Graphic Designer (1-Year Contract) – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Wed, 26 Mar 2025 02:51:48 GMT

Job description: Graphic Designer (1-Year Contract)1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #2015Monday, March 24, 2025Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!Nature & Scope → Your Role at RootsAs a Graphic Designer (1-Year Contract), your role is pivotal in shaping visual elements that not only embody but also elevate a brand’s identity across various mediums like print and digital graphics. With a specialized emphasis on retail/visual merchandising, your designs go beyond captivating customers to also streamline operational efficiency through improving brand graphics and internal documents.Key Responsibilities → How You’ll Make an ImpactDesign Responsibilities:

  • Develop best-in-class signage for adaptation across stores, maintaining brand consistency and visual appeal— effectively communicate our brand’s message, values, and identity.
  • Customer-facing inclusive of (but not limited to): In-store signage, pop graphics
  • Operational documents inclusive of (but not limited to): Field guide communication, index pages, distros, etc.
  • Invest time in visiting Roots + competitors stores, conducting regular design audits to stay updated on industry trends, design techniques, and best practices to continuously improve design quality, communication & communication; prepare presentations on store experience and operational analysis.
  • Identify new opportunities to elevate in-store design and communication materials throughout the store environment, constantly seeking innovative solutions for various print mediums (2D/3D) and miscellaneous digital design needs.
  • Engage in collaborative efforts with cross-functional teams to thoroughly grasp project requirements and objectives involving graphic design needs.
  • Participate in brainstorming sessions and contribute innovative ideas to enhance brand storytelling through visual design.
  • Assist in the adoption and continued evolution of the Roots style guide and brand voice documents with particular emphasis on typography, color, and layout.
  • Manage multiple projects simultaneously and prioritize tasks to meet deadlines.

Design Production Responsibilities:

  • Monitor print press approvals, resolution, color accuracy, production processes, and execution to maintain high-quality output standards.
  • Create and manage distro’s for all store signage product, along with storyboards for monthly marketing elements
  • Provide design iterations across all retail/store tiers to cater to different audience segments and store formats, in collaboration with Visual Presentations Manager.
  • Maintain regular communication with printers to ensure clarity, alignment on project specifications, budget maintenance and seamless execution of printing creative work.
  • Ensure materials are delivered to their end destination within established timelines and using the most cost-effective manner possible, while maintaining quality standards.
  • Support retail and visual merchandise teams on internal process and execution documents, providing guidance and expertise to ensure efficient workflow and quality output.
  • Export, template and craft quarterly documents pertaining to Merchandising Visual Line Plans and product Index
  • Support in the monthly creation of Field Guides and Window Directives for Field Teams

Qualifications & Experience → The Skills You Bring

  • Bachelor’s Degree or Diploma in Graphic Design (or equivalent).
  • Minimum of 5 years’ experience in the retail apparel industry or equivalent.
  • Expert knowledge of relevant design software systems including Adobe Creative Suite (Illustrator & Photoshop)
  • Extensive knowledge of print design, typography, layout, color, and visual communication.
  • Extensive knowledge of Adobe Creative Suite (InDesign, Photoshop and Illustrator)
  • Previous experience in retail and/or the fashion industry preferred
  • Listens and understands the vision of the brand and seasonal direction
  • Demonstrated ability to manage multiple perspectives, integrating information from a variety of sources
  • Ability to work collaboratively across multiple departments and functions demonstrating the ability to seek appropriate approvals and gain consensus
  • Manages multiple tight project deadlines and calendar milestones
  • Effectively communicates ideas and key information to all necessary departments
  • Knowledge of apparel design, garment construction, applied graphic processes and fashion cycles

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots, a Canadian lifestyle brand established in 1973, is seeking a Graphic Designer for a 1-year contract in Toronto. The role involves creating visual elements for print and digital graphics, with a focus on retail and visual merchandising. Responsibilities include developing signage, conducting design audits, collaborating with teams, managing print production, and supporting internal processes. Qualifications include a degree in Graphic Design, 5 years of experience in retail apparel, proficiency in Adobe Creative Suite, and knowledge of typography, layout, and color. Roots values diversity and encourages all to apply, even if not meeting all requirements. Accommodations are available throughout the recruitment process.

