Day: June 23, 2022

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based casino channels. In our fiscal 2019-20 year alone, OLG delivered over $2.3 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Senior Marketing Specialist – Digital Sports to provide marketing support within an agile team-based methodology to enable the growth within a designated portfolio by driving incremental registrations in alignment with the business strategy. In support of the defined Product Owner and Marketing Manager, the role leads the execution of all acquisition promotions for the department and supports the identification, evaluation and implementation of marketing initiatives that will increase revenue, profitability and drive excellent customer experiences.

YOUR ROLE IN THE GAME

Reporting to the Sr Marketing Manager within the Digital Sports department, you will be empowered to:

• Support marketing strategies, tactics, campaigns, and services associated with the effective promotion of consumer-facing online gaming services across all available distribution channels (including but not limited to online advertising, search engine optimization/search engine marketing, social media, owned site assets, CRM, experiential, promotions, public relations).
• Under guidance of the Marketing team, lead the execution of all acquisition promotions as part of the agile sports lab.
• In collaboration with Marketing Manager, work with Enterprise Analytics team to develop or improve segmented customer strategies to either acquire new customers or extract additional value from existing customers.
• Support paid media campaign activity by assisting the Marketing Manager in planning, creative concept development, execution, optimization, and post analysis with the Marketing Content Communication team to ensure alignment with defined product / lab strategies and priorities.
• Execute in-Lab campaigns through player and promotional systems to ensure successful delivery of promotion / campaign objectives.
• Monitor marketing budget and expenditures and provide Marketing Manager’s & Product Owner’s with monthly updates.
• Contribute to the development of creative to support key tactics via in house and/or support development with external agency/agencies, while maintaining consistency across assets & brand strategy to ensure strong brand support.
• Monitor defined KPIs, verify against market trends and bring forward observations to Marketing team.

CROSS FUNCTIONAL RELATIONSHIPS

• The role works in close collaboration with Lab teams across the Digital business unit to contribute to marketing goals and strategies and leverage knowledge and skills across Marketing teams.
• This role also works closely with the Marketing Manager to support their goals and strategies outside the lab (e.g., paid media, creative, partnerships, etc.).

WHAT YOU NEED TO PLAY

Work Experience: Two (2) years in marketing with a focus on digital consumer growth marketing. Experience with digital marketing via direct-to-consumer channels (media, email, CRM, owned assets, social, etc.). Experience in Agile Development setting an asset.

Knowledge & Education: Bachelor’s Degree in Marketing, or related field. Knowledge of marketing strategies, tactics and channel opportunities for relevant domains/products. Knowledge of industry trends, user demands and pain points. Comfortable with technology/IT to be able to leverage tools to drive new promotional opportunities.

Critical Skills: Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story. Demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations and market research. Strong problem solver with ability to find solutions to drive progress, often with a high level of ambiguity.

Strategic Thinker: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions.

Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work.

Integrity and Trust: do what’s right and operate with transparency and openness.

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario
• Flexible Work Environment: to help balance both work and life
• You Matter: family friendly work practices and remote work
• Freedom to Innovate: supports new and better ways to be successful
• Be your Authentic Self: environment that values diversity as a source of strength
• Learning Galore: 24-7 access to robust online learning programs
• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario
• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including remote work.

Equity, diversity, and inclusion are essential elements of our culture, the cornerstone to our values of respect, integrity, stewardship, and excellence. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at

We look forward to hearing from you, interested applicants please apply online by July 1, 2022.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Wed, 22 Jun 2022 03:32:14 GMT

Apply for the job now!