Art Director – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Wed, 20 Nov 2024 04:12:19 GMT

Job description: Art Director1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1962Tuesday, November 19, 2024Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking a Fashion or Lifestyle Art Director, who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.Role OverviewThe Art Director serves as the creative leader within the marketing team, driving the execution of omni channel concepts and visual campaign assets that convey brand stories globally. You have the desire to challenge norms, push boundaries and explore new territory to help transform our brand. Whether it’s writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want to engage with or view. Strong conceptual thinking with experience art directing still and motion productions, including pre and post-production, retouching, colour, editing and audio will be some of the deliverables for this role,Working collaboratively with the Creative Director in Residence, and the broader marketing leadership team, the Art Director translates marketing briefs into compelling concepts, delivers iterative creative rounds, assigns team members to execute assets. This Creative leader ensures visual consistency across all platforms, from digital campaigns and e-commerce, to paid ads, print, in-store & window displays, reflecting the brand’s identity.The Art Director mentors a diverse graphics and creative team and shapes the narrative and visual identity through the strategic integration of copy, design, and photography execution. Working closely with the Brand Director, responsibilities also include managing stakeholders, fostering cross-functional collaboration, and leading integrated marketing campaigns within project budgets and timelines.The Art Director will be responsible for:Creative Leadership:

  • Lead the ideation, brainstorming, and collaboration required to deliver compelling omni-channel concepts, campaigns & collateral, to support telling brand and product stories, across digital, in-store, paid and owned channels. Primarily supporting mid to lower funnel brand and product campaigns & owned channel needs, in collaboration with image director.
  • Manage the creative team (Copywriters, Graphic Designers, Developers, Stylists, Photographers) to deliver compelling concepts and execution for creative briefs, leveraging internal and external talent when needed. When working with external agencies, support the creative execution alongside branding team.
  • Collaborate with the Creative Director in Residence for larger (upper funnel) global campaigns, establishing a clear narrative that delivers on the brief.

Creative & Art Direction (Graphic Design):

  • Curate the visual look and feel, including selecting color palettes, typography treatments, and graphic styles that reflect the brand’s identity.
  • Ensure hair & makeup, props and set achieve the cohesive aesthetic of the campaign vision and brand cues.
  • Direct the photography approach, including shot composition, lighting, and styling, to create striking visual content that captures the essence of the brand and effectively communicates campaign themes across all channels
  • Ensure the copy achieves the brief and storytelling alongside the imagery and motion.
  • Oversee the postproduction process ensuring all imagery and assets meet brand standards and guidelines.
  • Global and Local Adoption: support diverse international markets with art direction to maintain unified global brand identity.

Integrated Marketing & Retail Store Directives:

  • Oversee the development of integrated marketing campaigns across digital, print, and experiential channels to ensure a cohesive brand message, including retail & in-store brand experiences:
  • Window Creative: Support window leader in ensuring design of window displays is compelling, aligned with seasonal themes and brand identity.
  • Signage: Direct the creation of interior and exterior signage to enhance customer experience and reinforce brand messaging.
  • New Store Openings: Support store team with art direction for imagery.
  • In-Store Events: Support creative execution of in-store/ PR events

Visual Standards:

  • Maintain & update visual standards for the brand, including ecommerce photography tiers, creative photography, models, sets, props and styling, colour palettes, typography, treatments, layouts and graphic styles, ensuring consistency in design and output across all channels.

Partnership, Collaboration & Project Management:

  • Cross-functional collaboration to understand creative content performance (i.e., eCommerce, Social, Visual, Paid, PR, etc.) to ensure continuous learning about channel creative best practices
  • Manage timelines and deadlines for multiple projects ensuring timely delivery of assets
  • Budget Management: ensure efficient use of resources without compromising quality

Top candidate for the Art Director role will have the following:

