Manager/ Sr. Manager – Digital Marketing

Job title: Manager/ Sr. Manager – Digital Marketing

Company: Tiger Analytics

Job description: Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including Forrester and Gartner.

We are looking for someone with a good blend of business consulting skills and data analytics background. If you are passionate to work on unstructured business problems that can be solved using data, we would like to talk to you.

RESPONSIBILITIES:

  • Work on the latest applications of data science to solve business problems.
  • Participate in discussions with team members to select and apply relevant analytic techniques and create actionable business insights.
  • Ability to understand the business context by discussing existing data models with senior client leaders and deriving useful business insights.
  • Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
  • Measuring customer behavior on and across all the digital experiences we build to empower the businesses with valuable insights that help them make better, more informed decisions.
  • Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
  • Responsible for the measurement of customer behavior on and across all the digital experiences in order to empower the business with valuable insights that help them make better, more informed decisions.
  • Define and execute measurement strategies for multiple lines of business to test, measure and optimize digital marketing and online customer experiences.
  • Partner with business leads (Product, Marketing, etc.) to design and execute end-to-end digital analytics implementations, including requirements, implementation, QA, and reporting.
  • Architect digital analytics solutions through a standard, universal lens across all lines of business, with additional focus on reliability, scalability, performance and compliance.
  • Be driven by the integrity of analytics data collection, ensuring that the business can be guided by quality data and insights.
  • Write documentation for business users, marketers, and web/mobile developers that details the digital analytics solution from both a business and technical perspective.
  • Define measurement strategies for multiple lines of business to enable functional business teams and the enterprise, to measure, understand and optimize online customer experiences.
  • Making presentations to senior management, communicating results to business teams, and develop plans to help operationalize analytic solutions.
  • Perform Marketing Analytics, Campaign Measurement, and Reporting/Visualization using a combination of Adobe Analytics, Google Analytics, SQL, SAS, and Tableau.

Requirements

  • 6-10 years of experience implementing digital analytics tracking solutions for web and/or mobile experience.
  • Knowledge of digital analytics industry trends: tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.
  • Comfort with technical documentation and independently developing innovative, untested solutions.
  • Experience enabling digital analytics tools, such as Adobe Analytics and Google Analytics 360, and other marketing technologies such as Adobe Audience Manager, Adobe Target, conversion pixels, etc.
  • Comfort working alongside various functional teams (business, product, tech, etc.), across various lines of business.
  • Supportive–the success of partner teams is our success.
  • Product Management, Web Development or Tech background is a bonus
  • SQL and Python experience is a plus.

Benefits

Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging and entrepreneurial environment, with a high degree of individual responsibility.

Expected salary:

Location: Toronto, ON

Job date: Sat, 25 Jun 2022 22:40:32 GMT

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Design/Delivery Technology Leader – Dartmouth, NS


Company: Stantec

Location: Dartmouth, NS

Job description: The Innovation Office’s Digital Technology & Innovation (DTI) team has a job opening for an individual to serve as the… team, and will help lead the firm’s digital transformation in design automation, computational design strategies, and BIM…

Expected salary:

Job date: Sun, 26 Jun 2022 00:07:47 GMT

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Senior Digital Communications and Marketing Officer – Toronto, ON


Company: University of Toronto

Location: Toronto, ON

Job description: of relevant communications experience in developing and executing comprehensive digital communication and marketing plans… of digital marketing, social media strategies, and web strategies through reporting on key performance indicators (e.g. Search…

Expected salary: $80198 per year

Job date: Sat, 25 Jun 2022 22:11:55 GMT

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Sr. Mgr. Digital Marketing-Cards

Job title: Sr. Mgr. Digital Marketing-Cards

Company: Royal Bank of Canada

Job description: Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title Sr. Mgr. Digital Marketing-Cards

Job Description

What is the opportunity?

