Company Profile
Home Capital Group Inc., together with its operating subsidiary Home Trust Company, has developed a track record of success as Canada’s leading alternative lender, employing nearly 800 people in our Toronto headquarters and branches across the country. Building on the demonstrated strength of our core residential and commercial mortgage lending business, the Company and its affiliates also offer complementary lending services and competitive deposit investment products. Our culture has been shaped by the passion and integrity of our people. Home Trust is a wholly-owned subsidiary of Home Capital Group, trading on the TSX under the symbol HCG.
Position Responsibilities
Social media
Build and maintain the social media editorial calendar
Support campaigns and optimize the Company’s visibility across social media platforms
Identify amplification and distribution opportunities, including paid ads
Seek out engagement opportunities through social listening
Keep up to date with current social landscapes, both within and outside of the mortgage industry
Ensure all social content follows brand guidelines and tone of voice
Content
Identify and create simple rich media content opportunities
Publish blogs to hometrust.ca via WordPress
Use insights and data to source content opportunities
Stay current on content marketing industry best practices and implement those findings
Creative
Create graphics (still and animated) for social media posts
Image sourcing and editing
Photography, as needed
Reporting
Run content, campaign, and social media reports and regularly analyze performance
Run competitive analysis as needed
Keep up to date on marketing tools, resources, and platforms; research and recommend relevant emerging marketing trends
Formal Education
Post secondary degree or diploma preferred in related area
Related Experience
2-3 years of social media and content creation experience
Proven proficiency with:
WordPress, Sprout Social and other content management systems
Google Analytics and native social platform analytics
Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Premier Pro
Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
Skills
Technical writing
Social Media savvy
Interpersonal relationship building
Multi – tasking in fast paced, deadline driven environment
Attention to detail/ accuracy
Position Complexities
Bilingualism an asset
Some work beyond standard hours
Acknowledgement
All employees of Home Capital Group Inc. must comply with all applicable Home Capital Group Inc, Home Trust Company, and specific Line of Business policies, standards, guidelines and controls. Additionally, all employees are obligated to become familiar with Home’s risk management framework and understand the operational risk management requirements within their specific business. Employees are also expected to understand and comply with the Company’s Code of Business Conduct & Ethics Policy at all times and escalate any issues or concerns through various reporting channels (i.e. Ombudsman, Compliance Hotline, Whistleblower Policy, etc).