Head of Web & MarTech – 12 Month Contract – Travelopia – Toronto, ON

Company: Travelopia

Location: Toronto, ON

Expected salary: $125000 – 135000 per year

Job date: Wed, 12 Feb 2025 00:28:46 GMT

Job description: TCS World Travel has hosted guests on adventures of a lifetime for over 30 years. We have developed and operated over 300 expeditions to more than 200 destinations. Our all-inclusive journeys deliver unparalleled and meaningful experiences in unique destinations around the globe. TCS operates luxury jet tours under its own brand as well as for strategic partners, including Four Seasons as well as custom, bespoke travel experiences. Our expertise has led us to be the most-awarded jet expedition company in the world, winning accolades over multiple years in the Travel + Leisure World’s Best Awards, AFAR travelers’ Choice Awards, Conde Nast Traveller Readers’ Choice Awards and Departures Legend Awards among others.We are looking to hire a Head of Web and MarTech (12-month contract) to join our team! Reporting to the VP of Marketing, you’ll drive strategy and operational excellence across key platforms including WordPress, Salesforce, Google Analytics, and other marketing automation and insights tools. The ideal candidate will have a strong technical background, a deep understanding of optimizing digital experiences across channels and campaigns, and a strategic point of view on how to use digital products to support demand generation efforts. This role will manage up to 3 team members directly and to support larger Marketing team as a leader within the organization.What we’ll offer:

  • Remote working environment
  • Competitive salary (125,000-$135,000 CAD, depending on experience)
  • Career development and advancement opportunities

What you’ll do:Website Ownership (WordPress)

  • Align website with brand strategy, UX principles, and conversion goals.
  • Prioritize product backlog for optimization, maintenance, and A/B testing.
  • Collaborate with content, design, and development teams for a seamless web experience.
  • Track and measure key marketing metrics to enhance engagement and conversion.
  • Generate reports on traffic, leads, opportunities, and bookings.
  • Use analytics to refine segmentation and optimize digital experiences.

CRM & Tools Integration (Salesforce, Ad Tech, Analytics)

  • Strategically integrate Salesforce with marketing platforms for seamless data flow.
  • Partner with CRM leadership to define data and loyalty strategies.
  • Support best practices, reporting needs, and education within the marketing team.
  • Collaborate with internal data teams to feed Salesforce data into Google BigQuery.
  • Oversee adoption of MarTech tools like Google Analytics, Pardot, and ad tech.

Leadership & Cross-Department Collaboration

  • Develop team members’ strategic thinking and leadership capabilities.
  • Foster collaboration and innovation within the marketing department.
  • Mentor individual contributors in subject matter expertise.
  • Align with Technology and Sales teams to optimize the marketing tech stack.
  • Provide insights to senior leadership on technology trends and process improvements.

What you’ll bring:

  • Bachelor’s degree in Marketing, Digital Marketing, Computer Science, Information Technology, or a related field (or equivalent work experience).
  • Progressive leadership experience in marketing technology, digital marketing, or related rolesStrong proficiency in WordPress and best practices for web conversion.
  • Advanced knowledge of Salesforce and its integration with other marketing tools (e.g., marketing automation platforms, analytics tools, datalakes).
  • Hands-on experience with marketing and ad technology stacks.
  • Strong project management skills, with experience leading cross-functional teams and managing multiple technology initiatives simultaneously.
  • Excellent communication, leadership, and problem-solving skills.
  • Proven ability to analyze data, generate actionable insights, and implement improvements to optimize marketing effectiveness.
  • Familiarity with SEO best practices, content management, and A/B testing for digital marketing.

We believe people perform best when they can be their true selves and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here:#LI-WF1 #LI-REMOTE

TCS World Travel has been providing luxury jet tours and bespoke travel experiences for over 30 years, operating over 300 expeditions to more than 200 destinations. The company is now looking to hire a Head of Web and MarTech on a 12-month contract to drive strategy and operational excellence across key platforms including WordPress, Salesforce, and Google Analytics. The ideal candidate will have a strong technical background and a strategic viewpoint on optimizing digital experiences to support demand generation efforts. The role will involve managing a team, website ownership, CRM and tools integration, and leadership and collaboration across departments. The company offers a competitive salary, remote working environment, and career development opportunities. Diversity and inclusion are key values for the company.

