GTM Product Manager – Softchoice – Toronto, ON

Company: Softchoice

Location: Toronto, ON

Expected salary:

Job date: Thu, 24 Jul 2025 06:00:21 GMT

Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will have:The Go-to-Market (GTM) Product Manager, Workplace AI role will be responsible for taking our portfolio of Microsoft Copilot, Google Gemini, and Adoption & Change Management services to market and driving the go-to-market activities that result in numerous downstream impacts:Achieve the most important measure of success for our solution offers, which is the attainment of field margin plans assigned to them.Drive revenue from the addition of new customers to the solution offering, enabled by a strategy and execution plan to engage and win the target profile for the offering.Maximize the retention and growth of existing customers by ensuring the value of the offers remain high and delivered completely to them.Enable Softchoice to achieve differentiation in the market, gaining the exposure and customer demand that comes from it.Empower internal success for the teams and individuals that support these solution offerings through our Solutions Governance process, adhering to our standard methodology for Solutions Development.What you’ll do:To achieve these impacts, the GTM Product Manager will have core responsibilities in the following areas:Manage a Services PortfolioLead the Workplace AI portfolio, serving as the primary representative for Microsoft Copilot, Google Gemini, and related AI-driven productivity solutions. Own the end-to-end lifecycle of these offerings, ensuring alignment with business goals, user needs, and market trends.Drive adoption and change management (ACM) strategies to accelerate successful deployment and usage of AI tools across enterprise environments. Collaborate with internal teams and clients to design and implement scalable ACM frameworks that support user enablement and cultural transformation.Engage with strategic partners, including Microsoft and Google, to co-develop go-to-market strategies, gather feedback on product performance, and enhance service offerings. Leverage these relationships to ensure continuous innovation and alignment with evolving AI capabilities.Act as the voice of the customer, conducting direct interviews, analyzing win/loss data, and synthesizing industry research to deeply understand the challenges and opportunities in the Workplace AI space. Use these insights to inform product strategy, roadmap prioritization, and service enhancements.Take Your Portfolio to MarketOwn and execute the go-to-market strategy for Workplace AI solutions, aligning with business goals to drive pipeline growth and revenue across Microsoft Copilot, Google Gemini, and ACM services.Champion executive alignment and customer insight, clearly articulating value propositions, ROI, and buyer motivations through data-driven storytelling and competitive analysis.Equip Sales, Presales, and Marketing teams with the tools, training, and messaging needed to effectively position and scale AI solutions in the SMB, Commercial, and Enterprise markets.Define and optimize services-market fit, ensuring offerings are differentiated, relevant, and continuously evolving to meet customer and market demands.Grow the Business and Improve Market PositioningMonitor and optimize portfolio performance by tracking KPIs and customer experience metrics, taking data-driven corrective actions to ensure continuous improvement and market relevance.Drive internal alignment and accountability, using structured governance processes and proactive stakeholder communication to maintain momentum and clarity across all levels of the organization.Collaborate cross-functionally with delivery, sales, and marketing teams to prioritize service enhancements and execute integrated campaigns that accelerate adoption in line with Workplace AI go-to-market plans.What you’ll bring to the table:This is the role for a visionary that thrives with a high degree of ownership, and brings demonstrated experience in leading all the dependencies required for a portfolio’s success in the market:Minimum of 5 years of prior product management experience, driving and executing on strategy / 8+ years of other experience that includes marketing and / or business leadership equivalence.Equivalent experience, or a degree in business, marketing, or related field. An advanced degree is desirable.Experience in product management or marketing, preferably in support of professional or managed services.Experience designing activities that drive pipeline and revenue targets attainment.Strong executive communication skills including written, verbal, and presentation, and proven experience building trust with, and influencing, business executives.Ability to work independently and manage multiple workstreams simultaneously.Experience with lean, agile, and design thinking.Ability to conduct and gather market research that uncovers customers’ unmet needsExperiencing leading workshops, groups, and building consensusStrong collaboration, influencing, and negotiating skills.Relentless customer focusEnjoyment from working in a fast-paced and demanding environment.A passion for enabling others.Up to 10% travel may be required.Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:

  • The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
  • High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
  • Flexibility: Plan your workdays in a way that suits you best
  • Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
  • Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
  • Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6767
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Summary of Softchoice and the GTM Product Manager Role:

About Softchoice:
Softchoice is a software-centric IT solutions provider that helps organizations innovate and adapt through cloud services and technology strategies. The company emphasizes employee development, inclusivity, and community engagement, striving to empower its workforce and foster a culture of belonging.

Role Overview:
The Go-to-Market (GTM) Product Manager for Workplace AI will manage a portfolio that includes Microsoft Copilot and Google Gemini, focusing on market strategy, customer engagement, and driving revenue growth. Key responsibilities include:

  1. Manage Services Portfolio: Oversee the lifecycle of AI solutions, ensuring alignment with business goals and market trends.
  2. Go-to-Market Strategy: Develop and execute strategies to promote Workplace AI offerings, enhancing pipeline growth and understanding customer needs.
  3. Monitor Performance: Track key performance indicators and customer experiences to drive continuous improvement within the portfolio.

Qualifications:
Candidates should have at least 5 years of product management experience, strong communication skills, a customer-focused mindset, and the ability to work independently. Preferred backgrounds include product management in tech or services environments.

Work Environment:
Softchoice promotes a collaborative culture with flexibility, competitive benefits, and a commitment to diversity and inclusion. The company is recognized as a Great Place to Work and values unique experiences and perspectives.

