Job title: Digital Marketing Manager
Company: TD
Job description: TD Description
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Department Overview
Department Overview
As part of TD’s Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.
Job Requirements
- Minimum 7 years of digital marketing experience across key channels such as ad display, social media and paid SEM with a clear focus on leveraging data to drive business results.
- Proven experience running performance marketing campaigns through digital, including display, programmatic, social, SEM and driving performance through digital experiences.
- Proven experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.
- Experience with managing social communities, developing, leading and executing social media strategies and analyzing and reporting results.
- Experience successfully managing agency and vendor relationships.
- Practical experience developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.
- Experience utilizing digital marketing technology to drive personalized and targeted experiences across touch points in paid digital channels.
- Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.
- Business acumen: strategic thinking, business process development, analytical and problem solving skills.
- Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
- Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities.
- Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives.
- Understanding of financial institutions product offerings would be an asset.
- Deep understanding of Adwords and DoubleClick with preference for Adwords certifications in Fundamentals, Search and Mobile Advertising.
- Experience in performing SEM analysis and audits in order to facilitate optimizations and ultimately improve conversions.
Hours
37.5
Job Description
Reporting to the Senior Manager, Digital Performance Marketing, the Digital Marketing Manager will be accountable for driving marketing ROI for TD Insurance. Ultimately accountable for the budget across display, social and SEM, the Manager’s objective is to leverage these paid channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.
Key Accountabilities:
- Lead the strategic development and execution of display advertising and social media campaigns where post-click conversion metrics (KPI’s) are the objective.
- Develop and execute on SEM strategies, insights generation, measurement and reporting, ensuring the SEM plays a role in supporting the customer journey and optimizes for the customer journey in recognition of all digital marketing channels
- Leverage extensive social media expertise and current best practices to lead the planning and execution of social media strategy
- Manage the SEM, display advertising and social media budget, optimize KPI’s across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD’s digital marketing capabilities and other tactics to drive efficiencies.
- Optimize the end-to-end campaign (including segments, creative, content, networks, channels, tactics, etc) on an ongoing basis in real-time.
- Lead engagement with agencies, vendors and key internal partners to deliver best-in-class media strategies and programs.
- Partner with Integrated Marketing Planning, Channels and the business to deliver on the aggressive sales goals and digital sales objectives for assigned Lines of Business.
- Provides input into integrated marketing strategies and plans, including annual forecast.
- Ensure compliance with TD process and governance control requirements.
- Provide ongoing insights on performance and reporting of results for all paid marketing programs, relative to YoY and forecast.
- Stay on top of industry trends and all applicable technologies, including developments in – Ad Display, Social media, SEM, SEO, and online consumer behavior.
- Accountable to follow TD and Industry best practices for winning in search, to drive high quality traffic that leads to conversion
- Understands and is intimately aware of competitive activity in paid search, ensures that the SEM campaign is set-up for delivering competitive advantage.
- Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance
- Produce & manage keyword research, technical, content and SEM audits – analysis and optimization recommendations
Inclusiveness
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.
Business Line
Corporate
Job Category – Primary
Marketing
Job Family
Digital Social Content Marketing
Time Type
Full Time
Employment Type
Regular
Expected salary:
Location: Toronto, ON
Job date: Thu, 06 Jan 2022 03:03:14 GMT
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