Marketing Specialist (Contractor) – Travelopia – Vancouver, BC

Company: Travelopia

Location: Vancouver, BC

Expected salary:

Job date: Thu, 06 Feb 2025 06:22:43 GMT

Job description: seamless execution. What you’ll do Marketing Initiatives: Manage the execution of digital and printed marketing collateral… among others We are looking to hire a Marketing Specialist (Contractor) to join our team! Reporting to the Marketing Manager, you’ll be responsible…

Sales Operations Manager – Travelopia – Toronto, ON

Company: Travelopia

Location: Toronto, ON

Expected salary: $80000 – 85000 per year

Job date: Thu, 12 Dec 2024 00:12:09 GMT

Job description: ’s leading experiential travel business, owned by KKR. We are looking to hire a Sales Operations manager to join our team… and surfacing key data insights via reports and dashboards. Effective Project Management: Own the development/management…

Marketing Operations Specialist – Travelopia – Toronto, ON

Company: Travelopia

Location: Toronto, ON

Expected salary: $60000 – 70000 per year

Job date: Tue, 08 Oct 2024 05:13:56 GMT

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Development Product Manager – Travelopia – Toronto, ON

Company: Travelopia

Location: Toronto, ON

Expected salary: $90000 – 100000 per year

Job date: Wed, 25 Sep 2024 00:35:05 GMT

Job description: regions. Content Creation & Collaboration: Work with marketing and other teams to produce content that highlights offerings… and expeditions. Collaboration: Strong ability to work cross-functionally with marketing, sales, and operations to align teams…

Sales Manager – Travelopia – Vancouver, BC

Company: Travelopia

Location: Vancouver, BC

Expected salary: $100000 – 115000 per year

Job date: Wed, 25 Sep 2024 02:05:13 GMT

Job description: , and report on sales performance to senior management. Collaborate with other departments such as marketing, operations…​ Direct reports include Sales team – works with all other departments, including Marketing, Partner Development, PCT, Guest…

Director, CRM & Loyalty – Travelopia – Toronto, ON

Company: Travelopia

Location: Toronto, ON

Expected salary: $100000 – 110000 per year

Job date: Wed, 25 Sep 2024 00:35:17 GMT

Job description: of CRM & Loyalty to join our Marketing team, reporting to the VP Marketing. In this role, you will be responsible… teams to ensure integrated and impactful marketing journeys, programs, and campaigns for both the direct to consumer…

Content Creator Associate – Contract – Travelopia – Toronto, ON

Company: Travelopia

Location: Toronto, ON

Expected salary: $40000 – 45000 per year

Job date: Wed, 25 Sep 2024 04:41:37 GMT

Job description: About usExodus Adventure Travel is part of the Travelopia group, which is one of the world’s leading specialist travel groups providing customers with a diverse range of unique travel experiences. This includes adventure travel, safaris, private jet and polar expeditions, tailor-made luxury holidays, yacht and river boat charter holidays, educational and sporting based school trips, corporate hospitality and sporting event fan travel. Private equity owned by KKR, Travelopia is headquartered in the UK with offices and marine bases all over the world.Our mission is simple, to Improve life through travel. Exodus Travels & Headwater is the world’s leading adventure travel companies delivering extraordinary travelling experiences across more than 90 countries worldwide.Providing unparalleled expertise and local knowledge, our exceptional guides on the ground and teams in our worldwide offices have been crafting amazing travel experiences for years.Our values of Bring Happiness, Take Responsibility, Be Ambitious and Always Passionate, underpin the work that we do and act as a reminder of why we do, what we do. We are looking for people who can embrace our values and live them every day.Our commitment to Equity, Diversity & InclusionTogether we will cultivate a diverse, equitable and inclusive environment, where all our people can flourish and are encouraged to be their unique selves. We are committing to implement meaningful change within our culture by increasing awareness of and counteracting unconscious bias, eradicating systemic barriers, embracing diversity, and engaging all employees in the process.​Our commitment to People, Places & PlanetOur works towards improving life through travel – for the places we visit on our adventures, the people we meet when there, and the planet which hosts us.SummaryThe Industry Sales Support Specialist is vital in enhancing Exodus’ presence and increasing sales within the North American travel agent community. This multifaceted role involves content management, social media strategy, brand consistency, collateral development, and importantly, creating educational training for the sales team. The successful candidate will independently spearhead initiatives to promote Exodus to travel partners, enhance the sales teams ability to educate and promote to the North American market and increase the ability to sell Exodus’ adventures effectively.Hours: This is considered a part time position with 4 days a week working 9-5pm local time.Location: Remote, Canada (Calgary, Toronto, Vancouver)End date of contract: December 2025What you will be doing:

