Project Manager, Indigenous Initiatives – Waterloo, ON


Company: University of Waterloo

Location: Waterloo, ON

Job description: Overview Term: 2 years The Project Manager, Indigenous Initiatives is responsible for providing project management… line with the University’s Strategic Plan, and the 2018 Indigenization Strategy, the Project Manager, Indigenous…

Expected salary:

Job date: Fri, 20 Aug 2021 22:14:19 GMT

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Senior Specialist, Business Marketing Analytics – Richmond Hill, ON


Company: Mazda Canada Inc.

Location: Richmond Hill, ON

Job description: Manager, Digital Innovation, this position is responsible for leveraging marketing science tools and data to help plan Mazda… Canada’s marketing campaigns, measure their effectiveness in market, perform post analysis and work with other internal…

Expected salary:

Job date: Fri, 30 Jul 2021 22:57:56 GMT

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Content Marketing Manager – Toronto – 20 Queen Office, ON, CAN

Job title: Content Marketing Manager – Toronto – 20 Queen Office, ON, CAN

Company: Cadillac Fairview

Job description: Role impact:

The Content Marketing Manager will bring experience and expertise in developing and managing our digital content across all direct to consumer digital platforms at Cadillac Fairview. They will play a key role in ensuring CF is changing shopper behaviour and driving engagement and relevance throughout the shopping journey.

What you will deliver:

  • Responsible for creating, planning and managing the digital content strategy, content marketing process and master content marketing calendar.
  • Responsible for developing highly engaging content across our direct to consumer digital platforms that is aligned with business objectives and integrates shopper insights.
  • Responsible for working closely with the MarCom team to bring to life creative campaigns with an integrated content approach across the omnichannel.
  • Demonstrate innovative thinking and best practice knowledge in the development of content for digital channels that will improve delivery against KPI’s.
  • Work closely with Digital Team to understand the paid and owned digital channel content requirements for campaigns and collaborate with the MarCom team to write content briefs for creation and manage production of required content.
  • Work closely with the Digital team and Marketing Intelligence team to integrate email and digital community building activations into the content calendar.
  • Use data to track and evaluate the effectiveness of content and then optimize performance for continuous improvement.
  • Develop testing strategies for communication to ensure the most effective approach and to ensure constant learning and optimizing.
  • Collaborate closely with cross functional teams to ensure consistent and effective brand messaging.
  • Manage external relationships with agency partners. Strong relationship management capabilities are required.

What your strengths are:

  • Aim Higher – you always strive to exceed expectations
  • Own Your Expertise – you are self-driven and empower yourself to succeed. You demonstrates strong experience in content strategy and data driven marketing communications
  • Collaborate Effectively – you are a team player who can build strong relationships with cross functional teams and agency partners
  • Engage with Empathy – you objectively consider the needs of others
  • Embrace Change – you don’t shy away from trying something different and approach your work with a positive, can-do attitude

What you need to succeed:

  • Minimum 5 years of progressive marketing experience with 3-5 years in data driven digital content marketing on either the Marketing Client or Agency side
  • Post-secondary education preferably in Business, Marketing, Communications or Digital Marketing.
  • Background in customer acquisition, re-engagement and retention strategies
  • Knowledge of digital platforms (egs: Facebook, Instagram, YouTube, Twitter)
  • Knowledge of content management systems (ie Hey Orca, Hootsuite etc)
  • Knowledge of Google Suite.

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!

At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.

Are you someone who believes in our values?

  • Aim Higher – we strive to exceed expectations
  • Own Your Expertise – we empower ourselves and each other
  • Collaborate Effectively – we bring the right people together to get the right results
  • Engage with Empathy – we objectively consider the needs of others
  • Embrace Change – we drive, learn from, and adapt to change

At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected. We’re ready to meet you there – are you?

CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email cfcareers@cadillacfairview.com.

