Company: BeachHead
Location: Toronto, ON
Expected salary:
Job date: Sat, 12 Oct 2024 22:35:28 GMT
Job description: If you share a passion for performance, a growth mindset with versatile skills, and approach everything with the highest integrity, here’s an opportunity.Working with one of the top financial clients, this role calls for a Digital Marketing Specialist – Channel Activations who will work in a dynamic and challenging environment as part of the Wealth Management Marketing Team dedicated to client’s Insurance. This candidate will work with both internal and external stakeholders to execute paid and owned channel activations to drive Retail Insurance acquisitions. The successful candidate will be accountable for a variety of initiatives, including paid and owned channel strategy, campaign execution, performance management, reporting, and website optimizations. The role requires a highly motivated, strategic thinker who enjoys working with data to empower digital performance and drive business results.Responsibilities:
- Aid the development of an annual marketing roadmap for Insurance inclusive of tactical priorities and target forecasts in support of the business goals.
- Assist in the development, implementation, review and revision of the fiscal year work plan.
- Review progress to plans. Develop and communicate actions necessary to correct internal and external issues, followed by active participation in the implementation of the actions. Escalate significant issues as necessary.
- Provide support for campaigns, including budgeting, target setting, and messaging as part of integrated campaigns developed for the product portfolio. Consider strategy relevance through research on competitive spend and awareness levels. Recommend changes as required.
- Lead campaign and performance measurement, continuously looking to optimize existing campaigns and develop new programs to drive results.
- In partnership with the Agency of Record, manage the execution of digital marketing campaigns for search, social, display, and owned channels, including email, as needed in support of the Insurance strategy and targets.
- Maintain all channels according to the industry standards and best practices.
- Provide support for senior-level and executive discussions regarding data on the performance of campaigns.
- Lead and coordinate the execution of communications, including the following key activities:
o Clear articulation of business objectives and targets.
o Timeline & budget management, including invoicing
o Asset list development with specs requirements
o Appropriate internal and external approvals
o Alignment with overall brand guidelines in compliance with legal/disclosure requirements Desired Skill Set:
- Minimum of 2 years in digital acquisition
- Hands-on experience with digital analytics tools, including Google Analytics & Adobe Analytics
- Technical proficiency with digital marketing platforms (Google Marketing Platforms, Meta, Reddit, X, Linkedin) through education and/or business experience
- Experience developing digital creatives and campaign landing pages to drive results
- Experience coordinating the development and distribution of marketing/ communication initiatives
- Develops and maintains relationships with internal/external partners to include vendors and suppliers.
- Ability to handle large volumes and exercise judgment to identify, diagnose, and solve problems within given rules
- Excellent verbal and written skills
- Excellent organizational prioritization skills
Nice To Have:
- Experience working with Client and Audience management solutions, including Salesforce Marketing Cloud, Adobe DMP, and Media Mix Modelling tools
BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.
The content describes an opportunity for a Digital Marketing Specialist – Channel Activations to work with a top financial client in the Wealth Management Marketing Team dedicated to client’s Insurance. The role involves developing and executing paid and owned channel activations to drive Retail Insurance acquisitions. Responsibilities include developing marketing roadmaps, campaign execution, performance management, and website optimizations. The desired skill set includes experience in digital acquisition, digital analytics tools, digital marketing platforms, and campaign development. Nice to have skills include working with Client and Audience management solutions. The content emphasizes a growth mindset, versatile skills, and integrity in potential candidates.