  • 10+ years of client-side creative in-house and/or agency mix, or publication creative team experience. Fashion, Apparel Retail, Production/Creative experience preferred and considered an asset.
  • Experience working with a lifestyle brand or in an integrated agency with work examples spanning across all channels (digital, OOH, broadcast, print, social).
  • A deep and rich background in Graphic Design is considered highly valuable
  • A strong portfolio that demonstrates integrated and varied experience. You have a passion for creating work that is compelling, beautiful, thoughtful, and is easy to shop. You have a solutions-oriented and collaborative approach in all that you do and are used to working with writers, designers and other creative team members to create the best work of your career.
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
  • Previous experience of team management in a creative environment.
  • Proficiency with all standard creative programs (Adobe Suite, Figma etc.)
  • Exceptional time management, project management and organization skills
  • Ability to multi-task and prioritize workload, taking responsibility for personal and team deadlines.
  • Excellent written and verbal communication skills.
  • Passion for fashion, apparel, retail and the outdoors a benefit.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear, and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots, an iconic Canadian retailer, is seeking an Art Director to join their team. The Art Director will lead the creative direction for omni-channel marketing campaigns, ensuring visual consistency and brand identity across all platforms. Responsibilities include managing a creative team, overseeing photography and design execution, and collaborating with the marketing leadership team. The ideal candidate will have 10+ years of creative experience, a strong background in graphic design, and a passion for fashion and retail. Roots values diversity and encourages applicants from all backgrounds to apply. Accommodations are available throughout the recruitment process.

Art & Copy Director – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 08 Nov 2024 03:54:56 GMT

Job description: Art & Copy Director1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1962Wednesday, November 6, 2024Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking an Art & Copy Director, who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.Role OverviewThe Art & Copy Director serves as the creative leader within the marketing team, driving the execution of omni channel concepts and visual campaign assets that convey brand stories globally. You have the desire to challenge norms, push boundaries and explore new territory to help transform our brand. Whether it’s writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want to engage with or view. Strong conceptual thinking with experience art directing still and motion productions, including pre and post-production, retouching, colour, editing and audio will be some of the deliverables for this role,Working collaboratively with the Creative Director in Residence, and the broader marketing leadership team, the Art & Copy Director translates marketing briefs into compelling concepts, delivers iterative creative rounds, assigns team members to execute assets. This Creative leader ensures visual consistency across all platforms, from digital campaigns and e-commerce, to paid ads, print, in-store & window displays, reflecting the brand’s identity.The Art & Copy Director mentors a diverse graphics and creative team and shapes the narrative and visual identity through the strategic integration of copy, design, and photography execution. Working closely with the Brand Director, responsibilities also include managing stakeholders, fostering cross-functional collaboration, and leading integrated marketing campaigns within project budgets and timelines.The Art & Copy Director will be responsible for:Creative Leadership:

  • Lead the ideation, brainstorming, and collaboration required to deliver compelling omni-channel concepts, campaigns & collateral, to support telling brand and product stories, across digital, in-store, paid and owned channels. Primarily supporting mid to lower funnel brand and product campaigns & owned channel needs, in collaboration with image director.
  • Manage the creative team (Copywriters, Graphic Designers, Developers, Stylists, Photographers) to deliver compelling concepts and execution for creative briefs, leveraging internal and external talent when needed. When working with external agencies, support the creative execution alongside branding team.
  • Collaborate with the Creative Director in Residence for larger (upper funnel) global campaigns, establishing a clear narrative that delivers on the brief.

Creative & Art Direction (Graphic Design)

  • Curate the visual look and feel, including selecting color palettes, typography treatments, and graphic styles that reflect the brand’s identity.
  • Ensure hair & makeup, props and set achieve the cohesive aesthetic of the campaign vision and brand cues.
  • Direct the photography approach, including shot composition, lighting, and styling, to create striking visual content that captures the essence of the brand and effectively communicates campaign themes across all channels
  • Ensure the copy achieves the brief and storytelling alongside the imagery and motion.
  • Oversee the postproduction process ensuring all imagery and assets meet brand standards and guidelines.
  • Global and Local Adoption: support diverse international markets with art direction to maintain unified global brand identity.

Integrated Marketing & Retail Store Directives

  • Oversee the development of integrated marketing campaigns across digital, print, and experiential channels to ensure a cohesive brand message, including retail & in-store brand experiences:
  • Window Creative: Support window leader in ensuring design of window displays is compelling, aligned with seasonal themes and brand identity.
  • Signage: Direct the creation of interior and exterior signage to enhance customer experience and reinforce brand messaging.
  • New Store Openings: Support store team with art direction for imagery.
  • In-Store Events: Support creative execution of in-store/ PR events

Visual Standards

  • Maintain & update visual standards for the brand, including ecommerce photography tiers, creative photography, models, sets, props and styling, colour palettes, typography, treatments, layouts and graphic styles, ensuring consistency in design and output across all channels.

