Marketing Technology Systems Co-ordinator – Seneca College – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Expected salary:

Job date: Wed, 15 Jan 2025 01:37:03 GMT

Job description: Position SummaryAre you passionate about using technology to create and deliver engaging email marketing campaigns? Do you have the skills and experience to manage and optimize marketing automation and CRM systems? If so, you might be perfect for our Marketing Technology Systems Co-ordinator position.As the Marketing Technology Systems Co-ordinator, you will report to the Manager, Marketing Technology and work closely with the Marketing and Communications team and other Seneca stakeholders to design, implement and maintain the functions and features of our marketing automation and CRM systems. You will also be responsible for operationalizing the external and internal emails sent on behalf of Seneca, ensuring they are effective, consistent and aligned with our brand and goals.This is a great opportunity for someone with strong technical acumen, attention to detail and communication skills to support our dynamic Marketing and Communications team and leaders across Seneca dedicated to student success.ResponsibilitiesStrategic Planning and Support

  • Provides recommendations for automation and audience refinements for email communications strategies and conducts campaign analysis.
  • Contributes to developing comprehensive reports, providing analysis and recommendations to increase overall engagement.
  • Provides technical recommendations and support throughout project planning and implementation.

Execution

  • Utilizes email design tools to develop simple text-based and complex, graphic-rich marketing emails.
  • Designs and implements simple and complex campaign setups
  • Implements email accessibility standards, CASL and email best practices.
  • Ensures Seneca brand and style standards are applied to all communications and outreach.
  • Utilizes marketing automation tools to develop registration and other forms, create landing pages and ensure integration with event platforms.
  • Implements lead capture within marketing automation tools through file upload and platform integration tools and manages lead integration with Salesforce CRM.

Monitoring, Analysis, and Recommendations

  • Provides monitoring, analysis and recommendations for audience targeting segmentation and capacity.
  • Performs ongoing asset and data monitoring, maintenance and management within marketing automation and CRM systems.
  • Educates and informs clients on best practices for communication strategies to ensure maximum impact on campaigns.

QualificationsEducation

  • Minimum completed three (3) year diploma or degree in Marketing, Information Systems, Business, Computer Science, Digital Media, or related field. If education is in a related field, please state how it is relevant.

Experience

  • Minimum three (3) years of experience building complex email marketing campaigns using marketing technology and CRM systems.
  • Minimum three (3) years of experience working with Salesforce (CRM), Marketing Cloud (Marketing Automation) and PeopleSoft (SOR) or equivalents.
  • High level of competence in HTML and CSS programming.

Skills

  • Strong interpersonal, communication and business relationship skills in order to effectively interact with a diverse range of stakeholders.
  • Proven investigative, research, analytical and problem-solving abilities combined with an interest in continuous improvement.
  • Comprehensive understanding of the theory and practical implementation of CASL and best practices around email and marketing email campaigns.
  • Self-motivated and self-driven, capable of prioritizing multiple tasks and thriving in a high-volume, fast-paced environment.

Note: A skills assessment test will be administered during the recruitment process.A combination of relevant experience and education may be considered as equivalent to the above requirements in the event that there are no internal applicants that meet the qualifications as posted. Equivalency will be assessed by the talent acquisition team.

The Marketing Technology Systems Co-ordinator position involves managing and optimizing marketing automation and CRM systems to create engaging email marketing campaigns for Seneca. The responsibilities include strategic planning, campaign execution, monitoring, analysis, and recommendations. To qualify for this position, a minimum of a three-year diploma or degree in a related field, along with three years of experience in building complex email marketing campaigns using Salesforce CRM, Marketing Cloud, and PeopleSoft, is required. Strong technical acumen, communication skills, and attention to detail are necessary for success in this role.

Marketing Technology Project Co-ordinator – Seneca College – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Expected salary:

Job date: Wed, 15 Jan 2025 04:39:36 GMT

Job description: Position Summary As the Marketing Technology Project Co-ordinator, you will play a critical role in designing…. Reporting to the Manager of Marketing Technology, you will review and fine-tune all messaging, ensuring crystal-clear language…

Manager, International Marketing – Seneca College – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Expected salary:

Job date: Sat, 09 Nov 2024 04:17:36 GMT

Job description: Are You Ready to Make a Global Impact with Our Marketing Team? We are seeking a Manager of International Marketing… to join our Marketing team on a contract basis for parental leave coverage (until end of October 2025). This role offers an excellent…

Marketing Specialist – Seneca College – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Expected salary:

Job date: Thu, 28 Nov 2024 08:09:03 GMT

Job description: with market research, database tools, digital marketing analytics and campaign performance evaluation metrics. Experience…Position Summary Reporting to the Manager of Marketing, the Marketing Specialist works to drive enrolment…

The Marketing Specialist uses market research, database tools, digital marketing analytics, and campaign performance evaluation metrics to drive enrollment. They report to the Manager of Marketing and play a crucial role in assessing and improving marketing strategies to attract more customers.

