About
Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an innovative Marketing Manager with cannabis industry experience to promote our company’s branded finished products. In this role, you will be supporting and implementing our marketing strategies, supporting commercial initiatives and assist in the implementation of the company’s brand strategy.
To ensure success, you will need extensive knowledge of marketing strategies and expertise which translates into increased brand awareness and profitability.
Objectives
- Evaluating and optimizing Canadian marketing strategies
- Supporting pricing, promotion, and placement strategies
- Analyzing market trends, sales and channels to support in preparing forecasts
- Establish positioning, identify target audiences, and execute marketing plans with specific objectives across different channels and segments
- Increasing brand awareness and market share for all brands in Canada
- Coordinating marketing strategies with the R&D, sales, financial, legal, and production departments.
- Developing and managing the marketing department’s budget
- Overseeing branding, advertising, and promotional campaigns. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Communicate campaign objectives, timelines, and deliverables to retail team, and provide instructions for use or promotion
- Managing external agencies such as sales, digital or PR agencies as required
- Provide production and logistical support for core digital marketing functional areas, including content marketing, social media, tradeshow and events, inbound marketing, and partnership marketing
- Assist with website and database updates
- Preparing and presenting quarterly and annual reports to senior management – Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
- Keeping informed of marketing strategies, trends and regulations such as analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Other duties as assigned
Role and Responsibilities
- Bachelor’s degree in marketing, business administration, or similar
- At least 5 years’ experience as a marketing manager
- Cannabis industry experience a plus
- Proficiency with online marketing and social media strategy
- Proven experience developing marketing plans and campaigns
- Experience creating marketing materials with a quick turn around
- Extensive knowledge of marketing strategies, channels, and branding
- Superb leadership, communication, and collaboration abilities
- Exceptional analytical and problem-solving skills
- Strong time management and organizational abilities
- Metrics-driven marketing mind with eye for creativity
- Must be flexible, able to pivot ideas and execution strategies readily within a fast paced and dynamic industry which is highly regulated
Full time
Expected start date: September 6 2021
Job Type: Full-time
Salary: $70,000.00-$80,000.00 per year
Benefits:
Schedule:
Experience:
- Marketing: 5 years (preferred)
Work remotely:
