Marketing Manager CRM and Digital ExperienceWeber Stephen CanadaVaughan, ON 5+ years’ work experience in CRM, email and digital marketing. Strong understanding of segmentation and targeted marketing strategies. 15 days ago·More…View all Weber Stephen Canada jobs – Vaughan jobsSalary Search: Marketing Manager CRM and Digital Experience salaries in Vaughan, ON

Position Summary

The Marketing Manager – CRM and Digital Experience will develop and execute Weber’s CRM strategy to drive lifetime value by enhancing multiple digital channels and touchpoints throughout the consumer journey and brand experience. This role will take responsibility for strategic planning, building processes, and will execute CRM initiatives following global guidelines to nurture and retain our existing consumers, and find, attract and win new consumers. They will tailor and localize programs for registration, email, apps as well as cart abandonment, life-cycle marketing and loyalty program efforts, creating stronger consumer engagement, reaching key performance indicators and driving incremental revenue from these closer relationships. This role will also maintain and fine tune our website experience, including SEO, CMS, reviews and pricing/promotional calendar to ensure consistency in our acquisition strategy and consumer digital experience. The Marketing Manager – CRM and Digital Experience reports to the Vice President of Marketing, located at our Canadian head office in Vaughan, Ontario.

Essential Duties and Responsibilities

  • Define and implement CRM strategy and initiatives that maximize and grow data capture and Opt-ins while driving loyalty, revenue and consumer engagement.
  • Manage the onboarding and lifetime relationship with our consumers, keeping them informed, inspired and connected to the brand and all its activities and products.
  • Develop and execute against all Registration, Opt-ins, CRM, Email strategies and Digital Journeys, ultimately driving brand affinity, engagement and awareness across all platforms, following global CRM guidelines and best practices.
  • Ongoing management and optimization of segmentation of opt-in database.
  • Work with key partners across the global organization to leverage and implement content strategy and apply SEO learnings.
  • Manage and maintain weber.com content including CMS, Reviews, PIM and pricing/promotional calendar platforms to deliver on eCommerce and Direct To Consumer strategies.
  • Plan and maintain a content calendar for top-level pages, including website home page.
  • Partner with other members of the Marketing team to ensure consistent messaging and brand engagement with consumers who are interacting directly with Weber.
  • Measure and report key CRM and website performance metrics, analyzing the data to understand wider trends and areas of opportunity or concern.

Essential Duties and Responsibilities
  • 5+ years’ work experience in CRM, email and digital marketing.
  • Bachelor’s degree required; master’s degree preferred.
  • Experience developing a CRM program, managing life stage/email marketing, fine-tuning website experience to increase sales/engagement, managing a consumer database, consumer loyalty clubs are required.
  • Experience working with e-Commerce, various digital platforms (including apps) & tools such as Salesforce CC, Emarsys, and Google Analytics.
  • Firm Search Engine Optimization (SEO) skills.
  • Practical experience with enterprise Web Content Management systems.
  • Strong understanding of segmentation and targeted marketing strategies.
  • French is an asset.


If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, then employment with Weber-Stephen Canada may be right for you.


Thank you in advance for your interest. Weber-Stephen Canada is an equal opportunity employer. However, due to the volume of resumes received, only those candidates selected for interviews will be contacted.

Marketing Manager CRM and Digital Experience


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