Job title: Sr Director, Product Marketing
Company: Rogers Communications
Job description: At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.
Because we believe connections unite us, possibilities fuel us, and moments define us.
As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.
Reporting to the Chief Marketing Officer at Rogers Bank, the Sr Director, Product Marketing will lead the product management and marketing for all Rogers Bank credit card products.
What you will do:
- Lead product management, marketing, and strategic planning for Rogers Bank card product portfolio, ensuring alignment with the overall Rogers Bank business and strategy
- Define the product value proposition and own the vision for how to build and evolve product features and experiences to create a market-leading card portfolio; collaborate with teams across Rogers to ensure financial and customer outcomes are strong
- Lead Bank product planning and launches, working closely with technical product and IT teams to develop and prioritize requirements while delivering an exceptional customer experience
- Responsible for product positioning, pricing, promotions/offers in close collaboration with Growth Marketing, Finance, Credit Risk, Data/Insights and key RCI business unit partners
- Lead and motivate the product team to foster a performance-based culture, demonstrating a command of the facts to deliver though leadership and ownership over product P&Ls, sales targets, customer experience and product performance.
- Champion the Voice of the Customer, working closely with internal and external teams to collect market & customer research/insights that drive product, process, and customer experience improvements
- Lead mobilization of customer insights across Rogers Bank, to the development of key customer journeys (e.g., Acquisition and new customer on-boarding), increasing adoption of self-service tools (e.g., online banking, mobile app and chatbot)
- Lead the product team to operate within the Rogers Bank risk appetite, ensuring operating discipline, compliance, and proper documentation within the overall regulatory framework
What you will bring:
- Minimum 10 years experience in marketing and product management, preferably in Financial Services and Credit Cards
- Ideally at least 5 years experience in telecommunications
- A succinct and articulate written and communicator who is comfortable interacting with senior executives and well understood among peers
- Strong analytical abilities and an ability to assemble facts to make well-reasoned recommendations
- A sound strategic thinker with an ability to step back from details to see the bigger picture and operate with a broader perspective of the business landscape
- An organized leader who is able to balance multiple priorities, place urgency where it’s needed, and able to coordinate multiple complex processes to projects, campaigns and initiatives are efficiently executed
- A positive, energetic, and motivational leader who operates comfortably in both in-persona and virtual environments
- Sound business acumen in a modern context, experience working with marketing technology and digital tools, and an ability to create solutions in technology-based environments
As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.
Please click to review conditions that may qualify for medical exemption to the COVID-19 vaccine.
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 350 Bloor Street East (299), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Banking & Operations
Requisition ID: 251102
Together, we’ll make more possible, and these six shared values guide and define our work: * Our people are at the heart of our success
- Our customers come first. They inspire everything we do
- We do what’s right, each and every day
- We believe in the power of new ideas
- We work as one team, with one vision
- We give back to our communities and protect our environment
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .
Posting Notes: Corporate
Expected salary:
Location: Toronto, ON
Job date: Thu, 28 Oct 2021 22:52:59 GMT
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