Commitment to Inclusion:
Softchoice emphasizes equal opportunity employment and offers accommodations during the hiring process. The company conducts remote onboarding and values a safe, inclusive environment for all applicants and employees.

Sr. Vendor PreSales Specialist – Softchoice – Toronto, ON

Company: Softchoice

Location: Toronto, ON

Expected salary:

Job date: Fri, 25 Jul 2025 01:02:01 GMT

Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will have:Do you have a passion for driving solutions through developing strong relationships?As our Sr. Vendor Presales Specialist, you’ll understand the challenges customers have with client hardware in their environment and solve those challenges through delivery of PCs, AIPCs, and various workplace client hardware such as peripherals and accessories. IT Lifecycle services are also relevant to recommend to the customer based on their needs. You will coordinate and execute sales strategies across multiple sales districts and channels. Grow customers through competitive tactics while retaining and enriching base of existing accounts. Manage local vendor partnerships to ensure successful execution of solutions.What you’ll do:

  • As a Senior PreSales Specialist, you will be a team leader providing guidance for the team around various aspects of our business.
  • Managing a pipeline of sales opportunities supporting multiple different technology partners. Also includes supporting Dell ~ 25% of the time.
  • Providing pre-sales support to Sales Representatives and customers for client hardware solutions
  • Identifying new hardware buying accounts and/cross-sell opportunities on existing customer base
  • Developing customer proposals and pricing comparisons for vendor licensing solutions.
  • Delivering product roadmaps, licensing, and financial content to customers.
  • Participating in local customer events deliver Softchoice content.
  • Developing and delivering training to Sales teams on vendor’s products and services.
  • Engaging with local Sales teams to sell jointly into sales territories and customer accounts.
  • Occasional oversight of sales opportunities supporting multiple different technology partners.
  • Prepare and present training content to sellers and the sales team
  • Coach and mentor Jr. members in the team
  • Lead strategic business development
  • Account mapping: Effectively map Sc to vendor accounts in Excel accounts and engage with local Sales teams to sell jointly into sales territories and customer accounts.
  • Co-ordinate with vendor AEs, attend events, and be a speaker depending on the event.
  • Identify new hardware buying accounts and prospects, upsell/cross-sell opportunities on existing customer base.
  • Delivering product roadmap and financial content to existing customers up to 4x per year

What you’ll bring to the table:

  • Excellent customer-facing presentation skills. Excellent verbal and written communication skills. Confidence in executive-level meetings.
  • Ability to develop strategy and tactics to meet business objectives.
  • A strong sense of competition and refusal to lose.
  • The ability to be self-managed and motivated.
  • 5+ years of relevant industry experience.
  • 3+ years in either sales or marketing capacity. Must have work experience in IT industry.
  • Strong vendor licensing background.
  • Strong knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint).
  • Strong PC OEM and other workplace hardware industry knowledge.
  • Post-Secondary Degree or equivalent, preferred.
  • Ability to travel for vendor events as necessary

Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:

  • The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
  • High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
  • Flexibility: Plan your workdays in a way that suits you best
  • Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
  • Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
  • Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6837
EoE/M/F/Vet/Disability#LI-RR1

Softchoice Overview:
Softchoice is a software-focused IT solutions provider that empowers organizations to be agile and innovative. They focus on moving businesses to the cloud, enhancing workplace environments, and improving decision-making about technology. The company values its employees, offering career development and fostering a culture of inclusion.

Role: Sr. Vendor Presales Specialist
The position involves understanding customer challenges with client hardware and delivering relevant solutions. Key responsibilities include coordinating sales strategies, building relationships with vendors, and supporting sales representatives. Candidates should have strong presentation skills, a competitive drive, and relevant industry experience.

Key Responsibilities:

  • Lead and support sales opportunities for various hardware solutions.
  • Develop proposals, pricing comparisons, and training for Sales teams.
  • Engage with local sales teams and promote collaborative sales efforts.
  • Identify new business opportunities and upsell existing customer accounts.

Candidate Requirements:

  • 5+ years in the industry (3+ in sales/marketing).
  • Strong background in vendor licensing and workplace hardware.
  • Excellent communication and strategy development skills.
  • A degree in a related field is preferred.

Why Work at Softchoice:

  • Collaborative and high-performing culture.
  • Flexible work environment with competitive benefits.
  • Recognized as a Great Place to Work for 20 years.
  • Commitment to diversity and inclusion.

Application Accommodation:
Softchoice offers assistance for applicants needing accommodations during the recruitment process and is committed to safety and flexibility in the hiring experience.

Integrated Communications Specialist (12 month contract) – Softchoice – Toronto, ON

Company: Softchoice

Location: Toronto, ON

Expected salary:

Job date: Sat, 28 Jun 2025 04:15:25 GMT

Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will make:The Integrated Communications Specialist is part of a fast-paced team of communications and marketing professionals. Under the direction of the Director of Communications, the team works closely with a wide range of stakeholders to develop strategic communications to advance Softchoice’s reputation.This position plays a key role in protecting and enhancing Softchoice’s brand and reputation. The role supports the development of strategic communications plans that advance our corporate image, profile, reputation and profitability.In this role, you will be responsible for the development of communications materials supporting employee communications, corporate events, executive visibility, crisis communications and traditional and social media. The Specialist also leads the development of measurement and reporting across the team.The ideal candidate is eager to build a career in integrated communications across a diverse set of internal stakeholders and has a keen interest in research and analysis, staying aware of industry and world trends and peer campaigns. In exchange, you will have direct access to our leaders and communications strategy discussions along with exciting and sometimes challenging learning opportunities.This role is hybrid with the expectation of working in the Toronto office once a week.What you will do:

