Director, Digital Marketing Engagement

Job title: Director, Digital Marketing Engagement

Company: Scotiabank

Job description: Requisition ID: 138607

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Director of Digital Marketing Engagement leads and oversees Digital Marketing Engagement in Canada for all Enterprise business lines to deliver on client activation, deepen customer relationships (x-sell, product adoption, and product usage), and generate long-term loyalty and retention in support of achieving target revenue and profitability objectives for priority customers and key strategic segments. Ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.

Accountabilities

  • Leads and drives a customer-focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • A key contributor towards the input into the overall customer engagement strategy and experience, as well as, accountable for the oversight, delivery and results for the digital customer marketing engagement practice across business lines.
  • Oversees the management of the Digital Engagement team to deliver improved customer engagement, transactions and adoption of products and services with a significant focus on deepening customer relationships through cross-sell, adoption and usage.
  • Leverage insights and analytics to manage an always on performance digital marketing engagement practice.
  • Lead and champion the MarTech strategy for the organization
  • Collaborate with the broader digital product, digital marketing and marketing organizations to ensure an integrated marketing strategy and streamlined marketing and digital customer experiences.
  • Champion a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Input towards the marketing technology roadmap as required for capabilities required for engagement and always on customer marketing nurture programs.
  • Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
  • Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
  • Builds a high-performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviors; communicating vison/values/business strategy; and, managing succession and development planning for the team.

Requirements

  • Demonstrated competence and ability to influence senior executives
  • Proven experience leading cross functional projects
  • Accustomed to working in agile marketing organizational design and operating models
  • High level of experience in digital marketing, email marketing, digital customer marketing journey, martech applications and tools (CRM, Email, CDP)
  • Experience with transformation, Stakeholder Management and Strategic Initiatives
  • Skilled relationship management including, influencing senior executive decisions
  • Proven ability to lead cross-functional teams
  • Data/analytics proficiency to proactively pursue and harness data insights to drive performance optimization
  • Sufficient technical acumen to collaborate with product teams on platform-level work that advances the digital customer marketing journey
  • Excellent verbal and written communication skills, ability to communicate on a broad spectrum (from deep technical discussions to high level executive vision)
  • Work experience in facilitation and fact-based problem solving to resolve complex issues and drive actionable outcomes
  • 7+ years of digital, strategy, marketing or technology experience, financial services and / or direct to consumer experience an asset

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Sun, 16 Jan 2022 02:52:28 GMT

Apply for the job now!

Oshawa Assembly Plant – Environmental Engineering Co-Op/Intern (Summer 2022)


Company: General Motors

Job description: development, implementation, and continuous improvement of multiple ISO 14001 Environmental Management Systems Project Manager… Students for 1 Environmental Engineering Co-Op/Internship position. This is an opportunity to jump-start your career…

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Location: Oshawa, ON

Job date: Sat, 15 Jan 2022 23:08:23 GMT

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Project Manager – Vancouver, BC


Company: Simon Fraser University

Location: Vancouver, BC

Job description: The Project Manager oversees the development and implementation of complex projects within the Beedie School… Education’s leadership team and other faculty stakeholders, the position facilitates and promotes project management processes…

Expected salary:

Job date: Sat, 15 Jan 2022 23:17:09 GMT

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CRM Digital Marketing Specialist

Job title: CRM Digital Marketing Specialist

Company: Sunwing

Job description: Description

Sunwing Travel Group is the largest vertically integrated travel group in North America and during this unprecedented time, we are continuing to search for top talent. We are looking for candidates who are EPIC (entrepreneurial, passionate, innovative, and customer-centric) to join our team and help deliver our purpose “passionate people making vacation dreams come true”.

We want to continue to do our part to help end this pandemic, protect our employees and those vacationing with us, and to support the travel industry’s full recovery. Sunwing requires full vaccination against COVID-19 for our new and existing employees. We will make accommodations for qualifying medical or religious exemptions.

To learn more about our vaccination policy, follow this link:

Also, learn more about our Safe with Sunwing commitment and how Sunwing is keeping its employees and customers safe here:

The Opportunity!

Overview of the role: As the CRM Marketing Specialist, you will support the development and implementation of marketing strategies for direct digital channels (email, app, personalization) contributing to acquisition, conversion, retention, and loyalty goals. Working in partnership with Marketing Operations, Brand, Communications and Translation teams, the successful candidate will play a supporting role in the delivery of CRM campaigns, including campaign planning, content development and campaign optimization. The successful candidate will be a self-starter, have strong attention to detail, and have the ability to manage multiple project timelines in a high-paced environment.

What You’ll Be a Part Of!

  • Remote and Hybrid Work Opportunities
  • Grow your career with challenging and rewarding work that makes a difference
  • Opportunity to give back through our social responsibility initiatives
  • Work with a fun, passionate, travel-loving team!
  • Great travel perks!
  • Free Parking
  • Open concept, collaborative workspace
  • See for yourself!

What You’ll Do:

  • Schedule and maintain the calendar of ad hoc digital campaigns across all direct channels (email, app, personalization)
  • Contribute to the planning, implementation and monitoring of automated journeys and life-cycle based campaigns across all channels
  • Coordinate with internal stakeholders to ensure campaign creation and execution are delivered on time and with minimal executional issues
  • With the support of the Manager, CRM Marketing, contribute to campaign messaging, segmentation and personalization tactics based on a solid understanding of business and campaign level objectives
  • Coordinate execution of cooperative marketing activities to ensure all digital direct marketing commitments are fulfilled
  • Support campaign testing plans, ensuring requirements are implemented across all relevant channels
  • Contribute to and implement campaign briefs across all digital direct channels.
  • Liaise with internal stakeholders, including Creative, Communications, Brand and Translation teams, to brief, acquire, and traffic all content necessary for digital direct campaigns
  • Ensure all content is on-brand, supports campaign objectives, and is aligned across all channels
  • Work closely with Digital Marketing coordinators to support execution of campaigns, playing a key role in quality assurance

What You’ll Need:

  • Proven experience in digital marketing, preferably with direct channels such as email
  • Ability to maintain a keen attention to detail within a fast passed environment
  • Strong English communication skills: French is considered an asset
  • A customer-centric mindset
  • Proficient in MS Office suite and digital collaboration tools
  • Ability to manage and prioritize multiple projects simultaneously

We thank all who apply however only those who meet the qualifications will be contacted.

At Sunwing, diversity is important to us, follow this link: to learn about how Diversity and Inclusion has always been, and continues to be, a top priority for us. We are proud that our workforce is made up of passionate people from all experiences and backgrounds. We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email

Expected salary:

Location: Toronto, ON

Job date: Sun, 16 Jan 2022 04:54:34 GMT

Apply for the job now!

Oshawa Assembly Plant – Environmental Engineering Co-Op/Intern (Summer 2022)


Company: General Motors

Job description: development, implementation, and continuous improvement of multiple ISO 14001 Environmental Management Systems Project Manager… Students for 1 Environmental Engineering Co-Op/Internship position. This is an opportunity to jump-start your career…

Expected salary:

Location: Oshawa, ON

Job date: Sat, 15 Jan 2022 23:42:34 GMT

Apply for the job now!

Project Engineering Manager – Oakville, ON


Company: Pro Mach Integrated Solutions Canada Inc

Location: Oakville, ON

Job description: Build Your Career as Project Engineering Manager in a Growing Company At ProMach, we’re looking for people who want… company to key global clients in the Consumer Packaged Goods industry. The Project Manager is responsible for connecting…

Expected salary:

Job date: Sun, 16 Jan 2022 05:19:26 GMT

Apply for the job now!