Digital Experience CoordinatorInforma Canada4.0Toronto, ON Assist the on the day delivery of the digital event. Share in-event behavioral patterns with wider virtual events team (SPEX, marketing etc.). 13 days ago·More…View all Informa Canada jobs – Toronto jobsSalary Search: Digital Experience Coordinator salaries in Toronto, ON

Company Description

Informa Connect organizes major branded annual events and operates specialist digital communities that are key convening places for a particular market. We run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses in Global Finance, Life Sciences, and Pharma and in a number of other specialist markets.


Job Description

We are looking for a highly self-motivated, efficient, logical and creative Digital Delivery Team Member (DDT-M) who will work on a digitally focused portfolio within the Informa Connect business.

The portfolio will focus on a growing number of small to large events and digital products that are exclusively online. The role itself will revolve around a comprehensive list of responsibilities that occur pre, during and post each event from a planning and operations perspective.


Administration (75%)

  • Data capture and analytics – Undertake all necessary event admin tasks, including incident response plans, sustainability worksheets, accreditation administration and providing data for post event meetings, uploading Video On Demand onto the virtual event platform, provide Sponsorship (or data delivery team) with post event data reports, circulate final attendee lists, provide accounts with no show/no pay, list of VIP no shows to VIP manager.
  • Prepare and upload FAQ’s onto Connect Me for each Virtual event.
  • Book staffing space in the office (as necessary) during the live virtual event days
  • Continually review processes and practice to eliminate obsolete workflows and tools with little customer value or ROI, validating with Connect’s central leads.

Project Management/Delivery (25%)

  • Assist the on the day delivery of the digital event
  • Manage Slido polls and notifications and send questions to moderator of live room
  • Provide Crisp/helpdesk support on the Connect Me platform
  • Add VIPs to closed door sessions if required (last minute VIP requests)
  • Log video asset numbers for each session and update the agenda.
  • Update platform as required – yesterday’s poll results etc.
  • Create and issue all event notifications.
  • Manage the speaker green room/s and any other sessions (workshops etc.) that need to be hosted/moderated.
  • General event trouble-shooter
  • Share in-event behavioral patterns with wider virtual events team (SPEX, marketing etc.)
  • During the event provide updates as needed on session attendance and engagement for sponsor assets/areas as requested (end of each day)
  • Action IRP plan and process (if required)

Qualifications

  • 1+ years professional experience in the B2B Digital Service and/ or Media Industry or equivalent
  • Candidate must have the ability to effectively manage multiple projects and work in a fast-paced environment.
  • Detail-oriented, excellent written and verbal skills, extremely organized
  • Ability to work with various teams and be able to work under pressure when last-minute tasks arise. Previous webinar experience is very helpful to this individual.
  • An entrepreneurial spirit who is ready to take on an exciting challenge and is willing to take the initiative in the execution of virtual events.

Additional Information


Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

  • Learning and development plan to assist with your career development
  • Competitive Benefits
  • Work with a high quality of specialist products and service
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
  • Regular social events and networking opportunities

If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.

This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.

Digital Experience Coordinator


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newDigital Marketing SpecialistAfex3.1Toronto, ON$40,000 – $50,000 a year Brainstorms new and creative growth strategies through digital marketing. Analyze digital marketing data and user behavior patterns to provide insight and… 3 days ago·More…View all Afex jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

The Digital Marketing Specialist will be responsible for supporting the execution of our digital marketing strategy across all key digital channels, including website, email, social media, PPC, Programmatic, Affiliates, Account Based Marketing and Paid Social channels. Working within a dynamic and fast paced environment, you will have experience and understanding of digital B2B campaigning and the ability to adapt marketing initiatives and materials to suit audiences across North America, EMEA and APAC

Working closely with the Digital Marketing Manager and other members of the Global Marketing Team, you will have experience across the full marketing mix and will be assist with the creation, implementation, and reporting of marketing programs to support the expansion and growth of the company’s services and products, globally.


Responsibilities:

  • Support the organizations digital marketing initiatives across various channels and platforms to drive engagement, leads, sales, and loyalty across North America, EMEA and APAC
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Work directly with team to promote and drive traffic to the website and social media platforms
  • Assist in the development, implementation, and execution of social media campaigns to increase social engagement across all platforms (LinkedIn, Twitter, YouTube)
  • Support our email marketing execution by managing the creation, testing, and deployment of email campaigns through our marketing automation platform
  • Contribute to the enhancement of our SEO strategy by implementing best practices including keyword research, tagging, and link building
  • Assist with our PPC strategy by monitoring keywords, search queries, and bidding to find areas for growth and improvement
  • Collaborate and coordinate with regional marketing teams to create event landing pages
  • Impact the development of the lead and customer journey through data-driven analysis, reporting, and lead scoring
  • Create dashboards, monitor campaigns, and communicate results, both written and verbal, to the marketing team and internal stakeholders on an ongoing basis.
  • Analyze digital marketing data and user behavior patterns to provide insight and optimize user engagement and improve the effectiveness of marketing campaigns
  • Brainstorms new and creative growth strategies through digital marketing.
Required Experience
  • A minimum of 3 years of B2B digital marketing experience with strong organizational skills and the flexibility to handle multiple tasks
  • Bachelors/Post-secondary degree in Marketing, Advertising or related field
  • Previous marketing automation platform experience is required (Pardot, Marketo, SugarMarket, etc.)
  • Experience using CRM systems like Microsoft Dynamics, Salesforce, SugarCRM
  • Experience executing effective paid and organic social media campaigns
  • Familiarity with web design and content management systems
  • Experience setting up and running email campaigns (A/B Testing, audience segmentation, triggered campaign)
  • Experience with Google Analytics, Google Tag Manager, and Google Ads
  • Familiarity with Account Based Marketing principles and technology solutions
  • Good understanding of SEO and SEM
  • Knowledge of marketing communication principles and best practices
  • A team player with excellent communication skills
  • Experience within Financial Services is preferable but not essential


“Corpay (AFEX, Cambridge) is committed to offering equal employment opportunities to all employees and applicants for employment, without regard to their race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or military or veteran status. AFEX complies with all applicable laws governing discrimination and harassment in employment in every location and jurisdiction in which the Company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation and training.”

Job Location
Toronto, Ontario, Canada
Position Type
Full-Time/Regular
Salary
40,000.00 – 50,000.00 CAD

Digital Marketing Specialist


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