  • Under the direction of the Manager, Integrated Communications, and working with others across the organization, support an integrated corporate communications plan that aligns to Softchoice’s strategic priorities and goal.
  • Support comprehensive communications programs and calendaring across our three strategic pillars.
  • Support the development and preparation of crisis communications to reactively and proactively protect our brand and reputation.
  • Execute multi-channel communications campaigns and develop content that delivers against priority tactics.
  • Monitor and measure the effectiveness of integrated communications and provide insights to support evidence-based recommendations for improvement.
  • Coordinate with the translation team to ensure that all social media content meets compliance requirements
  • Support the execution of public relations campaigns by maintaining a media database, identifying relevant media opportunities, and creating press materials.
  • Develop knowledge of key journalists, communication themes, and peer activity in the media to support the development of Softchoice’s public relations plan.
  • Work with business stakeholders to identify relevant speaking opportunities and events for partnership.
  • Work with Solutions Marketing, Content, and Demand Generation functions to support the execution of brand-level campaigns and tactics.

What you will bring to the table:

  • 3-5 years of progressive integrated communications experience, ideally with agency experience
  • Strong, creative, and efficient writer able to communicate complex information through accessible, current, and error-free writing
  • Experience and comfort working directly with senior leaders
  • Interest and experience in managing stakeholders across an organization
  • Curiosity, willingness and eagerness to learn and grow
  • Solution-driven mindset eager to support clarity and cohesiveness in the face of ambiguity
  • Excellent time and project management experience with the ability to manage complex and several smaller projects simultaneously
  • Experience in B2B technology or related industries is an asset
  • Post-secondary education in communications, marketing or a related field, or equivalent experience

Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:

  • The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
  • High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
  • Flexibility: Plan your workdays in a way that suits you best
  • Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
  • Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
  • Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6673
EoE/M/F/Vet/Disability#LI-NP1

Summary of Softchoice

Softchoice is a software-focused IT solutions provider that fosters agility and innovation within organizations, promoting an engaged and collaborative work environment. The company emphasizes cloud transformation, modern workplace development, and informed technology decision-making to enhance success for its clients and employees. Softchoice values a culture of inclusion and belonging, actively supporting career advancement for its staff.

Position Overview: Integrated Communications Specialist

The Integrated Communications Specialist will contribute to the company’s communications and marketing efforts, under the guidance of the Director of Communications. Key responsibilities include:

  • Supporting a comprehensive corporate communications strategy.
  • Developing various communication materials, including crisis communications.
  • Executing multi-channel campaigns and measuring their effectiveness.
  • Maintaining media databases and supporting public relations initiatives.

Candidate Profile:

Ideal candidates will have 3-5 years of integrated communications experience, strong writing skills, and the ability to work with senior leaders. A background in B2B technology is advantageous.

Why Work at Softchoice?

  • Collaborative and supportive work environment.
  • Flexibility in work hours.
  • Recognized as a top employer for 20 years.
  • Strong focus on diversity and inclusion.
  • Competitive benefits offered from day one.

Softchoice actively encourages a diverse range of applicants and provides accommodations during the hiring process.

Vendor PreSales Specialist, Apple – Softchoice – Toronto, ON

Company: Softchoice

Location: Toronto, ON

Expected salary:

Job date: Wed, 18 Jun 2025 03:57:53 GMT

Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will have:Do you have a passion for driving solutions through developing strong relationships?As our Vendor Sales Specialist, you’ll understand the challenges customers have with client hardware in their environment and solve those challenges through delivery of PCs, AIPCs, and various workplace client hardware such as peripherals and accessories. IT Lifecycle services are also relevant to recommend to the customer based on their needs. You will coordinate and execute sales strategies across multiple sales districts and channels. Grow customers through competitive tactics while retaining and enriching base of existing accounts. Manage local vendor partnerships to ensure successful execution of solutions.What you’ll do:Managing a pipeline of sales opportunities supporting multiple different technology partners.Providing pre-sales support to Sales Representatives and customers for client hardware solutionsIdentifying new hardware buying accounts and prospects, upsell/cross-sell opportunities on existing customer baseDeveloping customer proposals and pricing comparisons for vendor licensing solutions.Delivering product roadmap, licensing, and financial content to customers.Participating in local customer events to deliver Softchoice content.Developing and delivering training to Sales teams on vendor’s products and services.Engaging with local Sales teams to sell jointly into sales territories and customer accounts.Prepare and present training content to sellers and the sales teamCo-ordinate with vendor AEs, attend events, and be a speaker depending on the event.Identify new hardware buying accounts and prospects, upsell/cross-sell opportunities on existing customer base.What you’ll bring to the table:Excellent customer-facing presentation skills. Excellent verbal and written communication skills. Confidence in executive-level meetings.Ability to develop strategy and tactics to meet business objectives.A strong sense of competition and refusal to lose.The ability to be self-managed and motivated.4+ years of relevant industry experience with 3+ years in either sales or marketing capacity.Must have work experience in IT industry.Strong vendor licensing background.Strong knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint).Strong PC OEM and other workplace hardware industry knowledge.Post-Secondary Degree or equivalent, preferred.Ability to travel for vendor events as necessaryNot sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:

  • The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
  • High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
  • Flexibility: Plan your workdays in a way that suits you best
  • Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
  • Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
  • Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6666
EoE/M/F/Vet/Disability#LI-RR1

Summary of Softchoice Overview and Job Role

Company Overview:
Softchoice is a software-centric IT solutions provider that empowers organizations to enhance agility and innovation while fostering employee engagement and creativity. They specialize in cloud migration, workplace development, and smarter technology decisions to drive success for customers and their teams. The company emphasizes career development, inclusion, and community support as part of its culture.

