Make an impact with our Regional Marketing team as a Manager (RMM). This diverse team of professionals uses creativity and innovation to deliver leading-edge marketing solutions, ensuring MNP’s unique value proposition stands out from the crowd. As a trusted advisor, you’ll execute marketing campaigns that promote MNP’s brand.
MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.
RESPONSIBILITIES AND QUALIFICATIONS
Performance Expectations
The RMM is accountable for taking a highly collaborative approach to working with the senior regional marketing manager and the service and client group leaders within the region, to understand their business objectives and translate these into marketing strategies, plans and activities which drive our brand awareness, positioning and create sales opportunities for our practitioners
Work with and adhere to firm processes and best practices, including the use of consistent marketing and budget templates
Obtain plan approval, develop and lead the implementation of all office, client group and service-specific marketing strategies, programs and activities for the region in order to support existing client retention, targeted pursuit plans and referral mapping for Toronto, Oshawa and Markham
Develop creative campaign briefs and lead concept development phases
Measure, understand and report on the impact of marketing activities, including using the firm’s ‘Performance Reporting’ methodology (where applicable) as well as lead tracking. Analyze the reporting information and make recommendations / adjustments to plans and programs where required.
Manage and monitor the region’s budgets, analyzing variances between planned and actual spend (recommending corrective actions as necessary)
Identify, negotiate, and manage strategic sponsorships of all sizes
Organize client prospect programs in conjunction with internal resources and internal marketing-related initiatives
Maintain brand and positioning with MNP properties and utilize marketing materials and collateral including promotional items, brochures and tradeshow equipment.
Understand vendor arrangements/structures and develop and maintain those relationships
Build strategic alliances and foster marketing relationships with key stakeholders in the external marketplace
Develop strong relationships with key stakeholders in region (e.g. RMP and regional niche / service line leaders and partners)
Build profile and relationships in regional marketplace, including with local influencers, media and community (e.g. through attendance at local events)
Contribute to the development of new ideas and approaches to improve work processes while effectively using MNP internal programs and systems
Conduct regional marketing intelligence activities such as understanding the competitive environment, MNP market share and brand positioning
Maintain awareness of changes to regional marketplace, study economic indicators in the region and identify current and future market trends
Provide overall direction for regional marketing team and set expectations for team
Develop, coach, and mentor team members towards professional and personal development
Ensure a high standard of performance by providing regular feedback to direct reports and conducting formal, written annual performance reviews
Promote regular attendance, balanced lifestyle and high standard of team wellness
Skills and Experience
Completion of a post-secondary degree in Marketing
Minimum of five (5) years of experience in a marketing capacity and a demonstrated understanding of the entire marketing process
Experience working in a professional services environment or marketing agency environment considered an asset
Understanding and experience working in the local marketplace is an asset
Understanding of how to build and reinforce effective working relationships within and across teams and with key stakeholders
Strong Project Management skills
Possess strong presentation and reporting skills
Possess business development skills and knowledge
Strong computer literacy including effective working skills of Database Marketing Software and Microsoft Word, Excel and PowerPoint
Experience with web, digital and social media platforms
A valid driver’s license is necessary as travel will be required
Core Competencies and Personal Characteristics
Integrity – professional whose honesty, integrity, confidentiality and high ethical standards contributes to effective leadership and optimal business relationships
Energy – displays enthusiasm, optimism and passion
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while maintaining a high level of productivity and a balanced lifestyle
Diversity – understands the importance of different backgrounds, perspectives and experiences and is respectful of individual differences
Communication – effectively expresses ideas and conveys information in business writing, conversations and interactions with others that make an impact and persuade their intended audience(s)
Client Service Excellence – understands the importance of quality client service, proactively identifies client needs and creates strategies to proficiently serve clients
Business Development – looks for and seizes profitable business opportunities while focusing on the ability to gain increased presence in the community
Forward Thinking – anticipates the implications of situations, takes appropriate action as needed and prepares for possible contingencies
People Management & Leadership – goal-driven leader who effectively manages self, others and teams to achieve goals
Coaching – takes responsibility for one’s own and team members’ performance by setting clear goals and tracking progress against those goals, promptly addresses performance issues, is highly organized and uses personal judgement and decision making
Fostering Innovation – develops, sponsors, and/or supports the introduction of new and improved methods, products, procedures and technologies
Interpersonal Skills – proven relationship builder with the ability to relate to team members, inspire them to participate and mitigate conflict
Strategic Thinking – analyzes the Firm’s competitive position by considering market and industry trends, existing and potential clients, and strengths and weaknesses of competitors
Entrepreneurial – looks for and seizes profitable business opportunities and is willing to take calculated risks in order to achieve business goals
MyRewards@MNP
More than a paycheque, MNP is proud to offer customized rewards for our team members. With a focus on health and wealth, we provide an extensive list of benefits that support our unique culture and foster work-life integration.
Our MyRewards@MNP program offers benefits that allow you to thrive at work and outside of the office. Be rewarded with generous paid time off including 4 personal days, firm sponsored social events, a group pension plan with 4% matching contribution, voluntary savings products, bonus program eligibility, a wellness subsidy, health and dental benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, learning opportunities through MNP University, a flexible ‘Dress For Your Day’ environment and more!
