Oliver & Bonacini is recognized as one of Canada’s leading hospitality companies, operating a variety of unique and innovative restaurants, event venues and catering in Ontario, Quebec, Saskatchewan and Alberta. O&B credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.
The marketing team at O&B is a dynamic group of creative professionals who specialize in all areas of marketing, including digital marketing, public relations, social media, graphic design, photography, guest relations and more. With a focus on collaboration and producing exceptional work, we work together to achieve company goals and objectives, while identifying new opportunities that will help set O&B apart in the food and hospitality industry.
While we are currently working remotely, this position would eventually be based out of our midtown head office.
Job Description
This entry-level position involves working with a cross-functional team, and will provide the opportunities to learn about and experience a variety of marketing tactics from the ground up. Under the supervision of the Digital Marketing Manager, the Digital Marketing Coordinator will work closely with the Digital team to maintain company websites and profiles, assist with email marketing initiatives, develop SEO-driven content and analyze results against company objectives. The ideal candidate will have a passion for digital marketing and the restaurant and hospitality industry.
Digital Content Creation/Strategy
Perform keyword, industry and competitive research to inform digital content marketing strategy, and create high-quality content around relevant terms and trends
Audit and maintain company websites and profiles including responsibilities such as: ensuring all content is up-to-date, accurate, and follows brand guidelines; implementing website best practices; optimizing media and content; tracking analytics; assisting with new site planning and content development
Implement on-page and off-page optimization, analyze competitors, perform keyword research, and identify link building opportunities
Conduct listing audits to ensure citations are accurate and optimized – creating, claiming and verifying new listings
Perform website content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives
Stay up-to-date on industry changes and identify new technologies to improve processes
Email Marketing
Contribute to O&B’s email marketing initiatives, from strategy and development, to execution of email campaigns in Mailchimp
Update and maintain the email marketing calendar and reporting spreadsheet
Research and seek opportunities for growing O&B’s email database and newsletter signups
Strategy/Digital Reporting
Summarize and gather ongoing insights to optimize campaign performance
Provide reporting on all digital activities and campaigns, including insights and assessment against identified goals
Qualifications
Post-secondary education with a degree or diploma in digital marketing, business or communications
Knowledge of content management systems, email marketing programs (WordPress, Mailchimp, etc.) and HTML
Google Analytics Certification is an asset
Google Ads Certifications are an asset
Understanding of SEO best practices and strategies
Excellent written and verbal communication skills
Detail-oriented and strong organizational skills
Works extremely well under pressure and is able to multitask on concurrent projects
Enjoys working in a hands-on and collaborative team environment
Passionate about food and the hospitality industry
Additional Information
** We thank all applicants for their interest in Oliver & Bonacini; however, only suitable candidates will be contacted to continue the application process. **
Expected salary:
Location: Toronto, ON
Job date: Thu, 18 Nov 2021 23:34:44 GMT
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