Role: Vendor Sales Specialist

  • Responsibilities:

    • Build and maintain relationships with customers, addressing challenges related to client hardware.
    • Execute sales strategies across multiple districts and manage vendor partnerships.
    • Handle a sales pipeline for various technology partners, provide pre-sales support, and identify new accounts.
    • Develop proposals and deliver training for sales teams.

  • Qualifications:

    • 4+ years in IT industry, with 3+ years in sales/marketing.
    • Strong presentation and communication skills, strategic thinking abilities, and a competitive spirit.
    • Knowledge of vendor licensing and workplace hardware is essential.

Work Environment:
Employees thrive in a collaborative, high-performing culture that values flexibility, inclusivity, and competitive benefits. Softchoice has been recognized as a Great Place to Work for 20 consecutive years.

Diversity Commitment:
Softchoice encourages a diverse applicant pool and supports equal opportunity employment. They offer accommodations throughout the hiring process and prioritize the safety and comfort of all candidates.

Recruitment Process:
The hiring process includes digital interviews and background checks, ensuring a smooth onboarding experience.

Specialist, Corporate Events – Softchoice – Toronto, ON

Company: Softchoice

Location: Toronto, ON

Expected salary:

Job date: Sun, 15 Jun 2025 01:34:24 GMT

Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will make:Imagine this scenario: You are asked by senior business development leaders to launch an event series promoting a new technology solution to business decision makers across North America. It’s on you to bring focus to the strategic planning, get people in the seats, and own each event within the series with end-to-end execution from concept to conclusion, and follow through. The upside is huge – no one else in the market is offering anything like this, and, if executed well, the event series will transform how prospects and clients perceive Softchoice’s brand.If you see this scenario as a challenge to embrace, you are exactly the kind of person we are looking for!The Softchoice Corporate Events Marketing team strives to be the most strategic and inventive event marketing teams in the IT industry. We understand the importance of live events as well as virtual in an ever-increasing digital world. We create engaging and inspirational experiences that drive business outcomes through our external and internal event marketing programs. As a group, we enable our Softchoice sales representatives and partners to make an impact by equipping them with opportunities to drive meaningful client interactions. We are looking to add a corporate event-marketing specialist to the team to assist us in furthering our mission in creating world-class events.The Event Specialist role will have a focus on internal sales events and enabling our salesforce. You will be responsible for project managing all sales event series hosted across North America in our main office hubs.What you will do:Event Design & ExecutionEnd-to-end owner and project manager of all in-person internal sales events including but not limited to Connect, POWer days, Excitement daysCreating sponsorship packages and communicating with stakeholders including external partnersEnd-to-end owner and orchestrator of customer-facing events (in person & virtual) that drive engagement and opportunities for salesResearch and source venues that deliver a ‘wow’ for customersCoordinate touch-points with all stakeholders involved, including both large and intimate groups of people from all levels of the organizationNegotiate contracts with outside caterers, suppliers and venuesCreate and manage event budget(s) to ensure they deliver within budget, providing regular budget updates to key stakeholders as requiredCoordinate all required printing, signage, etc. as required for each eventCreate event briefing documents and coordinate onsite staff to ensure smooth logistical execution including lead briefing presentations to update all stakeholders on event logistics and expectationsMarketing CommunicationsWork with outside suppliers to gather/produce various marketing collateral and event materialsDrive innovation to boost productivity and create excitement around customer and internal-facing eventsCollaborate with internal designer to create graphics for each eventWork with internal web team to promote/communicate each event or webinar on Softchoice.comOwn all event reporting leading up to and including day-of the event, measuring tracking against pre-set business outcomesPost-Event AnalysisOwn all event reporting regarding event registration, attendance and success measures following each eventProvide insights on what worked, what can be improved and where to focus efforts for future eventsTrack marketing development funds and budgets to ensure projects operate within budgetPost event reports and proof of execution for PartnersWhat you will bring to the table:Is an experienced and event-minded marketer with 1 – 3 years’ experienceIs skilled and experienced in managing both complex, large-scale events as well as more intimate gatheringsAbility to multi-task and manage multiple projects of varying kinds in a fast-paced changing environmentSees change and ambiguity as a challengeIs the proud owner of a University degree, preferably in Business or Marketing and Communications (an Event or Project Management Certificate is an asset)Thrives on managing different stakeholder expectations and creates instant credibility with people at all levels of the businessIs a SUPERB communicator who enjoys presenting and has a penchant for editing copy and other event materials as the need arisesAsks great questions that clarify business goals and objectivesIs EXCEPTIONALLY well organized and shows leadership skills to guide diverse teams towards a common goal and helping others stay on trackHas boundless creativity and the ability to make every event experience valuable and exciting!Demonstrates extreme attention to detail and professionalismHas knowledge and experience with marketing techniques, social media and industry trendsHas working knowledge of various registration and event tools to help support the event execution. Experience with Eloqua, Asana and Salesforce is an asset.Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:

  • The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
  • High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
  • Flexibility: Plan your workdays in a way that suits you best
  • Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
  • Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
  • Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6772
EoE/M/F/Vet/Disability#LI-KM1

Summary of Softchoice Overview and Corporate Events Marketing Specialist Role:

Company Overview:
Softchoice is a software-focused IT solutions provider that supports organizations in becoming agile and innovative. The company emphasizes creating a modern workplace and leveraging technology for better decision-making. Softchoice fosters a culture of inclusion and emphasizes career development for its employees.