Sr. Graphic Designer – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sun, 23 Mar 2025 06:27:59 GMT

Job description: Sr. Graphic Designer1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #2010Friday, March 21, 2025Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!Nature & Scope → Your Role at RootsAs a Senior Graphic Designer, your role is pivotal in shaping visual elements that not only embody but also elevate a brand’s identity across various mediums like print and digital graphics. With a specialized emphasis on retail/visual merchandising, your designs go beyond captivating customers to also streamline operational efficiency through improving brand graphics and internal documents.Key Responsibilities → How You’ll Make an ImpactDesign Responsibilities:

  • Develop best-in-class signage for adaptation across stores, maintaining brand consistency and visual appeal— effectively communicate our brand’s message, values, and identity.
  • Customer-facing inclusive of (but not limited to): In-store signage, pop graphics
  • Operational documents inclusive of (but not limited to): Field guide communication, index pages, distros, etc.
  • Invest time in visiting Roots + competitors stores, conducting regular design audits to stay updated on industry trends, design techniques, and best practices to continuously improve design quality, communication & communication; prepare presentations on store experience and operational analysis.
  • Identify new opportunities to elevate in-store design and communication materials throughout the store environment, constantly seeking innovative solutions for various print mediums (2D/3D) and miscellaneous digital design needs.
  • Engage in collaborative efforts with cross-functional teams to thoroughly grasp project requirements and objectives involving graphic design needs.
  • Participate in brainstorming sessions and contribute innovative ideas to enhance brand storytelling through visual design.
  • Assist in the adoption and continued evolution of the Roots style guide and brand voice documents with particular emphasis on typography, color, and layout.
  • Manage multiple projects simultaneously and prioritize tasks to meet deadlines.

Design Production Responsibilities:

  • Monitor print press approvals, resolution, color accuracy, production processes, and execution to maintain high-quality output standards.
  • Create and manage distro’s for all store signage product, along with storyboards for monthly marketing elements
  • Provide design iterations across all retail/store tiers to cater to different audience segments and store formats, in collaboration with Visual Presentations Manager.
  • Maintain regular communication with printers to ensure clarity, alignment on project specifications, budget maintenance and seamless execution of printing creative work.
  • Ensure materials are delivered to their end destination within established timelines and using the most cost-effective manner possible, while maintaining quality standards.
  • Support retail and visual merchandise teams on internal process and execution documents, providing guidance and expertise to ensure efficient workflow and quality output.
  • Export, template and craft quarterly documents pertaining to Merchandising Visual Line Plans and product Index
  • Support in the monthly creation of Field Guides and Window Directives for Field Teams

Qualifications & Experience → The Skills You Bring

  • Bachelor’s Degree or Diploma in Graphic Design (or equivalent).
  • Minimum of 5 years’ experience in the retail apparel industry or equivalent.
  • Expert knowledge of relevant design software systems including Adobe Creative Suite (Illustrator & Photoshop)
  • Extensive knowledge of print design, typography, layout, color, and visual communication.
  • Extensive knowledge of Adobe Creative Suite (InDesign, Photoshop and Illustrator)
  • Previous experience in retail and/or the fashion industry preferred
  • Listens and understands the vision of the brand and seasonal direction
  • Demonstrated ability to manage multiple perspectives, integrating information from a variety of sources
  • Ability to work collaboratively across multiple departments and functions demonstrating the ability to seek appropriate approvals and gain consensus
  • Manages multiple tight project deadlines and calendar milestones
  • Effectively communicates ideas and key information to all necessary departments
  • Knowledge of apparel design, garment construction, applied graphic processes and fashion cycles

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots, a Canadian lifestyle brand established in 1973, is seeking a Senior Graphic Designer to shape visual elements across print and digital mediums, with a focus on retail/visual merchandising. The role involves developing signage, operational documents, and staying updated on industry trends to continuously improve design quality. Responsibilities also include overseeing design production, collaborating with cross-functional teams, and contributing to brand storytelling through visual design. The ideal candidate will have a degree in Graphic Design, at least 5 years of experience in retail apparel, expert knowledge of design software, and a strong understanding of typography, layout, and visual communication. Roots is committed to diversity and encourages all qualified applicants to apply. Accommodations are available throughout the recruitment process.

