Senior Manager, DTC Analytics – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 11 Oct 2025 07:43:27 GMT

Job description: forecasts and KPI frameworks. Experience analyzing marketing performance (digital, paid media, affiliate, etc.) and linking… insights, and customer understanding to inform key decisions across merchandising, marketing, and channel operations…

The content discusses the importance of utilizing forecasts and KPI frameworks to analyze marketing performance across various channels, including digital, paid media, and affiliate marketing. It emphasizes the need to link insights and customer understanding to guide critical decisions in merchandising, marketing strategies, and channel operations.

Director, Paid Media and Customer Acquisition – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sun, 14 Sep 2025 02:06:15 GMT

Job description: Skills You Bring 8–10+ years of experience in digital/performance marketing, including leadership roles managing paid… marketing. This role is critical in driving customer acquisition, revenue growth, and brand visibility for our DTC business…

The content outlines a candidate’s qualifications with 8–10+ years of experience in digital and performance marketing. It highlights their leadership in managing paid marketing initiatives, which are essential for driving customer acquisition, revenue growth, and enhancing brand visibility in a direct-to-consumer (DTC) business.

Director, Paid Media and Customer Acquisition – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sun, 14 Sep 2025 01:45:08 GMT

Job description: Skills You Bring 8–10+ years of experience in digital/performance marketing, including leadership roles managing paid… marketing. This role is critical in driving customer acquisition, revenue growth, and brand visibility for our DTC business…

The content outlines the qualifications for a position requiring 8–10+ years of experience in digital and performance marketing. It emphasizes the importance of leadership skills in managing paid marketing efforts, highlighting the role’s focus on driving customer acquisition, revenue growth, and enhancing brand visibility for a direct-to-consumer (DTC) business.

Senior Manager, DTC Analytics – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 10 Oct 2025 23:57:15 GMT

Job description: forecasts and KPI frameworks. Experience analyzing marketing performance (digital, paid media, affiliate, etc.) and linking… insights, and customer understanding to inform key decisions across merchandising, marketing, and channel operations…

The content outlines expertise in forecasting and KPI frameworks, emphasizing experience in analyzing various marketing performance areas, including digital, paid media, and affiliate marketing. It highlights the ability to derive insights and understand customer behavior to support crucial decision-making across merchandising, marketing, and channel operations.

Director, Paid Media and Customer Acquisition – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sun, 14 Sep 2025 03:58:49 GMT

Job description: Skills You Bring 8–10+ years of experience in digital/performance marketing, including leadership roles managing paid… marketing. This role is critical in driving customer acquisition, revenue growth, and brand visibility for our DTC business…

The candidate has 8–10+ years of experience in digital and performance marketing, with leadership roles in managing paid marketing strategies. This position is essential for driving customer acquisition, revenue growth, and enhancing brand visibility for the direct-to-consumer (DTC) business.

Paid Media Designer – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 06 Jun 2025 07:11:12 GMT

Job description: understanding of Paid Digital, Social Media platforms, and Affiliate Marketing channels, stay up to date with the latest digital… to drive engagement and conversions. Presentation & Collaboration – Present creative concepts to the Marketing & Paid Digital…

The content emphasizes the importance of understanding paid digital marketing, social media platforms, and affiliate marketing channels to enhance engagement and conversions. It also highlights the need to stay updated with the latest digital trends. Additionally, it mentions the necessity of presenting creative ideas effectively to the Marketing and Paid Digital teams.

Roots Canada – Learning & Development Manager – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Wed, 14 May 2025 22:32:03 GMT

Job description: Nature & Scope → Your Role at RootsThe Learning & Development (L&D) Manager is responsible for the designing, implementing, and evaluating training programs to enhance employee skills, performance, productivity, and knowledge. This role supports the organization’s goals by fostering a culture of continuous learning and professional development through learning, engagement, and employee communications. A significant focus of this role will be developing and managing digital learning content, that will focus on Product, Sales, Customer Service, Brand, Health & Safety, Compliance, Diversity & Inclusion and Well-being. This role supports the availability of accessible and impactful learning and development resources to meet our diverse employee needs.Key Responsibilities → How You’ll Make an ImpactTraining Design & Delivery:

  • Develop a learning road map that allows alignment and planning to strategic business objectives.
  • Develop and deliver training programs that enable achievement of organizational goals and address employee development needs. Partner with HR and other leaders in the design and implementation of such programming.
  • Conduct needs analyses to identify skill gaps and propose tailored learning solutions.
  • Partnering and maintaining strong relationships with subject matter experts and other team members to create, review and revise materials, valuing others’ input, expertise, and diversity of experience.

