Job title: Assistant Manager, Digital Marketing (Trade)
Company: Harlequin Enterprises
Job description: Company: Harlequin Enterprises ULC
Department: Harlequin Trade Publishing (HTP)
Reporting To: Senior Manager, Digital Marketing
Status: Regular Full Time
Location: 22 Adelaide Street West, Toronto (currently working remotely but will need to commute to the office when it reopens)
We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and are able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, and people of colour, and members of the LGBTQIA2S+ community, and persons with disabilities. Join us, and share your story.
Job Summary:
Reporting to the Senior Digital Marketing Manager, the Digital Marketing Assistant Manager will be responsible and accountable for growing our trade titles. They will develop, deliver, and lead the strategic planning, budgeting, development and execution of newsletter initiatives, digital advertising and other content. They will be a key member of a dynamic and evolving marketing team.
Responsibilities
- Work with senior manager to assess strategy, planning and execution of email programs.
- Coordinate the production of emails by gathering content, writing copy, editing copy and obtaining copy approvals.
- Drive and shape a data-led performance marketing strategy, leveraging audience and targeting capabilities to maximize sales, promoting a reader-centric approach across all digital channels.
- Manage administrative tasks including onboarding freelancers/agencies and processing invoices.
- Manage blog scheduling for all HTP digital properties, including the BookClubbish blog.
- Strategize and manage digital advertising strategies on platforms such as Google, YouTube, BookRiot and Goodreads.
- Act quickly on insights to make improvements to content to ultimately drive improved engagement and growth on a weekly basis.
- Collaborate closely with brand marketing teams, authors, and sales teams to execute cohesive title-specific campaigns across social & digital platforms that will help reach book sales goals.
- Leverage third party analytical tools to help inform planning, user experience and new content opportunities.
- Occasionally ideate and produce social media content across the BookClubbish, HTPbooks and Inkyard Press social channels.
Qualifications
Specific training or job experience required includes:
- 2+ years of publishing experience, with a strong background in digital marketing, brand development and proven ability to establish and measure against campaign KPIs
- Post-secondary degree/diploma in marketing and/or publishing.
- Experience coordinating and executing newsletter campaigns.
- Microsoft Office proficiency and experience with project management tools.
- Working knowledge of Trello, Social Media Scheduling Software, SEMrush, Canva, & Photoshop an asset
- Exposure to website and/or blog page coordination
Competencies/Skills:
Competencies and skills required to perform this job include:
- Strong time management, organizational and planning skills.
- Exceptional internal and external relationship management capabilities.
- Excellent communication skills, including ability to communicate complex information to non-technical audiences.
- Creative and innovative thinker with a drive for results.
- Positive and passionate with ability to work well with in a close-knit, team environment.
What’s in It For You?
- The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books
- Remote work, flexible start/stop times
- Paid time off days and vacation allotment, starting at three weeks
- Flexible benefit plans to fit your needs and pension matching
- Various virtual social activities to keep you connected – we love trivia!
- Virtual author events and access to discounted books
- Working with passionate people!
About HarperCollins Canada and Harlequin
Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.
Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.
HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance. We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.
Expected salary:
Location: Toronto, ON
Job date: Sun, 19 Dec 2021 03:42:46 GMT
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