Role Overview:
The Corporate Events Marketing team is looking for a specialist to manage and execute internal and customer-facing events across North America. The role involves project management from planning to execution, creating marketing materials, and ensuring smooth logistical operations.

Key Responsibilities:

  • Manage all aspects of internal sales events and customer events.
  • Create sponsorship packages and budgets, negotiate contracts, and coordinate stakeholders.
  • Drive event marketing communications and post-event analysis to measure success.

Qualifications:

  • 1-3 years of event marketing experience with strong organizational and communication skills.
  • A degree in Business or Marketing is preferred.
  • Familiarity with marketing techniques and event tools (Eloqua, Salesforce, etc.) is beneficial.

Why Join Softchoice:

  • Enjoy a collaborative and high-performing culture focused on success.
  • Benefit from flexible work arrangements and competitive perks.
  • Be part of an inclusive workplace recognized as a top employer for two decades.

Commitment to Diversity:
Softchoice is an equal opportunity employer, committed to supporting a diverse workforce and providing accommodations during the recruitment process.

GTM Product Manager – Workplace AI – Softchoice – Toronto, ON

Company: Softchoice

Location: Toronto, ON

Expected salary:

Job date: Sun, 15 Jun 2025 05:52:36 GMT

Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will have:The Go-to-Market (GTM) Product Manager, Workplace AI role will be responsible for taking our portfolio of Microsoft Copilot, Google Gemini, and Adoption & Change Management services to market and driving the go-to-market activities that result in numerous downstream impacts:Achieve the most important measure of success for our solution offers, which is the attainment of field margin plans assigned to them.Drive revenue from the addition of new customers to the solution offering, enabled by a strategy and execution plan to engage and win the target profile for the offering.Maximize the retention and growth of existing customers by ensuring the value of the offers remain high and delivered completely to them.Enable Softchoice to achieve differentiation in the market, gaining the exposure and customer demand that comes from it.Empower internal success for the teams and individuals that support these solution offerings through our Solutions Governance process, adhering to our standard methodology for Solutions Development.What you’ll do:To achieve these impacts, the GTM Product Manager will have core responsibilities in the following areas:Manage a Services PortfolioLead the Workplace AI portfolio, serving as the primary representative for Microsoft Copilot, Google Gemini, and related AI-driven productivity solutions. Own the end-to-end lifecycle of these offerings, ensuring alignment with business goals, user needs, and market trends.Drive adoption and change management (ACM) strategies to accelerate successful deployment and usage of AI tools across enterprise environments. Collaborate with internal teams and clients to design and implement scalable ACM frameworks that support user enablement and cultural transformation.Engage with strategic partners, including Microsoft and Google, to co-develop go-to-market strategies, gather feedback on product performance, and enhance service offerings. Leverage these relationships to ensure continuous innovation and alignment with evolving AI capabilities.Act as the voice of the customer, conducting direct interviews, analyzing win/loss data, and synthesizing industry research to deeply understand the challenges and opportunities in the Workplace AI space. Use these insights to inform product strategy, roadmap prioritization, and service enhancements.Take Your Portfolio to MarketOwn and execute the go-to-market strategy for Workplace AI solutions, aligning with business goals to drive pipeline growth and revenue across Microsoft Copilot, Google Gemini, and ACM services.Champion executive alignment and customer insight, clearly articulating value propositions, ROI, and buyer motivations through data-driven storytelling and competitive analysis.Equip Sales, Presales, and Marketing teams with the tools, training, and messaging needed to effectively position and scale AI solutions in the SMB, Commercial, and Enterprise markets.Define and optimize services-market fit, ensuring offerings are differentiated, relevant, and continuously evolving to meet customer and market demands.Grow the Business and Improve Market PositioningMonitor and optimize portfolio performance by tracking KPIs and customer experience metrics, taking data-driven corrective actions to ensure continuous improvement and market relevance.Drive internal alignment and accountability, using structured governance processes and proactive stakeholder communication to maintain momentum and clarity across all levels of the organization.Collaborate cross-functionally with delivery, sales, and marketing teams to prioritize service enhancements and execute integrated campaigns that accelerate adoption in line with Workplace AI go-to-market plans.What you’ll bring to the table:This is the role for a visionary that thrives with a high degree of ownership, and brings demonstrated experience in leading all the dependencies required for a portfolio’s success in the market:Minimum of 5 years of prior product management experience, driving and executing on strategy / 8+ years of other experience that includes marketing and / or business leadership equivalence.Equivalent experience, or a degree in business, marketing, or related field. An advanced degree is desirable.Experience in product management or marketing, preferably in support of professional or managed services.Experience designing activities that drive pipeline and revenue targets attainment.Strong executive communication skills including written, verbal, and presentation, and proven experience building trust with, and influencing, business executives.Ability to work independently and manage multiple workstreams simultaneously.Experience with lean, agile, and design thinking.Ability to conduct and gather market research that uncovers customers’ unmet needsExperiencing leading workshops, groups, and building consensusStrong collaboration, influencing, and negotiating skills.Relentless customer focusEnjoyment from working in a fast-paced and demanding environment.A passion for enabling others.Up to 10% travel may be required.Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:

  • The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
  • High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
  • Flexibility: Plan your workdays in a way that suits you best
  • Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
  • Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
  • Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6767
EoE/M/F/Vet/Disability#LI-MM1

Summary of Softchoice and the GTM Product Manager Role:

Why You’ll Love Softchoice:

  • Softchoice is a software-focused IT solutions provider that enhances organizational agility and innovation.
  • The company promotes engagement, connectivity, and creativity at work while aiding transitions to the cloud and supporting tech decision-making.
  • They prioritize employee success through career development and foster a culture of inclusion and belonging.

