Senior Manager, Marketing ProductivityLoblaw Companies Limited3.5Brampton, ON Brand marketing strategy & positioning, digital marketing. Innovation: Pursues leading practice and innovative strategies to bring best in class marketing… 8 days ago·More…View all Loblaw Companies Limited jobs – Brampton jobsSalary Search: Senior Manager, Marketing Productivity salariesSee popular questions & answers about Loblaw Companies Limited

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Lieu:

1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

C’est toute une décision que de se joindre à une entreprise. Nous offrons des perspectives d’emploi à des personnes qui, comme vous, sont travaillantes, dynamiques et fiables.

Pourquoi ce role est-il important?

Role Mandate:

The Sr. Manager, Marketing Productivity supports the transformation to and enablement of a data and insights-driven marketing organization. They build and maintain close collaborative relationships with enabling partners across LCL to effectively leverage data, tools and expertise, and develop and implement best in class practices for marketing productivity, insights, analytics and measurement capabilities within the marketing organization. They support Brand teams by delivering capability support and expertise, while also upskilling Marketing team members on effectively using data to inform marketing strategies and plans

Core Responsibilities:

  • Productivity: Works with LCL partners to access and use relevant data, analytics, customer research and trends, to enable leaders across the Marketing organization to formulate insight driven strategies. Translates Marketing’s strategic priorities into associated insights & analytics needs, and a plan to support and address needs effectively. Oversees the development of brief templates that incorporate productivity metrics, to be leveraged consistently across the Marketing organization
  • Marketing Measurement: Leads the development of a marketing measurement framework and dashboard, including defining KPIs and establishing baseline benchmarks to assess marketing campaign performance. Incorporates both stakeholder input and external research to ensure the framework reflects leading practice. Works closely with Marketing Brand teams, Loblaw Agency, Loblaw Media, and Loblaw Digital to implement and measure strategies based on established baseline metrics
  • Partnership: Builds and maintains collaborative partnerships with relevant teams across the organization (e.g., LD, Customer COE, DI&A, Divisional Analytics teams, Loblaw Media) to advocate for Marketing’s measurement and insights needs, and ensure accessibility of required inputs. Builds a knowledge of LCL’s currently available assets, tools and capabilities, and promotes the advancement of data & insight capabilities that align to Marketing’s priorities
  • Upskilling & Change Management: Oversees the development and delivery of programs to upskill Marketing teams in productivity, insights and analytics capabilities to enable data-driven marketing plans / briefs and use of data as a core component of marketing strategy development
  • Innovation: Pursues leading practice and innovative strategies to bring best in class marketing productivity and measurement practices to the marketing organization
  • People Leadership: Manages team performance against strategic objectives and KPIs through mentorship and professional

Outcomes & KPIs:

  • Definition of baseline KPIs, metrics, and measurement framework and supporting processes
  • Adoption of data/assets/tools in Marketing organization
  • Upskilling of Marketing organization (e.g., ability to leverage data & insights)

Key Skills & Capabilities:

  • Developing marketing insights from data & analytics
  • Seasoned experience with Data Management Platforms, and data analytics tools
  • Experience with statistical reporting, modeling and quantitative analysis
  • Brand marketing strategy & positioning, digital marketing
  • Budget management
  • Project management

Experience:

  • 5-8 years of experience
  • Experience managing marketing campaigns

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”.

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

Comment R é ussir:

Chez Loblaw, nous recherchons toujours des personnes formidables pour continuellement renforcer notre culture. Nous croyons que les gens formidables façonnent nos valeurs, sont authentiques, bâtissent la confiance et créent des liens.

Si cela vous ressemble et que vous êtes ouvert d’esprit, que vous avez une bonne attitude face aux changements et que vous aimez les défis d’un environnement de travail aux détails dynamiques, postulez aujourd’hui.

En outre, nous croyons que la conformité aux lois consiste à faire ce qu’il faut. Le respect de la loi fait partie de notre Code de conduite; il renforce ce que nos clients et nos parties prenantes attendent de nous.

Type d’emploi:

Temps plein

Role:

Poste régulier

Loblaw considère que la diversité culturelle du Canada est une source de fierté nationale et un symbole de force. Nous nous sommes donné comme priorité de refléter la diversité croissante du Canada dans les produits que nous vendons, les gens que nous embauchons et notre culture d’entreprise. Des accommodements sont disponibles sur demande pour les postulants et collègues atteints d’un handicap.

Remarque : Si vous avez accès à Libre-service de l’employé (ESS) dans Workday, veuillez postuler à cet emploi en utilisant l’application Workday.

Senior Manager, Marketing Productivity


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Assistant Manager, Digital Marketing (Maternity Leave Contract)

Job title: Assistant Manager, Digital Marketing (Maternity Leave Contract)

Company: Harlequin Enterprises

Job description: Company: Harlequin Enterprises ULC
Department: Harlequin Brand Group
Reporting To: Senior Manager, Digital Brand Marketing
Status: Contract (12 Months)
Location: 22 Adelaide Street West, Toronto (currently working remotely but will need to commute to the office when it reopens)

We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and are able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, and people of colour, and members of the LGBTQIA2S+ community, and persons with disabilities. Join us, and share your story.

