Project Manager – Spanish – ProViso Consulting – Toronto, ON

Company: ProViso Consulting

Location: Toronto, ON

Expected salary:

Job date: Tue, 10 Sep 2024 22:33:35 GMT

Job description: Team. Candidate Requirements/Must Have Skills: 7-10+ years of experience as a Project Manager with Agile environment… collaboration with other Canadian Banking channels. Project: You will be responsible for the effective leadership and management…

Content Manager – ProViso Consulting – Toronto, ON

Company: ProViso Consulting

Location: Toronto, ON

Expected salary:

Job date: Fri, 13 Sep 2024 22:14:41 GMT

Job description: Story Behind the Need Business group: Digital Channel Experience, Commerce – define strategy and author content of the… they are or how they choose to bank with us. This role contributes to the overall success of the Digital Commerce Team in Canada by supporting…

Content Manager – eCommerce personalization – ProViso Consulting – Toronto, ON

Company: ProViso Consulting

Location: Toronto, ON

Expected salary:

Job date: Thu, 12 Sep 2024 22:09:15 GMT

Job description: with project manager and other stakeholders in order to capture new requirements and escalate any blockers. Coordinate with cross… of the Client website Project: A newly formed personalization squad will be responsible to establish and operationalize…

Marketing Manager – Digital Messaging & Campaign E – ProViso Consulting – Toronto, ON

Company: ProViso Consulting

Location: Toronto, ON

Expected salary:

Job date: Wed, 11 Sep 2024 22:54:39 GMT

Job description: Story Behind the Need:

  • Business group: CB Marketing and Digital Growth -Business line does marketing for retail and global business banking.
  • The Manager, Digital Messaging & Campaign Execution is responsible for designing, developing and executing on all digital advertising and customer communications within the Authenticated Channels (Mobile Banking, Client’s Online, ABM) and Email. Supporting the Journey Managers, this role is engaged in all design and publishing activities related to Digital Engagement and Adoption, Digital Sales, and any special projects that include a digital channels advertising component.
  • In this role, the Manager, Digital Messaging & Campaign Execution is the subject matter expert on digital design principles and ensures that global best practices are incorporated consistently throughout Digital. The use and maintenance of all style guides, learning materials and asset guidelines are maintained in conjunction with the broader Marketing team.
  • Contributes to the overall success of Marketing ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Dimensions:

  • Designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs.
  • Ensure best practices and global standards are implemented and followed.
  • Track global benchmarks and goals to measure performance.
  • Monitor accuracy of campaign development (error rates)
  • Adherence to campaign timelines

Candidate Value Proposition:

  • The Manager, Digital Messaging & Campaign Execution will have the opportunity to design, develop and execute on all digital advertising and customer communications within the Authenticated Channels (Mobile Banking, Bank’s Online, ABM) and Email.

Typical Day in Role:

  • Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Champions a high-performance environment and demonstrates a commitment to bank’s values: accountability, passion, integrity and respect. Delivers results in accordance to bank behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  • Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
  • Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
  • Supports the Journey Managers with all activities related to digital campaign design and publishing, digital user experience, and digital sales.
  • Use Adobe Photoshop and Sketch to make any necessary, last-minute changes to the art files.
  • Utilizes modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space – focusing on large scale email marketing campaigns and authenticated campaigns.
  • Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback.
  • Execute and adhere to quality control procedures and workback schedules for all campaigns.
  • Manage lead times with marketing partners and other key stakeholders to ensure receipt of all design and data points in a timely fashion.
  • Make improvements to our digital campaign execution process based on test results and key learnings.
  • Configure dynamic content elements to create personalized campaigns at scale.
  • Perform initial quality assurance on campaign to ensure the logic is functional and that they render correctly on various client / browser combinations.
  • Conduct competitive research and identify best practices for coding architecture as well as user experiences.
  • References statistical evidence and research to provide design recommendations.
  • Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
  • Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reaches of the A/B testing capabilities.
  • Keep up with the latest marketing and design trends and relay this information to various departments, as needed.