Impact of the Role:

  • The Go-to-Market (GTM) Product Manager for Workplace AI will manage solutions like Microsoft Copilot and Google Gemini, aiming to drive market engagement.
  • Responsibilities include achieving financial targets, onboarding new clients, and ensuring existing customers derive ongoing value.

Core Responsibilities:

  1. Portfolio Management: Oversee the Workplace AI offerings and ensure alignment with business objectives.
  2. Adoption Strategies: Implement change management frameworks to enhance AI tool deployment.
  3. Market Engagement: Collaborate with industry partners to create go-to-market strategies and gather feedback.
  4. Customer Insights: Analyze data to understand and address customer needs, informing product strategies.
  5. Execution: Develop and execute go-to-market strategies, supporting sales and marketing with necessary tools and insights.
  6. Performance Tracking: Monitor service effectiveness and foster internal collaboration for continuous improvement.

Candidate Requirements:

  • Minimum of 5 years in product management; strong background in marketing or business leadership.
  • Ability to engage with stakeholders and perform market research effectively.
  • Strong communication, collaboration, and problem-solving skills are essential.
  • Emphasis on a customer-centric approach and the ability to thrive in a dynamic environment.

Why You’ll Love Working Here:

  • Supportive colleagues and a high-performing culture.
  • Flexible work environment and competitive benefits.
  • Recognition as a top workplace for 20 years and a commitment to diversity and inclusion.

Commitment to Diversity and Inclusion:

  • Softchoice embraces diverse backgrounds and experiences, offering opportunities regardless of protected characteristics.
  • They provide accommodations during the hiring process and prioritize candidate wellbeing.

Application Process:

  • Digital interviewing and remote onboarding are standard practices to ensure a supportive hiring experience.

Job Requisition ID: 6767

EoE/M/F/Vet/Disability#LI-MM1

Vendor PreSales Specialist – Softchoice – Toronto, ON

Company: Softchoice

Location: Toronto, ON

Expected salary:

Job date: Fri, 06 Jun 2025 05:09:34 GMT

Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will have:Do you have a passion for driving solutions through developing strong relationships?As our Vendor Sales Specialist, you’ll understand the challenges customers have with client hardware in their environment and solve those challenges through delivery of PCs, AIPCs, and various workplace client hardware such as peripherals and accessories. IT Lifecycle services are also relevant to recommend to the customer based on their needs. You will coordinate and execute sales strategies across multiple sales districts and channels. Grow customers through competitive tactics while retaining and enriching base of existing accounts. Manage local vendor partnerships to ensure successful execution of solutions.What you’ll do:Managing a pipeline of sales opportunities supporting multiple different technology partners.Providing pre-sales support to Sales Representatives and customers for client hardware solutionsIdentifying new hardware buying accounts and prospects, upsell/cross-sell opportunities on existing customer baseDeveloping customer proposals and pricing comparisons for vendor licensing solutions.Delivering product roadmap, licensing, and financial content to customers.Participating in local customer events to deliver Softchoice content.Developing and delivering training to Sales teams on vendor’s products and services.Engaging with local Sales teams to sell jointly into sales territories and customer accounts.Prepare and present training content to sellers and the sales teamCo-ordinate with vendor AEs, attend events, and be a speaker depending on the event.Identify new hardware buying accounts and prospects, upsell/cross-sell opportunities on existing customer base.What you’ll bring to the table:Excellent customer-facing presentation skills. Excellent verbal and written communication skills. Confidence in executive-level meetings.Ability to develop strategy and tactics to meet business objectives.A strong sense of competition and refusal to lose.The ability to be self-managed and motivated.4+ years of relevant industry experience with 3+ years in either sales or marketing capacity.Must have work experience in IT industry.Strong vendor licensing background.Strong knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint).Strong PC OEM and other workplace hardware industry knowledge.Post-Secondary Degree or equivalent, preferred.Ability to travel for vendor events as necessarySome reasons why our team members love working here:Softchoice has been recognized as a Best Workplace in Canada by the Great Place to Work Institute for 15 consecutive years.Softchoice has been certified as a Great Place to Work in the United States for several years. We offer meaningful work that drives professional development.Our team members have 2 paid volunteer days per year to give back to a cause of their choice.We offer an opportunity to build a career in the technology industry.We have raised over $3 Million through our team member run charity Softchoice Cares. You will have the opportunity to take an ownership position here at Softchoice.Inclusion & equal opportunity employment:We are an equal opportunity employer committed to diversity, inclusion & belonging. Individuals seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require an accommodation? We are ready to help:We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to We are committed to work with you to best meet your needs.Our commitment to your experience:We are committed to the safety of all candidates and team members. With that in mind, we have implemented virtual interviewing for all candidates. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will most likely be doing the same.For team members joining Softchoice, you will be onboarding remotely. Rest assured, offering a human and inspiring onboarding experience is our top priority.Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:

  • The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
  • High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
  • Flexibility: Plan your workdays in a way that suits you best
  • Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
  • Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
  • Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6755
EoE/M/F/Vet/Disability#LI-NP1

Summary of Softchoice Overview:

Softchoice is a software-focused IT solutions provider that aims to enable organizations to be agile and innovative. They support businesses in transitioning to the cloud, enhancing workplace environments, and making informed technology decisions, ultimately fostering success for both customers and employees. Softchoice prioritizes a culture of inclusion, offering career development, recognition as a Best Workplace, and community involvement through initiatives like Softchoice Cares.

