Company: Brainrider
Job description: Company Description
Brainrider is a marketing and creative agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to do more, by filling capability and capacity gaps and enabling them to execute their marketing and creative at scale.
We believe collaboration is at its best when we feel at home, so we work as a team — plain and simple. Whether we’re brainstorming better marketing ideas for our clients, or pushing the gas to meet a tight deadline, it all happens with adaptability, optimism, and teamwork. When you join us, you may be pleasantly surprised to find yourself surrounded by smart, genuinely down-to-earth and inclusive people who want to grow with you.
Are you our next team member?
Job Description
We are looking for a B2B Senior Digital Marketing Strategist to join our growing team! This is a full-time position working within our growing Strategy and Planning team.
In this role, you will collaborate with our clients and internal teams to ensure all digital marketing campaigns are planned holistically, aligned, with best practices, and marketing objectives. You’re excited by B2B marketing, follow industry trends closely, and love sharing your knowledge with others.
Supporting our Director of Digital Marketing, you’ll be someone who is passionate about content strategy and leads as a subject matter expert working with Pardot along with data and technology as you launch, optimize, and scale large global marketing campaigns.
Acting as a trusted advisor to clients, you enjoy collaborating and are an effective listener. You’re comfortable making recommendations that demonstrate your deep knowledge of digital marketing best practices, and you’re known for your ability to provide strategic guidance that supports client business objectives. You can zero in and identify capability and capacity gaps, coach team members, and effectively deliver projects that exceed expectations. You are not afraid to roll up your sleeves and lead by example.
What You’ll Do:
- Support our clients in their overall marketing strategy, providing input for areas of focus in content marketing, website development, marketing automation, product, and brand marketing.
- Run analyses and audits of client’s websites, marketing automation platforms, and content libraries to provide prioritized strategic recommendations, aligned with B2B best practices.
- Analyze and interpret data and results to proactively suggest campaign improvements and generate plans for new campaigns and initiatives.
- Carry out discovery to determine key facts and insights to aid in the planning of campaigns. This may include client interviews, document reviews, research, and audits.
- Provide guidance to clients on best practices in B2B digital marketing and B2B marketing operations.
- Present completed campaign plans to clients to ensure that they meet client expectations and align with their overall marketing objectives.
- Partner with your fellow studio experts and provide ongoing support and input to the Brainrider studio teams to ensure that your campaign plans are clearly written and are executed as planned.
- Work closely with our Director of Digital Marketing, along with our VP of Creative Services in standardizing processes and practices around key Strategy and Planning projects to ensure consistency of delivery, and to enable easier marketing and selling of Strategy and Planning products.
Qualifications
What You’ll Bring:
- Expertise in marketing automation software such as Pardot, Marketo, HubSpot, and CRM software such as Salesforce is a MUST.
- Experience in leading client calls, workshops and discovery sessions.
- Prior exposure to planning and communicating integrated campaigns, including tactics like live events, digital programs, SEO/SEM, social networking, and digital advertising.
- Optimization and recommendations of advertising and always-on digital marketing campaigns to increase performance and efficiency over time.
- Knowledge of digital marketing best practices across various B2B channels and mediums.
- Experience running ad campaigns on platforms such as Google Adwords and Facebook Ads Manager.
- Exceptional written, presentation, and oral communication skills.
- A working knowledge and understanding in at least two of our studio practice areas: content, design, and digital (martech + paid media).
- Previous experience working within B2B, tech, or larger company environments
- Strong listening skills, paired with a fierce curiosity to seek and understand client problems.
- People management experience in a demand generation, ABM, or campaign marketing role with a B2B focus is a bonus.
Additional Information
This is a full-time embedded position working 100% with our client. This position is remote until further notice, following COVID-19 recommended SIP guidelines.
We offer competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, and a wide variety of other great perks!
The fine print:
- Please include current resume and cover letter — we would like to learn more about you and your experience
- Candidates selected for next steps will be contacted
- You can learn more about working with us at
Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We #ridetogether.
Relocation and sponsorship are not provided.
Expected salary:
Location: Toronto, ON
Job date: Sat, 13 Nov 2021 23:58:19 GMT
Apply for the job now!