Expected salary:

Location: Toronto, ON

Job date: Sun, 25 Jul 2021 07:23:00 GMT

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Senior Associate or Manager, Infrastructure & Capital Projects, Financial Advisory – Toronto, ON


Company: Deloitte

Location: Toronto, ON

Job description: procurement options, including public-private partnerships (P3s), project finance, and conventional public procurement (iii… Associate) and 5+ (Manager) years of business experience in Infrastructure, Finance, Consulting or Commerce; Excellent visual…

Expected salary:

Job date: Fri, 20 Aug 2021 22:48:05 GMT

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Content Marketing Manager – RBC Ventures (Dr.Bill)

Toronto, ON

Remote

RBC Ventures is a new kind of business – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives – to move RBC ‘beyond banking’. We’re building a world-class organization focused on designing exceptional experiences, exploring new business models and creating exponential value. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission


About Dr.Bill

We’re a distributed team who are working to make medical billing easy for Canadian physicians. As a team we value sincerity, openness, self-improvement, and personal wellness. Part of RBC Ventures, a subsidiary of RBC focused on innovation, working at Dr. Bill combines the flexibility and energy of an early-stage business with the stability of one of the world’s most successful financial companies.


What is the Opportunity?

At Dr. Bill, we are committed to empowering physicians with solutions that enable them to spend more time caring for their patients, and less time on administration and billing. As Content Marketing Manager you will obsess over how we drive engagement with Canadian physicians. Working closely with our internal Copywriter, you will bring to life our value proposition through relevant and meaningful points of connection. You’ll be relentless in finding new content channels to deliver our message and willing to test new ideas on-going. You will bring broad content management and creation experience, across a variety of platforms including: blogs, video, social, podcasts, SEO. Most importantly, you’ll have a passion for our mission and be motivated to help us reach more physicians and deepen our connection with them. At Dr. Bill, we go above and beyond for our customers. We are seeking a team member who is eager to make an impact and contribute to our core values.


What will you do?

  • Build an insight-driven content strategy to support our objective of driving awareness and educating physicians on the benefits of using Dr. Bill for their medical billing.
  • Work closely with our internal Copywriter to map out written content deliverables and manage timelines.
  • Own our SEO strategy and work closely with an external agency on SEO optimization.
  • Own our customer facing website and blog, work with an external agency to ensure our content remains relevant and proper visitor tracking is implemented.
  • Manage the development of our social media strategy and execution.
  • Expand our content strategy into new channels (i.e. video) and formats (i.e. infographics.)
  • Continually analyze and report on the success of content and use data to drive decision making.
  • Quarterly planning, budget, and projections for content related initiatives.
  • Work collaboratively and effectively with multiple Dr. Bill stakeholders.


What do you need to succeed?


Must-have

  • 5+ years of marketing experience, primarily focused on content creation and distribution. Experience building successful content strategies and track record of driving customer engagement.
  • Post-secondary education in Marketing, Communications, Public Relations or equivalent training.
  • Strong understanding of SEO best practices with regards to content marketing.
  • A track record of creating social media engagement experiences and funnel-based content marketing. Experience building online communities is an asset.
  • Experience with appropriate SaaS tools (Google Analytics, Intercom, Asana, Confluence, etc.).
  • Very familiar and adept with content management systems.
  • Strong ability to work in a collaborative, supportive way across the organization but also comfortable working independently and without structure to achieve results.


Diversity & Inclusion Commitments

RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Aboriginal/Native American status or any other legally-protected factors. Disability-related accommodations during the application process are available upon request.


What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible work/life balance options
  • Opportunities to do challenging work

RBC Ventures


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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.


