Company: Benevity
Location: Toronto, ON
Expected salary:
Job date: Sat, 21 Dec 2024 08:31:40 GMT
Job description: Meet BenevityBenevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!The Senior ABM Manager will be responsible for developing and executing targeted marketing strategies that drive engagement, pipeline growth, and revenue within both key strategic prospect accounts and client accounts, with a strong focus on Benevity’s Strategic client accounts. This role focuses on creating personalized marketing campaigns aligned with the unique needs of high-value clients and prospects, including 1:1 and 1:few campaigns. The Senior ABM Manager will work closely with sales, client success, demand generation managers, and product marketing teams to identify key accounts, develop tailored marketing plans, and deliver impactful campaigns that support business objectives.What you’ll do:Strategic Account Marketing Strategy & Execution:
- Develop and execute strategic marketing strategies that focus on personalized 1:1 and 1:Few campaigns for high-value accounts and the Strategic client accounts, supporting pipeline generation and revenue growth
- Collaborate with sales, client success, and product marketing teams to identify target accounts and create customized marketing plans aligned with specific needs and goals
- Use insights and data to refine marketing strategies, ensuring alignment with account goals and pipeline targets
Account Engagement & Relationship Building:
- Create tailored marketing campaigns for specific accounts, addressing their unique challenges and opportunities with personalized content, messaging, and solutions
- Execute 1:1 campaigns for top-tier accounts and the Strategic accounts, along with 1:Few campaigns for segmented clusters of clients or prospects, to drive deeper engagement
- Partner with sales and client success teams to engage decision-makers within target accounts through multichannel marketing efforts, including email, direct mail, digital advertising, and eventsLeverage account insights to build meaningful relationships and strengthen the partnership between Benevity and key clients or prospects
Collaboration with Sales, Client Success, & Marketing Teams:
- Work closely with sales and client success teams to align marketing strategies with account planning, ensuring a cohesive approach to engaging key accounts and Strategic accounts
- Collaborate with product marketing and demand generation teams to develop account-specific content and messaging that speaks directly to the needs of high-value prospects and clients
- Partner with creative and content teams to design impactful, visually engaging campaigns that resonate with target accounts
Campaign Management & Optimization:
- Oversee the planning, execution, and optimization of 1:1 and 1:Few campaigns, with a special focus on Benevity’s Strategic account, ensuring alignment with key business objectives
- Utilize marketing technology and data analytics to track and optimize campaign performance, making data-driven adjustments to improve outcomes
- Monitor key performance indicators (KPIs) such as account engagement, pipeline growth, and revenue generation, providing regular reports to senior leadership
Personalization & Content Development:
- Develop personalized content and messaging for each account or cluster of accounts, ensuring that marketing materials are tailored to address specific challenges, goals, and business opportunities, especially for the Strategic account
- Collaborate with internal teams to create case studies, whitepapers, webinars, and other content that adds value for target accounts and clients
- Ensure that all content is consistent with the overall brand voice and positioning while being uniquely customized for each account
Measurement & Reporting:
- Track and report on campaign performance, providing insights into account engagement, pipeline contribution, and ROI
- Present campaign performance and actionable insights to sales, client success, and marketing leadership, using data to inform future strategies
- Continuously optimize efforts based on data and feedback from sales and client success teams, as well as key accounts and the Strategic account
Marketing Tools & Technology:
- Utilize account-based marketing platforms, CRM systems, and marketing automation tools to manage and execute campaigns
- Leverage data from these tools to inform decision-making and track account engagement across all marketing touchpoints
- Stay up to date on the latest tools, technologies, and best practices to drive innovation and improve campaign performance
What you’ll bring:Education and Experience:
- 8+ years of experience in B2B marketing, with a focus on strategic account marketing, client marketing, or demand generation
- Proven success in developing and executing 1:1 and 1:Few campaigns that drive account engagement and revenue growth
- Experience working closely with sales and client success teams to align marketing strategies with account planning and pipeline goals
Skills and Knowledge:
- Strong understanding of strategic account marketing principles, including personalization, multi-channel marketing, and content development
- Analytical mindset with the ability to use data and insights to optimize campaigns and report on performance
Personal Attributes:
- Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
- Detail-oriented and highly organized, with a focus on delivering high-quality, personalized marketing experiences
- Passionate about driving business results and building meaningful relationships with key accounts and clients, particularly the Strategic accounts
Key Metrics:
- Pipeline Growth: Responsible for driving marketing-sourced pipeline through strategic campaigns, especially for the Strategic accounts
- Revenue Contribution: Accountable for generating revenue by executing campaigns that support upsell, cross-sell, and expansion efforts
- Account Engagement: Measure and optimize engagement through targeted marketing efforts, ensuring high-value accounts are consistently engaged
- ROI of Campaigns: Track and report on the return on investment of marketing efforts, adjusting strategies to ensure maximum impact
- Marketing-Sourced Opportunities: Create and report on opportunities sourced through marketing efforts, focusing on new and existing client growth
Discover your purpose at workWe’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.If the idea of working on tech that helps people do good in the world lights you up … If you want a career where you’re valued for who you are and challenged to see who you can become …It’s time to join Benevity. We’re so excited to meet you.Where we workAt Benevity, we have developed a Community First approach that we design our people’s experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.Join a company where DEIB isn’t a buzzwordDiversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily – from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we’re committed to creating a culture of belonging with equal opportunities for everyone to shine.That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to .
Benevity is a company that helps organizations do social good through technology, such as giving, volunteering, and grantmaking. They are a purpose-driven B Corporation with a global presence. The Senior ABM Manager role focuses on developing and executing targeted marketing strategies for high-value client accounts, with a strong emphasis on personalization and relationship building. The role involves collaborating with various teams to create tailored campaigns, track performance, and optimize results. Key metrics include pipeline growth, revenue contribution, and account engagement. Benevity promotes a culture of diversity, equity, inclusion, and belonging, with a commitment to fair hiring practices and accessibility for all candidates.
