Digital Growth Marketing & Analytics Lead

Job title: Digital Growth Marketing & Analytics Lead

Company: Northbridge Financial Corporation

Job description: We’re Northbridge Financial. We’re proud to be 100% Canadian and owned by Fairfax Financial. We serve through our Northbridge Insurance, Federated Insurance, and TruShield Insurance brands. We have a reputation for being one of Canada’s leading commercial property and casualty insurance company. Our employees are dedicated to understanding the needs of our customers and we go above and beyond to help Canadian businesses have a safer and brighter future. We’re a company of passionate people who put people first. Do you want to join a team that believes in working hard – and having fun at work – all while making a difference? Look no farther than Northbridge.

If you’re innovative, data-driven, and passionate for agile marketing, you might be just what we’re looking for. If you’re also the kind of person everyone loves to work with because you’re a team player who likes to have fun while delivering results, you should consider ending your search right here.

The Digital Growth Marketing & Analytics Lead at Northbridge will have exposure to all areas of digital marketing, working closely with our Content team and broader Marketing team to support customer acquisition strategies across all available channels. This is an exciting and challenging role where the successful candidate will contribute to marketing strategies that amplify the digital reach and relevance of our brands.

In other words, they’re awesome. If you are too, consider joining us!

You’re great at:

  • Develop, execute, manage, and optimize best-in-class paid search
  • Plan and execute digital marketing campaigns for Federated and TruShield Insurance
  • Drive engagement and optimize performance through a test and learn framework
  • Manage media agency for digital marketing campaigns
  • Report on and forecast key performance metrics (daily, weekly, monthly, quarterly, annually)
  • Invoice management for digital marketing campaigns
  • Collaborate with other members of the Digital Marketing team and key business stakeholders
  • Manage CRM workflows and reports

You have:

  • Post-secondary education in digital marketing or a related field
  • Strong communication skills, both verbal and written
  • Ability to work and excel under pressure in a fast-paced and challenging environment
  • Ability to quickly pull together data and generate impactful recommendations after analysis
  • Experience in identifying target audiences and driving qualified traffic through digital
  • 5+ years of relevant work experience with an extensive background of planning, developing, and analyzing Paid Search campaigns
  • Exceptional understanding of Paid Search and Acquisition marketing channels including Google, YouTube, Microsoft Advertising, and other best-in-class publishers as it relates to the optimization of media spend and conversions
  • Proficiency in English, (French is a plus)

We’re great at putting you first by:

  • Prioritizing your well-being (Wellness Program, flexible health benefits, employee assistance)
  • Promoting balance (flexible schedules, generous time off, and work from home options)
  • Supporting your financial health (employee share purchase plan, pension plans, discount on staff insurance)
  • Helping you grow in your career (education assistance, internal mobility)
  • Caring about the community and the causes you believe in (donation matching, team volunteering)

At Northbridge Financial we embrace and celebrate you and are committed to creating an inclusive workplace for all! No matter who you are or what makes you unique, we welcome you. Please let us know how we can assist or accommodate you during the selection process.

Expected salary:

Location: Toronto, ON

Job date: Wed, 29 Jun 2022 22:26:33 GMT

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Director of Marketing, Digital Products & Audience Engagement (English Services) – Toronto, ON


Company: CBC/Radio-Canada

Location: Toronto, ON

Job description: . If you have passion for digital marketing and enjoy working in an ever-changing environment, this is the role for you. Key Tasks: Lead… the overall development and planning of CBC’s digital marketing strategy, including leading cross-functional teams in day…

Expected salary:

Job date: Thu, 30 Jun 2022 00:15:27 GMT

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Senior Consultant, Digital Marketing Loyalty Customers

Job title: Senior Consultant, Digital Marketing Loyalty Customers

Company: Canadian Tire

Job description: We are seeking an experienced Associate Manager to join our team. The Associate Manager will play a critical role on the Loyalty Customer Personalization, reporting into the Manager, Digital Personalization and Analytics. Leveraging the latest ad tech strategies and working across several business lines, the Associate Manager will target CTC’s primary audiences across web, app, email, and social media channels to build awareness, grow loyalty and increase conversion.

The Digital Personalization and Analytics team is responsible for targeting CTC’s more than 11 million active loyalty customers with personalized experiments either on the website, app, Email or off-platform (Google, Facebook, etc) across Canadian Tire Retail, SportChek, Mark’s, Party City, L’Equipeur, Sports Experts, and Atmosphere.

What you’ll do

  • Provide end-to-end support for the management and delivery of a robust digital marketing roadmap
  • Plan and develop a backlog of data-driven activation (DDA) campaigns to increase customer loyalty, engagement and reduce churn.
  • Work collaboratively with internal and external partners to plan, develop and execute campaign strategies across multiple channels with primary focus on email marketing. (e.g., email, social media, SEM, display, push notifications, website, etc.).
  • Develop creative and copy briefs to bring campaign strategy to life through clear, engaging and on-brand customer content.
  • Manage multiple campaigns on-the-go from beginning to end, ensuring key milestones and key stakeholder communication points are kept on track.
  • Ideate and plan relevant campaigns & promotions with a focus on key dates, seasons, and product launches
  • Regularly set KPIs, track performance, and lead analysis of findings. Share learnings across the team to inform future initiatives, optimize campaigns, and creative best practices.

What you bring

  • B.A. in Marketing or equivalent work experience
  • 2+ years of experience managing digital marketing efforts client-side or agency-side
  • Strong interpersonal, organizational, and communication skills
  • Strong budget management, project management, and organization skills
  • Proven track record for running paid media campaigns (PPC, Facebook and Instagram Ads, YouTube Ads, etc.)
  • Strong understanding of paid social media strategies and experience managing email marketing campaigns
  • Results-driven, data-oriented, and analytical assessments & approach
  • Experience with Google Analytics and Quantum Metrics and using this data to analyze customer progress through the marketing funnel
  • Excellent project management, presentation, and communication skills
  • Interest in self-improvement and staying up to date on the latest technologies

Bonus points if you have experience in:

  • Foundation in SQL for complex data analysis
  • Experience with data analytics platforms such as Google Cloud platform, Hadoop, and automation workflows such as KNIME.

About Canadian Tire Corporation

As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies. To learn more follow us on LinkedIn.

Help us boldly shape retail in Canada

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class Owned Brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. It is an especially exciting time to join Canadian Tire and its group of companies.

At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone. #LI-GM1
Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees — their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

Expected salary:

Location: Toronto, ON

Job date: Wed, 29 Jun 2022 22:24:59 GMT

Apply for the job now!