Partnership, Collaboration & Project Management

  • Cross-functional collaboration to understand creative content performance (i.e., eCommerce, Social, Visual, Paid, PR, etc.) to ensure continuous learning about channel creative best practices
  • Manage timelines and deadlines for multiple projects ensuring timely delivery of assets
  • Budget Management: ensure efficient use of resources without compromising quality

Top candidate for the Art & Copy Director role will have the following:

  • 10+ years of client-side creative in-house and/or agency mix, or publication creative team experience. Fashion, Apparel Retail, Production/Creative experience preferred and considered an asset.
  • Experience working with a lifestyle brand or in an integrated agency with work examples spanning across all channels (digital, OOH, broadcast, print, social).
  • A deep and rich background in Graphic Design is considered highly valuable
  • A strong portfolio that demonstrates integrated and varied experience. You have a passion for creating work that is compelling, beautiful, thoughtful, and is easy to shop. You have a solutions-oriented and collaborative approach in all that you do and are used to working with writers, designers and other creative team members to create the best work of your career.
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
  • Previous experience of team management in a creative environment.
  • Proficiency with all standard creative programs (Adobe Suite, Figma etc.)
  • Exceptional time management, project management and organization skills
  • Ability to multi-task and prioritize workload, taking responsibility for personal and team deadlines.
  • Excellent written and verbal communication skills.
  • Passion for fashion, apparel, retail and the outdoors a benefit.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear, and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots, a Canadian lifestyle brand, is seeking an Art & Copy Director to join their team. The role involves leading the creative direction for omni-channel campaigns and visual assets, working collaboratively with the marketing team to deliver compelling concepts, and managing a diverse graphics and creative team. The ideal candidate will have 10+ years of creative experience in a fashion or retail setting, strong graphic design skills, and proficiency in standard creative programs. Roots values diversity and encourages all applicants to apply, offering accommodations throughout the recruitment process.

Sr. Manager, Digital Marketing (E-Commerce) – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 01 Nov 2024 01:06:08 GMT

Job description: Sr. Manager, Digital Marketing (E-Commerce) 1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1967 Tuesday… our commitment to maintaining high ethical standards of operation. As the Senior Manager, Digital Marketing for Roots, you’ll lead…

Manager, Brand Marketing – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sun, 27 Oct 2024 02:48:42 GMT

Job description: Manager, Brand Marketing1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1966Friday, October 25, 2024Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking a Manager, Brand Marketing who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey. The Manager, Brand Marketing will support and own elements of execution of the Marketing Strategy for the Roots brand, globally.The Manager, Brand Marketing for Roots will be responsible for the following:Lead campaign Go-To-Market

  • Develop workbacks, identify and schedule all deadlines & deliverables required for execution
  • Collaborate with cross-functional channels ensure a cohesive presentation of campaign in market across all customer touchpoints, acting as the primary liaison across teams
  • Review campaign assets for consistency & brand alignment
  • Own execution discussions with strategic brand partners, vendors and agencies
  • Continuously maintain marketing calendar and optimize campaign development methodology, improving timelines & streamlining approval processes
  • Foster a positive team culture of accountability, ownership & achievement, across Peers, cross functional leads and any direct reports.

Contribute to campaign and brand strategy

  • Contribute to the creation of compelling and insight driven marketing briefs in collaboration with Director of Brand Marketing that translate business goals into inspiring omnichannel programs
  • Ensure briefs, strategies and decisions are rooted in data to drive continuous improvement and brand relevancy
  • Support Brand Director with updated brand positioning, brand guidelines refresh, and consumer segmentation strategy leveraging research-led insights & data
  • Lead the brand’s engagement in key cultural moments and conversations, ensuring relevance and resonance with target audiences in partnership with PR Director
  • Develop retailtainment strategy, enhancing in-store experiences to drive store traffic, engagement and conversion
  • Lead the strategy for sale calendar moments, including the creative rebranding and execution of promotional campaigns
  • Analyze brand and competitor performance across industry, categories, products and communications to recommend optimizations based on risks and opportunities