Manager, Communications and Operations – Seneca College – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Expected salary:

Job date: Wed, 27 Nov 2024 03:35:44 GMT

Job description: seamlessly. In this role, you will play a vital part in shaping our digital presence, ensuring our stories resonate powerfully…. Here’s What’s on Your Horizon Each day, you will work closely with the Communications and Marketing leadership team to: Develop and implement…

a comprehensive digital strategy that tells our brand story effectively. Your responsibilities will include creating and managing content for various digital platforms, analyzing data to gauge the impact of our digital efforts, and collaborating with internal and external stakeholders to ensure a cohesive and impactful digital presence. This role offers an exciting opportunity to make a meaningful impact on our organization’s digital communication efforts.

Experiential Learning Coordinator – Seneca College – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Expected salary:

Job date: Wed, 02 Oct 2024 03:13:33 GMT

Job description: to EE Shared Practices, Communication & Marketing Collaborating, sharing ideas and best practices, with peers supporting… working hours Contributing to marketing campaigns that relate to EE within the Department, Seneca and community…

Digital Writer/Editor – Seneca College – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Expected salary:

Job date: Sat, 31 Aug 2024 03:26:30 GMT

Job description: Position SummaryGet ready to take Seneca Polytechnic’s communications to the next level! If you’re up for the challenge, we have the perfect role.As our Writer/Editor, you will be instrumental in creating and enhancing content across Seneca’s internal and external channels. You will be responsible for writing and editing website content, developing stories for internal and external platforms, and managing content for digital signage, social media, and chatbots. Your role will involve updating and creating web pages, ensuring alignment with Seneca’s voice and strategic objectives.Along the way, you will also have the opportunity to contribute quality content to special projects including Convocation and Open House as well as our Annual Report. Collaborating closely with Communications team members and other internal partners, you will craft engaging content that supports our brand and resonates with diverse audiences, working in a creative and collaborative fashion across many teams.Join us to drive impactful communication and grow our institutional presence. Your expertise will help ensure that our content is fresh, fun and informative, and will let us present the best Seneca has to offer to external and internal audiences.ResponsibilitiesContent Development and Creation:

  • Develop, write and publish new content for various channels.
  • Create and update web content, working with Marketing & Communications colleagues and internal stakeholders to set content goals and develop messaging.
  • Conduct research and interviews with subject matter experts to gather content and ideas.
  • Apply Seneca’s voice and usage standards to develop high-quality copy for communications and promotional purposes.

Editing and Quality Assurance

  • Edit and proofread materials produced by others across Seneca.
  • Review and ensure consistency of copy with Seneca’s brand voice, corporate positioning and readability standards.
  • Ensure all content conveys the intended message and aligns with Seneca’s Marketing & Communications strategies.

QualificationsEducation

  • A minimum completed three (3) year diploma or degree in Communications, Public Relations, Marketing, Journalism or equivalent experience.

Experience

  • A minimum of three (3) years of experience in Corporate Communications, Public Relations, Marketing and/or Journalism, preferably with a focus on education.

Skills

  • Experience in writing and editing web copy.
  • Knowledge of journalistic practices and styles.
  • Proficiency in writing and editing news articles.
  • Ability to write in the inverted pyramid style (Canadian Press).
  • Strong research and organizational skills.
  • Familiarity with the Accessibility for Ontarians with Disabilities Act (AODA) as it pertains to web and digital communication platforms.

Note: A skills assessment test will be administered during the recruitment process. You will also be asked to submit previously published work that you are proud of and that speaks to your flexible writing style.A combination of relevant experience and education may be considered as equivalent to the above requirements in the event that there are no internal applicants that meet the qualifications as posted. Equivalency will be assessed by the talent acquisition team.

The position of Writer/Editor at Seneca Polytechnic involves creating and enhancing content across internal and external channels. Responsibilities include developing website content, writing for internal and external platforms, managing digital signage, social media, and chatbots, and contributing to special projects. The ideal candidate will have a degree in Communications, Public Relations, Marketing, or Journalism, at least three years of experience in a relevant field, and strong writing and editing skills. Familiarity with AODA and a flexible writing style are also preferred. The position requires collaboration with team members and internal partners to create engaging content that aligns with Seneca’s voice and strategic objectives.

Seneca College – Marketing Specialist – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Job description: Position SummaryThe Marketing Specialist, reporting to the Manager, Marketing, plays an integral role in contributing to institutional enrolment goals through strategic Marketing, Recruitment & Conversion (MRC) solutions. Through strong relationships with internal and external stakeholders, the Marketing Specialist drives data-driven marketing strategies that strengthen the Seneca Polytechnic brand and support quality program enrolment. This is an exciting opportunity for a seasoned marketing professional to leverage their expertise in strategic marketing, branding, advertising and project management to inspire future students to choose Seneca.ResponsibilitiesMarketing Strategy

  • Develops and writes integrated marketing and communications plans, proposing and implementing solutions and initiatives to achieve enrolment goals.
  • Proactively uses data to evaluate, analyze and report effectiveness of marketing plans and ensures initiatives align with brand strategy.
  • Collaborates with agency partners to strategize, develop and refresh advertising campaigns.
  • Supports the vision around integration and collaboration to seamlessly promote Seneca to full-time, part-time, domestic and international audiences.