Tools and Technology:

  • Create, curate, and manage eLearning modules, instructional videos, and other digital content using tools like Yoobic, Articulate 360, Adobe Captivate, or similar platforms.
  • Act as the Yoobic system owner. This includes managing enrollment through auditing and tracking, configuring and testing new functionality as necessary, troubleshooting employee and application issues and managing user database and ensuring accuracy.
  • Collaborate with subject matter experts (SMEs) to ensure content accuracy and relevance.
  • Developing interactive, engaging training experiences by applying the principles of adult learning, using experiential and interactive training techniques in line with UX practices
  • Support the digitization of employee resources related to role, responsibilities, and processes through technology platforms available to the team.

Learning, Engagement and Communications:

  • Support the implementation of blended learning approaches, integrating digital, in-person, and virtual training solutions.
  • Promote a culture of continuous learning by creating engaging and accessible learning pathways.
  • Lever all technologies to support general employee engagement and communications efforts.
  • Work in partnership with primarily the HR, Retail and Product leadership teams in development of employee communications and engagement content.

Assessment & Feedback:

  • Working in partnership with functional leadership to develop assessments, quizzes, and evaluations to measure learning effectiveness, impact and retention.
  • Gather feedback from participants and stakeholders to continuously improve training programs.

Qualifications & Experience → The Skills You Bring

  • Human Resources, Learning & Development, Organizational Development, or a related field.
  • 3-5 years of experience in Learning & Development or a similar role.
  • Strong experience with eLearning tools, LMS and other content creation platforms.
  • Familiarity with Yoobic is an asset.
  • Excellent communication, facilitation, and project management skills.
  • Advanced skills in MS Office
  • Advanced skills in Adobe Suite, including Premiere Pro, Photoshop and Illustrator. Video editing skills are required
  • Strong writing skills
  • Excellent content research and analytical skills to convert information and learner needs into performance-based, engaging, and practical training solutions
  • Experience in developing learning solutions in a variety of delivery methods (virtual, hands-on/experiential, instructor led, remote classroom, synchronous/asynchronous)

Preferred Skills

  • Certification in instructional design, eLearning, or related fields (e.g., CPLP, CPTD).
  • Experience in gamification, microlearning, or mobile learning solutions.
  • Knowledge of adult learning theories and best practices.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear and active athletic wear with over 100 retail stores in North America and Asia.

Online Merchandiser – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 24 May 2025 05:53:21 GMT

Job description: Nature & Scope → Your Role at RootsYour objective is to maximize sales opportunities for our products on roots.com and ensure products are listed and maintained error free while always looking for ways to innovate and improve conversion and user experience.You collaborate with:

  • Product Design and Technical – Collecting product knowledge details from relevant team members, striving for 100% accuracy of product details and descriptions
  • Web Design – Ensuring merchandising-related assets are appropriately utilized and merchandising strategy for your department(s) supports the overall site strategy
  • Studio – Communicating workback timelines to the Studio team for all related assets
  • Marketing & PR – working with the marketing and PR teams to ensure product release dates coincide with promotions, events and other projects
  • Email and Digital Marketing – Communicating product lists and product availability status for campaigns

Key Responsibilities → How You’ll Make an Impact

  • Support Senior Manager, eCommerce Merchandising to achieve sales and margin targets
  • Develop product data profiles for each item including UPC, style colour, price, product description, etc. feed into the roots.com product database
  • Clearly communicate sample and product timelines to departments. Work with Design, Technical and Product Merchandising teams to secure product knowledge details
  • Coordinate with Photography team to schedule photo shoots. Ensure Photography team has relevant details to effectively photograph product. Provide feedback on images and assets as required
  • Coordinate with Marketing to ensure product copy is accurate and submitted on time
  • Continuously test and maintain all catalog data for merchandise on the website to ensure accurate and up to date product pricing, images, promotions and availability
  • Manage the product listing process, including assigning product categories and departments
  • Code all product images to style and colour conventions
  • Monitor front-end website to identify, troubleshoot and/or report on UX issues
  • Support Customer Service to address customer inquiries regarding product availability
  • Collaborate with Web Design to ensure site merchandising regularly supports concepts, priorities, editorial content and evaluate the success of efforts put forth
  • Monitor competitor websites and other industries to understand trends and opportunities to innovate and improve our customer experience and results
  • Utilizing various web analytics to generate actionable insights. Leveraging customer data to continuously optimize merchandising strategy and navigational structure of the site and improve the customer journey and experience
  • Optimize conversion by creating personalized search and merchandising experiences using tools such as Bloomreach
  • Support promotions set up, testing and maintenance as needed
  • Maintain best practice SEO strategies for all department, category and product pages

