Digital Marketing Senior Specialist, SEO & CRO – North York, ON


Company: Farber

Location: North York, ON

Job description: . We are looking for a Digital Marketing Senior Specialist, SEO & CRO to join Farber’s Consumer Practice. Reporting to the Director, Digital… closely with the rest of the Digital Marketing team to ensure all strategies tie in with the overall digital ecosystem…

Expected salary:

Job date: Thu, 17 Mar 2022 05:55:31 GMT

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Manager Digital Marketing Partnerships

Job title: Manager Digital Marketing Partnerships

Company: StickerYou

Job description: StickerYou’s mission is to be the most satisfying platform for custom products that inspires anyone to make what matters stick.

We believe that expression is a fundamental need. Our platform can creatively and affordably empower any brand and personal expression. From a manufacturer’s packaging labels to a retailer’s window decals; from a start-up’s SWAG stickers to hockey team’s helmet stickers. Our technology can produce awesome die-cut products in any size, shape, and quantity needed. We believe this is the era of customized products. We are a strategic, creative, and passionate group dedicated to growing the most talented and engaging people. We are a global company with our headquarters in Toronto, Canada.

Position Overview

As part of our growing Digital Marketing Team, reporting to the Sr. Director of Marketing, our new Manager Marketing Partnerships will play a key role in strategy, development and execution of campaigns and partnership programs to optimize traffic and growth of our eCommerce platform. Working closely with our marketing and analytics teams, this person will be responsible for execution, optimization, and performance reporting for our SEO growth marketing campaigns with a focus on spearheading our content partnership program to optimize our link-building strategy and support our on-line growth objectives for brand awareness and sales.

A key driver of success for this individual will be their active outreach and collaboration with external partners (industry brands/websites, influencers, social community/network) to co-create engaging and relevant marketing content/campaigns.

What You’ll Do:

Growth Strategy

  • Plan and execute on our strategic SEO growth digital marketing campaigns; measure and report performance against goals (ROI and KPIs)
  • Research and analyze competitor SEO strategies and industry trends and apply these insights to StickerYou’s growth strategies and campaigns
  • Leverage existing content (ours and partners) to drive SEO focused campaigns
  • Work with industry partners, influencers and social community to develop joint case studies, use cases and content that create win/win outcomes
  • Forecast, measure, analyze and report on the impact of partner marketing campaigns on sales pipeline and revenue

Link Building/Partnerships

  • Audit our eCommerce platform to identify linkable prospects and develop a business development plan to optimize partnership opportunities that support SEO goals
  • Analyze our target consumers, competitors and leverage these insights to develop relevant content/link building initiatives across the most relevant niches/verticals
  • Identify and prospect with external brand partners to develop co-marketing partnerships that articulate a strong value proposition to support collective goals.
  • Work with internal stakeholders and leadership team to develop and provide the appropriate metrics and reporting to ensure monthly/quarterly targets are being achieved (i.e. cost per link, link quality, lead growth)

What We’re Looking For:

  • 5+ years in a demand generation or digital marketing business development role
  • Demonstrated experience building partner and other 3rd party relationships with a focus on successfully executing on SEO campaigns
  • Track record of success directly managing demand generation campaigns
  • A clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and recommend changes
  • Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience of SEO driven growth campaigns
  • Applied knowledge of the most current SEO/link building tactics and techniques with a rigorous approach to testing new tactics to deliver on performance goals.
  • Basic level of knowledge of SEO tools including AHRefs, SEMRush, Majestic, Screaming Frog, Deepcrawl
  • Strong business development and prospecting skills with demonstrated experience building long-term partner relationships
  • Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
  • Able to apply critical thinking and macro-level optimization to break through traffic plateaus and triage/provide the appropriate guidance

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Expected salary:

Location: Toronto, ON

Job date: Wed, 16 Mar 2022 00:12:32 GMT

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Senior Project Manager (Architecture – Healthcare) – Vancouver, BC


Company: IBI Group

Location: Vancouver, BC

Job description: environments. Job Description We are looking for a Senior Project Manager to join our team in Vancouver to carry projects… from conceptualization to construction administration for healthcare projects. Most of the things you’ll work on: Manage multiple project

Expected salary:

Job date: Tue, 15 Mar 2022 23:33:48 GMT

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Coordinator, Digital Marketing – Toronto, ON


Company: Diabetes Canada

Location: Toronto, ON

Job description: , Digital Marketing reports to the Digital Strategist and helps support and optimize Diabetes Canada’s digital marketing… programs. The role will be focused on executing digital marketing campaigns and requests across social, email and diabetes.ca…

Expected salary:

Job date: Tue, 15 Mar 2022 08:29:49 GMT

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Digital Marketing and Communications Coordinator

Job title: Digital Marketing and Communications Coordinator

Company: Epiq

Job description: It’s fun to work at a company where people truly believe in what they are doing!

Job Description:

We are looking for a proactive and strategic marketing and business development coordinator to play a key role in continuing the growth and development of our Canadian and global business.

If you are looking for a role focused on the intersection of law and business, this is the position for you!

Responsibilities will include:

Support the Canadian and Global marketing teams to help develop and execute marketing and communications plans to drive brand awareness, support demand generation, create communications and advance our strategic initiatives

Develop sales enablement tools and materials including PowerPoint presentations, brochures, landing pages, and website

Work across the organization’s shared services marketing team of digital marketing, writing and design to provide support in the development of materials

Coordinate sponsorships and client events from development through execution, including managing invitation lists and responses, as well as conducting post-event follow-up

Create, manage, and execute multi-channel marketing campaigns that leverage social media, display advertising, email campaigns, and paid acquisition to drive leads and opportunities

Optimize our marketing automation and lead nurturing processes while you learn how to utilize a variety of leading-edge marketing tools, including 6sense, Highspot, Pardot, On24, and more

Support the sales team and SMEs to identify marketing opportunities and initiatives, pipeline tracking and database management

Job Qualifications:

2+ years of experience in digital marketing, communications, or content marketing

Bachelor’s degree or higher, preferably in marketing, communications, or related field

Excellent communication skills including verbal and writing, grammar, editing, and proofreading capabilities

Self-starter and ability to proactively anticipate needs, make recommendations, and maximize opportunities

Ability to develop and maintain strong collaborative working relationships

Proficient with Adobe products such as InDesign and Photoshop and Microsoft products such as Excel, PowerPoint, and Word

#LI-BK1

If you like wild growth and working with happy, enthusiastic over-achievers, you’ll enjoy your career with us!

It is Epiq’s policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. Epiq’s policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. In addition Epiq will take affirmative action for minorities, women, covered veterans and individuals with disabilities. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. Epiq is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, Epiq will consider for employment qualified applicants with arrest and conviction records.

Expected salary:

Location: Toronto, ON

Job date: Wed, 16 Mar 2022 03:55:59 GMT

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