Job Description: A Toronto-based online personal finance publisher is hiring a digital ad buyer. The buyer would be responsible for promoting articles across multiple platforms, including creative development, campaign launch, and other tasks assigned to assist the marketing team. This is a data-driven position that is perfect for someone who is meticulous, creative, and dedicated.
Required Skills:
Minimum 1 year experience in content or performance marketing (or similar field)
Some experience developing and testing creatives including text and image assets
Basic photo manipulation skills (editing program agnostic)
Basic knowledge of social media platforms (eg. Facebook, Twitter, Instagram, Snapchat)
Preferred Skills:
Experience with multiple social media ad platforms a plus
Some experience with content creation a plus
Culture Skills:
Ability to self-assess performance and re-assess strategy on an ongoing basis
Flexibility to pivot quickly with shifting goals of team and organization
Willingness to learn and develop skills on an ongoing basis
Able to contribute substantially to team strategy and goals
Confidence in developed knowledge and ability to express and apply that skill set
Expected start date: 2021-11-01
Job Type: Full-time
Salary: $40,000.00-$55,000.00 per year
Additional pay:
Benefits:
Schedule:
Application question(s):
Work remotely:
Gee Beauty Toronto Is Growing!
Gee Beauty is a multigenerational beauty brand founded by the Gee women – with 2 studio locations in Toronto and Miami offering result-driven beauty treatments and world-renown skincare, wellness, and lifestyle brands. A digital destination at geebeauty.com shares tried-and-trusted, expert beauty advice and the best of beauty from around the world.
Gee Beauty offers a modern lifestyle-beauty experience with an exceptional level of personalized service, care and attention. With 15 years of experience (and recognition as one of the best beauty destinations in North America from Allure, Vogue and The Coveteur), and a modern approach to beauty and wellness, Gee Beauty has built a trusted connection with its clients, fans and friends of the brand.
Job Duties are as follows:
E-Commerce:
Blog:
· Copywriting for blog – responsible for creation of 1-2 blog posts per week based on content calendar and email marketing
o Consistent formatting (for fonts + images)
o Include shoppable links where applicable
§ Refer to recent blogs as an example of how they are done in terms of formatting of fonts + images, language/tone of the copy etc.
Instagram:
· Planoly
o Using the Planoly app, plan, schedule, post, + copywrite for social assets
o Schedule posts via Planoly
o Consistently search for assets + inspo that can be reposted or reworked for both IG stories + posts
o Communication with digital teams to ensure email marketing content and Instagram content are aligned. Liaise with admin + inventory team, planning weeks out for inventory management.
· Community Engagement
o Morning/mid-day/EOD IG comb through- liking + replying comments on our posts, commenting on tagged posts + saving story mentions
· Stories
o Save (daily)
o Schedule week ahead in social calendar (typically based off email marketing calendar)
o Test stories in @keepinitgeebeauty and receive approval from digital team prior to upload on @geebeauty
o Manage content arcs (via social calendar in Asana): new arrivals, studio highlights/new treatments/news + updates, Gee client love, and assorted categories like Celene Cuisine, Natalie’s makeup videos, Ask The Expert, blog round up “This Week On The Gee Edit Blog” etc.
o Tag team members
Influencer Strategy + Giveaways:
o Giveaways (write terms of giveaway – to be approved by Digital Manager, select winner using automatic generator website, close giveaways in the caption once contest is over, coordinate imagery / shooting the giveaway, liaise with Toronto + Miami teams where needed for inventory purposes as well as vendors to ship us giveaway items where applicable).
o Pin on weekly basis (new products, Instagram images including lifestyle shots, photo shoots etc). Link to sites (to be done on both US + Canadian versions of Pinterest)
Experience needed:
– Shopify
– Klayvio
– Photoshop
– Google Analytics
– Instagram/Pintrest
– Asana
Job Types: Full-time, Permanent
Salary: $40,000.00-$50,000.00 per year
Benefits:
Schedule:
COVID-19 considerations:
Social distancing in office, PPE provided, Hand sanitizer at each desk, work from home option, continuous training
Experience:
Work remotely:
