Day: January 31, 2022

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company:

Job description: The Digital Marketing Specialist will be responsible for designing and delivering digital marketing campaigns to support the growth of ShawFlex and DSG-Canusa products and services in North America and internationally – with focus on generating a high-volume, qualified Lead Funnel across online channels. As a core member of the Marketing team, the Digital Marketing Specialist will own the effectiveness of our online presence & advertising campaigns and streamline our website & literature library to improve customer experiences. The individual will bring a strong technical skill set and will be a key part of the development and execution of the marketing plan – driving online lead generation, brand awareness, and sales momentum.

RESPONSIBILITIES:
A) Integrated Digital Marketing Communications, Analytics and Sales growth from online sources

Own, develop and execute digital marketing campaigns for new or existing products and services, including setting objectives, defining targets, developing and deploying content across online channels such as search, remarketing, social, email, website or landing pages.
Analyze digital campaigns & website performance results and report on KPI’s to help shape future investments (i.e. CPC, CPL, CPO, Total Leads Generated, Total Sales from lead sources, ROMI). Set benchmarks for relative comparison and continuous improvement.
Deploy monthly budget for digital advertising spend; ensuring spend is tracked and maximized effectively with initial focus on Google Ads (winning keyword search vs. competition), LinkedIn Ads, and other strategic placements.
In collaboration with Product Managers, produce, update and manage all product & service line literature for online Marketing and Sales efforts including – product data sheets, brochures, catalogs, case studies, presentations, videos – ensuring value propositions are clear and concise and branding is employed consistently internally and externally.
Maintain/troubleshoot, and update/improve Shawcor’s ShawFlex and DSG-Canusa websites, including all content, customer journey and UX/CX design through vendor support and/or content management system (CMS).
Proactively create, post, and maintain all new and existing content, copy and assets on website and across online channels/accounts (social media, search, display ads, emails, landing pages, forms, etc.) to reach our target audience.
Lead marketing content production, including arranging video shoots and webinars, newsletters and digital media files, creating graphical design elements and animations, and publishing assets or copy to websites, email, and to various social media platforms.
Manage and guide outside vendors to design/develop/deliver marketing assets as needed (datasheets, videos, catalogs, custom media).
Own and manage the divisional SharePoint/Teams Marketing site with all marketing communications materials

B) Branding, Reporting and Corporate Admin

Distribute Customer Surveys via email, track customer satisfaction (Net Promotor Score) and summarize via annual report.
Support customer/industry research, analytics and reporting as required.
Support tradeshow and conference coordination or asset creation/design as required.
Develop and maintain consistent brand standards across the division, including brand template creation and re-branding updates as needed.
Participate and contribute to Shawcor Marketing Council

EDUCATION, EXPERIENCE AND SKILLS:

Bachelors degree in Marketing, Business or related field
Additional digital marketing courses/certifications considered an asset (e.g Digital analytics & Insights training, Pardot & Salesforce training, Social Media Marketing training etc.)
Minimum 3-5 years in a fast-paced technical environment required. Experience must be in modern digital marketing tactics – including campaign generation, execution and reporting, website management, digital media content and marketing automation.
Considered an expert in digital campaign development and inbound content development to attract, convert, and close prospects using appropriate call-to-actions, forms and optimization techniques (SEO/SEM) and A/B testing.
Considered an expert at using Marketing Automation Software (Pardot or equivalent) to support Digital Marketing Campaigns, analyzing results, reporting KPI’s and implementing improvement strategies.
Demonstrated experience building, executing, and monitoring paid digital advertising campaigns using Google Ads/Google Search Console, Google Remarketing, LinkedIn, and YouTube platforms. Mapping lead generation forms to Salesforce (Zapier interface) would be nice to have.
Demonstrated experience managing website content through a content management system and using Google Analytics to understand and optimize website performance.
Advanced skills with search engine optimization (SEO) to enhance and promote website pages, campaigns and other digital media content.
Advanced skills with social media platforms and social media scheduling.
Excellent written and verbal communication skills with copywriting experience in a technical environment. Requires previous technical writing experience to write and review material to produce literature, creative briefs, and other relevant marcomm copy.
Advanced proficiency in MS Office suite (particularly in Excel, PowerPoint, Word, Teams, SharePoint, OneDrive, OneNote)
Basic experience using SalesForce Sales Cloud (or equivalent Customer Relationship Management software) and generating reports to understand impact of Marketing efforts.
Basic skills in design software, including Adobe Creative Suite (InDesign, Premiere, Dreamweaver, Photoshop and Illustrator) to produce or edit graphics or digital media.
Dedicated team-player who is highly motivated, can work independently with minimal supervision and with excellent interpersonal skills to develop strong working relationships
Basic project management skills with strong organization and keen attention to detail.
Strong time management skills and ability to achieve results under conflicting priorities and time pressures.
Initiative to see and act on opportunities and make improvements to our Marketing processes or tactics.
Previous experience managing vendors (i.e. graphic design, video production, webinar hosting, etc).
Solid understanding of AODA compliance, and CASL and GDPR laws.