Qualifications & Experience → The Skills You Bring

  • Post-secondary degree in Business or related field
  • Strong knowledge of Microsoft Suite (especially Excel)
  • 1-2 years of experience in eCommerce
  • Understanding of online merchandising, CRM and site analytics tools including Salesforce Commerce Cloud, Google Analytics, Bloomreach
  • Working knowledge of Product Merchandising systems (Merchandising Analytics, Aptos, Momentis)
  • Strong communication, analytical and problem-solving skills and strong interest in learning
  • Understanding of the digital retail landscape
  • High attention to detail

Summary of Role at Roots

Objective:
Maximize sales on roots.com by ensuring accurate product listings, while continuously seeking to enhance user experience and conversion rates.

Collaboration with Teams:

  • Product Design & Technical: Ensure accuracy in product knowledge and descriptions.
  • Web Design: Align merchandising strategies with site objectives.
  • Studio: Communicate timelines for product assets.
  • Marketing & PR: Sync product launches with promotional events.
  • Email & Digital Marketing: Provide product availability for campaigns.

Key Responsibilities:

  • Support Senior Manager in achieving sales targets.
  • Develop and maintain product data profiles.
  • Coordinate product timelines and photo shoots.
  • Ensure marketing materials are accurate and submitted timely.
  • Test and manage catalog data for accuracy.
  • Oversee product listings and classification.
  • Monitor and report website user experience issues.
  • Collaborate with Customer Service for inquiries on product availability.
  • Analyze competitor strategies for trends.
  • Utilize web analytics for actionable insights to optimize the customer journey.
  • Implement SEO best practices for web pages.

Qualifications:

  • Post-secondary degree in Business or related field.
  • 1-2 years of eCommerce experience.
  • Proficient in Microsoft Excel and familiar with site analytics tools.
  • Strong communication, analytical, and problem-solving skills.
  • High attention to detail and understanding of the digital retail landscape.

Graphic Designer (1-Year Contract) – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Thu, 15 May 2025 04:45:24 GMT

Job description: Nature & Scope → Your Role at RootsAs a Graphic Designer (1- Year Contract), your role is pivotal in shaping visual elements that not only embody but also elevate a brand’s identity across various mediums like print and digital graphics. With a specialized emphasis on retail/visual merchandising, your designs go beyond captivating customers to also streamline operational efficiency through improving brand graphics and internal documents.Key Responsibilities → How You’ll Make an ImpactDesign Responsibilities:

  • Develop best-in-class signage for adaptation across stores, maintaining brand consistency and visual appeal— effectively communicate our brand’s message, values, and identity.
  • Customer-facing inclusive of (but not limited to): In-store signage, pop graphics
  • Operational documents inclusive of (but not limited to): Field guide communication, index pages, distros, etc.
  • Invest time in visiting Roots + competitors stores, conducting regular design audits to stay updated on industry trends, design techniques, and best practices to continuously improve design quality, communication & communication; prepare presentations on store experience and operational analysis.
  • Identify new opportunities to elevate in-store design and communication materials throughout the store environment, constantly seeking innovative solutions for various print mediums (2D/3D) and miscellaneous digital design needs.
  • Engage in collaborative efforts with cross-functional teams to thoroughly grasp project requirements and objectives involving graphic design needs.
  • Participate in brainstorming sessions and contribute innovative ideas to enhance brand storytelling through visual design.
  • Assist in the adoption and continued evolution of the Roots style guide and brand voice documents with particular emphasis on typography, color, and layout.
  • Manage multiple projects simultaneously and prioritize tasks to meet deadlines.

