Day: December 15, 2021

Digital Marketing Specialist

About Us:

Sunwing Travel Group is the largest vertically integrated travel group in North America and during this unprecedented time, we are continuing to search for top talent. We are looking for candidates who are EPIC (entrepreneurial, passionate, innovative, and customer-centric) to join our team and help deliver our purpose “passionate people making vacation dreams come true”.

We want to continue to do our part to help end this pandemic, protect our employees and those vacationing with us, and to support the travel industry’s full recovery. Sunwing requires full vaccination against COVID-19 for our new and existing employees. We will make accommodations for qualifying medical or religious exemptions.

To learn more about our vaccination policy, follow this link:

Also, learn more about our Safe with Sunwing commitment and how Sunwing is keeping its employees and customers safe here:

The Opportunity!

Overview of the role: As the Digital Marketing Specialist, you will be responsible for developing and understanding performance-oriented campaigns focused on programmatic display and paid social media channels that drive towards weekly, monthly, quarterly business goals. The successful candidate will be able to identify trends in the business and industry to optimize strategies/tactics accordingly. They will work closely with several different key stakeholders to plan and drive execution of commercial and co-op advertising needs.

What You’ll Be a Part Of!

• Remote and Hybrid Work Opportunities
• Grow your career with challenging and rewarding work that makes a difference
• Opportunity to give back through our social responsibility initiatives
• Work with a fun, passionate, travel-loving team!

• Great travel perks!
• Free Parking
• Open concept, collaborative workspace

• See for yourself!

What You’ll Do:

• Provide/understand a Programmatic strategy to achieve our multiple metric goals.
• Provide optimization recommendations from targeting to creative suggestions
• Collaborate with Marketing and internal teams as to how display should be part of the outreach activities
• Work with the eCommerce team to implement best practices for display
• Provide input to quarterly content planning based on display trends and assist Communications team with audience targeting
• Create reporting framework for Programmatic display/video
• Execution experience on facebook, Instagram, tiktok and pinterest.
• Awareness of opportunities and optimization strategies on the respective social platforms
• Understand market conditions and trends, inventory opportunities, weekly booking goals to optimize paid social accounts for booking targets and market demand
• Regularly optimize, test, and pivot bid strategies with a keen focus on profitability and cost per booking
• Develop separate strategies for prospecting, consideration, remarketing and repeat customers, prioritizing use of our first-party data
• Conduct routine reporting and analysis of paid social results
• Liaison with the social media team with our media agency and vendors
• Take part in the campaign process from brief to execution.
• Work with B2B marketing to explore and configure new display and social opportunities to offer co-op partners that are scalable and can be operationalized
• Achieve a sustainable balance of delivering value to co-op partners while upholding Sunwing’s strategic objectives
• Collaborate with internal teams to create assets for co-op
• Ensure co-op advertising is executed seamlessly and expected impression and/or engagement goals are realized
• Provide proof of performance report complete with program results and screenshots of campaigns that ran

What You’ll Need:

• Understanding of DSPs like Display Video 360 and other related platforms.
• Experience with buying on Facebook, Pinterest, Tiktok buying platforms
• Good analytical background with the ability to translate data points into business and/or audience insight.
• Strong organizational skills and ability to multi-task, prioritize and meet deadlines.
• Familiarity with the Google Marketing Platform (DV360, SA360, CM, GA360) is an asset
• 1-3 years of working experience within programmatic or media buying agency (trade desk, digital agency, internal buying team)
• Excel reporting and presentation skills
• Clear communication skills and attention to detail.
• Self-starter with the ability to work independently and with a team.
• Experience in Travel marketing an asset.

We thank all who apply however only those who meet the qualifications will be contacted.

At Sunwing, diversity is important to us, follow this link: to learn about how Diversity and Inclusion has always been, and continues to be, a top priority for us. We are proud that our workforce is made up of passionate people from all experiences and backgrounds. We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email

Expected salary:

Location: Toronto, ON

Job date: Wed, 15 Dec 2021 02:10:22 GMT

Apply for the job now!