Business Support & Storytelling

  • Contribute to the development of post-mortems for large campaigns to share key learnings with cross functional team
  • Assist in the development of key presentations, decks and information tools used to support the business
  • Assist with management and execution of administrative tasks

Top candidates for the Manager, Brand Marketing role will have the following:

  • Bachelor’s degree in marketing or a related field plus a minimum of 5-8 years of related experience developing consumer product or apparel brands either in-house or at communications agency
  • Strategic & critical thinker with experience developing brand strategy, campaign & asset development, media planning and digital & physical execution
  • Exceptional time management, project management and organizational skills
  • Proven ability to keep tasks on track & project management experience
  • Experience identifying opportunities from consumer and sales data to help drive strategy
  • Strong understanding of the consumer, consumer segmentation and devising strategies that engage and drive targeted results
  • Passion for fashion, retail and the outdoors a benefit
  • Understand and relish the opportunity to work with a cross functional team
  • Ability to lead and influence teams and agency partners
  • Passionate people leader
  • Equal parts analytical and creative
  • Excellent written and verbal communication skills

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots is seeking a Manager, Brand Marketing to support and execute the marketing strategy for the brand globally. The role involves leading campaign go-to-market, developing marketing campaigns, analyzing brand performance, and contributing to brand strategy and engagement. Ideal candidates will have a Bachelor’s degree in marketing or related field, 5-8 years of experience in brand development, and strong project management skills. Roots values diversity and encourages applicants to apply, even if they don’t meet every requirement. Accommodations are available throughout the recruitment process.

Art & Copy Director – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sun, 20 Oct 2024 07:24:00 GMT

Job description: Art & Copy Director1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1962Friday, October 18, 2024Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking an Art & Copy Director, who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.Role OverviewThe Art & Copy Director serves as the creative leader within the marketing team, driving the execution of omni channel concepts and visual campaign assets that convey brand stories globally. You have the desire to challenge norms, push boundaries and explore new territory to help transform our brand. Whether it’s writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want to engage with or view. Strong conceptual thinking with experience art directing still and motion productions, including pre and post-production, retouching, colour, editing and audio will be some of the deliverables for this role,Working collaboratively with the Creative Director in Residence, and the broader marketing leadership team, the Art & Copy Director translates marketing briefs into compelling concepts, delivers iterative creative rounds, assigns team members to execute assets. This Creative leader ensures visual consistency across all platforms, from digital campaigns and e-commerce, to paid ads, print, in-store & window displays, reflecting the brand’s identity.The Art & Copy Director mentors a diverse graphics and creative team and shapes the narrative and visual identity through the strategic integration of copy, design, and photography execution. Working closely with the Brand Director, responsibilities also include managing stakeholders, fostering cross-functional collaboration, and leading integrated marketing campaigns within project budgets and timelines.The Art & Copy Director will be responsible for:Creative Leadership:

  • Lead the ideation, brainstorming, and collaboration required to deliver compelling omni-channel concepts, campaigns & collateral, to support telling brand and product stories, across digital, in-store, paid and owned channels. Primarily supporting mid to lower funnel brand and product campaigns & owned channel needs, in collaboration with image director.
  • Manage the creative team (Copywriters, Graphic Designers, Developers, Stylists, Photographers) to deliver compelling concepts and execution for creative briefs, leveraging internal and external talent when needed. When working with external agencies, support the creative execution alongside branding team.
  • Collaborate with the Creative Director in Residence for larger (upper funnel) global campaigns, establishing a clear narrative that delivers on the brief.

Creative & Art Direction (Graphic Design)

  • Curate the visual look and feel, including selecting color palettes, typography treatments, and graphic styles that reflect the brand’s identity.
  • Ensure hair & makeup, props and set achieve the cohesive aesthetic of the campaign vision and brand cues.
  • Direct the photography approach, including shot composition, lighting, and styling, to create striking visual content that captures the essence of the brand and effectively communicates campaign themes across all channels
  • Ensure the copy achieves the brief and storytelling alongside the imagery and motion.
  • Oversee the postproduction process ensuring all imagery and assets meet brand standards and guidelines.
  • Global and Local Adoption: support diverse international markets with art direction to maintain unified global brand identity.