Digital Marketing Specialist – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 21 Mar 2025 04:56:30 GMT

Job description: Digital Marketing Specialist1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada ● Virtual Req #2000Wednesday, March 19, 2025Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking a Digital Marketing Specialist who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.Reporting to the Senior Manager, Digital Marketing (eCommerce), the Digital Marketing Specialist will support in executing Paid Media, Affiliate Marketing, and SEO initiatives aimed at increasing conversions and driving revenue growth in Canada and the U.S. This role will collaborate closely with cross-functional teams, including Brand Marketing, the internal Creative team, and external agency partners, to execute and optimize paid media, affiliate marketing and SEO strategies with an objective to drive traffic, engagement, and conversion rates across DTC business.The ideal candidate is entrepreneurial, resourceful, with a passion for making a measurable impact. They will also play a key role in improving go-to-market processes, driving operational efficiencies, and thriving in a fast-paced retail environment.The Digital Marketing Specialist for Roots will be responsible for the following:Paid Media (50%)

  • Contribute to the achievement of overall revenue goals, strategies and Key Performance Indicators for Paid Media campaigns.
  • Participate in the execution of Paid Media go-to-market deliverables (go-to-market requirements, program briefs, checklists, calendars, asset plans, workback schedules, etc)
  • Coordinate the Paid Media assets creation, review and final approval processes for all paid-acquisition campaigns with internal and external partners. Liaise with internal and external partners to input all requirements, manage and consolidate feedback.
  • Help manage the paid campaign performance dashboards to drive a positive ROI via Google Analytics and various vendor reports.
  • Support the Senior Manager, Digital Marketing in building campaign reports, assessing campaign performance and provide recommendations and commentaries on what is working/not working to help optimize the performance.
  • Complete the end-to-end digital testing to ensure all approved paid assets meet user experience from the point of click to Roots Canada and USA product pages.
  • Review and analyze market trends to optimize the media plans and document/communicate new opportunities to cross-functional partners and external agencies.

Affiliate Marketing (30%)

  • Support overall revenue goals by contributing to Affiliate Marketing strategies and key performance indicators (KPIs).
  • Coordinate the process of identifying, onboarding, and nurturing new affiliate partnerships to expand program reach and effectiveness.
  • Support the Senior Manager, Digital Marketing in the communication with affiliate partners. Providing support and performance feedback to strengthen partnerships.
  • Help optimize existing affiliate relationships to drive higher engagement and conversions.
  • Coordinate creative assets and copy requirements to ensure brand consistency across affiliate campaigns.
  • Monitor, audit, and analyze campaign performance, implementing tracking and reporting systems to measure success and identify opportunities for improvement.

SEO (25%)

  • Collaborate with SEO Consultant to identify and leverage synergies between SEO and SEM for optimal campaign performance.
  • Support the Senior Manager, Digital Marketing in executing a data-driven content strategy, optimizing content through keyword research and competitive analysis to improve search rankings and drive organic traffic.
  • Monitor and analyze emerging SEO trends, implementing innovative strategies to stay ahead of algorithm changes.
  • Stay up to date with industry trends, search engine updates, and best practices to continuously enhance SEO effectiveness.

Top candidates for the Digital Marketing Specialist role will have the following:

  • 2 years of experience in digital marketing, with a strong focus on paid advertising, and knowledge of affiliate marketing and SEO optimization.
  • Analytical mindset with proficiency in tracking, interpreting, and leveraging performance metrics to drive business decisions.
  • Good knowledge and understanding of digital marketing platforms, tools, and industry trends, with a passion for continuous learning and innovation.
  • Knowledge in affiliate marketing, including platform management, tools, and key performance metrics would be an asset.
  • Experience with SEO tools such as SEMrush, with up-to-date knowledge of SEO best practices, and trends would be an asset.
  • Experience with Google Analytics 4, Google Search Console, and data visualization tools would also be an asset.
  • Creative problem-solving skills with experience in developing effective, visually aligned creative assets following Roots’ brand guidelines.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and external partners.
  • Strong project management skills, with the ability to prioritize multiple competing tasks in a fast-paced environment.
  • High attention to detail and accuracy in all aspects of work.
  • Ability to thrive under pressure, adapt to changing priorities, and maintain a proactive, “get things done” attitude.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots, a Canadian lifestyle brand, is seeking a Digital Marketing Specialist to join their team. The role involves executing Paid Media, Affiliate Marketing, and SEO initiatives to drive revenue growth in Canada and the U.S. The ideal candidate will have experience in digital marketing, a strong focus on paid advertising, and knowledge of affiliate marketing and SEO optimization. They should also have analytical skills, knowledge of digital marketing platforms, and the ability to work collaboratively with cross-functional teams. Roots values diversity and encourages all candidates to apply, with accommodations available throughout the recruitment process.