Design Production Responsibilities:

  • Monitor print press approvals, resolution, color accuracy, production processes, and execution to maintain high-quality output standards.
  • Create and manage distro’s for all store signage product, along with storyboards for monthly marketing elements
  • Provide design iterations across all retail/store tiers to cater to different audience segments and store formats, in collaboration with Visual Presentations Manager.
  • Maintain regular communication with printers to ensure clarity, alignment on project specifications, budget maintenance and seamless execution of printing creative work.
  • Ensure materials are delivered to their end destination within established timelines and using the most cost-effective manner possible, while maintaining quality standards.
  • Support retail and visual merchandise teams on internal process and execution documents, providing guidance and expertise to ensure efficient workflow and quality output.
  • Export, template and craft quarterly documents pertaining to Merchandising Visual Line Plans and product Index
  • Support in the monthly creation of Field Guides and Window Directives for Field Teams

Qualifications & Experience → The Skills You Bring

  • Bachelor’s Degree or Diploma in Graphic Design (or equivalent).
  • Minimum of 5 years’ experience in the retail apparel industry or equivalent.
  • Expert knowledge of relevant design software systems including Adobe Creative Suite (Illustrator & Photoshop)
  • Extensive knowledge of print design, typography, layout, color, and visual communication.
  • Extensive knowledge of Adobe Creative Suite (InDesign, Photoshop and Illustrator)
  • Previous experience in retail and/or the fashion industry preferred
  • Listens and understands the vision of the brand and seasonal direction
  • Demonstrated ability to manage multiple perspectives, integrating information from a variety of sources
  • Ability to work collaboratively across multiple departments and functions demonstrating the ability to seek appropriate approvals and gain consensus
  • Manages multiple tight project deadlines and calendar milestones
  • Effectively communicates ideas and key information to all necessary departments
  • Knowledge of apparel design, garment construction, applied graphic processes and fashion cycles

Role Overview

As a Graphic Designer on a 1-year contract at Roots, you will play a crucial role in defining and enhancing the brand’s visual identity across various platforms. Your focus will primarily be on retail and visual merchandising, ensuring that designs not only attract customers but also improve operational efficiencies.

Key Responsibilities

Design Responsibilities:

  • Create signage and graphics that communicate the brand’s message and values while ensuring visual consistency.
  • Produce customer-facing materials like in-store signage and pop graphics, as well as internal operational documents.
  • Conduct regular design audits and competitor visits to stay updated on trends and improve design quality.
  • Innovate in-store design and communication materials, exploring print and digital media.
  • Collaborate with cross-functional teams to understand project needs and contribute ideas for brand storytelling.
  • Aid in the evolution of the Roots style guide, focusing on typography, color, and layout.
  • Manage multiple projects simultaneously and prioritize tasks effectively.

Design Production Responsibilities:

  • Oversee print approvals, ensuring high-quality output.
  • Create and manage distribution for store signage and marketing materials.
  • Communicate regularly with printers to ensure project clarity and budget alignment.
  • Ensure timely delivery of materials while maintaining quality standards.
  • Support retail teams with internal documents and assist in creating Field Guides and Window Directives.

Qualifications & Experience

  • Bachelor’s Degree or Diploma in Graphic Design (or equivalent) with at least 5 years of experience in the retail apparel industry.
  • Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and knowledgeable in print design, typography, layout, and visual communication.
  • Previous experience in retail or the fashion industry is preferred.
  • Strong collaboration skills and ability to manage multiple deadlines.
  • Familiarity with apparel design and garment construction is beneficial.

Director, Concept, Trend & Colour – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Thu, 15 May 2025 06:17:44 GMT

Job description: Nature & Scope → Your Role at RootsRoots Canada is seeking a visionary Director of Concept, Trend, and Colour to lead the seasonal creative direction, ensuring the brand’s heritage and premium outdoor lifestyle positioning are seamlessly integrated with modern design innovation and sustainability practices. In this pivotal role, reporting directly to the Head of Design, you will collaborate across design, merchandising, marketing, and consumer insights teams to create cohesive strategies that drive product innovation, enhance sustainability, and elevate brand storytelling, ultimately shaping the future of Roots.Key Responsibilities → How You’ll Make an ImpactSeasonal Creative Direction

  • Develop overarching seasonal concept stories, ensuring alignment with Roots’ heritage, outdoor lifestyle ethos, and sustainability goals.
  • Create digital and physical presentations for seasonal creative direction launches, inspiring internal teams with compelling narratives.
  • Ensure creative concepts are carried through the go-to-market process, from initial design to product launch, with sustainability embedded at every stage.

Trend Research and Silhouette Direction

  • Conduct and analyze macro and micro trend research, identifying emerging cultural, design, and consumer trends to inform seasonal strategies.
  • Provide direction on silhouette trends, recommending updates in proportions, cuts, and fits to reflect evolving consumer preferences while maintaining brand identity.
  • Translate global trends into actionable insights for the design team, ensuring alignment with Roots’ premium outdoor lifestyle positioning.
  • Stay informed on industry innovations in materials, sustainability practices, and product categories to maintain Roots’ competitive edge.