Job Summary:
The Assistant manager partners with Harlequin Brand team and other marketing campaign and digital program leads to build critical paths and champions the critical path to execute the campaign project to completion.

They assist in the development and maintenance of brand and campaign creative style guides, ensuring brand creative standards are applied and consistent across our digital channels.

Responsibilities

Campaign Management (45%)

  • Plays a key contributor role in the development of strategies, multi-channel integrated digital marketing campaigns and implementation framework creation.
  • Plays a lead role in campaign kickoff initiatives and chairs planning meetings with the digital team on an ongoing basis.
  • Facilitates the execution of multi-media digital capabilities, brand, cross-imprint and priority title

campaigns within the Digital Capabilities team by establishing and managing execution processes and coordinating assets and deliverables across multiple functional stakeholders.

  • Works with the digital capabilities team to establish campaign requirements, timelines and communicates campaign updates to ensure clarity, alignment and consistent measurement across all touchpoints and channels.
  • Monitors and ensures adherence to the digital campaign processes, flags roadblocks, collects feedback and surfaces opportunities to improve efficiency.
  • Owns monthly digital support planning meetings with the Digital, Series Romance, Carina Press and Backlist teams and owns the Digital support tracking documents and process.
  • Develops processes for better project documentation, team coordination and tracking from project inception through to completion.
  • Proactively identifies new digital marketing activations and technology/platforms to improve digital marketing campaign initiatives and processes.

Digital Brand Management (25%)

  • Plays a key contributor role in the digital brand strategy development, promotion planning and implementation framework.
  • Manages the digital execution of digital brand promotions.
  • Works with Digital Capabilities, Marketing, PR and Editorial teams to develop appropriate content plans based on the digital brand strategy and publishing priorities.
  • Ensures brand compliance across digital channels, content and messaging.
  • Chairs biweekly meetings for Digital Team, reviews upcoming campaigns and projects to ensure details and updates are shared and acted upon.

Creative & Content Management (15%)

  • Manages the NGIP intern for the digital team. Assigns projects, provides feedback, and disperses finished work to colleagues to ensure their creative needs are met.
  • Assists in the development, feedback, and maintenance of creative style guides. Ensures brand standards are always upheld and reflected in creative across our channels.
  • Works with Social Media Manager on planning, development, and promotion of TikTok and Reels content. Develops creative strategies for these communities alongside the social media team.

Analysis, Measurement and Reporting (15%)

  • Builds action-oriented campaign postmortems and leads stakeholders through project evaluation and KPI review process upon project completion.
  • Identifies trends in performance data to drive campaign and promotion optimization strategies.
  • Documents learnings and ensures they are leveraged to help improve future campaigns and initiatives.

Qualifications

Specific training or job experience required includes:

  • 4+ years of related experience and a strong background in digital marketing
  • Post-secondary education in a related field (Advertising, Marketing) and/or relevant experience.
  • Project management/coordinator experience required
  • Microsoft Office proficiency and experience with project management tools
  • Working knowledge of Photoshop an asset
  • Strong time management, organizational and planning skills.
  • Exceptional internal relationship management capabilities.
  • Excellent communication skills, including ability to communicate complex information to non-technical audiences.
  • Creative and innovative thinker with a drive for results.
  • Positive and passionate with ability to work well with in a close-knit, team environment.

What’s in It For You?

  • The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books
  • Remote work, flexible start/stop times
  • Vacation allotment, starting at three weeks
  • Various virtual social activities to keep you connected – we love trivia!
  • Virtual author events and access to discounted books
  • Working with passionate people!

About HarperCollins Canada and Harlequin
Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.

Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.

HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance. We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Wed, 13 Oct 2021 23:32:53 GMT

Apply for the job now!

In-Home Usage Tester (Product Tester from home) – Lunenburg, NS


Company:

Location: Lunenburg, NS

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Expected salary:

Job date: Wed, 13 Oct 2021 04:49:36 GMT

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Assistant Project Manager (Architecture) – Vancouver, BC


Company: IBI Group

Location: Vancouver, BC

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Expected salary:

Job date: Thu, 14 Oct 2021 05:08:30 GMT

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Senior Project Manager – Regulatory – Toronto, ON


Company: Royal Bank of Canada

Location: Toronto, ON

Job description: regulations it delivers for are complex and will require strong project and program management leadership to manage through… and IT teams to identify solutions required to achieve compliance Develop and manage project/program schedules, identify…

Expected salary:

Job date: Thu, 14 Oct 2021 05:01:09 GMT

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Jr. Marketing Copywriter to create content for digital and print platforms for an insurance client – Toronto, ON


Company: S.i. Systems

Location: Toronto, ON

Job description: to collaboration and is well versed in digital content marketing best practices. Must haves: Minimum 3-5 years’ experience… other digital marketing efforts Preferably Financial Services or Insurance Industry experience Assets: Understanding of agile…

Expected salary:

Job date: Thu, 14 Oct 2021 04:51:16 GMT

Apply for the job now!