Women In Payments

Women in Payments (WIP) is a global organization that connects, educates, empowers and champions women from around the world working in the payments industry. Through annual conferences, regular forums, local networking events and more, women in the financial industry learn about issues and trends, network with peers, and celebrate women’s achievements across the payments and fintech industries.

The Position

Women In Payments is seeking an experienced, strategic, highly motivated Senior Manager, Marketing and Communications to drive awareness of WIP, its programs and its mission. The successful candidate will be a team player and passionate about being part of a global movement that is committed to making a difference for women in the payments industry. WIP is experiencing an exciting period of growth and so this role offers the opportunity to work in a dynamic and impactful organization during a time of advancement and progress for women in the financial industry.

The mandate for this role will be to build the WIP global community, through the development of an even stronger digital presence and enhanced member communications. The Senior Manager, Marketing and Communications will support the development and execution of the communications and marketing plan, be responsible for brand management, content creation planning, and digital and social media strategy.

Key Responsibilities:

Marketing & Communications:

• Support the development and execution of WIP’s marketing and communications plan to ensure integration of all key components across the organization (including program plans, events, digital strategy: e-communications /website /social media, etc.)

• Develop and execute a comprehensive content strategy and digital media communications plan that will support WIP’s mission and goals and further build its reputation globally

• Manage and oversee graphic designers and related production of marketing collateral including all editorial products (newsletter, event promotions, social media etc.)

• Build and maintain professional relationships, and work closely with external suppliers and partners on a variety of projects

• Coordinate marketing for online materials and outreach (videos, webinars, seminars, etc.)

• Lead video management around special events and webinar recordings

• Highlight opportunities to repurpose content for other uses internally and externally

• Review website and social media analytics and develop related reports

• Assess objectives and measure outcomes on all marketing programs on a quarterly basis

Member & Partner Communications:

• Drive community engagement with members through creation of content for membership portal and events, including:

• Management of all email communications for each market

• Work with event managers and graphics support staff to coordinate event materials and collateral

• Manage the marketing communications elements in support of Corporate Chapter Program

Media Relations:

• Build and maintain strong relationships with relevant media to take a proactive stance to earned media and further build WIP’s position as a trusted contributor on relevant issues

• Support media requests for Founder Kristy Duncan (respond to media, assist in developing presentations, speaking notes etc.)

• Analyze media coverage and share with key internal stakeholders

• Stay abreast of market trends, opportunities, and competitive activities

Brand Stewardship:

• Support the development of a Style Guide capturing legal and brand standards for all marketing and communications materials supported by the Content Writer

• Ensure consistency and compliance of brand standards across the organization

• Edit and review of all outgoing external communications to ensure graphics/copy align with brand standards and journalist writing standards

Team Management:

• Manage one direct report and establish performance and development goals, assign accountabilities, establish priorities, set objectives, conduct annual performance appraisal

The successful candidate will possess the following experience, knowledge and qualities:

• Undergraduate degree in Journalism, Communications, Marketing, or relevant discipline
• A minimum of 7-10 years of public relations, and marketing communications experience
• Excellent communications skills with a strong client service orientation; a self-starter
• Strong writing skills with an eye for presentation and design.
• Experience in developing and leading strategic communications programs, with a focus on digital and marketing programs
• Experience working in a global marketing environment is an asset
• Ability to work in a fast moving virtual environment with a range of stakeholders
• Excellent organizational skills and the ability to work under the pressure of shifting priorities and demands while leading multiple projects
• Demonstrated experience in strategic thinking, decision-making and problem solving
• Positive, results-oriented approach with interpersonal skills
• Deep knowledge of and experience with business and communications strategy, concepts tools and techniques. This includes proficiency with communication technologies such as email design and metric software, MailChimp, Hootsuite and Hubspot webinar/virtual conferencing logistics, planning, and management, MS Office, Google Docs, PowerPointetc.)

Application deadline: 2021-10-12

Job Type: Full-time

Benefits:

• Dental care
• Extended health care
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor’s Degree (preferred)

Experience:

• public relations, and marketing communications: 7 years (preferred)

Work remotely:

• Yes