Content SpecialistSecret LocationToronto, ON Keep the content of apps accurate, up to date, and efficiently executed: planning content updates, themed releases, and more. What's in your toy chest…*. 30+ days ago·More…View all Secret Location jobs – Toronto jobsSalary Search: Content Specialist salaries in Toronto, ON

About the job
Secret Location’s Digital Preschool division is an empowered product team which values communication, collaboration, and fun. Our primary goal and purpose is to create preschool apps that boost meaningful screen time for children, parents, and caregivers. As part of the larger eOne and Hasbro family, our digital brand portfolio includes the widely popular preschool app World of Peppa Pig, which has claimed the #1 spot in its category in over 20 countries since launch, as well as superhero hit PJ Masks: Hero Academy.
The role
Do you have a sense of silliness and believe in the power of play?
Do you possess the curious, questioning mind of a preschooler?
(But please not the tantrums…)
Come play with us. Learn with us.
We’re seeking a Content Specialist to join our Digital Preschool team to help us craft the next big preschool games and apps. Reporting to the Creative Director, we will work as a team to iterate on and define our vision. Join us and share your passion for crafting engaging content for kids!
Why would you want to work with us?
Because silly-ously, we are going to have a whole lot of fun! As a Content Specialist, you’ll become an integral member of the creative team keeping our apps up to date and helping ideate on new games and activities with a hardworking group. You’ll be empowered to turn the creative strategy into a fun and engaging app experience for preschoolers.
What you’ll be dreaming about (and working on)…

  • Keep the content of apps accurate, up to date, and efficiently executed: planning content updates, themed releases, and more
  • Work closely with Content Manager and Creative team to update apps strategically
  • Setting the standard for clear and concise content updates in our CMS and app releases
  • Keeping accurate and clear content documentation such as schedules, process documentation, asset lists, and more
  • Can identify current or potential content creation problems and provide clear solutions
  • Working with brand stakeholders to ensure the tone and brand is aligned in the content and copy
  • Writing delightful and fun copy for games and activities scripts that reflect the tone of the brand
  • Update some visual and design assets for app updates, games, and more
  • Maintain asset inventory
  • Working closely with visual artists, programmers, game designers, QA, and more to implement content updates and work on developing new content and games of the apps
  • Input on Marketing materials such as newsletters, trailers, ads, and more

What’s in your toy chest…

  • 2-3 years of online content or children’s media experience
  • Ability to balance multiple objectives at once
  • Comfortable working in an ambiguous and constantly evolving creative environment.
  • Excellent communication and conflict resolution skills
  • Ability to thrive and grow in a fast-paced, collaborative, iterative team where all opinions are valued
  • You’re honest and unafraid of owning mistakes, telling people you were wrong and asking for help when you need it

You get a gold star if you…

  • Experience user testing with pre-school aged children at different developmental stages
  • Worked in curriculum design, crafted lesson plans, or built learning programs

Secret Location is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process.
We thank everyone for their interest but only those candidates selected for an interview will be contacted.


  • Online Content
  • Digital Media
  • Children’s Media

Employment Type
Job Functions

  • Content

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Types: Temporary, Contract

Work Location: Multiple Locations

Content Specialist