Day: January 13, 2022

What is the opportunity?

In this 12-month contract role as Senior Manager, Digital Marketing, you’ll play an integral role in evolving and optimizing our digital marketing platforms, including advisor websites, SEO/SEM, email marketing, SMS marketing, and video. You will lead a team and partner with various internal and external stakeholders in areas of marketing, technology, and the various lines of business to develop and execute a forward-thinking digital roadmap that supports the key business development goals of advisor teams as well as RBC Wealth Management Canada.

What will you do?

• Drive the roadmap for our website CMS and manage key internal and vendor relationships
• Lead a team of marketers in providing advisor teams with the latest digital marketing tools, best practices, and expert support
• Discover and create data centric opportunities to inform RBC Wealth Management Canada’s strategy
• Collaborate with internal business development consultants, technology trainers, support teams, content providers and designers to optimize digital platforms
• Maintain a clear understanding of the RBC Wealth Management overall digital ecosystem to optimize inter-departmental alignment
• Develop our SEO/SEM program in collaboration with RBC digital teams
• Provide leadership and forward-looking perspective to digital marketing team members, branch teams and head office groups
• Identify and assess technologies, vendors and best practices to ensure we are maximizing business development opportunities

What do you need to succeed?

Must-have

• 5+ years of experience working in a digital marketing role in a corporate environment or related agency
• 2+ years of experience managing a team
• Strong team player who can support team members in a proactive, open, and fast-paced environment
• Strong proficiency with Google Analytics
• Proficiency with HTML, CSS, Javascript, CMS, Google Ads, analytics tools, social media marketing
• Strong analytical skills and data-driven thinking

Nice-to-have

• Post-secondary education or equivalent work experience; experience in wealth management or serving clients in wealth management
• Strong presentation and interpersonal skills and ability to work with all levels of management, including senior executives
• Experience with Google Tag Manager and Google Search Console
• Fluent in French (reading, writing, conversation)

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

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JOB SUMMARY
City: Toronto
Address: 155 Wellington St. West
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Contract
Career Level: Experienced Hire/Professional
Pay Type: Salaried
Required Travel (%): 0
Exempt/Non-Exempt: N/A
People Manager: Yes
Application Deadline: 01/26/2022
Platform: Chief Administration Office
Req ID: 442792
Ad Code(s):

Expected salary:

Location: Toronto, ON

Job date: Thu, 13 Jan 2022 00:32:50 GMT

Apply for the job now!