About You
In this role, you will be a self-starter and drive best-in-class digital marketing practices across our new Digital Commerce organization. As we build our e-commerce experience, you will work with our businesses to expand the use of these capabilities by implementing actionable digital strategies aligned to marketing plans. You will also support industry benchmarking, gap identification, and the establishment of KPI’s and metrics to deliver easy, enjoyable, and effective experiences for both customers and employees.
You will also be responsible for the following tasks:
The ability able to understand and articulate to our commercial teams, end-to-end digital commerce capabilities using best-in-class digital capabilities:
Integrated Campaign Management using Persuasive Digital Selling
Digital Channel Strategy Development (Distribution, Digital Marketplaces)
Sharing of Best Practices across the Organization
Customer Journey Orchestration & Experience Management using:
Product Catalog including Search and Comparison Tools
Technical Library and Gated Content
Customer Data Platform (CDP)
Omnichannel Campaign Integration (SEM, Website, Email, Webinars, Social Media, 3rd Party)
Develop and Manage a Pipeline of Contacts and Leads using Inquiry and Lead Management:
Activity Capture and Profile Development (prospects and customers)
Personalization and Targeting
Conversion Optimization and Testing (A/B)
Inquiry Forms and Lead Scoring Models
Leverage digital analytics and conversion testing to optimize digital commerce processes and customer journeys.
Your skills, knowledge and abilities include:
Drive: entrepreneurial mindset and initiative with strong bias-to action. You are a known self-starter who works independently and receives minimal guidance.
Digital Marketplaces & Social Platforms: experience working in social platforms and marketing technologies such as WeChat and Knowde.
Quantitative Analysis & Metrics: strong analytical skills and ability to pull data and analyze metrics to make decision that allow us to build best-in-class marketing plans.
Planning & Organization: ability to effectively plan key tasks, participate in medium to large global initiatives concurrently and balance multiple priorities without compromising existing service levels and customer satisfaction. You are detail oriented with your work.
Communication: strong oral and written communication skills.
Cross-functional Teamwork: manage conflict constructively, value diversity and capable of building positive relationships and collaborating across multiple teams and disciplines. You effectively collaborate cross functionally, for example:
Collaborate with Commercial Teams to leverage digital experience capabilities in marketing plans to achieve business objectives
Coordinate with R&D to manage product information in the catalog
Work with IT to identify gaps and ensure correct technology is being utilized
Required Qualifications:
A minimum of a Bachelor’s degree.
For U.S. Applicants: A minimum requirement for this position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.
Your preferred qualifications include:
A degree discipline in digital marketing, sales, or a general business field
Experience using and integrating core digital commerce capabilities. For example: product catalog management, web content management, digital asset management, B2B marketplaces, 3rd party portals, search engine marketing, email marketing, social media marketing, customer data platform, personalization & targeting, conversion optimization, lead generation, web analytics.
Dow Offers:
About Dow
Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused innovation and leading business positions to achieve profitable growth. The Company’s ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company, with a purpose to deliver a sustainable future for the world through our materials science expertise and collaboration with our partners. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer care. Dow operates 106 manufacturing sites in 31 countries and employs approximately 35,700 people. Dow delivered sales of approximately $39 billion in 2020. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit or follow on Twitter.
As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow’s equal opportunities is available on .
At Dow, diversity and inclusion are inherent in our work environment. We are committed to building a vibrant, diverse and talented employee base – and helping each employee grow and develop as part of Dow’s inclusive global community. Dow has an accommodation process in place to support employees with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at http://www.dow.com/en-us/contact-us or you may call us at 1-833-My Dow HR and select option 0, then press *.
Expected salary:
Location: Toronto, ON
Job date: Sat, 16 Apr 2022 01:48:25 GMT
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