Role of Vendor Sales Specialist:
The Vendor Sales Specialist is tasked with understanding client hardware challenges and providing solutions, managing sales pipelines, offering pre-sales support, and developing proposals for technology products. This role requires strong relationship-building skills and experience in IT and sales to drive business growth and maintain vendor partnerships.

Key Qualifications:
Candidates should possess strong communication skills, industry experience (4+ years), a background in vendor licensing, and knowledge of hardware technology. A flexible, self-motivated approach and the ability to travel for vendor events are also important.

Why Work at Softchoice:
Team members enjoy a collaborative environment, flexible work arrangements, competitive benefits, and support for diverse backgrounds, alongside an emphasis on personal ownership and innovation. Softchoice is committed to safety and accommodating diverse needs throughout the hiring process.

Inclusivity Commitment:
Softchoice champions diversity and inclusion in its hiring practices, ensuring fair consideration across all demographics and offering accommodations as necessary.

Solutions Marketing Manager – Softchoice – Toronto, ON

Company: Softchoice

Location: Toronto, ON

Expected salary:

Job date: Sat, 31 May 2025 04:11:28 GMT

Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will have:The Solutions Marketing Manager, a key role within Softchoice’s Solutions & Alliances organization, is responsible for defining and communicating the strategic narrative for our portfolios and value propositions for solutions and services. This cross-functional position sets the direction for how these narratives are communicated both internally and externally.Reporting to the Senior Manager of Solutions Marketing, you will collaborate closely with Softchoice’s Software Asset Management (SAM) leadership and solutions team.What you’ll do:

  • Identify Softchoice’s SAM priorities in partnership with the SAM leadership and solutions and product team
  • Define the strategy by which the portfolio is effectively positioned in the market
  • Develop an internal and external go-to-market strategy aligned to Softchoice’s SAM priorities; this includes message development, content creation, sales enablement, and campaign planning and execution
  • Partner with cross-functional teams to execute against go-to-market strategy; these include content creation, demand generation and sales enablement teams
  • Conduct market research and work closely with subject matter experts to define compelling value propositions and key differentiators for our SAM service portfolio
  • Build messaging frameworks for all priority solutions designed to inform the development of internal and external facing content
  • Lead the development of sales materials such as data sheets, customer presentations, call scripts, email templates, explainer videos, and more
  • Prioritize and plan the marketing activities surrounding the launch of new SAM services
  • Collaborate on SAM brand awareness and lead generation campaigns; this includes working closely with our demand generation, partner category, and brand communications teams
  • Leverage SAM solutions performance data to inform and prioritize marketing activities that drive portfolio growth

What you’ll bring to the table

  • 8+ years of experience in marketing communications within the B2B technology space
  • Deep understanding of SAM, customer needs, trends and competitive dynamics
  • Strong experience creating positioning statements and messaging frameworks
  • Excellent written and verbal communication skills
  • Exceptional relationship building skills and ability to work cross-functionally
  • Creative thinking and strong presentation capabilities
  • Ability to write in distinctive styles for a range of audiences
  • Deep understanding of messaging and content aligned to each stage of the buyer’s journey
  • A solution-focused team player capable of working autonomously in a hybrid setting
  • A natural curiosity along with the desire to share knowledge with others
  • Ability to communicate concisely and with the confidence to engage with our leadership team
  • Strong project management skills

Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:

  • The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
  • High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
  • Flexibility: Plan your workdays in a way that suits you best
  • Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
  • Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
  • Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6750
EoE/M/F/Vet/Disability#LI-RR1

Summary of Softchoice Content

Company Overview:
Softchoice is a software-focused IT solutions provider dedicated to helping organizations become agile and innovative. They prioritize moving clients to the cloud, enhancing workplace environments, and enabling smarter tech decisions, ultimately fostering success for both clients and their employees. The company promotes a culture of inclusion and supports employee success through career development.

Role Overview:
The Solutions Marketing Manager plays a crucial role in defining the strategic narrative for Softchoice’s Software Asset Management (SAM) solutions. Reporting to the Senior Manager of Solutions Marketing, this position collaborates with various teams to execute market strategies, develop messaging frameworks, and create marketing materials to drive growth.

Key Responsibilities:

  • Identify SAM priorities and define market positioning strategies.
  • Develop internal and external marketing strategies and collaborate with cross-functional teams.
  • Conduct market research to create compelling value propositions.
  • Produce sales materials and manage marketing activities related to new SAM services.
  • Lead brand awareness and lead generation efforts.

Qualifications:
Candidates should have 8+ years of B2B marketing experience in technology, a deep understanding of SAM, and strong communication and project management skills. Creativity, relationship-building abilities, and a solution-focused mindset are also important.

Company Culture:
Softchoice is recognized for its collaborative environment and high-performing culture. Benefits include flexibility, competitive perks, and a commitment to diversity and inclusion.

Diversity and Inclusion Commitment:
The company is an equal opportunity employer, welcoming diverse applicants and providing accommodation throughout the hiring process.

Recruitment Process:
Softchoice uses digital interviewing to ensure safety and comfort for all applicants. Background checks will be conducted prior to onboarding.

