category – Primary

Marketing

Job Category(s)

Marketing

Job Family

Integrated Marketing Planning

Time Type

Full Time

Employment Type

Regular

Expected salary:

Location: Toronto, ON

Job date: Thu, 23 Jun 2022 23:00:17 GMT

Apply for the job now!

newSenior Manager, Growth MarketingPoints International3.6Toronto, ON Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social,… 6 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Senior Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.


The health and safety of Points’ employees, guests and business partners is a very high priority. Our view that maximizing COVID-19 vaccination rates among employees is one very important strategy to lessen the hazard of COVID-19 in our physical workspace. As such, all new Pointsters are required to be fully vaccinated in accordance with their regional guidelines.

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Senior Manager, Growth Marketing


CLICK TO APPLY