Company: State of Florida
Location: Orlando, FL
Expected salary: $85850.1 – 111100.13 per year
Job date: Sat, 12 Jul 2025 01:39:21 GMT
Job description:
Job Description: Marketing and Public Outreach Manager
Requisition No: 856130
Agency: Department of Transportation
Working Title: Marketing and Public Outreach Manager
Position Type: Open Competitive, Selected Exempt Service
Contact Person: Ivette Ruiz
Contact Phone Number: 407-264-XXXX
Position Overview:
The Department of Transportation is seeking a dynamic and results-oriented individual to fill the position of Marketing and Public Outreach Manager. This role will be pivotal in enhancing the agency’s visibility and engagement with the public, stakeholders, and the transportation community. The ideal candidate will possess a strong background in communications, marketing strategies, and public outreach initiatives.
Key Responsibilities:
- Develop and implement comprehensive marketing and public outreach plans to promote transportation programs, projects, and initiatives.
- Collaborate with cross-functional teams to ensure alignment of marketing strategies with organizational goals.
- Conduct market research and analysis to identify target audiences and assess the effectiveness of outreach efforts.
- Design and disseminate promotional materials, including brochures, newsletters, social media content, and press releases.
- Lead public engagement activities, including community meetings, workshops, and events, to foster collaboration and feedback from stakeholders.
- Manage relationships with external partners, including local governments, community organizations, and media outlets.
- Monitor and evaluate outreach programs’ effectiveness, providing regular reports and recommendations for improvements.
- Ensure compliance with all relevant regulations and policies pertaining to marketing and public communications.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; Master’s degree preferred.
- Proven experience in marketing, public relations, or outreach roles, ideally within the public sector.
- Strong written and verbal communication skills, with the ability to convey complex information clearly and persuasively.
- Proficiency in digital marketing tools and platforms, including social media management and analytics.
- Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
- Strong interpersonal skills and ability to build relationships with diverse stakeholders.
Why Join Us:
At the Department of Transportation, you will play a crucial role in shaping the future of transportation in our community. We are committed to promoting a safer, more efficient transportation system and enhancing public engagement. If you are passionate about making a difference through effective marketing and outreach, we encourage you to apply.
Application Instructions:
Please contact Ivette Ruiz at 407-264-XXXX for additional information or to submit your application materials.
This role presents an exciting opportunity for a marketing professional looking to make a meaningful impact within public service.