Share this job

Save jobClick to add the job to your shortlist

You need to or to save a job.

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Before you apply –
Turn on alerts for jobs like this!

We’ll send them straight to your inbox :

Email address required Other Marketing Communication

Yes, I’d like to receive emails from LocalWork.ca with helpful announcements of advertising specials, new features, notices, events, special offers and other important information that may be of interest to me.

Province required

When you create this job alert we will email you a selection of jobs matching your criteria. Our and apply to this service.

All emails will contain a link in the footer to enable you to unsubscribe at any time.

LocalWork.ca is a property of Metroland Media Group Ltd. 211 Prichard Rd. Unit #4 Hamilton, ON L8J 0G5,

To see our Privacy Policy, click

Create alert and continue to apply (This will open in a new window from which you will be automatically redirected to an external site after 5 seconds)

Expected salary:

Location: Toronto, ON

Job date: Mon, 31 Jan 2022 04:08:00 GMT

Apply for the job now!

Trusted Digital Identity – Summer 2022 Co-op/Intern – National

Company: Deloitte

Job description: , both within and outside Deloitte to identify key trends in digital identity Support the project management/project manager on digital… team and team members. This internship will offer the right candidate a unique opportunity to gain a fundamental…

Expected salary:

Location: Toronto, ON

Job date: Sun, 30 Jan 2022 23:30:00 GMT

Apply for the job now!

CoopIntern Digital Identity Intern Internship National project manager project manager internship Summer Trusted

Project Manager – Markham, ON

Company: Rogers Communications

Location: Markham, ON

Job description: . Because we believe connections unite us, possibilities fuel us, and moments define us. The Project Manager (PM) promotes a customer…. o Project manage individual Client plans and timelines. o Identify, document and oversee Client responsibilities o Responsible…

Expected salary:

Job date: Mon, 31 Jan 2022 05:48:59 GMT

Apply for the job now!

Manager Markham Project project manager

Senior Fullstack Engineer, Digital Marketing (REMOTE) – Toronto, ON

Company:

Location: Toronto, ON

Job description: software applications supporting our Digital Marketing Technology Stack. Your responsibilities will extend from designing… : Email address required Other Marketing Communication Yes, I’d like to receive emails from LocalWork.ca with helpful announcements…

Expected salary:

Job date: Mon, 31 Jan 2022 05:44:52 GMT

Apply for the job now!

Digital digital marketing Engineer FullStack Marketing Remote Senior toronto

Digital Marketing Transformation Manager

Job title: Digital Marketing Transformation Manager

Company:

Job description: York University’s vision for Service Excellence is to provide enhanced value to students, faculty and staff through user-focused, efficient and forward-looking services. Aligned with that vision, the University is embarking on a multi-year transformation of its student administrative system (Student System Renewal Program – SSRP), changing from its current enterprise resource planning (ERP) tool, to a vendor-driven solution supporting faculty and staff to achieve their academic and administrative needs and to support students to easily perform core administrative functions. The SSRP is large multi-year program for the University and will transform how York interacts and works to facilitate student, faculty, and staff success through the student’s educational journey creating a cohesive, integrated experience for all users. The University has made a significant financial investment in this program as it will involve and impact the entire university community and will provide transformed business processes and system infrastructure to support the fundamental academic mission of the university.As part of the Student Systems Renewal Program (SSRP), the Digital Marketing Transformation Manager is a digital marketing technology leader with deep pragmatic digital marketing experience and a passion for maturing the University’s Digital Marketing practice. The Digital Marketing Manager has expertise marketing automation, marketing platforms, and marketing analytics of enterprise marketing solutions in the cloud. The SSRP is an opportunity to modernize digital marketing using next-generation cloud solutions and platforms combined with advanced analytics. The Digital Marketing Manager will work in tandem with stakeholders across campus to implement the most optimal cloud marketing applications and practices on the enterprise CRM platform, provide deep subject matter expertise for the institution, and mentor university staff on all marketing automation deployment related questions and subject matters. The Digital Marketing Transformation Manager will provide authoritative advice on the implementation of digital marketing methods to the SSRP team members towards achieving program goals and objectives. This role reports to the Director, CRM Transformation and works in close collaboration with other Transformation Directors, Solution Integrator Project Resources, Infrastructure teams and University Stakeholder groups.