Project & Campaign Management

  • Leads client consultations, manages stakeholder requests, determines priorities, identifies opportunities and recommends critical paths.
  • Develops creative briefs for internal and external teams based on marketing plans that lead to high-quality creative work.
  • Writes original marketing copy that is clear, consistent and compelling.
  • Reviews, critiques and monitors work progress and deliverables.

Client Relationship Management

  • Exceeds expectations as a valuable marketing expert and customer service leader by developing solutions-focused recommendations.
  • Uses exceptional interpersonal skills to foster meaningful connections with stakeholders.
  • Provides professional support to department and client groups to ensure delivery of quality, accuracy and consistency in Seneca messages in support of the strategic plan.

Research & Reporting

  • Collects and analyzes data and uses this information to guide Seneca’s marketing/enrolment initiatives.
  • Collaborates with marketing team members to track and evaluate enrolment performance and identify opportunities for improvement and greatest impact.
  • Implements measurement into all marketing projects to demonstrate success, opportunities and ROI.

QualificationsEducation

  • Minimum four (4) year degree in Marketing, Advertising or Communications. If education is in another field, please state how it is related.

Experience

  • Minimum of five (5) years of marketing/communications experience, with a proven track record in creating successful marketing/communications/ad campaigns and materials.
  • Recent agency experience, marketing experience within the education sector or a strong understanding of strategic enrolment management is an asset.

Skills

  • Strong project management, organizational and time management skills, with the ability to manage multiple demands and maintain effectiveness in a dynamic, fast-paced setting.
  • High level of communication and customer service skills in order to build strong relationships with clients and other internal stakeholders.
  • Familiarity with market research, database tools, digital marketing analytics and campaign performance evaluation metrics.
  • Experience planning and executing media strategies that leverage digital platforms including search, display, paid social, programmatic and email.
  • Innovative mindset, with a focus on continuous improvement and creative problem solving.

Note: A skills assessment test will be administered during the recruitment process.A combination of relevant experience and education may be considered as equivalent to the above requirements in the event that there are no internal applicants that meet the qualifications as posted. Equivalency will be assessed by the talent acquisition team.
The Marketing Specialist at Seneca Polytechnic plays a key role in driving institutional enrolment goals through strategic marketing efforts. Responsibilities include developing marketing plans, managing projects and campaigns, building client relationships, conducting research and reporting. The ideal candidate will have a degree in Marketing, Advertising, or Communications, at least five years of marketing experience, strong project management skills, excellent communication abilities, and familiarity with digital marketing analytics. Candidates may be considered based on a combination of relevant experience and education if they do not meet all the qualifications.

Job Description:

We are currently seeking a highly motivated and dynamic individual to join our team as a Administrative Assistant. Responsibilities will include:

  • Answering and directing phone calls
  • Greeting and assisting visitors
  • Managing and organizing files and documents
  • Performing data entry and maintaining databases
  • Coordinating and scheduling appointments and meetings
  • Assisting with special projects and events as needed
  • Providing administrative support to various departments within the organization

The ideal candidate will have excellent organizational and communication skills, attention to detail, and the ability to multi-task in a fast-paced environment. Previous experience in an administrative role is preferred but not required. We offer competitive compensation and benefits package. Apply now to join our team!

Expected salary:

Job date: Sun, 18 Aug 2024 07:10:43 GMT

Seneca College – Manager, International Marketing – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Expected salary:

Job date: Thu, 01 Aug 2024 03:50:57 GMT

Job description: Are You Ready to Make a Global Impact with Our Marketing Team? We are seeking a Manager of International Marketing… to join our Marketing team to increase brand awareness and support Seneca’s international marketing and recruitment efforts. Reporting…
A company is looking for a Manager of International Marketing to join their team and help increase brand awareness and support international marketing and recruitment efforts. The manager will be responsible for reporting on the team’s progress and making a global impact.
Job Description

Position: Data Scientist

Location: Vancouver, BC

Salary: $80,000 – $100,000 per year

We are seeking a talented and motivated Data Scientist to join our team in Vancouver, BC. In this role, you will be responsible for analyzing complex data sets, developing models and algorithms to extract valuable insights, and help drive data-driven decision making within the organization.

Key Responsibilities:
– Work closely with cross-functional teams to understand business needs and develop data-driven solutions
– Collect, clean, and analyze large volumes of data from various sources
– Build and deploy machine learning models for predictive analytics
– Translate analytical findings into meaningful insights and actionable recommendations for business stakeholders
– Collaborate with software engineers to implement models in production systems
– Stay up-to-date with the latest trends and best practices in data science and machine learning

Qualifications:
– Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field
– 2+ years of experience in data science or a related field
– Strong programming skills in Python and R
– Experience working with big data tools such as Hadoop, Spark, or Hive
– Knowledge of machine learning algorithms, statistical techniques, and data visualization
– Excellent communication and presentation skills
– Ability to work independently and as part of a team in a fast-paced environment

If you are passionate about data science and eager to make a significant impact in a dynamic and collaborative work environment, we want to hear from you. Apply now to join our team as a Data Scientist in Vancouver, BC.