Day: January 29, 2022

We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and are able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, and people of colour, and members of the LGBTQIA2S+ community, and persons with disabilities. Join us, and share your story.

Job Summary:
Reporting to the Digital Marketing Senior Manager, the Digital Marketing Coordinator will be responsible for optimizing digital marketing practices and content distribution for Harlequin Trade Publishing. In this exciting role, the Coordinator will also be responsible for elevating Harlequin Trade Publishing’s digital footprint by working on solutions for websites, contributing to our advertising and influencer campaigns, and helping to improve workflows in the digital marketing process overall.

Responsibilities

• Create and maintain web content and processes, using a content management system
• Follow web design, development and usability best practices to keep HTP sites up to date, consistent and accurate.
• Assist with all digital marketing campaigns, including SEO/SEM, blogs, newsletters, LiveIntent and BookBub.
• Communicate and enhance existing relationships in our influencer database, ensuring we build strong connections and create champions for the Harlequin Trade Publishing brand and authors.
• Coordinate and execute campaigns on appropriate platforms/channels, tracking performance and optimizing approach to drive improved results.
• Proactively create and/or coordinate videos, photography, templates, presentations, and other assets, as needed.
• Measure performance of all digital marketing campaigns and assess against goals and KPIs. Develop regular reports to track performance and leverage insights to optimize digital marketing initiatives.
• Identify trends and insights, and optimize spend and performance based on these insights.
• Manage administrative tasks, including onboarding freelancers/agencies and processing invoices.

Qualifications

Specific training or job experience required includes:

• 3+ years of related experience and a strong background in digital marketing
• Post-secondary education in a related field (Advertising, Marketing) and/or relevant experience.
• Project management/coordinator experience required
• Microsoft Office proficiency and experience with project management tools
• Working knowledge of Photoshop, Trello, Canva & Sprout Social an asset

Competencies/Skills:
Competencies and skills required to perform this job include:

• Strong time management, organizational and planning skills.
• Exceptional internal and external relationship management capabilities.
• Excellent communication skills, including ability to communicate complex information to non-technical audiences.
• Creative and innovative thinker with a drive for results.
• Positive and passionate, with the ability to work well with a close-knit team environment.

What’s in It For You?

• The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books
• Remote work, flexible start/stop times
• Paid time off days vacation allotment, starting at three weeks (prorated based on start date)
• Flexible benefit plans to fit your needs and pension matching
• Various virtual social activities to keep you connected – we love trivia!
• Virtual author events and access to discounted books
• Working with passionate people!

About HarperCollins Canada and Harlequin
Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.

Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.

HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance. We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Sat, 29 Jan 2022 05:53:22 GMT

Apply for the job now!