Integrated Marketing & Retail Store Directives

  • Oversee the development of integrated marketing campaigns across digital, print, and experiential channels to ensure a cohesive brand message, including retail & in-store brand experiences:
  • Window Creative: Support window leader in ensuring design of window displays is compelling, aligned with seasonal themes and brand identity.
  • Signage: Direct the creation of interior and exterior signage to enhance customer experience and reinforce brand messaging.
  • New Store Openings: Support store team with art direction for imagery.
  • In-Store Events: Support creative execution of in-store/ PR events

Visual Standards

  • Maintain & update visual standards for the brand, including ecommerce photography tiers, creative photography, models, sets, props and styling, colour palettes, typography, treatments, layouts and graphic styles, ensuring consistency in design and output across all channels.

Partnership, Collaboration & Project Management

  • Cross-functional collaboration to understand creative content performance (i.e., eCommerce, Social, Visual, Paid, PR, etc.) to ensure continuous learning about channel creative best practices
  • Manage timelines and deadlines for multiple projects ensuring timely delivery of assets
  • Budget Management: ensure efficient use of resources without compromising quality

Top candidate for the Art & Copy Director role will have the following:

  • 10+ years of client-side creative in-house and/or agency mix, or publication creative team experience. Fashion, Apparel Retail, Production/Creative experience preferred and considered an asset.
  • Experience working with a lifestyle brand or in an integrated agency with work examples spanning across all channels (digital, OOH, broadcast, print, social).
  • A deep and rich background in Graphic Design is considered highly valuable
  • A strong portfolio that demonstrates integrated and varied experience. You have a passion for creating work that is compelling, beautiful, thoughtful, and is easy to shop. You have a solutions-oriented and collaborative approach in all that you do and are used to working with writers, designers and other creative team members to create the best work of your career.
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
  • Previous experience of team management in a creative environment.
  • Proficiency with all standard creative programs (Adobe Suite, Figma etc.)
  • Exceptional time management, project management and organization skills
  • Ability to multi-task and prioritize workload, taking responsibility for personal and team deadlines.
  • Excellent written and verbal communication skills.
  • Passion for fashion, apparel, retail and the outdoors a benefit.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear, and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots, a Canadian retailer, is looking for an Art & Copy Director to join their team. The Director will be responsible for leading the creative process for various marketing initiatives, collaborating with the Creative Director and managing a team of designers and writers. The role involves overseeing the development of visual assets, integrated marketing campaigns, and maintaining brand consistency across all channels. Candidates should have extensive experience in the industry, strong graphic design skills, and a passion for fashion and retail. Roots values diversity and encourages all qualified individuals to apply.

Art & Copy Director – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 11 Oct 2024 00:29:32 GMT

Job description: Art & Copy Director1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1962Wednesday, October 9, 2024Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking an Art & Copy Director, who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.Role OverviewThe Art & Copy Director serves as the creative leader within the marketing team, driving the execution of omni channel concepts and visual campaign assets that convey brand stories globally. You have the desire to challenge norms, push boundaries and explore new territory to help transform our brand. Whether it’s writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want to engage with or view. Strong conceptual thinking with experience art directing still and motion productions, including pre and post-production, retouching, colour, editing and audio will be some of the deliverables for this role,Working collaboratively with the Creative Director in Residence, and the broader marketing leadership team, the Art & Copy Director translates marketing briefs into compelling concepts, delivers iterative creative rounds, assigns team members to execute assets. This Creative leader ensures visual consistency across all platforms, from digital campaigns and e-commerce, to paid ads, print, in-store & window displays, reflecting the brand’s identity.The Art & Copy Director mentors a diverse creative team and shapes the narrative and visual identity through the strategic integration of copy, design, and photography execution. Working closely with the Brand Director, responsibilities also include managing stakeholders, fostering cross-functional collaboration, and leading integrated marketing campaigns within project budgets and timelines.The Art & Copy Director will be responsible for:Creative Leadership:

  • Lead the ideation, brainstorming, and collaboration required to deliver compelling omni-channel concepts, campaigns & collateral, to support telling brand and product stories, across digital, in-store, paid and owned channels. Primarily supporting mid to lower funnel brand and product campaigns & owned channel needs, in collaboration with image director.
  • Manage the creative team (Copywriters, Graphic Designers, Developers, Stylists, Photographers) to deliver compelling concepts and execution for creative briefs, leveraging internal and external talent when needed. When working with external agencies, support the creative execution alongside branding team.
  • Collaborate with the Creative Director in Residence for larger (upper funnel) global campaigns, establishing a clear narrative that delivers on the brief.