MNP
MNP est l’un des plus importants cabinets de comptables agréés et de services-conseils au Canada, offrant des conseils personnalisés à ses clients en matière de comptabilité, de fiscalité et de services-conseils. Avec une portée nationale et…
Expected salary:
Location: Toronto, ON
Job date: Fri, 02 Sep 2022 07:30:35 GMT
Apply for the job now!
To start a career that is out of the ordinary, please apply…
Job Details
Job Details
Title: Director, Digital Insights & Analytics
Location: Toronto or NYC
Who We Are:
Kantar’s Digital Analytics (Dx) team is a research, strategy, and measurement consulting group within Kantar focused on leveraging digital datasets, including digital marketing performance data, social listening, search behaviors, ecommerce data, and more. Our team combines expertise in digital marketing strategy, data storytelling & visualization, and data science & advanced modeling.
Our role is to help brands understand the shifting digital landscape, including what they can learn about their customers there and how to optimize their digital marketing strategies and activations with advanced analytics.
The Digital Analytics (Dx) was formed from Kantar’s acquisition of Mavens of London, a boutique digital consultancy which joined Kantar in early 2020 to expand the firm’s digital analytics & research expertise. Since joining Kantar, we now co-deliver alongside Kantar’s experts in other research practices, adding novel digital analytics approaches to broader, multi-disciplinary projects.
The Opportunity:
Directors are responsible for the design and leadership of analytics programs across our portfolio of digital research, measurement, and optimization solutions. They are responsible for managing senior client relationships, working with globally recognized brands to understand their business and marketing challenges, and designing digital analytics and research-led solutions that address those requirements.
Directors manage teams of consultants, ensuring a high standard of delivery with outputs that meet and exceed client expectations and operational targets. There will also be an internal team-development side of the role, including line management of both junior and management staff, helping to innovate, define, and communicate our key offers/capabilities, and leading consultative business development initiatives alongside Kantar client leads.
The role is part of the leadership group for a growing, high performance team of about 20, guiding our digital analytics business from Kantar’s NYC and Toronto offices. (While orbiting primarily around those two offices, our day-to-day work is a flexible hybrid of in-office working and work-from-home based on your preferences and occasional client & team requirements.)
Key Responsibilities Include:
Leading a team through rigorous and creative analysis of quantitative and qualitative digital data, including digital marketing analytics (Google Analytics, paid social platforms, Shopify), social listening,, search behaviors, custom gathered verbatims (e.g. posts/reviews from Yelp, Amazon, Reddit, etc.), and more.
Research plan design and management of research, strategy, and optimization projects to a high standard and quality of execution.
Line management of junior and management staff, guiding their development of hard and soft skills, their annual objectives, and their career development goals.
Identifying and addressing staff training needs, and facilitating the development of training programs and resource time to develop critical skills.
Management of senior client relationships, up to the VP/CMO level, including communication of requirements, our role within a broader strategy for the client stakeholder, gathering feedback about the partnership, establishing connections with other relevant Kantar experts, and building overall rapport.
Supporting directors in larger business development initiatives and taking point on smaller project-level business development.
About You
You will have deep technical knowledge of digital marketing channels, and associated tools and data sets, with demonstrable experience working in a rigorous, data-driven environment. You will be an established manager (roughly 6-10 years experience, as a guideline), with experience of analytical techniques and market research methodologies, comfortable in both managing junior staff in delivering projects and pitching in to help where required. You will also have a demonstrated passion and enthusiasm for data analysis and marketing strategy.
You must have some experience directly managing client relationships, in addition to an enthusiasm for creative problem solving and storytelling with data (including data visualization).
You will be able to craft unique insights from the synthesis and analysis of data. Fluency in English is mandatory, with fluency in other common languages considered an advantage due to our global work.
Valuable (i.e. not required, but helpful) technical skills include:
Digital marketing & website analytics tools (Google Analytics, Adobe Analytics, Sprinklr, Facebook for Business, Twitter Ads, Google Ads, etc.)
Social listening tools (Brandwatch, Synthesio, Netbase, Sprinklr, etc.)
Search analysis tools (Google Keyword Planner, Google Trends, SEMRush, etc.)
Other digital analytics tools (Quid, NewsWhip, Global Web Index, etc.)
Text analytics (Ngrams, NLTK, LDA, Relative Insight, etc.)
Data visualization & dashboard tools (Google Data Studio, Tableau, PowerBI, Datorama, Qlik, DOMO, Looker, etc.)
Impeccable slide design skills (PowerPoint, Google Slides)
Advanced spreadsheet skills (Excel, Google Sheets)
Analytics languages (Python, R, SQL)
Machine learning & modeling tools (SciKit-Learn, XGBoost, TensorFlow, Dataiku, etc.)
At Kantar, we value those with intellectual curiosity, a pioneering mind-set, and an undaunted attitude, who want to make a genuine difference to our clients and the way things are done. It’s mostly about being clever and knowing stuff. It’s about researching things, about getting and playing with data, about drawing conclusions, and about being creative in your approach. And finally, it’s about pulling all of that together to help design revolutionary approaches to problems, and game winning strategies.
Benefits
We provide a comprehensive, highly competitive benefits package, including
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.
The salary range for this role in New York is $96,900 – $161,600. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.
#FutureKantarStars #KantarMogul
Location Toronto, Bloor St EastCanada
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Expected salary: $96900 per year
Location: Toronto, ON
Job date: Sat, 13 Aug 2022 07:02:09 GMT
Apply for the job now!
