We’re looking for our next Digital Channel Manager, Questrade.com – Investing. Could It Be You?
The purpose of this role is to deliver a great customer experience on Questrade.com, with the objective of driving business growth through lead and customer acquisition for our Investing line of business. This role will develop and own the Questrade.com digital strategy and roadmap based on business objectives, analytical insights, KPIs, and market trends – all through the customer lens. Working closely with other digital channel leads, product managers, and colleagues in marketing, this role will be responsible for the successful execution of Questrade.com Investing digital strategies.
What’s it like working as a Digital Channel Manager, Questrade.com – Investing at Questrade?
As a Product Owner, responsible for the strategy, roadmap, prioritization, execution, and continued evolution of our Investing products on Questrade.com, with the objective of driving growth through customer acquisition. Part of this task involves building and monitoring project plans, schedules, work hours, organizing and facilitating stakeholder meetings, and ensuring that project deadlines are met in a timely manner.
You will be responsible for driving and defining the continuous improvement of Investing products and services on Questrade.com. You will represent both our customers and the business in advocating for the prioritization of Questrade.com features required to meet Questrade’s mission and strategic goals.
Need more details? Keep reading…
Strategy & Roadmap
- As a Product Owner, responsible for the strategy, roadmap, prioritization, execution, and continued evolution of our Banking products on Questrade.com, with the objective of driving growth through customer acquisition.
- Lead the go-to-market roadmap and execution for Questrade.com within the broader Product launch project streams.
- Responsible for leading the development and implementation of innovative digital marketing initiatives on Q.com, in collaboration with broader internal teams (product, marketing communications, marketing automation, content, CRM, etc.)
- Continually drives digital product development towards a meaningful balance between user needs, business objectives, resource utilization, and technical feasibility.
- Guard and champion an exceptional customer experience across stakeholder teams within the Questrade.com product portfolio
- Consult and collaborate with Marketing and Customer Experience to achieve an integrated customer experience on Questrade.com, balancing the needs of the business with the needs of our customers.
- Lead business requirements gathering, functional development for digital solutions in support of marketing needs, and customer experience.
- Provide consultative advice to cross-functional teams to ensure that design and planning are appropriately customized, where necessary, to meet the unique business needs of Questrade.com and to deliver an experience that aligns with our mission and strategic goals.
- Collaborate with core product stakeholders and partners to manage the product backlog according to business priorities and value.
- Effectively manage relationships across internal and external teams / partners.
- Monitor, champion, and incorporate industry innovations into the digital product roadmap.
Continuous Improvement
- Responsible for driving and defining the continuous improvement of Investing products and services on Questrade.com.
- Monitoring, tracking and reporting on the success metrics and performance management of the Investing LOB. Measure, analyze and report on marketing analytics performance. Capture, assess, and act on results from ongoing performance analysis.
- Drive continuous improvement across Questrade.com by enhancing user experience through the digital customer journey, driving conversion, and acquisition.
- Champion a conversion optimization testing culture that embraces continuous digital optimization with a customer-first focus.
- Partner with product managers, marketing leads, and UX partners to develop and implement a testing roadmap to drive growth.
- Work closely with analytics leads to dive into both quantitative and qualitative data to understand and prioritize testing opportunities.
- Work closely with analytics leads to analyze performance to measure customer experience enhancements (features, functionalities, and campaigns).
- Share results clearly and frequently across teams to make sure we apply learnings to the fullest.
Execution
- Represents both our customers and the business in advocating for the prioritization of Questrade.com features required to meet Questrade’s mission and strategic goals.
- Executes and delivers against all aspects of Questrade.com projects, including scope, risks, scheduling, resources, work hours, testing, and partners to integrate project schedule and deliverables.
- Work in a cross-functional agile team to deliver exceptional customer experiences in a product owner capacity
- Assist in effective planning, implementation, evaluation, and sustainment of Questrade.com initiatives to ensure the achievement of anticipated benefits, using agile methodology.
- Collaborates with other product owners or technical partners within the Technology organization on dependencies to deliver within an Agile/Scrum environment.
- Oversee the actual development of Questrade.com throughout all events, including planning, refinement, review, and sprints.
- Break down business requirements and translate them to user stories.
- Create and manage the product backlog.
- Prioritize backlog tasks based on timelines / due dates and development capacity.
- Ensuring projects adhere to frameworks and identify opportunities for standardization of features across projects to enhance delivery efficiencies.
- Provide answers and guidance to the design and front-end engineer team.
- Inspect, evaluate and communicate project progress through each iteration.
- Analyze existing processes for possible improvements.
So are YOU our next Digital Channel Manager, Questrade.com – Investing? You are if…
✔ You have proven experience in driving digital strategy through to execution and digital marketing project management
✔ You have a proven track record of improving conversion performance, increasing engagement, and enhancing user experience with a lead and customer acquisition focus
✔ You have the ability to think strategically and drive solid results to grow the business
✔ You have proven analytical capabilities and data interpretation with the ability to provide actionable recommendations for continuous improvement
✔ You have proven ability to effectively prioritize and manage the needs of multiple stakeholders
✔ You take ownership of tasks and drive projects through to completion
✔ You are a reliable self-starter with attention to detail and passion for quality
✔ You have strong interpersonal, problem-solving and decision-making skills
✔ You are extremely well organized, detail-oriented, and able to manage scope across multiple project streams
✔ You have an insatiable curiosity and a constant drive to learn and improve
✔ You are able to build strong interpersonal relationships with business delivery teams, leadership, and internal/external stakeholders.
✔ You have excellent verbal and written communication skills; ability to communicate clearly and concisely across technology and business teams.
✔ You have an understanding of agile methodologies, industry standards and best practices and/or experience working in an agile environment
Brownie points if…
✔ You have financial services industry experience
✔ You have experience in web analytics tools (Google Analytics, etc.) and/or optimization tools (Google Optimize, Optimizely, etc.)
✔ You have experience leading digital initiatives with a focus on on-site optimization testing
✔ You have strategic planning and/or digital experience with a media agency
✔ You have working knowledge of front-end code (HTML, CSS, JavaScript) to fluidly converse with designers, developers and UX partners
Sounds like you? Click below to apply!
At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
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Digital Channel Manager, Questrade.com – Investing
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