Company: Canadian Institute for Health Information
Job description: Who we are
We are an organization comprised of industry thought leaders who are passionate about health data and want to make a difference in the health care field. We are an independent, not-for-profit organization and together with our partners we provide essential information on Canada’s health systems, enabling decisions that lead to healthier Canadians. As a valued member of the CIHI team, you and your work will have a pivotal role in the evolution of Canada’s health care systems.
CIHI is recognized as an exceptional place to work that embraces diversity, respect, integrity, collaboration and innovation. Learn about our and the work being done to create a more inclusive and welcoming organization by focusing on how we learn, govern and practise.
At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include
- HOOPP Pension Plan (Defined Benefits Pension)
- Retirement Planning Program
- Generous vacation days for permanent and long-term contracts
- Work-life balance
- Career Planning Program
- Learning and Professional Development Program
- Flexible benefits program from your first day on the job for permanent and long-term contracts
Why is this role important?
The Manager, Marketing is responsible for leading and overseeing CIHI’s marketing activities including brand, digital analytics, CRM management, sponsorship and the development of personas. The Manager is a relationship-builder and works collaboratively and effectively with internal clients to ensure marketing strategies are developed, executed and measured on time and on budget. In collaboration with others develops the integrated marketing-communications strategy for CIHI.
What you’ll do
1. Leads and motivates the team; provides clear direction; effectively delegates and monitors performance results; motivates and develops others to go above and beyond; supports others through change; makes decisions that balance the best interests of the team, the organization and its stakeholders; and leads by example by living CIHI’s core values.
2. Oversees the department budget and ensures appropriate planning, spending and reporting.
3. Leads the development and execution of marketing strategies and plans to elevate CIHI’s brand/ products and services and have measurable impact
4. Develops major marketing campaigns and events including managing CIHI’s sponsorship program and CIHI’s participation in conferences and events
5. Leads the development of marketing campaigns including liaising with internal/external teams and other partners to develop strategy, reviews and approves creative against established brand guidelines, and aggregates feedback provided by stakeholders.
6. Collaborates with divisional experts and other internal partners to establish measurement plans, indicators and practices that support CIHI’s digital strategy, product roadmaps and operational needs. Facilitates alignment of integrated marketing strategies/plans across the organization
7. Develops and advances digital analytic initiatives that will help mature the organization’s ability to make more data-driven business decisions.
8. Oversees and develops the strategy and management of e-Marketing and CRM programs. Builds and sustains effective relationships both internally and externally
9. Guides the digital analytics strategy for CIHI to support the ongoing growth and maturity of using data and analysis to help shape decisions about CIHI’s digital products and measure their success.
10. Develops strategies to drive the creation and implementation of all email campaigns working on omni-channel marketing across digital platforms
What you’ll bring to the table
- Undergraduate Degree in Marketing, Communications, or related field. An equivalent combination of education and experience will be considered
- 5 years experience leading marketing projects with a high level of accountability for completion and demonstrated experience in developing, executing and measuring successful marketing strategies including a broad range of tactics across multiple channels
- Minimum of 3 years experience leading and managing a team.
- Previous experience gathering client insights, research and analytics and using them to inform marketing strategies. Keenly aware of emerging communications and marketing trends and opportunities.
- Demonstrated ability for strategic thinking with the ability to influence and motivate others to bring about change in a manner consistent with CIHI’s mandate, vision and values.
- Excellent written and verbal communication, interpersonal, negotiating, and facilitation skills
- Knowledge of health sector issues/challenges.
- Ability to meet travel requirements
- Fluency in both official languages is an asset
To find out more about this role and other exciting opportunities visit our website at www.cihi.ca and check out our ‘Careers’ section.
We thank all those who apply, however, only candidates selected for an interview will be contacted.
Vaccination remains the most effective tool to reduce the risk of COVID-19. CIHI is committed to ensuring the health and safety of our employees in the workplace, and therefore CIHI requires proof of vaccination for all of our employees unless a valid accommodation under legislation exists.
At CIHI we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs.
Please note the CIHI Recruiting Team uses email to communicate with applicants. Please make sure your profile has an updated email address that is checked regularly, including the junk/spam mail folder, as we send time sensitive emails (i.e. testing and interview bookings).
Expected salary:
Location: Toronto, ON – Ottawa, ON
Job date: Sun, 06 Nov 2022 02:43:26 GMT
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