In this role, you will help deliver business strategies (both information/content and transactional/acquisition) across digital channels for RBC Credit Cards. This role is comprised of two key functions: 1) Campaign collaboration with Marketing & Product stakeholders to drive strategy for and execute on digital channels. 2) Digital channel management including site management, continuous optimization and capability development (tools, calculators and APIs), within the public site channels.

What will you do?

  • Lead the public client experience (web and email channels) to grow digital sales & retention using data collection, personalization, real-time testing and funnel optimization.
  • Drive revenue by increasing the volume of qualified prospects to digital properties for Cards using SEO, client-first user experiences, and continuous testing.
  • Foster strong relationships with Business and Marketing partners in order to become a trusted advisor and a digital SME.
  • Manage large, cross functional digital marketing initiatives from strategy to execution.
  • Dive deeply into data by creating ad-hoc and standardized reporting to support marketing hypotheses and ensure data-driven decision making.
  • Develop new technology, processes and capabilities which further revenue growth and cost reduction.
  • Present recommended solutions, data analysis and results to Business & Marketing partners and executives.

What do you need to succeed?

Must have:

  • 7+ years of digital site management and digital marketing
  • Advanced knowledge of internet technologies (including SFMC), content, usability, information architecture, accessibility, privacy; with currency in emerging technologies and platforms
  • Advanced knowledge of Google Analytics and SEO, Google Data Studio, Google Optimize, FTP, managing through dev/staging/prod environments
  • Exceptional client, project and vendor management skills
  • Strong presentation, written and verbal communication skills

Nice to have:

  • Experience in the financial services industry
  • Ecommerce marketing or digital product ownership experience
  • Agency experience
  • Working knowledge of development & programming languages – front or back end

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Opportunities to do challenging work

Job Summary

Address: TORONTO, Ontario, Canada

City: CAN-ON-TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Personal and Commercial Banking

Job Type: Regular

Pay Type: Salaried

Posted Date: 2022-06-24-07:00

Application Deadline: 2022-07-09-07:00

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.

Expected salary:

Location: Toronto, ON

Job date: Sun, 26 Jun 2022 02:15:52 GMT

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Digital Marketing Manager – TELUS Health – Toronto, ON – Ottawa, ON


Company: Telus

Location: Toronto, ON – Ottawa, ON

Job description: , recognition and high-performance. We’re looking for a bright and talented Digital Marketing Manager to drive transformation… and performance for our digital marketing campaigns. You will collaborate with teams within TELUS Health and with our marketing…

Expected salary:

Job date: Sun, 26 Jun 2022 06:20:42 GMT

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Digital Marketing & Content Specialist

Job title: Digital Marketing & Content Specialist

Company: Baycrest

Job description: The Centre for Aging and Brain Health Innovation (CABHI) has an opportunity for a

DIGITAL MARKETING & CONTENT SPECIALIST

Full Time Temporary (Approx. 12 Months)

70 HOURS BI-WEEKLY | Non Union | Day Shifts

About This Opportunity:

CABHI is at the forefront of the agetech revolution having funded and accelerated more than 350 companies, projects and innovative solutions to improve the quality of life of the world’s aging population including and especially those living with or at risk of developing dementia. With follow on funding of more than $407M generated by CABHI portfolio companies, CABHI’s work accelerates the adoption of these innovative solutions, ensuring more people can age as they choose in the setting of their choice.

The CABHI Marketing and Communications team is responsible for developing and executing marketing and communication strategies for a wide range of internal and external audiences to support CABHI’s operational plan, business goals, strategic objectives and brand awareness goals. The team manages CABHI’s reputation; brand stewardship, social and digital media, event planning, media relations, marketing outreach and audience engagement. Reporting to the Executive Director, Health Innovations, the Digital Marketing Specialist works with colleagues from across CABHI to improve the user experience for members, clients and partners and expand the reach and engagement of our virtual innovation community.