Digital Marketing Specialist – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Wed, 05 Mar 2025 04:33:55 GMT

Job description: Digital Marketing Specialist1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada ● Virtual Req #2000Monday, March 3, 2025Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking a Digital Marketing Specialist who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.Reporting to the Senior Manager, Digital Marketing (eCommerce), the Digital Marketing Specialist will support in executing Paid Media, Affiliate Marketing, and SEO initiatives aimed at increasing conversions and driving revenue growth in Canada and the U.S. This role will collaborate closely with cross-functional teams, including Brand Marketing, the internal Creative team, and external agency partners, to execute and optimize paid media, affiliate marketing and SEO strategies with an objective to drive traffic, engagement, and conversion rates across DTC business.The ideal candidate is entrepreneurial, resourceful, with a passion for making a measurable impact. They will also play a key role in improving go-to-market processes, driving operational efficiencies, and thriving in a fast-paced retail environment.The Digital Marketing Specialist for Roots will be responsible for the following:Paid Media (50%)

  • Contribute to the achievement of overall revenue goals, strategies and Key Performance Indicators for Paid Media campaigns.
  • Participate in the execution of Paid Media go-to-market deliverables (go-to-market requirements, program briefs, checklists, calendars, asset plans, workback schedules, etc)
  • Coordinate the Paid Media assets creation, review and final approval processes for all paid-acquisition campaigns with internal and external partners. Liaise with internal and external partners to input all requirements, manage and consolidate feedback.
  • Help manage the paid campaign performance dashboards to drive a positive ROI via Google Analytics and various vendor reports.
  • Support the Senior Manager, Digital Marketing in building campaign reports, assessing campaign performance and provide recommendations and commentaries on what is working/not working to help optimize the performance.
  • Complete the end-to-end digital testing to ensure all approved paid assets meet user experience from the point of click to Roots Canada and USA product pages.
  • Review and analyze market trends to optimize the media plans and document/communicate new opportunities to cross-functional partners and external agencies.

Affiliate Marketing (30%)

  • Support overall revenue goals by contributing to Affiliate Marketing strategies and key performance indicators (KPIs).
  • Coordinate the process of identifying, onboarding, and nurturing new affiliate partnerships to expand program reach and effectiveness.
  • Support the Senior Manager, Digital Marketing in the communication with affiliate partners. Providing support and performance feedback to strengthen partnerships.
  • Help optimize existing affiliate relationships to drive higher engagement and conversions.
  • Coordinate creative assets and copy requirements to ensure brand consistency across affiliate campaigns.
  • Monitor, audit, and analyze campaign performance, implementing tracking and reporting systems to measure success and identify opportunities for improvement.

SEO (25%)

  • Collaborate with SEO Consultant to identify and leverage synergies between SEO and SEM for optimal campaign performance.
  • Support the Senior Manager, Digital Marketing in executing a data-driven content strategy, optimizing content through keyword research and competitive analysis to improve search rankings and drive organic traffic.
  • Monitor and analyze emerging SEO trends, implementing innovative strategies to stay ahead of algorithm changes.
  • Stay up to date with industry trends, search engine updates, and best practices to continuously enhance SEO effectiveness.