Education:
-Post-secondary qualification, ideally a university graduate degree, in a technology discipline (e.g. computer science, information systems, cybersecurity, engineering) or an acceptable equivalent combination of academic training and professional experience.

Experience:
-Minimum 10 years experience in digital marketing architecture experience leading and defining customer-facing ecosystems
-Minimum 5 years of experience deploying and operating services on a public cloud framework (e.g., Azure, Oracle or other)
-Experience with Customer Data Management platforms (e.g. Microsoft Dynamics 365 or other) including omni-channel acquisition, profile management, customer segmentation, targeting and personalization
-Familiar with service design and pricing in the context of cloud-based solutions
-Experience with working on cross-function initiatives requiring collaboration among business and technology stakeholders
-Experience with platform, CRM, security, database and data architectures
-Experience in the Higher Education domain would be an asset
-Track record of success in the rigorous planning, execution and timely delivery of enterprise level projects and programs.
-Demonstrated ability to build relationships, negotiate and influence, and manage change in a very complex and sophisticated environment.

Skills:
Knowledge
-Strong knowledge of enterprise marketing platforms (e.g. Microsoft Digital Marketing Centre or other)
-Extensive knowledge of digital marketing architectures, campaign automations, advertising across channels and platforms, social media management and analytics using cloud-based technologies
-In depth knowledge of digital marketing platforms that offer Email Marketing, Lead Funnels, Marketing Automation, Event/Webinar management, Social Media Marketing, Search Engine Marketing and Search Engine Optimization
-Knowledge of API centric delivery such as REST APIs, GraphQL and event-based APIs to deliver API capabilities and/or knowledge of Identity Access and Management practices (e.g., single sign-on, federated security, RBAC) would be an asset
-Skills
-Specialized skills in CRM, Search Engine Marketing, Campaign Execution, Loyalty and Retention practices and processes
-Agile mindset to bridge the gap between technology and the business, understands business value and exposes it when implementing solutions, advocates for a culture of continuous delivery
-Systems thinking mindset, takes a holistic approach to solution development, incorporating all aspects of a system and its environment into the design, development, deployment, and maintenance of the system itself
-Exceptional organizational and collaboration skills working in agile teams that need to plan, develop, test, deploy, release and maintain a solution under pressure and high volumes of iterations.

Additional Notes:
-Work will occur in an open-concept collaborative office setting (when working on campus)
-This role will need to meet with project participants at several locations on both Keele and Glendon campuses. Occasional travel may be required.

Access Full Position Posting

*Compensation:
York implemented a revised CPM Compensation Framework in 2019. The Framework is a salary grid consisting of 6 or 8 steps (depending on job grade) which is reviewed annually with possible adjustments, and a lump sum Performance Based Recognition Award. Employees will receive the grid adjustment and depending on performance, eligible permanent employees may move to the next step of the grid and may receive a lump sum Performance Based Recognition Award.Visit the CPM Compensation page on the HR Website to find out more about York’s CPM Compensation Program.

NOTE: York University requires all community members, including employees and visitors who attend our campuses be fully vaccinated against COVID-19, subject to medical and human rights exemptions, in accordance with all applicable laws and regulations. The University’s vaccine policy is integral to our ongoing commitment to health and safety. Offers of employment require that you comply with the COVID-19 Vaccination Mandate by providing proof of vaccination prior to your start date. For information on how York University is responding to COVID-19 please visit the YU Better Together website.

The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.

We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.