JOB SUMMARY

City: Toronto
Address: Remote
Work Hours/Week: 37.5
Work Environment: Your Home Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 09/30/2021
Platform: Strategy
Req ID: 406672
Ad Code(s): RBC Ventures


CLICK TO APPLY

Head of B2B Marketing

Job title: Head of B2B Marketing

Company: PicsArt

Job description: PicsArt is seeking a Head of B2B Marketing to join our fast-paced Product Marketing Team. We’re looking for a versatile marketer to drive our B2B marketing strategy, planning and execution. You are a collaborative data-driven manager with strong experience with web and mobile platform products in the B2B space. You’re able to both ideate new campaigns and analyze their efficacy, all with the end goal of helping grow product adoption, engagement, retention and monetization. You’ll also lead and build a new marketing team to drive various B2B marketing initiatives to achieve our short and long term B2B goals. The ideal candidate has significant experience building B2B go-to-market strategy, building awareness, creating brand differentiation and launching programs that drive revenue. This position reports to the VP Marketing, and also works closely with our senior marketing staff and management team.

This is a rare opportunity to join an extremely fast-paced and dynamic global consumer tech company. PicsArt is the world’s #1 creative platform and social editing app with more than 150M monthly active creators and an install base of more than 1 billion! This position is exempt and can be based in The UK, San Francisco, Los Angeles, or New York City and reports to the VP Marketing.

Responsibilities:

  • Lead B2B marketing, spanning product marketing, content marketing, branding and PR, demand generation, customer marketing, marketing operations and advocacy, events, and more;
  • Develop and execute a variety of specific marketing initiatives (brand awareness and lead generation) including self-serve, inside sales, complex enterprise sales, and channel marketing across PicsArt owned & paid channels including; website, social media accounts, digital ads, lifecycle & email;
  • Leverage customer and market insights, buyer personas, value selling, and competitive differentiation to build a category leading B2B brand;
  • Utilize your B2B experience and PicsArt insights to produce and manage content for industry publications, case studies, webinars/podcasts, white papers, and other marketing initiatives;
  • Work with internal stakeholders to B2B marketing, content strategy, thought leadership and execution, able to manage various internal and external points of view, including those from consultants, board, and advisors;
  • Partner with colleagues throughout the organization, in the pursuit of common missions, vision, values and mutual goals;
  • Manage and coach a team of direct reports to create a high performing team where individuals can contribute, develop their careers, and there are clear succession plans in place for key positions;
  • Work with marketing partners in creative, digital, copywriting and project management to bring campaigns, programs and initiatives to market.

Qualifications

You’re a creative marketer and approach your work with a sense of mission and FUN. You thrive in team-oriented cultures and can work effectively in a fast-paced, rapidly changing environment.

  • 8-10+ years of B2B marketing experience, 5+ years’ experience in a leadership role managing a team in a matrixed organization;
  • Leader who inspires, motivates and coaches the team plus energizes the company about the opportunity of building a B2B marketing strategy that aligns with and complements PicsArt’s broader strategy;
  • Phenomenal cross-functional collaborator – you thrive in building alignment, developing shares goals and strategy, and using data to measure progress and maintain accountability;
  • Strong track record of building and leading marketing teams in high-growth companies;
  • IQ/EQ balance that allows you to use data to inform your decisions and the insight to create deep connections across the business;
  • Critical thinker with problem-solving ability plus passionate about creativity and design;
  • Experience with systems like Braze, Salesforce, outreach.io, ZoomInfo, and Looker. Knowledge of creative tools landscape and creator economy a plus;
  • Bachelor’s degree in Marketing, Communications or Equivalent combination of education and experience will be considered;
  • Strong marketing foundation and experience across all aspects of marketing including strategic planning, branding, positioning, messaging, campaigns and programs.

What we seek and value most in our candidates

Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important – passion and commitment.

Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.

Picsart, Inc. is an E-Verify Employer. Please click here for the E-Verify Poster in or . For information regarding your Right To Work, please click here for or .

ABOUT US

Picsart is the world’s largest creative platform and a p of 2020. Every month, the Picsart community creates, remixes and shares over a billion visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates and more. It is available in 30 languages for free and as a subscription on iOS, Android and Windows devices. Picsart is backed by Sequoia Capital, DCM Ventures, Insight Partners, and Siguler Guff & Company.

Expected salary:

Location: Toronto, ON

Job date: Sat, 24 Jul 2021 06:33:11 GMT

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