Digital Marketing CoordinatorTechtronic Industries Co. Ltd3.6Markham, ON High interest in digital marketing, actively interested in marketing trends. The ideal candidate will work closely with Digital Marketing developing and… 30+ days ago

Position Description:

The Digital Marketing Coordinator will manage the websites and email marketing execution for all brands under the Consumer Group including RYOBI, RIDGID, and HOOVER. The ideal candidate will work closely with Digital Marketing developing and executing an aggressive paid digital advertising plan to continue building brand awareness for all brands under the Consumer Group so that we are first in class in digital marketing.

Duties and Responsibilities:

BRAND WEBSITES

· Collaborate with the Digital Marketing Manager on digital strategies and execution timing for all brand under the Consumer Group: RYOBI, RIDGID, and HOOVER.

· Work closely with the US and Canada Web Development teams on project updates & web enhancements.

· Collaborate with the US Digital marketing teams to align digital strategies and execution timing for all brands under the Consumer Group

· Manage production and execution of digital projects to support monthly website updates to reflect promotions and new products

· Monthly maintenance check to ensure active and promotional products are online

· Develop strategies to grow pageviews and page view duration driving customer engagement and building consistent traffic on brand websites

· Work cross-functionally to identify and integrate with in-store marketing executions

· Track key metrics including monthly number of website traffic, engagement and more.

EMAIL MARKETING

· Assist in executing monthly Eblasts and ensure annual growth of email subscribers.

· Collaborate with the graphics team on developing the design and testing of Eblasts.

· Develop plan for email database segmentation and remarketing strategy

· Developing innovative content for eblasts collaborating with Digital Marketing Manager to develop an overall email marketing strategy for all brands under the Consumer Group.

PAID DIGITAL ADVERTISING

· Set up digital advertising for the Consumer Group’s brands through Facebook Ads Manager and the Google network.

· Provide monthly analysis of advertising metrics.

· Collaborate with Graphics team to develop ads that ensure brand consistency across all advertising channels.

· Analyze competitor paid advertising campaigns to ensure we are best in class

Qualifications & skills:

· University / College degree (IT Management experience preferred).

· Understanding of websites and email experience. (6-12-month experience in a related field).

· Experience working with Third Party Agencies

· Attention to detail, organizational skills and strong communication skills.

· Creative thinker

· Ability to analyze and provide actionable next steps from analysis

· High interest in digital marketing, actively interested in marketing trends

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Extended health care
  • RRSP match
  • Vision care
  • Wellness program

Digital Marketing Coordinator


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Email Marketing Associate – Diabetes Care Division (Mississa…Abbott Laboratories4.0Mississauga, ON Experience in a database or email marketing/marketing automation analytics/CRM role. Actively contribute to the overall marketing planning cycle. 30+ days ago·More…View all Abbott Laboratories jobs – Mississauga jobsSalary Search: Email Marketing Associate – Diabetes Care Division (Mississauga) salaries in Mississauga, ONSee popular questions & answers about Abbott Laboratories

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.


Status: Regular, Full Time


Position Overview:

The CRM team is seeking a dynamic, innovative Email Marketing Associate to develop, implement and measure the effectiveness of CRM (primarily email) campaigns.

Reporting directly to Senior Manager, CRM, the ideal candidate is an experienced database marketer, with direct marketing and channel experience. They need to be capable of building and evolving CRM email marketing campaigns and interpreting results to generate insight and formulating concepts and campaigns to deliver results. They are strategic and analytical with the ability to think outside the box and drive new unique approaches.

It’s imperative that the candidate is proactive and continuously seeking new opportunities to improve messaging and targeting, and enhanced client experience with a keen focus on performance measurement.


Responsibilities:

  • Work closely with the Senior Manager CRM to implement and execute the CRM email marketing strategy.
  • Effectively manage external agencies for message & campaign development, email design execution and campaign targeting and program measurement.
  • Work collaboratively with internal stakeholders and external vendors to develop and maintain ADC marketing campaign-performance dashboard.
  • Build our customer journey/contact strategy, mapping and define targeting strategies enabling new opportunities to drive acquisition and retention.
  • Process improvement – identify opportunities to automate and improve efficiency.
  • Actively contribute to the overall marketing planning cycle.
  • Data analysis – Analyze data campaign performance to provide insight for opportunities for campaigns optimization.
  • Campaign management – Provide guidance for campaign targeting of marketing programs, particularly the use of control groups and related post-analysis.
  • Effectively communicate and present campaign results to key stakeholders.
  • Collaborate with business, and IT on complex data delivery.


Required Education and Experience:

  • Completed Bachelor’s degree in Business or Marketing (preferred) or Mathematics.
  • Experience in a database or email marketing/marketing automation analytics/CRM role.
  • Background with Data Management, Business Intelligence, Reporting Tools and Design (Google Analytics, Microstrategy would be preferred).
  • Strong SQL/SAS skills an asset.
  • Highly creative with the ability to think outside the box when developing concepts, approach and offers.
  • Solid problem-solving skills and the ability to make sound decisions and recommendations.
  • Strong analytical skills in order to be able to interpret data and generate new actionable insights.


Required Skills and Abilities:

  • Direct/target marketing experience including campaign design, creative development, list creation, understanding of CASL, and Contact Strategy processes.
  • Highly organized with the proven ability to manage multiple assignments and work in a fast paced environment.
  • Excellent interpersonal skills (verbal and written) with the ability to get things done by influence.
  • Detailed oriented and the ability to work with minimal supervision.
  • Knowledge of statistics.
  • Experience with IBM Campaign (Unica) or alternative campaign automation solution.

Join Our Talent Community to learn about upcoming job opportunities or connect with us at Abbott Canada, on LinkedIn, on Facebook and on Twitter @AbbottNews and @Abbott Global.

Email Marketing Associate – Diabetes Care Division (Mississauga)


CLICK TO APPLY