Day: January 21, 2022

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Department Overview

As part of TD’s Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each digital marketing channel for our business and channel partners.

Reporting to the Senior Manager, Digital Performance Marketing, the Digital Marketing Manager will be accountable for developing and executing strategies to drive growth of core financial products. Ultimately accountable for the display advertising, paid search and paid social media budget, the Manager’s objective is to leverage digital marketing media channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.

Job Description

• Drive multi-product acquisition of core financial products including Chequing, Savings and Credit Cards through always on acquisition campaigns in display, paid search and paid social.
• Lead the strategic development and execution of display advertising, paid search and paid social media campaigns where post-click conversion metrics (KPI’s) are the objective.
• Leverage extensive knowledge in paid search and paid social to ensure seamless hands-on execution and optimization of all campaigns.
• Manage the display advertising, paid search and paid social media budget, optimize KPI’s across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD’s digital marketing capabilities and other tactics to drive efficiencies.
• Optimize the end-to-end digital campaigns (including audience segments, creative, content, networks, channels, tactics, etc) on an ongoing basis in real-time.
• Lead engagement and interactions with agencies, vendors and key internal partners to deliver best-in-class display advertising, paid search and paid social media strategies and programs.
• Partner with Integrated Marketing Planning, Targeted Marketing, Channels and the business to deliver on sales goals and digital sales objectives.
• Provide input into integrated marketing strategies and plans, including annual forecast.
• Ensure compliance with TD process and governance control requirements.
• Provide ongoing insights on performance and reporting of results for all digital display advertising, paid search and paid social media marketing programs, relative to YoY and forecast.

Stay on top of industry trends and all applicable technologies, including developments in – Ad Display, Social media, SEM, SEO, and online consumer behavior.

Requirements

• University or Post-Secondary education required.
• Business or Marketing Communications would be an asset.
• Minimum 7 years of digital marketing experience across key channels such as display, paid search, paid social and content with a clear focus on leveraging data to drive business results.
• Proven experience running performance marketing campaigns through digital, including display, programmatic, paid search, paid social, and driving performance through digital experiences.
• Proven experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.
• Experience with managing social communities, developing, leading and executing social media strategies and analyzing and reporting results.
• Experience successfully managing agency and vendor relationships
• Practical experience developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.
• Experience utilizing digital marketing technology to drive personalized and targeted experiences across touch points in paid digital channels.
• Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.
• Business acumen: strategic thinking, business process development, analytical and problem-solving skills.
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities.
• Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise-wide initiatives.
• Understanding of financial institutions product offerings would be an asset.
• Understanding of New-to-Canada / immigration market, segment growth drivers and multi-cultural targeting capabilities within digital marketing would be an asset

Hours

37.5

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Expected salary:

Location: Toronto, ON

Job date: Thu, 20 Jan 2022 23:45:54 GMT

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