Candidate Requirements/Must Have Skills:

  • 5-8 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad ++ or Adobe Dreamweaver.
  • 5-8 years of experience in coding emails, including knowledge of responsive design for mobile
  • 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign or Salesforce Marketing Cloud.
  • 3-5 years of experience in marketing design, designing advertising and customer communications in an online environment.
  • Strong understanding of email tools like Litmus and Movable Ink and accessibility guidelines such as Dark mode development and others.

Nice-To-Have Skills:

  • Fluent written and spoken English; in addition, French language skills is preferred.
  • Experienced user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
  • Fluency in modern web technologies such as Java, Jason or CSS and others

Soft Skills Required:

  • Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one to one marketing channels.
  • Ability to analyze results to help make informed decisions and program enhancements over time.
  • Self-starter with a strong sense of urgency in tackling challenges.
  • High level of professionalism, ability to work calmly in difficult and high-pressure situations.
  • Excellent verbal and written communication skills
  • Enthusiastic team player who has an exceptionally keen eye for detail.
  • Data-minded but with an eye for aesthetics.
  • Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.

Education & Certificates:

  • HTML, CSS accreditation or four-year degree [Marketing, Design or related field preferred].

Best VS. Average Candidate:

  • The best candidate is someone with HTML coding experience for email and web, including knowledge of responsive design for mobile.
  • They should also be knowledgeable about best practices and accessibility guidelines, such as Dark mode development.

Candidate Review & Selection:

  • 2 Rounds of interviews:

o 1st round with Hiring manager and Senior Manager – Video call Ms teams 30 mins – Talk about work experience (capabilities, backgrounds and requirements) – get to know the candidate –
o 2nd round – Hiring manager and Director – Video call Ms teams 30 mins- Talk about experience and make sure the candidate is a good fit to the team.Job Details12415Contract12 monthsToronto

The business group CB Marketing and Digital Growth is seeking a Manager, Digital Messaging & Campaign Execution to design, develop, and execute digital advertising and customer communications for various digital channels. The role involves ensuring global best practices are followed, tracking performance metrics, and maintaining campaign timelines. The ideal candidate will have experience with HTML email and web templates, responsive design for mobile, and marketing design. Strong leadership, communication, and analytical skills are required, along with a background in marketing, design, or related field. The selection process includes two rounds of interviews with the hiring manager, senior manager, and director. This is a 12-month contract position based in Toronto.

Marketing Analyst – Client Personalization – ProViso Consulting – Toronto, ON

Company: ProViso Consulting

Location: Toronto, ON

Expected salary:

Job date: Sat, 07 Sep 2024 22:46:05 GMT

Job description: Story Behind the Need

  • Business group: Supports the reinvention of how client marketing programs are delivered through the Retail Customer Growth team at Client, focusing specifically on personalization. Playing a key support role on the Personalization Outreach team, this role will focus on testing and learning against new capabilities to optimize customer response, operationalize programs faster and learn how to scale program efficiencies/successes.
  • Initiative: Supports on delivering key personalization business targets and program management in partnership with other key stakeholders and the Sr. Manager, Client Personalization & Deepening.
  • The role will focus on leveraging data to identify where clients are in their relationship with Client and developing personalized, cross-channel client journeys to drive multi-product cross-sell and deepening.
  • The role will require strong collaboration with the Personalization Outreach Team and supporting sprint planning, prioritization of use cases, share outs and retrospectives to evaluate the effectiveness of outreaches and recommendations on driving improvements and scaling.
  • The role is critical in driving key KPIs: Number of products/clients, product KPIs, revenue and personalization targets.

Candidate Value Proposition:

  • This role is a very exciting opportunity as it focuses on leveraging a new technology stack that will become available at Client, which will allow us to deliver much more personalized client outreaches.
  • There will be a heavy focus on executing personalized journeys, learning the new platform & exploring how to scale these new capabilities across Client.

