About The Role
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Wise Publishing is a digital publisher of personal finance advice and information aimed at helping Americans and Canadian make sense of finance. We’re a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart choices.
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Our core product is MoneyWise, our widely read, high-quality personal finance brand which serves the U.S. (MoneyWise.com) and Canada (MoneyWise.ca) that reach over 10,000,000 people each month.
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We are seeking a senior media buyer. Reporting to the Sr Manager of Digital Marketing, the senior media buyer will optimize our media buys and grow our revenue. This role will achieve this by:
- Buying media with a positive ROAS
- Optimizing media processes for ROAS growth
- Assist in coaching the media buying team
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Responsibilities:
- Deeply understand the digital marketing performance of each platform
- Assist SR. Manager in leading media buying team
- Lead and analyse media buys and develop and implement innovative strategies for improvement and growth
- Performing ROAS analysis to evaluate the efficiency and effectiveness of different marketing campaigns
- Develop insights for optimizing media
- Providing consultancy on campaign tagging and additional on-site tracking
- Maintaining phone number tracking and analyzing leads and rentals from each marketing channel
- Keep abreast of media buying trends
Requirements:
- 4-6 years experience
- Expert in all of the latest advertising and media trends
- Deep understanding of arbitrage media buying
- Deep understanding of buying for positive ROAS
- Experience with RevContent
- Experience With Taboola
- Experience with Facebook Ads
- Experience with Yahoo Gemini
Technical Skills:
- Adwords/Adwords Editor
- Bing Ads/Bing Ads Editor
- Google Analytics
- Facebook Ads/Facebook Ads Editor
- AdBeat
- Canva or Photoshop
- SpyFu
- SEM Rush
- Excel
- Powerpoint
- BI tools
Nice to have
- Bachelor degree in business, marketing, or math
- Management experience
- Google Analytics Certified
- Google Adwords Certified
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Expected start date: 2021-07-30
Job Type: Full-time
Salary: $80,000.00-$90,000.00 per year
Additional pay:
- Bonus pay
Benefits:
- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- Work from home
Schedule:
- 8 hour shift
Work remotely:
- Temporarily due to COVID-19
Digital Media Specialist
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