Company: Unilever
Location: Toronto, ON
Expected salary:
Job date: Fri, 24 Jan 2025 01:35:23 GMT
Job description: Position SummaryThe Associate Shopper Marketing Manager is accountable for the Personal Care Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and execution of customer-specific shopper marketing programs that achieve brand business objectives for their assigned customers. Responsible for all aspects of the commerce marketing program life cycle, including gaining cross-functional alignment and managing agency resources.Job ResponsibilitiesProgram Execution and Customer Relationship ManagementExecutes shopper marketing programs for Retailer accounts, ensuring a holistic marketing plan for the best ROI.Works directly with the Sales team to ensure alignment of plan to Customer Strategies and Brand priorities.Responsible for agency partners relationship management to implement the Personal Care Shopper Marketing strategy in-store with successLeads relationships with sales teams, presenting and gaining mutual alignment with them on marketing strategies and programs.Manages agency partners in briefing and planning to execute programs.Is the “go to” Shopper Marketing expert for their accounts.Conducts regular post-analysis on key shopper marketing programs to ensure the best ROI in future executions.Shares best practices with cross-functional teams to execute stronger shopper programs going forwardPresent updates and results as they relate to owned programs within various company meetings.Responsible for budget and fiscal planning for specific accountsManages relationships among cross-functional teams while ensuring they are delivering on project timelines. Includes working directly with cross-functional teams – Sales, Brand, agency teams, vendor partners, regulatory, and legal.Planning and Financial ManagementLeads the Shopper Marketing planning process by utilizing objectives, strategies and available insights/data to build annual shopper marketing plans for assigned customers.Collaborates with Brand, Sales, & CS&P teams to ensure Shopper Marketing programs are aligned with strategy and business objectives related to net sales and gross margin.Leverages shopper insights and collaborates with Customer Insights to ensure programs are insight-driven and aligned to category growth strategies.Manages the shopper marketing budget for assigned brands.Job Qualifications, Education & ExperienceUniversity Degree, major in marketing preferred (MBA is a strong plus).Minimum 5 years experience in brand marketing and/or shopper and/or digital marketing. CPG experience is required, ideally in the Health & Beauty industry.Good ACNielsen Market Track skills.Proven track record of developing and leading strong shopper marketing plans.Strong competency & in-depth understanding of the customer landscapeStrong strategic and analytic capabilities with the ability to easily utilize data to support shopper marketing strategy and decisions.Strong knowledge and understanding of consumer/Customer data, research & project tracking.Successful prior experience in developing and executing shopper marketing programs, managing agencies, and managing budgets.Successful management and prioritization of multiple projects & initiatives of varying complexity.Strong communication and interpersonal skills to function effectively as a leader and work collaboratively in a team environment.Ability to communicate and influence at various levels of organization.Experience managing and leading within a matrix organization.Leadership
- You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
- Critical SOL (Standards of Leadership) Behaviors
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
- PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
- CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.Unilever Canada est une organisation engagé à la diversité et à l’inclusion pour stimuler nos résultats d’affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu’un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l’inclusion dans l’entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l’orientation sexuelle, l’identité ou l’expression de genre, l’âge, l’origine nationale ou ethnique, l’état matrimonial, la situation familiale, l’invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.Si vous êtes une personne handicapée qui a besoin d’aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au . Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d’aide et ne sont pas un moyen d’enquêter sur les postes.
The Associate Shopper Marketing Manager is responsible for executing in-store and online customer marketing programs for the Personal Care Business Unit. They work closely with sales teams, manage relationships with agency partners, and analyze program effectiveness. They lead the planning process and budget management for assigned brands, collaborating with cross-functional teams. The ideal candidate has experience in brand marketing and shopper marketing, strong analytic capabilities, and the ability to communicate and influence effectively. Unilever Canada values diversity and inclusion in their workforce.