Job Requisition ID: 6750

Marketing Manager, AWS – Softchoice – Toronto, ON

Company: Softchoice

Location: Toronto, ON

Expected salary:

Job date: Sat, 31 May 2025 06:27:53 GMT

Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will make:The AWS Marketing Manager is a critical role focused on driving results at the intersection of our top technology partners, demand generation programs, and Softchoice’s portfolio of solutions and services. This role ensures that AWS technologies are seamlessly integrated into our marketing programs, driving leads from top of the funnel to handing them off to sales and driving measurable outcomes through digital channels, including our website and ecommerce platform.By aligning partner strategies to our broader demand generation efforts and optimizing partner-driven sales through digital platforms, the AWS Marketing Manager plays a pivotal role in driving engagement, leads, and revenue growth. The role requires outside the box thinking to cut through the noise. Not only will you support our business through campaigns, but it will also require to create campaigns leveraged by AWS.What you’ll do:Partner Alignment:

  • Serve as the primary liaison for AWS, to align partner marketing aspirations and investments with Softchoice’s demand generation programs.
  • Collaborate with portfolio marketing, partner alliance managers, and category teams to prevent duplication of service offerings, ensuring partner-driven solutions complement and enhance Softchoice’s existing portfolio.

Demand Generation Support:

  • The AWS Marketing Managers in the strategic planning stages of programs by bringing the partner technology perspective into audience segmentation and content needs.
  • Focus on execution of partner-aligned content and strategies, particularly for segments and audiences in the consideration and evaluation stages of the funnel.
  • Ensure partner-specific metrics, such as lead generation and conversion rates, are tracked and contribute to broader program goals.

Digital Sales Enablement:

  • Collaborate with the e-commerce and web teams to ensure partner offerings are effectively represented and positioned to drive customer expansion through greater adoption of our digital sales channels.
  • Track and analyze sales performance through digital channels, providing actionable insights to improve partner-driven results.
  • Identify and manage gaps in partner integration across demand generation programs, ensuring consistency and alignment across all stages of the customer journey.
  • Optimize Targeting Based on Insights: Continuously refine lead qualification criteria and account selection, collaborating with sales and marketing to ensure focus on high-potential accounts

Program Execution:

  • Own the execution of connecting partner technologies to Softchoice solutions within the demand generation programs, aligning with content, audience, and funnel strategies.
  • Collaborate with execution teams (events, SEO, paid media, and content) to ensure partner technologies are effectively represented across all channels.
  • Build and manage bottom-of-the-funnel content and engagement strategies for partner-focused audiences, ensuring clear connections between partner technologies and Softchoice services.
  • Monitor and Report on Campaign Success: Track campaign metrics, such as open rates, engagement, and conversion, to continuously optimize and report on campaign effectiveness.
  • Leverage Data for Segmentation: Use platforms like ZoomInfo and Salesforce for segmentation, ensuring accurate targeting and alignment with campaign goals

Stakeholder Collaboration:

  • Partner with category teams, RGM, and sales teams to ensure partner technologies are integrated into the sales narrative and customer engagements.
  • Communicate program results and partner-specific performance to both internal and external stakeholders, providing actionable insights for continuous improvement.

What you will bring to the table:

  • Experience: 3-5 years of experience in partner marketing, demand generation, or a related field, ideally in a B2B environment.
  • Executional Focus: Proven ability to translate strategic plans into effective execution with measurable results.
  • Funnel Expertise: Strong understanding of marketing funnels, particularly the consideration and evaluation stages where partner technology is most impactful.
  • Collaborative Skills: Demonstrated success in working cross-functionally with marketing, sales, and partner teams.
  • Portfolio Management: Familiarity with managing technology partner offerings and aligning them to broader solution portfolios.
  • Analytical Mindset: Proficiency in tracking and analyzing campaign performance, with the ability to report on partner-specific contributions to larger program goals

Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:

  • The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
  • High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
  • Flexibility: Plan your workdays in a way that suits you best
  • Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
  • Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
  • Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6740
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Summary of Softchoice Overview and AWS Marketing Manager Role:

Company Overview:
Softchoice is a software-focused IT solutions provider that helps organizations become agile, innovative, and engaged through cloud services and advanced technology strategies. The company is committed to its employees’ success and fosters a culture of inclusion and community support.

Role Overview:
The AWS Marketing Manager is crucial in integrating AWS technologies into marketing programs, driving lead generation, and enhancing sales through digital channels. This role involves:

  • Partner Alignment: Collaborating with AWS and internal teams to ensure cohesive marketing efforts and service offerings.
  • Demand Generation Support: Planning and executing partner-aligned content for targeted audiences.
  • Digital Sales Enablement: Enhancing online representation of partner offerings and analyzing sales data for insights.
  • Program Execution: Overseeing the integration of partner technologies in demand generation and managing bottom-of-the-funnel content strategies.
  • Data Utilization: Using tools for segmentation and insights to optimize campaign effectiveness.
  • Stakeholder Collaboration: Communicating program results with internal and external stakeholders.

Ideal Candidate:
Candidates should have 3-5 years of experience in partner marketing or demand generation, with a strong execution focus, collaboration skills, and analytical capabilities. Softchoice values diverse backgrounds and encourages applications from all candidates.

Work Environment:
Softchoice promotes a collaborative, flexible, and inclusive workplace culture, recognized as a Great Place to Work. The company offers competitive benefits and fosters a supportive environment for professional growth.

Growth Marketing Manager, AWS – Softchoice – Toronto, ON

Company: Softchoice

Location: Toronto, ON

Expected salary:

Job date: Fri, 30 May 2025 05:49:18 GMT

Job description: to our broader demand generation efforts and optimizing partner-driven sales through digital platforms, the AWS Marketing Manager… Marketing Manager is a critical role focused on driving results at the intersection of our top technology partners, demand…

The AWS Marketing Manager plays a crucial role in enhancing demand generation and optimizing partner-driven sales through digital platforms. This position focuses on driving results by leveraging relationships with key technology partners, ensuring effective collaboration to boost demand and maximize sales performance.