Top candidates for the Digital Marketing Specialist role will have the following:

  • 2 years of experience in digital marketing, with a strong focus on paid advertising, and knowledge of affiliate marketing and SEO optimization.
  • Analytical mindset with proficiency in tracking, interpreting, and leveraging performance metrics to drive business decisions.
  • Good knowledge and understanding of digital marketing platforms, tools, and industry trends, with a passion for continuous learning and innovation.
  • Knowledge in affiliate marketing, including platform management, tools, and key performance metrics would be an asset.
  • Experience with SEO tools such as SEMrush, with up-to-date knowledge of SEO best practices, and trends would be an asset.
  • Experience with Google Analytics 4, Google Search Console, and data visualization tools would also be an asset.
  • Creative problem-solving skills with experience in developing effective, visually aligned creative assets following Roots’ brand guidelines.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and external partners.
  • Strong project management skills, with the ability to prioritize multiple competing tasks in a fast-paced environment.
  • High attention to detail and accuracy in all aspects of work.
  • Ability to thrive under pressure, adapt to changing priorities, and maintain a proactive, “get things done” attitude.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots is seeking a Digital Marketing Specialist to support Paid Media, Affiliate Marketing, and SEO initiatives to drive revenue growth in Canada and the U.S. The ideal candidate will have 2 years of digital marketing experience, be analytical, have knowledge of digital marketing platforms, and possess strong project management skills. Roots values diversity and encourages all interested candidates to apply. Accommodations are available throughout the recruitment process.

Roots Canada – Learning & Development Manager – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Thu, 27 Feb 2025 03:57:48 GMT

Job description: Learning & Development Manager1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1984Tuesday, February 25, 2025Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking a Learning & Development Manager who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.The Learning & Development (L&D) Manager is responsible for the designing, implementing, and evaluating training programs to enhance employee skills, performance, productivity, and knowledge. This role supports the organization’s goals by fostering a culture of continuous learning and professional development through learning, engagement, and employee communications. A significant focus of this role will be developing and managing digital learning content, that will focus on Product, Sales, Customer Service, Brand, Health & Safety, Compliance, Diversity & Inclusion and Well-being. This role supports the availability of accessible and impactful learning and development resources to meet our diverse employee needs.The Learning & Development Manager for Roots will be responsible for the following:Training Design & Delivery:

  • Develop a learning road map that allows alignment and planning to strategic business objectives.
  • Develop and deliver training programs that enable achievement of organizational goals and address employee development needs. Partner with HR and other leaders in the design and implementation of such programming.
  • Conduct needs analyses to identify skill gaps and propose tailored learning solutions.
  • Partnering and maintaining strong relationships with subject matter experts and other team members to create, review and revise materials, valuing others’ input, expertise, and diversity of experience.

Tools and Technology:

  • Create, curate, and manage eLearning modules, instructional videos, and other digital content using tools like Yoobic, Articulate 360, Adobe Captivate, or similar platforms.
  • Act as the Yoobic system owner. This includes managing enrollment through auditing and tracking, configuring and testing new functionality as necessary, troubleshooting employee and application issues and managing user database and ensuring accuracy.
  • Collaborate with subject matter experts (SMEs) to ensure content accuracy and relevance.
  • Developing interactive, engaging training experiences by applying the principles of adult learning, using experiential and interactive training techniques in line with UX practices
  • Support the digitization of employee resources related to role, responsibilities, and processes through technology platforms available to the team.

Learning, Engagement and Communications:

  • Support the implementation of blended learning approaches, integrating digital, in-person, and virtual training solutions.
  • Promote a culture of continuous learning by creating engaging and accessible learning pathways.
  • Lever all technologies to support general employee engagement and communications efforts.
  • Work in partnership with primarily the HR, Retail and Product leadership teams in development of employee communications and engagement content.

Assessment & Feedback:

  • Working in partnership with functional leadership to develop assessments, quizzes, and evaluations to measure learning effectiveness, impact and retention.
  • Gather feedback from participants and stakeholders to continuously improve training programs.

Top candidates for the Learning & Development Manager role will have the following:

  • Human Resources, Learning & Development, Organizational Development, or a related field.
  • 3-5 years of experience in Learning & Development or a similar role.
  • Strong experience with eLearning tools, LMS and other content creation platforms.
  • Familiarity with Yoobic is an asset.
  • Excellent communication, facilitation, and project management skills.
  • Advanced skills in MS Office
  • Advanced skills in Adobe Suite, including Premiere Pro, Photoshop and Illustrator. Video editing skills are required
  • Strong writing skills
  • Excellent content research and analytical skills to convert information and learner needs into performance-based, engaging, and practical training solutions
  • Experience in developing learning solutions in a variety of delivery methods (virtual, hands-on/experiential, instructor led, remote classroom, synchronous/asynchronous)