Colour, Graphic, and Surface Design

  • Lead the development of seasonal colour palettes, ensuring they resonate with the target audience and maintain cohesion across all categories.
  • Work with Art Team to create Seasonal Direction for graphics, prints, and surface patterns, blending timeless heritage with trend-forward design elements.
  • Collaborate with cross functional teams to implement sustainable techniques for print and material development, enhancing both product aesthetics and environmental impact.

Collaboration and Leadership

  • Work closely with Creative Director and Head of Design on seasonal concept.
  • Work closely with product design and merchandising to ensure seamless integration of seasonal concepts, colour strategies, and silhouette direction.
  • Partner with brand marketing to align conceptual themes with the broader brand narrative and ensure resonance with target consumers.
  • Inspire and mentor a team of concept, trend, and colour specialists, fostering creativity, inclusivity, and collaboration while emphasizing sustainability as a core value.

Deliver Business and Brand Growth

  • Drive tangible growth by aligning creative strategies with revenue, profitability, and sustainability goals.
  • Ensure the brand maintains its leadership position in the premium lifestyle and outdoor space while committing to meaningful environmental impact reduction.

Qualifications & Experience → The Skills You BringRequired Skills and Experience

  • 10+ years of leadership experience in concept, trend, and colour direction, with a strong focus on macro and micro trends, silhouette evolution, and sustainability, within the fashion, lifestyle, or outdoor industries.
  • A proven ability to set strategic direction and drive meaningful change in a creative environment.
  • Strong expertise in trend forecasting, including the ability to identify and analyze macro and micro cultural shifts.
  • Exceptional storytelling, presentation, and concept story creation skills.
  • Deep knowledge of silhouette trends, colour strategy, graphic design, and surface development, with a track record of delivering innovative, customer-centric, and sustainable products.
  • Comfort with complex and ambiguous concepts, balancing visionary thinking with practical execution.
  • A collaborative mindset, with strong interpersonal skills and an entrepreneurial approach to problem-solving.

Preferred Skills

  • Experience with sustainable design practices and innovative materials, including low-impact dyeing, recycling techniques, and renewable resources.
  • A strong understanding of the premium lifestyle and outdoor industries.

Summary of Director of Concept, Trend, and Colour Role at Roots Canada

Overview:
Roots Canada is seeking a Director of Concept, Trend, and Colour to guide the creative direction while integrating the brand’s heritage with modern design and sustainability. Reporting to the Head of Design, this role involves collaboration across various teams to create strategies that drive product innovation and enhance brand storytelling.

Key Responsibilities:

  1. Seasonal Creative Direction:

    • Develop cohesive seasonal concepts aligned with the brand’s ethos and sustainability goals.
    • Create engaging digital and physical presentations to inspire teams.
    • Ensure sustainability is integrated throughout the design and launch processes.

  2. Trend Research and Silhouette Direction:

    • Conduct thorough trend research to identify emerging cultural and consumer trends.
    • Provide guidance on silhouette updates to adapt to evolving consumer preferences.
    • Translate global trends into insights for the design team.

  3. Colour, Graphic, and Surface Design:

    • Lead the creation of seasonal colour palettes that resonate with the target audience.
    • Collaborate with the Art Team to blend heritage and modern design in graphics and patterns.
    • Implement sustainable techniques in print and material development.

  4. Collaboration and Leadership:

    • Work closely with Creative Director and other teams to align seasonal concepts.
    • Partner with marketing to ensure alignment with brand narratives.
    • Inspire and mentor a team, promoting creativity and a focus on sustainability.

  5. Business and Brand Growth:

    • Align creative strategies with business objectives, aiming for growth and sustainability.
    • Maintain the brand’s leadership in the premium lifestyle and outdoor sectors.

Qualifications:

  • Required:

    • 10+ years in leadership roles focused on concept, trend, and colour direction.
    • Expertise in trend forecasting and cultural analysis.
    • Strong storytelling and presentation skills.
    • Deep knowledge of silhouette trends, colour strategy, and sustainable product development.

  • Preferred:

    • Experience with sustainable practices and innovative materials.
    • Understanding of the premium lifestyle and outdoor industries.

This role is crucial for shaping the future of Roots while balancing innovative design with environmental consciousness.