  • Educational Training Development: Design and implement training, including identifying educational topics, creating visually appealing presentations, and researching new content. Utilize analytics to refine training approaches and increase sales.
  • Social Media & Content Strategy: Craft and execute a comprehensive social media strategy that includes engaging posts and interactive content, aimed at increasing brand engagement among travel agents.
  • Collateral Management & Brand Consistency: Ensure all marketing materials, from digital content to event collateral, are visually attractive and adhere to brand guidelines. Oversee the creation of promotional materials and as necessary.
  • Web and Email Optimization & Partner Campaigns: Manage B2B and B2C website content, ensuring it meets the needs of our travel agent partners. Coordinate with partners on campaigns, ensuring timely delivery of assets and creation of content that aligns with brand guidelines. Create and deploy email marketing campaigns using the CRM.
  • Agent Engagement & Relationship Building: Strengthen relationships with travel agents through targeted content and training. Provide tools and resources to ensure consistency with brand messaging and visuals. Grow partner engagement through unique promotions and incentives as well as timely content to achieve sales growth.

What we are looking for:

  • Experience in sales, digital marketing, social media, or a similar field, with a focus on the travel industry preferred.
  • Demonstrated ability to create engaging and educational content, with a strong visual design sense.
  • Proficient in analyzing the effectiveness of content and training materials through data and analytics to drive continuous improvement in engagement and sales.
  • Exceptional grammar, spelling, and punctuation skills are crucial. You demonstrate proficiency in proofreading and editing content to ensure clarity, accuracy, and consistency with brand voice and standards.
  • Deep passion for and understanding of sustainable and active travel.
  • Independent, self-motivated worker, capable of implementing projects with minimal direction in a remote environment.
  • Strong communication skills, capable of crafting engaging presentations and training materials.
  • Excellent organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
  • Flexibility to adapt work hours for travel shows, agency needs, and international collaboration.
  • Availability for occasional travel to attend industry events and conduct training sessions.

Working with us:

  • Competitive salary
  • Various employee discounts and offers
  • Contributory Pension scheme
  • Career progression opportunities

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensionsTravelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly inform us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion.To request accommodations, please contact our team at#LI_HH1 #LI_Remote

Exodus Adventure Travel is part of the Travelopia group, offering unique travel experiences across various categories. They are committed to improving life through travel and value equity, diversity, and inclusion. They are looking for an Industry Sales Support Specialist to enhance their presence and increase sales in North America. Responsibilities include training development, social media strategy, collateral management, and more. The ideal candidate will have experience in sales or digital marketing, a passion for sustainable travel, and excellent communication skills. Travelopia offers competitive benefits and values diversity in the workplace.

Creative Director – Travelopia – Vancouver, BC

Company: Travelopia

Location: Vancouver, BC

Expected salary: $120000 – 140000 per year

Job date: Wed, 25 Sep 2024 06:14:40 GMT

Job description: to join our Marketing leadership team to own the charge in defining, building, and elevating our brand to new heights through creative… storytelling! Reporting to the VP of Marketing, this pivotal leadership role will lead our versatile in-house team of designers…