Preferred Skills

  • Certification in instructional design, eLearning, or related fields (e.g., CPLP, CPTD).
  • Experience in gamification, microlearning, or mobile learning solutions.
  • Knowledge of adult learning theories and best practices.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Manager, Public Relations – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Thu, 23 Jan 2025 08:18:01 GMT

Job description: Manager, Public Relations1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1988Tuesday, January 21, 2025Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking a Manager, Public Relations who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.The Manager, Public Relations for Roots will be responsible for the following:

  • Develop and execute PR strategies (earned and paid) with PR Director to enhance brand awareness and strengthen media relations with relevant media outlets.
  • Position Roots as a leader in cultural and lifestyle conversations across North America through strategic partnerships and corporate communications efforts.
  • Elevate editorial impact by increasing brand relevance within fashion, lifestyle, culture media through proactive outreach, keeping your finger on the pulse.
  • Build and nurture strong connections with leading media and agency partners, while ensuring programs are executed on time and within budget.
  • Manage and evaluate media and influencer programs against key performance indicators (KPIs), earned and paid, in collaboration with Social team.
  • Partner with marketing channels like Brand, Social, Digital, Creative, and Product to execute key milestones effectively.
  • Contribute to brand activations and events.
  • Have a strong understanding of social, trends.
  • Develop seeding/gifting strategies and optimize results to strengthen our brand presence.
  • Represent PR at weekly marketing planning meetings, providing updates, share-outs and insights. Ability to pivot and be flexible.

Top candidates for the Manager, Public Relations role will have the following:

  • At least 4-6 years of Public Relations/communications experience (agency or in-house), preferably in fashion, apparel, lifestyle, or footwear.
  • Proven relationships with Canadian and US media, and solid understanding of what makes a good story.
  • Strong writing, analytical, event and project management skills.
  • Ability to guide and influence teams, corporate partners and agency partners effectively.
  • Outstanding time management, reporting and organizational skills with a proven track record of keeping tasks on track.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots, a Canadian retailer, is looking for a Manager, Public Relations to enhance brand awareness and media relations. The role includes developing PR strategies, building partnerships, managing media and influencer programs, and collaborating with marketing channels. The ideal candidate will have 4-6 years of PR experience in fashion or lifestyle, strong writing and project management skills, and a good understanding of media relations. Roots values diversity and encourages all applicants to apply. Accommodations are available throughout the recruitment process.

Art Director – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sun, 12 Jan 2025 07:58:11 GMT

Job description: Art Director1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1962Friday, January 10, 2025Roots is more than just an iconic Canadian retailer, we are a group of passionate people who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with teams who own results and are dedicated to seeing Roots win. We seek to build long standing relationships with partners who share our commitment to maintaining high ethical standards of operation.We are currently seeking an accomplished and experienced Art Director within the Fashion and Lifestyle industries, who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.Role OverviewThe Art Director serves as the creative leader within the marketing team, driving the execution of omni channel concepts and visual campaign assets that convey brand stories globally. You have the desire to challenge norms, push boundaries and explore new territory to help transform our brand. Whether it’s writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want to engage with or view. Strong conceptual thinking with experience art directing still and motion productions, including pre and post-production, retouching, colour, editing and audio will be some of the deliverables for this role,Working collaboratively with the Creative Director in Residence, and the broader marketing leadership team, the Art Director translates marketing briefs into compelling concepts, delivers iterative creative rounds, assigns team members to execute assets. This Creative leader ensures visual consistency across all platforms, from digital campaigns and e-commerce, to paid ads, print, in-store & window displays, reflecting the brand’s identity.The Art Director mentors a diverse graphics and creative team and shapes the narrative and visual identity through the strategic integration of copy, design, and photography execution. Working closely with the Brand Director, responsibilities also include managing stakeholders, fostering cross-functional collaboration, and leading integrated marketing campaigns within project budgets and timelines.The Art Director will be responsible for:Creative Leadership:

  • Lead the ideation, brainstorming, and collaboration required to deliver compelling omni-channel concepts, campaigns & collateral, to support telling brand and product stories, across digital, in-store, paid and owned channels. Primarily supporting mid to lower funnel brand and product campaigns & owned channel needs, in collaboration with image director.
  • Manage the creative team (Copywriters, Graphic Designers, Developers, Stylists, Photographers) to deliver compelling concepts and execution for creative briefs, leveraging internal and external talent when needed. When working with external agencies, support the creative execution alongside branding team.
  • Collaborate with the Creative Director in Residence for larger (upper funnel) global campaigns, establishing a clear narrative that delivers on the brief.