Responsibilities include but are not limited to:

  • Develop digital content strategies with internal stakeholders to grow audience size and engagement, including ROI analysis, developing and tracking relevant success metrics
  • Develop and maintain marketing/communication tactics for CABHI’s virtual end user community engagement platform (called “Leap”) to support recruitment, engagement and growth of active users Work with Leap team to understand and develop new strategies to engage clients, build community, and drive awareness and excitement around new services and offerings from Leap
  • Using a variety of communication channels, novel content, and digital engagement, maintain consistent exposure of Leap programs and services to members and clients. This includes designing webpages, blog posts, social media posts, case studies, user guides, newsletter articles, sales collateral, product releases, event recruitment materials, and more
  • Drive the creation and management of a content calendar for our website, social media channels, newsletters, and more
  • Consider SEO impact, with content ideated, created and optimized for Google search (keyword, competitor and lifecycle research)
  • Support the integration of CRM (Salesforce.com) and digital channels (e.g.Mailchimp, social, web activity) to drive growth of Leap membership
  • Conduct research and make recommendations that leverage web analytics to optimize marketing and strategies
  • Generate KPI tracking reports, as required, to provide a summary of analysis, make recommendations and improve the effectiveness of digital marketing initiatives
  • Design, develop, measure and improve the effectiveness of digital marketing campaigns, user journeys, member and client recruitment and engagement
  • Work with external partners, developers and designers to translate user needs into product features, accessible design and engagement enhancing user experience
  • Collaborate with marketing, communications, and other CABHI teams to coordinate brand awareness and brand portfolio marketing
  • Stay current and provide thought leadership to the team on best practices in digital marketing including social media and audience recruitment and engagement
  • Performs cross-functional and other duties as assigned and /or required

Qualifications include but are not limited to:

  • University degree in marketing, or communications with emphasis on digital marketing (preferred)
  • 3 years’ related experience developing content including researching, writing and editing copy across a broad range of media, including digital, social and print
  • Experience in the healthcare and/or innovation sectors an asset
  • Strong computer skills with proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint) and performance tracking platforms (Google Analytics, SiteImprove)
  • CRM and SalesForce experience an asset
  • Excellent knowledge of social and digital marketing platforms and tools (Facebook, LinkedIn, Twitter, YouTube, Podcast services, Adobe Creative Cloud, Mailchimp, Eventbrite etc.)
  • Strong interpersonal and oral/written communication skills
  • Excellent written and oral communication skills to gather accurate information and data and to conduct interviews with innovators, health care professionals, industry partners, caregivers and end-users (clients)
  • Able to work under tight deadlines
  • Maintains confidentiality/privacy of information where appropriate
  • Well-organized and detail oriented

ABOUT CABHI

A solution accelerator for the aging and brain health sector, CABHI provides funding and support to innovators for the development, testing, and dissemination of new ideas and technologies that address unmet brain health and seniors’ care needs. Established in 2015, it is the result of the largest investment in brain health and aging in Canadian history. CABHI is a unique collaboration of health care, science, industry, not-for-profit and government partners whose aim is to help improve quality of life for the world’s aging population, allowing older adults to age safely in the setting of their choice while maintaining their cognitive, emotional, and physical well-being.

Connect with CABHI

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Date Posted: June 23, 2022

Internal Job Closing Date: June 30, 2022

Total Compensation:

  • Competitive salary and vacation
  • Enrolment in the Healthcare of Ontario Pension Plan (“HOOPP”)
  • Access to 24/7 Employee Assistance Program

JOIN OUR TEAM: Please submit your application online by clicking the Apply button below.

Remarkable people of Baycrest Health Sciences
are changing the future of brain health and aging.

Thank you for your interest in joining Baycrest. Only those selected for an interview will be contacted.

Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at recruitment@baycrest.org or 416-785-2500, ext. 2961.

All successful candidates will be required to complete a police reference check/vulnerable sector screen and submit proof of two doses of vaccination against COVID-19, unless exempt. Such exemptions will be considered on a case-by-case basis.

Required Skills

Required Experience

Expected salary:

Location: Toronto, ON

Job date: Sat, 25 Jun 2022 22:52:20 GMT

Apply for the job now!