Creative & Art Direction

  • Curate the visual look and feel, including selecting color palettes, typography treatments, and graphic styles that reflect the brand’s identity.
  • Ensure hair & makeup, props and set achieve the cohesive aesthetic of the campaign vision and brand cues.
  • Direct the photography approach, including shot composition, lighting, and styling, to create striking visual content that captures the essence of the brand and effectively communicates campaign themes across all channels
  • Ensure the copy achieves the brief and storytelling alongside the imagery and motion.
  • Oversee the postproduction process ensuring all imagery and assets meet brand standards and guidelines.
  • Global and Local Adoption: support diverse international markets with art direction to maintain unified global brand identity.

Integrated Marketing & Retail Store Directives

  • Oversee the development of integrated marketing campaigns across digital, print, and experiential channels to ensure a cohesive brand message, including retail & in-store brand experiences:
  • Window Creative: Support window leader in ensuring design of window displays is compelling, aligned with seasonal themes and brand identity.
  • Signage: Direct the creation of interior and exterior signage to enhance customer experience and reinforce brand messaging.
  • New Store Openings: Support store team with art direction for imagery.
  • In-Store Events: Support creative execution of in-store/ PR events

Visual Standards

  • Maintain & update visual standards for the brand, including ecommerce photography tiers, creative photography, models, sets, props and styling, colour palettes, typography, treatments, layouts and graphic styles, ensuring consistency in design and output across all channels.

Partnership, Collaboration & Project Management

  • Cross-functional collaboration to understand creative content performance (i.e., eCommerce, Social, Visual, Paid, PR, etc.) to ensure continuous learning about channel creative best practices
  • Manage timelines and deadlines for multiple projects ensuring timely delivery of assets
  • Budget Management: ensure efficient use of resources without compromising quality

Top candidate for the Art & Copy Director role will have the following:

  • 10+ years of client-side creative in-house and/or agency mix, or publication creative team experience. Fashion, Apparel Retail, Production/Creative experience preferred and considered an asset.
  • Experience working with a lifestyle brand or in an integrated agency with work examples spanning across all channels (digital, OOH, broadcast, print, social).
  • A strong portfolio that demonstrates integrated and varied experience. You have a passion for creating work that is compelling, beautiful, thoughtful, and is easy to shop. You have a solutions-oriented and collaborative approach in all that you do and are used to working with writers, designers and other creative team members to create the best work of your career.
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
  • Previous experience of team management in a creative environment.
  • Proficiency with all standard creative programs (Adobe Suite, Figma etc.)
  • Exceptional time management, project management and organization skills
  • Ability to multi-task and prioritize workload, taking responsibility for personal and team deadlines.
  • Excellent written and verbal communication skills.
  • Passion for fashion, apparel, retail and the outdoors a benefit.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear, and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots is seeking an Art & Copy Director to join their team, responsible for leading the creative direction of marketing campaigns and collateral across various channels. The role involves collaborating with the marketing team to deliver compelling concepts, managing the creative team, overseeing visual design and photography, and ensuring brand consistency. The ideal candidate will have 10+ years of creative experience in fashion or retail, a strong portfolio demonstrating integrated experience, team management skills, proficiency in creative programs, and a passion for fashion and the outdoors. Roots is a Canadian lifestyle brand with over 100 retail stores in North America and Asia, committed to diversity and inclusivity in their products, team, and workplace culture. Accommodations are available for applicants throughout the recruitment process.