Typical Day in Role: Major accountabilities:

  • Supports the strategic development and implementation of multi-channel and multi-product personalized outreaches in partnership with key stakeholders through continuous testing and learning of capabilities to optimize customer response, operationalize faster and learn how to scale.
  • Plays a support role in use case identification via client data and analysis to ensure it is meeting our personalization objectives and business targets.
  • Plays a support role in intake, prioritization and backlog of use cases with key partners.
  • Provides guidance to Personalization Outreach team, ensuring alignment with overall business and client objectives.
  • Works in an agile fashion and fast-paced environment to build many outreaches fast and learn quickly on optimizing and/or pivoting in a continuous fashion.
  • Supports in partnership with Personalization Outreach team key agile ceremonies, including regular team stand ups, share outs and retrospectives to evaluate the effectiveness of outreaches and recommendations on driving improvements and scaling.
  • Supports sprints in partnerships with key teams to build outreaches fast.
  • Works across teams like Retail Customer Value, Product, Priority Segments, Branch, Contact Center, Compliance/Legal, etc. to gain alignments on use cases and outreaches.
  • Continually demonstrates curiosity & asks questions to drive innovation to make programs better and is laser focused on increasing client personalization leveraging capabilities along with key data insights about our clients and priority segments.
  • Tracks and measures performance across outreaches with Analytics and key partners on a regular basis and is comfortable with socializing with key stakeholders (across multiple levels at the bank).
  • Conducts deep dive analyses with available client dashboards and Analytics to identify opportunities to stand up new outreaches and/or enhance existing campaigns with new capabilities.
  • Drives a client focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Understands personalization platforms like Salesforce/Adobe and strong understanding of digital and human channels.
  • Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
  • Creates an environment of effective and efficient operations of their respective areas in accordance with Client’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. –

Candidate Requirements/Must Have Skills:

  • 2-3 years of experience in Channel Marketing, Channel Programs, Customer Strategy, or Product/Program coordination
  • 2-3 years of experience in personalization platforms (Salesforce & Adobe Journey Optimizer), personalized client journeys and offline/online/assisted channels (i.e. email, authenticated channels, branch / contact centres, etc.)
  • 2-3 years of experience building comprehensive strategies and proposals
  • Ability to analyze large data sets (PowerBI, Tableau, Excel) and derive insights to drive strategy opportunities and post-mortem conclusions
  • 2-3 years of Project management experience
  • Strong presentation deck building and delivery skills with partners

Nice-To-Have Skills:

  • Working in an agile environment that is fast-paced
  • Strong organizational change management orientation
  • Experience designing journeys within Salesforce and/or Adobe Journey Optimizer

Soft Skills Required:

  • Strong relationship management and collaboration skills
  • Strong communication, problem-solving & teamwork skills
  • Ability to own, motivate and drive programs across multiple stakeholders
  • Demonstrated success in working cross-functionally to deliver large, multi-faceted programs (project management)
  • Strong strategic thinking and results focus skills

Best VS. Average Candidate:

  • The Best candidate is someone ……who is passionate & has experience delivering personalized journeys to clients (i.e. Adobe Journey Optimizer and/or Salesforce) that drive impact.
  • The candidate needs to have strong strategic thinking skills and a results-first mindset.
  • They also should be someone who thrives in a fast-paced environment, is able to build strong stakeholder relationships and can lead/manage multiple projects at once.

Education & Certificates:

  • Post-secondary education (marketing/business administration preferred)
  • Post-Secondary Education is required but would be preferred in a related field

Candidate review and selection:
o 1 round of interviews (Sept 10th – 12th) Hiring manager and Peers – Get to know, role overview – questions about previous experience.Job Details12396Contract12 monthsToronto

A business group is seeking a candidate to support the Personalization Outreach team in delivering key personalization business targets at a company. The role involves leveraging data to create personalized client journeys, collaborating with the team on sprint planning and analysis, and driving key performance indicators. The ideal candidate should have experience in channel marketing, personalization platforms, project management, and strong communication skills. The role requires working in a fast-paced environment, collaborating with multiple stakeholders, and driving innovative strategies. The candidate should have a post-secondary education in a related field. The best candidate will have a passion for delivering personalized client journeys, strong strategic thinking skills, and the ability to manage multiple projects effectively.