Creative & Art Direction (Graphic Design):

  • Curate the visual look and feel, including selecting color palettes, typography treatments, and graphic styles that reflect the brand’s identity.
  • Ensure hair & makeup, props and set achieve the cohesive aesthetic of the campaign vision and brand cues.
  • Direct the photography approach, including shot composition, lighting, and styling, to create striking visual content that captures the essence of the brand and effectively communicates campaign themes across all channels
  • Ensure the copy achieves the brief and storytelling alongside the imagery and motion.
  • Oversee the postproduction process ensuring all imagery and assets meet brand standards and guidelines.
  • Global and Local Adoption: support diverse international markets with art direction to maintain unified global brand identity.

Integrated Marketing & Retail Store Directives:

  • Oversee the development of integrated marketing campaigns across digital, print, and experiential channels to ensure a cohesive brand message, including retail & in-store brand experiences:
  • Window Creative: Support window leader in ensuring design of window displays is compelling, aligned with seasonal themes and brand identity.
  • Signage: Direct the creation of interior and exterior signage to enhance customer experience and reinforce brand messaging.
  • New Store Openings: Support store team with art direction for imagery.
  • In-Store Events: Support creative execution of in-store/ PR events

Visual Standards:

  • Maintain & update visual standards for the brand, including ecommerce photography tiers, creative photography, models, sets, props and styling, colour palettes, typography, treatments, layouts and graphic styles, ensuring consistency in design and output across all channels.

Partnership, Collaboration & Project Management:

  • Cross-functional collaboration to understand creative content performance (i.e., eCommerce, Social, Visual, Paid, PR, etc.) to ensure continuous learning about channel creative best practices
  • Manage timelines and deadlines for multiple projects ensuring timely delivery of assets
  • Budget Management: ensure efficient use of resources without compromising quality

Top candidate for the Art Director role will have the following:

  • 10+ years of client-side creative in-house and/or agency mix, or publication creative team experience. Fashion, Apparel Retail, Production/Creative experience preferred and considered an asset.
  • Experience working with a lifestyle brand or in an integrated agency with work examples spanning across all channels (digital, OOH, broadcast, print, social).
  • A deep and rich background in Graphic Design is considered highly valuable
  • A strong portfolio that demonstrates integrated and varied experience. You have a passion for creating work that is compelling, beautiful, thoughtful, and is easy to shop. You have a solutions-oriented and collaborative approach in all that you do and are used to working with writers, designers and other creative team members to create the best work of your career.
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
  • Previous experience of team management in a creative environment.
  • Proficiency with all standard creative programs (Adobe Suite, Figma etc.)
  • Exceptional time management, project management and organization skills
  • Ability to multi-task and prioritize workload, taking responsibility for personal and team deadlines.
  • Excellent written and verbal communication skills.
  • Passion for fashion, apparel, retail and the outdoors a benefit.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear, and active athletic wear with over 100 retail stores in North America and Asia.At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots, a Canadian retailer, is seeking an experienced Art Director to join their team. The Art Director will lead the creative direction of marketing campaigns, mentor the creative team, and ensure visual consistency across all platforms. Responsibilities include ideation, collaboration, art direction, and managing integrated marketing campaigns. The ideal candidate will have 10+ years of creative experience, a strong background in Graphic Design, and a passion for fashion and retail. Roots values diversity and encourages all applicants to apply. Accommodations are available throughout the recruitment process.

Sr. Manager, Digital Marketing (E-Commerce) – Roots Canada – Toronto, ON

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 29 Nov 2024 00:05:30 GMT

Job description: Sr. Manager, Digital Marketing (E-Commerce) 1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #1967 Wednesday… our commitment to maintaining high ethical standards of operation. As the Senior Manager, Digital Marketing for Roots, you’ll lead…