Art & Copy Director – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Wed, 09 Oct 2024 04:35:27 GMT

Job description: Art & Copy Director1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1962Monday, October 7, 2024Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking an Art & Copy Director, who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.Role OverviewThe Art & Copy Director serves as the creative leader within the marketing team, driving the execution of omni channel concepts and visual campaign assets that convey brand stories globally. You have the desire to challenge norms, push boundaries and explore new territory to help transform our brand. Whether it’s writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want to engage with or view. Strong conceptual thinking with experience art directing still and motion productions, including pre and post-production, retouching, colour, editing and audio will be some of the deliverables for this role,Working collaboratively with the Creative Director in Residence, and the broader marketing leadership team, the Art & Copy Director translates marketing briefs into compelling concepts, delivers iterative creative rounds, assigns team members to execute assets. This Creative leader ensures visual consistency across all platforms, from digital campaigns and e-commerce, to paid ads, print, in-store & window displays, reflecting the brand’s identity.The Art & Copy Director mentors a diverse creative team and shapes the narrative and visual identity through the strategic integration of copy, design, and photography execution. Working closely with the Brand Director, responsibilities also include managing stakeholders, fostering cross-functional collaboration, and leading integrated marketing campaigns within project budgets and timelines.The Art & Copy Director will be responsible for:Creative Leadership:

  • Lead the ideation, brainstorming, and collaboration required to deliver compelling omni-channel concepts, campaigns & collateral, to support telling brand and product stories, across digital, in-store, paid and owned channels. Primarily supporting mid to lower funnel brand and product campaigns & owned channel needs, in collaboration with image director.
  • Manage the creative team (Copywriters, Graphic Designers, Developers, Stylists, Photographers) to deliver compelling concepts and execution for creative briefs, leveraging internal and external talent when needed. When working with external agencies, support the creative execution alongside branding team.
  • Collaborate with the Creative Director in Residence for larger (upper funnel) global campaigns, establishing a clear narrative that delivers on the brief.

Creative & Art Direction

  • Curate the visual look and feel, including selecting color palettes, typography treatments, and graphic styles that reflect the brand’s identity.
  • Ensure hair & makeup, props and set achieve the cohesive aesthetic of the campaign vision and brand cues.
  • Direct the photography approach, including shot composition, lighting, and styling, to create striking visual content that captures the essence of the brand and effectively communicates campaign themes across all channels
  • Ensure the copy achieves the brief and storytelling alongside the imagery and motion.
  • Oversee the postproduction process ensuring all imagery and assets meet brand standards and guidelines.
  • Global and Local Adoption: support diverse international markets with art direction to maintain unified global brand identity.

Integrated Marketing & Retail Store Directives

  • Oversee the development of integrated marketing campaigns across digital, print, and experiential channels to ensure a cohesive brand message, including retail & in-store brand experiences:
  • Window Creative: Support window leader in ensuring design of window displays is compelling, aligned with seasonal themes and brand identity.
  • Signage: Direct the creation of interior and exterior signage to enhance customer experience and reinforce brand messaging.
  • New Store Openings: Support store team with art direction for imagery.
  • In-Store Events: Support creative execution of in-store/ PR events

Visual Standards

  • Maintain & update visual standards for the brand, including ecommerce photography tiers, creative photography, models, sets, props and styling, colour palettes, typography, treatments, layouts and graphic styles, ensuring consistency in design and output across all channels.

Partnership, Collaboration & Project Management

  • Cross-functional collaboration to understand creative content performance (i.e., eCommerce, Social, Visual, Paid, PR, etc.) to ensure continuous learning about channel creative best practices
  • Manage timelines and deadlines for multiple projects ensuring timely delivery of assets
  • Budget Management: ensure efficient use of resources without compromising quality

Top candidate for the Art & Copy Director role will have the following:

  • 10+ years of client-side creative in-house and/or agency mix, or publication creative team experience. Fashion, Apparel Retail, Production/Creative experience preferred and considered an asset.
  • Experience working with a lifestyle brand or in an integrated agency with work examples spanning across all channels (digital, OOH, broadcast, print, social).
  • A strong portfolio that demonstrates integrated and varied experience. You have a passion for creating work that is compelling, beautiful, thoughtful, and is easy to shop. You have a solutions-oriented and collaborative approach in all that you do and are used to working with writers, designers and other creative team members to create the best work of your career.
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
  • Previous experience of team management in a creative environment.
  • Proficiency with all standard creative programs (Adobe Suite, Figma etc.)
  • Exceptional time management, project management and organization skills
  • Ability to multi-task and prioritize workload, taking responsibility for personal and team deadlines.
  • Excellent written and verbal communication skills.
  • Passion for fashion, apparel, retail and the outdoors a benefit.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear, and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots, a Canadian retailer, is looking for an Art & Copy Director who can lead the creative team in developing omni channel concepts and visual assets that convey the brand’s story. The role involves managing a diverse team, directing creative execution, and ensuring visual consistency across all platforms. The ideal candidate will have 10+ years of creative experience, a strong portfolio, and proficiency in standard creative programs. Roots values diversity and encourages candidates with unique perspectives to apply.

Manager, Omnichannel Customer Experience – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 31 Aug 2024 07:19:00 GMT

Job description: Manager, Omnichannel Customer Experience 1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1909 Thursday… our commitment to maintaining high ethical standards of operation. Roots is seeking a Manager, Omnichannel Customer Experience who…

Graphic Designer (4 Month Contract) – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 23 Aug 2024 07:00:07 GMT

Job description: Graphic Designer (4 Month Contract)1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1942Wednesday, August 21, 2024Roots is more than just an/the iconic Canadian retailer, we are a group of passionate employees who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with a team of people who own results and are dedicated to seeing Roots win. We seek to build longstanding relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking a Graphic Designer (4 Month Contract) who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.We are seeking a creative and skilled Graphic Designer to join our marketing team, focusing on the execution of design projects across digital and print channels. This role will involve creating engaging visual content that aligns with our brand identity and marketing goals. The ideal candidate will have experience in web design, email marketing, paid advertising, social media, in-store signage development, and a commitment to maintaining brand consistency.The Graphic Designer for Roots will be responsible for the following:

  • E-Commerce Design: Design mockups for the e-commerce website, including product pages, banners, and promotional graphics, ensuring a visually appealing and user-friendly experience.
  • Email Marketing Design: Create visually engaging design mockups for email marketing campaigns, including promotional emails, newsletters, and automated sequences.
  • Paid Advertising Assets: Design and produce visual assets for paid advertising campaigns, including display ads, social media ads, and digital banners. Iterate on storyboards as needed.
  • Social Media Coordination: Develop consistent visual content for social media platforms, including photo and video selects, and layout designs across commercial and brand campaigns.
  • Signage Development: Create interior and exterior signage to enhance the customer experience and reinforce brand messaging.
  • PR & Event Materials: Design promotional materials for Marketing and PR initiatives/events, ensuring visuals align with brand values and enhance customer engagement.
  • Digital to Print Translation: Adapt digital visual assets for print formats, maintaining brand consistency and ensuring high-quality output, iterating as needed.
  • General Design Support: Offer design assistance across a variety of projects, collaborating with head office departments on promotional materials, including business cards, recruitment assets, events, and other miscellaneous items.
  • Brand Consistency: Ensure all design work adheres to the brand’s visual identity and strategic goals. Support Associate Art Director and Art Director on design projects needed.
  • Creative Contribution: Bring innovative ideas to design challenges and stay updated on industry trends and best practices

Top candidates for the Graphic Designer role will have the following:

  • Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
  • Proven experience as a graphic designer, preferably in e-commerce, digital marketing, or retail environments.
  • Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Strong portfolio showcasing a variety of design projects, including e-commerce, email marketing, signage, and in-store displays.
  • Excellent attention to detail and a keen eye for aesthetics and visual storytelling.
  • Ability to work independently and collaboratively within a team environment.
  • Experience in motion asset creation (GIFs, video editing) a plus.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots is looking for a Graphic Designer to join their team on a 4-month contract. The ideal candidate will have experience in web design, email marketing, paid advertising, social media, and in-store signage development. Responsibilities include creating visual content, maintaining brand consistency, and contributing innovative ideas. Candidates should have a Bachelor’s degree in Graphic Design or a related field, proficiency in design software, and a strong portfolio showcasing their work. Roots is committed to diversity and encourages all qualified individuals to apply. Accommodations are available throughout the recruitment process.